Pandalympia is a competition in which the future of the Earth is played for.
Together with Migros and Swisscom, the WWF has launched this puzzle competition for the whole family. The core of the campaign is a puzzle album that can be purchased for 4.90 Swiss francs in all Migros stores. It contains numerous classic puzzles such as crossword puzzles and letter salads, but also unusual tasks such as Facebook games and informative stories about environmental protection. Prizes worth over 100,000 Swiss francs will be raffled among those who send in the total and partial solutions. The various tasks and puzzles are intended to convey knowledge about nature and ecology in a playful way and thus introduce new target groups to the topic of environmental protection.

Responsible at WWF: Gian-Reto Raselli (Marketing Management), Patricia Letemplé (Project Management). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Tom Malecha (concept/text), Miriam Fischer (concept/AD), Alex Moltzen (graphics), Muriel Henn (desk-top publishing), Tullio Tomasini (consulting).
 

The websites are also prepared for mobile devices, with details of the nearest geographical venues. The Knie dynasty has been one of the oldest and leading circus companies in Europe for 200 years. The Knie Brothers, Swiss National Circus, also owns the winter quarters and Knie's children's zoo in Rapperswil. Circus Knie has been performing at the Landi-Wiese in Zurich from May 5 to June 5.

Responsible for knees: Franco Knie jun., Niklaus Leuenberger (Media Manager) . Responsible at Future Connection: Julian Karrer (consulting), Saskia Böhm (design), Patrick Riekert and Kilian Hann (technical implementation).
 

An increase is to follow between 2013 and 2016. Until then, the founders Michael Näf and Paul Sevinç will remain involved as managing directors and board members. The Innovation Foundation of Schwyzer Kantonalbank will also remain on board Doodle as a minority shareholder. Doodle and Tamedia announced this in a press release on Thursday. If the deal pays off, Tamedia intends to take over the platform completely by 2016.

The basic service will remain free in the future, said Tamedia spokesperson Christoph Zimmer when asked by SDA. However, the media company expects to generate revenue through advertising and the additional paid services for companies. Tamedia also wants to earn money internationally with Doodle.

A partnership with the Swiss directory platform Search.ch will further strengthen Doodle's position in the advertising market and in the SME segment. This will further strengthen the position of the appointment platform in the advertising market and in the SME segment. However, Zimmer emphasized that there are no plans to merge the two websites.

Tamedia did not disclose the price. The parties have agreed not to disclose the details of the investment. The transaction will be reported to the Swiss Federal Competition Commission.
 

Jung von Matt/Limmat won three bronze medals for "One Minute of Silence" for Caritas. The campaign, which generated donations for the earthquake victims in Haiti in an uncomplicated and quick manner, was awarded in the categories "Digital Media", "Promotion" and "Dialogue Marketing". The Walker advertising agency received the Silver Nail for the Hyposwiss Private Bank image campaign. The ads won "Best of Show 2011" in the "Text" category. Walker won a bronze medal for "Zonenplan", the Greenpeace campaign against nuclear power, which has already won several awards. And finally, Walker was once again honored in the "Integrated" category for the SP Facebook campaign.

I think the social web is great. Twitter, Facebook, blogs, YouTube, Flickr, Xing, sensational. It has long been common sense that anyone who doesn't use the potential of the social web - for self-promotion, advertising or clever PR, for connecting, sharing and linking - will soon be out of the picture. The only thing is that your social media presence has to be authentic. And that's the crux of the matter. Because how can you be authentic, inspiring and surprising if you don't feel like tweeting, blogging or podcasting? If you don't have the time to check what others are writing about you at the weekend - to monitor, as the new Germans call it? I think the social web is great. But it could be that there are people for whom all the data and opinion sharing on the web means nothing. Or is too much. They'd rather ask colleagues in the pub or the neighbor at the garden fence for hotel tips, the most comfortable shoes or the coolest cars. With a sparkle in their eyes and enthusiasm in their voice. Would that be a bad thing?

But no, no way, everyone has to join in! Otherwise it'll go downhill. At least that's the opinion of a 16-year-old girl who was on stage at the Goldbach Mediarena 2011 in Kaufleuten. And a good cross-section of the entire Swiss media, PR and advertising industry listens spellbound, amazed and thinks: "Mol, the boy is right." The digital native proudly tells the unsuspecting old people that he hasn't held a newspaper in his hand for years. He uses tools to fish the information he is really interested in from the Internet. If that's not enough, he asks friends who share his interests. Presumably by text message while they are sitting next to him. Once again, the digital immigrant community is amazed, giggling and sliding their fingers around on their iPhones in embarrassment: "Do we old people have to be like this in the future?" For heaven's sake! We talk about social and global, about a network that connects and holds together - but see young people playing around with their smartphones instead of talking to the flesh-and-blood colleague next door, managers running over young mothers because they're staring at their iPads. For me, this is a sign of isolation and professional idiocy. Of course you can make friends anywhere in the world today. But should we forget about those who live next door? Of course you have to select and bundle the incoming information. But does it make sense to purify the mass of data to such an extent that it becomes one-sided? How are you supposed to come up with new ideas if you only consume what you are already interested in? Perhaps someone could explain to the little guy on the Kaufleuten stage that the special thing about the good old paper newspaper is that you can leaf through everything quickly, even if you're only interested in sport. That it's fun to come across data you weren't expecting when you're researching on the Internet. When the brain picks up knowledge along the way on the fast track to the desired information, it enriches us and allows us to think outside the box. Perhaps we should take a breath in all this hyperbole: instead of filling and observing all media channels 24 hours a day, we could put the smartphone down for once and look our conversation partner in the face again. That way, we'd get at least as much out of the world as if we were constantly linking, sharing and connecting. Maybe even more. Maybe not quite as quickly. Would that be a bad thing? The Bernet study "Web 2.0" showed that 60 percent of Swiss companies have no resources at all for social media. Disastrous? Logical. They are only now thinking about the fact that they could get involved in the big movement. Because everyone says you have to be involved. Do you have to? Not necessarily. Only those who are really passionate about social media or who employ one can be a good social webber. Because they like people, because they understand what makes the social web tick, because they behave authentically. And because they can assess where the company could nestle in this huge network. Profitable. So you're not crazy if you're not "web "ed yet. It's better to think twice than to find yourself in a foul-smelling shitstorm despite having invested a lot of time.

Motion control shots are a special effects technique with motion control that makes it possible to repeat the same camera or object movements over and over again with pixel precision using computer-aided automation. In post-production, the shots can be combined in a compositing process. This enables effects and shots that would not be possible without this technology. A lot of preparatory work and, above all, time is required to be able to present a product optimally in a commercial.

About the film

Responsible at Gerber Watches Zurich: Paul Gerber (owner). Responsible at Level Two: Gregor Rott (overall responsibility for concept, text, creation and realization), Brigitte Naschberger (consulting/marketing), Steven Wiliams (camera motion control), André Schneider (camera making-of), Gregor Rott (post-production), Jan Rieder (sound production). Speaker: Trevor J. Roling.
 

Sbrinz has not done much traditional advertising in the last ten years. Concentration was the order of the day. And concentration meant tasting: at the POS, at numerous slow-ups and in many places throughout Switzerland. In 2011, however, Sbrinz wants to go broader. To this end, Wapico has created a concept from which numerous measures can be derived.

A true Brienz native

The collaboration between Sbrinz and Wapico began last fall. Sbrinz commissioned the Bern-based advertising and communications agency to develop a long-term concept. Until now, it was "only thanks to the conviction, tenacity and consistency of Managing Director Markus Baumann that the Sbrinz brand has retained its reputation and the cheese itself its quality". After all, the quality of this Central Swiss cheese has always been top notch - whether it's cut into small pieces, sliced into rolls or finely grated. Wapico has therefore developed a product-focused campaign in line with the motto "the product is the hero". Sbrinz-Möckli and Sbrinz rolls are staged and packaged in humorous or funny-tragic stories. The result is three TV commercials, numerous posters and lots of occasional advertisements to accompany the tastings. The 15-second spots will appear in three waves in 2011, on all Swiss channels and on private stations relevant to the target group. The "aperitif", "summer" and "wrestler" subjects will be mixed, with wrestling fans (yes, it's a real Brienz!) getting their money's worth more around the sports broadcasts. pan

 

City plus I n recent times, there have been increasing rumors about the demise of email as a medium. In the age of instant messaging, RSS and social media, e-mail is "out", especially among the younger generation. Quite apart from the fact that there is currently no realistic prospect of mastering the spam problem. "But as we all know, the dead live longer. This will also apply to email in particular," Maya Reinshagen is convinced. The CEO and partner of Mayoris was one of the keynote speakers at the first Email Marketing Day in Lucerne. Mayoris also founded and organized the new forum.

190 interested people made the pilgrimage to the Technopark Lucerne in Root 4D. The event will continue to offer decision-makers from various industries the opportunity to receive first-hand information on the latest trends in digital marketing every year. The aim is to discuss the current challenges and opportunities in the industry. This time, it was revealed that 2.5 million users in Switzerland already use Facebook.

Nevertheless, keynote speaker Torsten Schwarz was convinced that Facebook cannot replace the possibilities of email. "Social media is not the big savior and is very complicated to use," said Schwarz. Many advertisers would "jump on the bandwagon" without even understanding any of the mechanisms. For a large proportion of consumers - over the age of 40, for example - the conventional newsletter via e-mail is still the much more popular medium. However, there are various rules to follow when sending a newsletter, as the forum in Lucerne showed.

Only 25 percent of companies use email marketing or, in practice, newsletters as a tool. Agencies such as Mayoris and Rabbit eMarketing in Root and the Zurich agency Xeit Marketing & Conversations see "a lot of potential" in this medium, because it is possible to operate in a market that is not yet oversaturated. They predict great opportunities for a professionally designed newsletter that is also sent out according to all the rules of the art. Last year alone, the specialists recorded growth of 20 percent. pan

An expert from the digital world

The keynote speaker for the first edition of the Swiss Email Marketing Day will be the internationally experienced "email marketing guru" Torsten Schwarz. Schwarz is one of the leading specialist authors and experts in the field of email marketing in the German-speaking world. In addition to his "E-Mail Marketing 2.0 Guide", he has also written books such as "Praxistipps Internet Marketing" with 22 case studies featuring successful concepts from Ikea, Germanwings, Nestlé and Esprit. Schwarz is the publisher of the specialist information service "Online-Marketing-Experts" and the specialist portal "E-Mail Marketing Forum" as well as www.marketing-boerse.de. Many of his studies and guidelines are available for download via his own company portal www.absolit.de.

This year, the Goldbach Group, headquartered on Lake Zurich, celebrates its 10th anniversary. To mark the anniversary, the Spillmann/Felser/Leo Burnett advertising team has created an animated film for Goldbach that tells the story of the company's eventful past in fast-paced images. The film, in which small faux pas have crept in again and again, will be used in all ten countries of the worldwide Goldbach network from the birthday on May 10, 2011. It will be shown on all Goldbach websites and other electronic platforms.

Responsible at Goldbach Group: Klaus Kappeler (CEO), Paul Riesen (COO), Andrea Staub (Project Manager Communication). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann (ECD), Patrick Suter (CD), Oli Kreienbühl (AD), Reto Vogler (text), Rebecca Krausse, Nora Urscheler, Stefanie Brauchli (consulting), Anna Colby (art buying); Neil Stubbings (Le Mob, animation), Jürg Steudler (Encore, production).

In the course of opening up ADC, a prominent guest juror again took part in the judging in 2011, according to the announcement: Boris Blank, co-founder, artistic director and composer of Yello. In addition, for the first time, an ADC colleague was invited as a guest juror in the appropriate jury category: Media expert Urs Schneider enriched the Creative Media category with his know-how. For the first time, ADC judging was chaired by the new jury chairman Frank Bodin, who followed in the footsteps of Andreas Prokesch. In addition to Michael Conrad's internationally recognized 7+ system, the 3 Qs (Questions) were newly introduced for judging the works: Does it make sense? Does it move people and the brand? Is it exemplary?

No decline in submissions

In contrast to many other festivals, ADC Switzerland did not experience a decline in entries. A total of 758 campaigns were submitted for ADC judging in 2011. That is three more than in the previous year. The stable number of entries is certainly also proof of the reputation of the ADC awards in the Swiss advertising landscape, the statement says.

The ADC Festschrift 2011

The ADC festival publication is always unique: In 2011, it was called Kick, and came with the loud layout of Blick. Made possible with great effort by Blick, Ringier. And for the fourth time, with Roy Spring as editor-in-chief, who has the best contacts in both the advertising scene and journalism.

The ADC Sponsors

Despite a difficult economic environment, ADC has succeeded in retaining existing sponsors and even attracting new ones. Specifically, Publisuisse remains ADC's premium partner, while Goldbach Media Group, the Swiss Media Association and APG remain category sponsors. And Handelszeitung and Bilanz were once again ADC festival sponsors in 2011. New sponsors were: Swiss Post (category sponsor and additional festival sponsor), Excom Media (category sponsor) and Ringier Romandie/L'Hebdo (category sponsor).

The ADC Presidium and the ADC Board

The honorary ADC Presidium, consisting of Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann, was confirmed at the General Meeting. The honorary Board of Directors, consisting of Frank Bodin (Jury Chairman), Remy Fabrikant (Festival Organization and Sponsorship), Daniel Krieg (Public Relations) and Philipp Skrabal (ADC/BSW Creative School) was also confirmed at the General Meeting, as were all the proper resolutions.
 

Because, whether we like it or not, she's back. With a new record deal, a lavish live show and a brand new single with the exciting title P.A.S.S.I.O.N (I'm fearless), which she presented to her friends and fans in Zurich on Tuesday evening, according to a press release. Ex-Mister Switzerland Adel Abdel-Latif and his wife Simone aka Lady Tom, who is seven months pregnant, acted as godparents. According to the proud godparents, their daughter is already (!) Gunvor's biggest fan. Gunvor's manager and original fiancé Apollo Suiter - whom Gunvor affectionately calls "Apollo 6 - like sex" according to Blick.ch - is also convinced of the Bernese's success. The christening is the starting signal for a wonderful career. There is nothing more to add. Except perhaps a quiet go for it, Gunvor. And a loud Do it better, Anna Rossinelli.

By the way, there are many, many, many colorful photos of Gunvor here - It's worth taking a look.
 

Martin Oschmolz brings with him many years of experience in sales and the media industry, the company wrote in a statement on Wednesday. Most recently, he was a key account manager at Tages-Anzeiger and previously worked for Weltwoche as area sales manager.