The circulation book with neighborhood maps and editorial contributions portrays all the stores involved and helps you on your discovery tour. Tours with "familiar acquaintances": Those who don't want to explore the district individually can join a tour. Yannick Aellen, Laurence Antiglio, Christa de Carouge, Daniel Freitag, Hannes Hug, Play Hunter, Andrew Katumba, Clifford Lilley, Michèle Roten and Rolf Vieli will take you on one-and-a-half to two-hour tours of their favorite stores on Sunday, May 15, 2011.

This year, the Architekturforum at Brauerstrasse 16 in Kreis 4 is the official Kreislauf meeting place. The photographs that Sandro Fiechter, Peter Hauser and Daniel Tischler took for the Kreislauf book are being shown in an exhibition. Their pictures, which they took as free works in the district, will be sold exclusively as small edition prints. The Architecture Forum will also be offering drinks and snacks in a café throughout the weekend.

The store will be open on Saturday, May 14, 2011, and Sunday, May 15, 2011, from 11 a.m. to 6 p.m.
 

Responsible at Suzuki Automobile Switzerland: Hanspeter Bachmann (General Manager), Jürg Naef (Head of Marketing & PR). Responsible at Metzgerlehner worldwide partners, Erlenbach/ZH: Felix Dammann (Creative Direction), Marco Lehner and Patrick Meyer (Strategy/Text), Philipp Stamm (Art Direction), Claudia Hübner, Nadine Neufeld (Consulting), Corinne Räber (Desktop), Mario Müller (Production), Mark Berger (metzgerlehner digital). Responsible at MM&B Media Agentur: Olivia Gass-Sieber (Media).

The current key visual is used on posters, flyers, program booklets and the theater's website.

Responsible at Theater Rigiblick: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe: Daniel Comte (ECD), Frédéric Nogier (AD), Tizian Walti (text), Felix Streuli (photographer).
 

&Söhne realized a cinema spot for the Outdoor Museum. The long version of it will be used as a new image film. The film will be shown in regional cinemas in the coming months.

The film was deliberately shot in the style of a cinema trailer and was inspired by the legendary Sandals films, explains &Söhne managing director Florian Ingold. The client is the Department of Education, Culture and Sport of the Canton of Aarau, which manages the Legionnaire's Trail.

The main attraction of the Legionnaires' Trail Roman Experience Park in Windisch (AG) is a plunge into the world of the Romans - and at original sites. Visitors to the Legionnaires' Trail can expect carefully restored sites that come to life with the help of modern technology. In the ruins of the sunken officers' kitchen, for example, you can suddenly overhear a conversation among Romans or feel the atmosphere of a bygone era in the thermal baths enlivened by light and scents. In addition, you can spend the night in the replica Roman camp Contubernia and cook Roman food.

Responsible at the Department of Culture, Education, Sports: Manuela Barrera, Thomas Pauli-Gabi. Responsible at &Sons: Tobias Weber (director), Florian Ingold (producer), Karin Schmid (consultant).

Spot 1

Spot 2

Carlo Steiner joined the sales team of Schweizerischer Hauseigentümer on May 2, 2011 and is responsible for the Zurich city area, Zurich North-East - SH - TG - SG - AI - AR - GL - GR and the media agencies in this area. At the media agencies, he is also responsible for the home magazine Ideales Heim, which has been on the market since 1928.
 
Carlo Steiner previously worked at Immobilien & Business Verlag, at Tamedia for Finanz & Wirtschaft and at Publisuisse for SRG media.

Work has already started. The roll-out will take place in fall 2011.
 

In February, the World Press Photo of the Year 2010 of the 54th World Press Photo Contest was chosen in Amsterdam. The winner is Jodi Bieber from South Africa. The photo shows a young Afghan woman, Bibi Aisha, who was mutilated as punishment for fleeing her husband. It reflects the situation of many women in Afghanistan and caused lively discussions among the guests, according to a communiqué on Friday. The other award-winning works also captivated the viewers.

Wold Press Photo 2011 again in Zurich

In recent months, Freicom has strategically realigned itself and strengthened its personnel. Karin Fagetti is now another important addition to the team. The agency announced this in a press release on Friday.

Karin Fagetti worked for over fifteen years in various roles as a journalist, editor and author, including many years at the St. Galler Tagblatt before taking over as Head of Media Relations at Malik Management St. Gallen. Most recently, she was Internal Communications Manager at Coca-Cola HBC Switzerland.
 

Werbewoche: Nowadays, PR no longer just means writing press releases that are rewritten three times by the company's board of directors before being released, maintaining an Internet presence and perhaps answering a few e-mails. PR 2.0 is dialog on all channels, often with very short response times. What does that mean for public relations staff?

Marie-Christine Schindler: This means that public relations staff today follow somewhat different rules when they prepare information. They no longer have to follow the rules of the media and journalists alone, who have very precise ideas about how they want information to be prepared, namely as neutrally and objectively as possible, as a basis for their work. In addition, companies today have the opportunity to shape information the way they want it and to build up a flow of information. This does not mean that media work is dead. But social media are a complementary way for companies and organizations to make their mark online.

When a PR department has to react quickly, for example to tweets, it's impossible to go through various approval loops. Will bosses and boardrooms have to have more trust in their PR team in the future? Allow them more room to maneuver?
The position of PR officers has changed several times and has become very complex. This is because broadcast communication, in which press spokespersons issue messages on behalf of companies, is over. Multiple voices from within the company are now in demand. There is a growing awareness that each employee is a part of the whole and each is an expert in his or her field. This does not mean that every individual in the company becomes a communicator. But more than ever, the various departments should designate a social media-savvy employee and encourage them in their communications. This makes coordination much more challenging, because the meticulous clarification of posts is no longer possible. This is still possible with the original text and the core message. Once the text is published, the reactions from the social web can no longer be controlled and require flexible action.

So in the company of the future, several people will take care of PR, and there will no longer be one person in charge over whose desk everything runs?
The PR or communications manager still exists. He or she has two tasks: On the one hand, he or she must hold the threads together so that everything that is communicated interacts well and makes sense together. To prevent everyone from doing what they want, a company needs an authority that controls the overall appearance. On the other hand, the PR person must assume a kind of coaching function. He should teach the people, who can report and give answers much more authentically than he can from their field of work, what the company's goals and messages are, how communication works on the social web, what to watch out for and what to avoid. The biggest challenge is to make the employees linguistically fit as well.

Read more in the current print edition of Werbewoche
 

What do the roofer around the corner, the bike store in the neighborhood and the hairdresser in the neighboring village have in common? They all have a terrible website. There is no trace of design or interesting content. The topicality of the updates is totally outdated. The reader guidance usually leads nowhere. There are still countless examples of this kind lying dormant on the Internet. "Come out of the closet! Show us your bad website!" Everyweb is now looking for the worst website in Switzerland with this somewhat different kind of advertisement. Anyone who runs such a website and wants to come out can do so at www.facebook.com/everyweb. Who ultimately has the worst website will be decided by a vote to which everyone is invited. So for once, it's not the best who wins, but the worst. Everyweb wants to deliberately provoke with the campaign and draw attention to the fact that there are many bad websites in circulation and that such digital business cards cause more damage than you might think. The winner of the competition will receive a new Everyweb website. Everyweb is giving away three brand new iPad 2s to everyone who voted. pan

Suppose a Swiss marketing professional had sunk into a deep sleep in 2006 and only regained consciousness today. Even a marketer who was at the cutting edge of the industry five years ago, who was always interested in everything new and relevant, would no longer understand the world today. The fact that kids on the streetcar watch TV programs on their smartphones at different times, that important and most important Swiss companies and brands present themselves on Facebook and YouTube, that teenagers would no longer dream of buying a CD, that in 2011 almost everyone has a camera on their cell phone with a pixel density that would have made any semi-professional photographer proud in 2006 - these are just four of the changes that have completely shaken up the world of media in the first few years of the new millennium. After waking up, our marketing professionals would probably first have to complete a four-week technology course to bring themselves up to speed. And would then perhaps understand better why ARD and ZDF are planning an alliance against YouTube with an online video library, what a cyber war is and what opportunities and risks tools such as Groupon and Google Street View hold for SMEs.

Publisuisse: Leading marketer of electronic media

In view of the fact that the world is turning ever faster, it is a stroke of luck that Swiss Marketing has now been able to enter into a cooperation with Publisuisse. The leading marketer of electronic media in Switzerland offers advertising clients tailor-made communication solutions thanks to its proximity to the SRG SSR programs. The Publisuisse portfolio includes a wide range of communication options in the areas of traditional television advertising, television and radio sponsorship, teletext advertising and cross-communication. In short: Publisuisse is where the music is and therefore has its finger on the pulse of a world in which traditional electronic media are becoming increasingly intertwined with online tools. For Uwe Tännler, being able to agree a cooperation with Publisuisse is a new position of success: "We are there when it comes to entering a new age." The President of Swiss Marketing anticipates further developments: "The market will move strongly in the direction of mobile, consumers will want to consume news and product information at any time. Every program will be available on demand via podcast."

Don't search, but find

The trends towards mobile news consumption and time-shifted content consumption are just two of the relevant developments that marketers cannot ignore. Consumers no longer sit around the electronic campfire when senders want to show them their content. No, they are increasingly deciding for themselves when they want to view which content. Perhaps in the office, perhaps on the commute home, perhaps in a mountain hut, which is of course equipped with Wi-Fi. "The change in media is also associated with a change in values," says Uwe Tännler. In addition, Consumers 2.0 often pre-program for themselves what information they can access and when: "Today we no longer have to search for a lot of content, it comes to us automatically." Of course, the new opportunities also offer new dangers. With services such as Facebook, brand owners must be aware that a certain loss of control goes hand in hand with the ever-increasing involvement of consumers. You are virtually standing on a transparent stage, and shouts from the audience can spread across the entire planet at lightning speed. This cannot be prevented. But those who help shape this new world, those who understand the meccano of the technological revolution, are at the cutting edge. With a new cooperation partner like Publisuisse, more than ever.
 

What it's all about: SonntagsBlick's new magazine has been out since April. How long this new concept will be allowed to remain in the midst of life is uncertain. After all, its predecessor was launched exactly four years ago. And its predecessor, Sie + Er, only lasted two years. We experience similar rebirths in advertising and logo design. However, these often have an even shorter lifespan. What is going wrong here?

My thesis is as follows: The customer has contact with his advertising campaign several times a day and after a certain time has the feeling that he has seen enough of it. His consumers, on the other hand, see this advertising campaign at most in a year as often as he does in a day. It is a mistake to believe that something new is needed now. Another mistake arises when a new head of marketing appears. He not only changes the campaign, but also the agency if possible. And yet another mistake when the competition comes up with something new: "We absolutely need a celebrity as an advertising medium." Or a modern logo or even: "We need a product zero."

In the last six years, Ringier has completely changed the SonntagsBlick magazine three times. But for me, different is not better. Unfortunately, there are also many examples of this in advertising. In practice, you see such erroneous decisions again and again. BP is one of the prime examples where a lot of brainpower, qualitative and quantitative studies, design and marketing communication were used to replace the old optimal logo with a much weaker solution.

In 1985, one such change agent also tried to turn the long word Coca-Cola into simply "Coke". A fatal mistake, as it turned out.

I well remember the funny Rivella campaign, where sympathy or an order was expressed with an outstretched index finger. Today, apart from the memory, everything is new, more modern and worse.

The Dalmatian dog was an ideal eye-catcher for Vögele shoes for years, at shoe height, cute and fashionable. The poor animal was killed. Today, models have to squeeze into a shoe box or stretch their legs through two holes in the wall. The jingle for Migros, which everyone has in their head or can even sing spontaneously, has disappeared for a long time. I was told that the Suisa fees for Mr. Schachten, the composer, were too expensive. If that's the case, then the decision was simply moronic. But thank goodness someone dug up the jingle again.

Marlboro proves that you can turn a good concept into a global success with a strong visual realization. But the strongest thing about the whole thing was the continuity. I don't know exactly how long, but for 30 years they never bored us with it.

I experienced first-hand how Philip Morris wanted to change the New York Skyline campaign after a successful test launch. This wish came up again every two years. I persisted. After this campaign had been running for over 20 years, the management was also satisfied with the success of having the third-largest brand in Switzerland, with a very high level of awareness. Unfortunately, then came the advertising ban. So also be stubborn, courageous and persistent. My sermon is in the lead. The fact that the asparagus looks the same every year, is still called asparagus and tastes even better this year with Inge's olive oil mayonnaise with a little fresh wild garlic.

Theophil Butz, once a star advertiser (quote from Ringier), now an inspirer and, from now on, a mocker. "Not an easy role, but a necessary one, which I perform here every 14 days". Please send any relevant information to [email protected].