As an innovative company, Bauknecht is relying on the social media platform Facebook, according to a press release issued on Monday. The aim is to provide an additional information and dialog channel for customers and fans. Miss Switzerland 2001, Jennifer Ann Gerber, has been recruited as ambassador and co-moderator. The hobby chef and connoisseur will report on her "kitchen life" and discuss the topics of lifestyle, cooking and living. Page with moderating. The social media activities will kick off with a competition in which kitchen appliances from the Bauknecht range will be raffled off.

SRG is acquiring from the Swiss Indoors organization the Swiss broadcasting rights to the Swiss Indoors 2011, 2012, 2013 and 2014 for its television and radio stations and multimedia platforms, according to a statement. In return, SRG is committed to producing the tournament's international television signal. For more than 40 years now, SRG has been producing the signal, which is offered via satellite links to interested television stations around the world.

The parties have agreed not to disclose the financial compensation and contractual details.
 

"The whole of Switzerland on an Anna high," said the Sonntagszeitung. Unfortunately, the paper did not know at the time of going to press that the Anna high would not extend beyond the country's borders. But there is a flowery report on the occasion. What became clear according to Sonntagszeitung: "the Schlagerfestival lives". More reserved the Sunday. Anna had once again put on a strong performance.

The situation was quite different for Sonntagsblick and NZZ am Sonntag, which already had the information that Anna came in last place with only 19 points. "They all have zero idea!" was the headline of Sonntagsblick. Unfair! Anna had exuded an incredible amount of charm. Nevertheless, Europe had let Switzerland down.

The NZZ article is less emotional, but sobering. The level of the song contest develops parallel to the euro exchange rate. Most of the songs are "a horror". And many of the singers don't hit the notes. The fact that tickets for the event sold out in no time, he said, proves that "there are people who survive without feeling pain." Thank you for the insightful report. The fact that quality is apparently not the decisive criterion in the competition is also a consolation for Switzerland's abysmal record over the past 15 years.

Only 564 people voted in favor of the referendum, with 1273 against. The turnout was 25.13 percent. The SP wanted to prevent the Stadt-Anzeiger from remaining an official gazette because the paper is now owned by car importer and SVP deputy leader Walter Frey. He already publishes five neighborhood newspapers in the Zurich region under the umbrella of his company Lokalinfo AG.

The party feared that the Stadt-Anzeiger could become an SVP newspaper under the new management. The SP argued that it would be naïve to believe that Frey was only buying newspapers throughout the canton of Zurich for financial reasons.

However, the municipal council did not share the concerns, which prompted the SP to launch a referendum. The voters apparently also have no objection to an SVP deputy being the owner of their official gazette.

The Stadt-Anzeiger has a circulation of 1,800 copies and is published once a week. Once a month, the newspaper is distributed to all households as a large print run. Former publisher Theophil Maag retired for reasons of age. (SDA)

Opfikon: Voters must vote on "SVP-Anzeiger"

Zurich's fire department, rescue service, operations control centers, fire police and civil defence have been united under the umbrella of Schutz & Rettung for ten years. To mark this anniversary, the organization presented realistic insights into its work last Friday and Saturday in the concourse of Zurich main station. The organization received communication support from the Swiss Advertising Agency. 

In 2009, Emmi decided to realign its sponsorship strategy and has since been active in alpine skiing. As an official partner of the Fis-Ski Alpine World Cup, Emmi covers the strategically important foreign markets (Germany, Austria, Italy and the USA) and is able to increase its profile there, according to a statement on Saturday. The new collaboration with Swiss-Ski as an official partner is now intended to strengthen ties with the Swiss home market. The commitment has been provisionally agreed for the next three years. In the future, Emmi intends to further expand its efforts in alpine ski racing. This season, for example, the company was already present at the Fis Ski World Championships in Garmisch-Partenkirchen as the official sponsor of the Swiss Ski House.

A total of six Swiss agencies were in the final of the creative competitions One Show, One Show Design and One Show Interactive. With five small ads, the advertising agency now came out big Walker. Your Newspaper campaign for Amnesty International was awarded a silver one-show pencil. The ads use the ad space to draw attention to the violation of human rights.

At One Show Interactive, the communications agency Jung von Matt/Limmat among the winners. The New York One Show Club drew "One Minute of Silence" for Caritas with a silver pencil. The campaign, which generated donations for the earthquake victims in Haiti, was awarded in the category "Integrated Branding Campaign - Online". At the same time, the campaign was nominated for a Clio Award and a Pencil from D&AD.

One Show: Swiss agencies in the final

"I encourage everyone to take over Tele Züri - if it works without me, without me. But if it needs me, then I'll go along with it," Blocher told the Sonntagszeitung. He said there was a group of ten people who, like him, were interested in an independent Zurich local television station. They are bourgeois people, he said, "but they don't want to go it alone and can't find anyone to pay." At the same time, Blocher denied being behind the new owner of the Basler Zeitung, Moritz Suter, as an anonymous financier. But he said he knew the publicity-shy investor. 

The aim of the game is to train partners in selling Windows 7. The partners are introduced to rather dry topics such as licensing models in a playful way. Part of the campaign also deals with the new Microsoft product Office 365, which will be launched on the market in June.

Wunderman realized "Reach The Cloud" as a central platform. The centerpiece is a game that extends over three levels and lets the partners take off in a space glider. Participants have to answer questions on their way to becoming Microsoft experts. The campaign is being rolled out centrally by Wunderman Zurich for all 11 participating European countries.

Anyone who plays through all the levels will not only learn everything there is to know about Windows 7 and Office 365, but will also automatically be entered into the prize draw for the main prize. The winner will experience a 25-minute flight in the L-39 Albatros military jet with dizzying maneuvers such as loops and steep climbs and descents. In addition to local prizes such as the Windows Phone 7, the first 250 participants will receive a remote-controlled helicopter. But to win, players also have to answer tricky questions, the solutions to which can be found in the knowledge database at any time. In this way, Microsoft fills even the smallest gaps in the partners' knowledge.

Responsible at Microsoft: Christian Frei (Central Marketing Group Lead - Western Europe HQ), Alex Solomon (Integrated Marketing Communication Lead - Western Europe HQ), Michel du Croix (Windows Intune Lead & Breadth Program Manager). Responsible at Wunderman, Zurich: Daniel Schranz (Art Director); Florian Tillmann, Sven Rufer (Text); Milan Pavic, Julia Milller (Screendesign); Patrick Biner, Simon Kaufmann (Consulting), Roberto Eichin (Programming).
 

The task set for the young creatives in Croatia: They were to design a print campaign within 24 hours that would position the Croata tie brand as a premium brand for men's ties and make ties an indispensable styling element for every man again - whether it's the seasoned businessman or the newcomer to the business world. In future, a tie should simply be part of the look again.

The idea of the first-place winners is based on the fact that some of Croatas exclusive ties are only available four times. The advertisement in a high-circulation newspaper is empty, except in the footer, where the company logo appears with the text: "We are unique. You can only buy Croata designs four times". In this edition, the exclusive ties are also only shown four times in their original form, the rest are blank.

Unfortunately, there were not enough votes for Switzerland to be placed. A total of 43 young creatives from all over Europe were involved in designing a newspaper campaign to promote ties.

All participants received a diploma for their participation and an illustrated book about Croatia, presented by models from designer Petra. The top three winners received a gift basket with an original Croata tie, a marble statue and the illustrated book about Croatia.

Young talent competition bestYET 2011: Creative in the land of ties

According to Kall, the online portals Newsnetz/Tagesanzeiger.ch and 20 Minuten Online are profitable. He also wants to grow on the Internet through acquisitions: two years ago, he would not have known what Doodle was - now Tamedia has acquired 49 percent of the company, said Kall.

The NZZ Online deficit has fallen from CHF 3 million to CHF 1 million in recent years, explained Albert P. Stäheli. There is now a strong trend towards break-even. A change of strategy is currently being planned at NZZ. "We are working on setting up a paywall. But it will be flexible," said Stäheli, who did not reveal any further details. We have to proceed according to trial and error, said Stäheli. According to the NZZ CEO, it is going in the direction of a newsroom at the NZZ daily newspaper and NZZ Online.

The online division of AZ Medien has also been making losses so far, admitted Christoph Bauer. The company is in the process of developing a paid content strategy, which will primarily focus on regional journalism. Bauer announced that this will be ready next fall.

Martin Kall doesn't care whether the advertiser or the reader pays: Switzerland is so wealthy that it will always be very attractive to advertisers. Christian Unger assumes that the iPad will be a resounding success in Switzerland. Switzerland already has the highest penetration of iPhones in the world. There are currently 100,000 iPads in circulation in this country - if there are 200,000 to 300,000, the iPad will become very interesting for advertising.

Christian Unger said that Ringier also wanted to grow in the television business and was interested in both 3+ and TeleZüri. Talks are currently taking place. In contrast to Tamedia, NZZ wants to remain active in the regional television business. Tamedia thus becomes the only Swiss media group that does not make television.

Christoph Bauer said that there was a certain willingness on the part of AZ Medien to examine a cooperation with Basler Zeitung. However, no negotiations had taken place to date. And AZ Medien is also capable of surviving on its own.

The publisher of the International Herald Tribune had previously pleaded at the Swiss Media Forum that quality journalism should not be given away. Stephen Dunbar-Johnson said: "Good journalism costs money - and readers are prepared to pay for it. That is why the New York Times Company, to which the International Herald Tribune belongs, introduced a paywoll on the Internet at the end of March. Charging money online is an investment in the future. There are now more than 100,000 online subscribers who are paying, and this just a short time after the launch. Dunbar-Johnson contradicted several other speakers at the Swiss Media Forum with this assessment. Xing founder Lars Hinrichs, for example, said on Thursday that Internet users will never be prepared to pay for news. Dunbar-Johnson, however, is convinced that other media companies will soon follow suit.

In the spirit of peer-to-peer communication, the aim is for young people to develop prevention messages for young people. High school teams design ideas for posters in the categories of tobacco, alcohol and cannabis, which are then further developed and professionalized by budding graphic designers - second-year apprentices.

1st place in the tobacco category

To the finished posters and the winners of the 2011 contest