The speed-daters were then able to get a little closer to their new acquaintance and take a closer look at the Ford Focus at the clubbing in the Firehouse. Those who were more interested in the brand new Ford Focus also got their money's worth with further test drives.

The event was publicized with a communications campaign in bars, clubs and lounges in the region, as well as with radio spots and editorial reports on local stations. On the event day itself, in keeping with the motto "already towed today?" a luxury car was towed by a Ford Focus manned by female aspirants.

Face is responsible for idea/concept, creation and realization.

Responsible at the garages Stahel: Hansjörg Stahel (Management). Responsible at Face: Sascha Knauer (overall responsibility), Marc Schadegg (creative director), Vanessa Cavigelli (graphics), Daniela Schmid, Loredana de Luca (consulting).
 

After winning an evaluation, the agency from Uster conceptualized, designed and implemented the entire anniversary communication. From the anniversary logo to the complete anniversary branding, various DM campaigns and the special anniversary microsite through to experience-oriented events.
 

The subject is the world-famous pop art icon "LOVE". The whole thing is presented as a cultural poster that imitates the design of a gallery advertising for visitors. However, in contrast to the original by Robert Indiana, the arrangement of the letters has been slightly altered.

Responsible at Sportplausch Wider: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Daniel Bieri (Creative Direction, Text and Concept), Michael Gallmann (Art Direction). Media: Daniel Strobel, Robert Vego, APG.
 

Better accessibility, more freedom of movement and the young, lively flair on the dynamic Sulzer site in Winterthur prompted the agency to move from the outskirts of the city to the center and set up in the Kranbahn on Katharina-Sulzer-Platz. A-words.ch is opening a new part-time position as of June 1, 2011 in order to further expand its PR copywriting par-discipline. The agency is being strengthened by a young journalist with media and publishing experience. This is in response to the growing need for concise and professional technical and advertising texts, the agency said in a press release.

A-words.ch has gained the private day school Terra Nova in Küsnacht and Feldmeilen as a new client. The renowned bilingual school entrusted the agency with the revision of its branding as well as the establishment and staging of the central communicative idea.

Last year, Goldbach Media succeeded in positioning itself as the sole marketer for private TV advertising in Switzerland. But the monopoly was short-lived. Starting in September, a new advertising window entered the scene in western Switzerland with TF1, which is now being marketed by Ringier (TF1: Ringier enters the TV marketing business). Goldbach Media, which also applied for TF1 marketing, lost out not least because the company already markets the advertising window of TF1's fierce competitor M6. How are they responding to the new situation? Michi Frank, CEO of Goldbach Media and otherwise not at a loss for words, did not want to comment this time, but left this task to Jürg Bachmann, who is responsible for digital projects at Goldbach Group.

Bachmann begins by noting that the TV market in French-speaking Switzerland cannot be compared with that in German-speaking Switzerland, as it is much more dominated by SRG. With the new situation, however, TV in French-speaking Switzerland is "generally gaining in importance". Goldbach Media therefore welcomes the entry of another competitor into the Swiss TV advertising market. Bachmann goes on to write: "If you compare the duration of use with the advertising investments of the various media types, TV still has a great deal of untapped potential. The fact that TV in French-speaking Switzerland has not developed further in recent years can be attributed primarily to the years of obstructionist tactics by French-speaking Swiss TV (TSR)." Bachmann is referring to SRG's attempt to prevent the M6 advertising window by all legal means. It was in vain in the end.

Goldbach mimes the good loser

And what is Goldbach's position on the new marketing competitor Ringier? Since the TV market in French-speaking Switzerland is "much more dominated by SRG" than in German-speaking Switzerland, it is also "positive for Goldbach that another private provider is now entering the market, because it makes the medium of TV even more attractive.

Bachmann also sees the consequences for the advertising market in French-speaking Switzerland as positive. "Advertisers will be able to place their TV ads in an even more targeted way, which will make TV more attractive as an advertising medium. We welcome this development." However, Bachmann does not want to get into a discussion about the specific impact on M6 and its spot prices and future advertising revenues. "M6 has published its prices for the 2nd half of 2011. We do not yet know how the station will react to TF1's offer," he writes.

Publisuisse: Happy about another TV marketer

SRG marketer Publisuisse, which like its parent company SRG is naturally not happy about (further) advertising windows, is however positive about Ringier's entry into TV marketing. "A new strong TV marketer is good for the market," says François Besençon, member of the Publisuisse management board. However, the foreseeable consequences for French-speaking Switzerland make him more pensive: "We assume that the TF1 advertising window in French-speaking Switzerland will lead to a partial redistribution of advertising funds - not only in the TV sector, but in all media. The advertising pie won't get any bigger, everyone will have to cede something - TSR, however, probably less than the private stations and print. In addition, spot prices will come under pressure."

No 180-degree turnaround

Besençon has no sympathy for the Press Association of French-speaking Switzerland (Presse Suisse), which today accused Publisuisse and SRG of a 180-degree U-turn - because after years of fighting against advertising windows, they are now suddenly making the Publiplan planning tool available to Ringier. This would facilitate SRG's entry of TF1 into the French-speaking Swiss market. Besençon states: "We are giving Publiplan to everyone who has a use for it. The regional TVs and radios in German-speaking Switzerland use it just as much as those in French-speaking Switzerland. And Publicitas Cinecom is also using it until the end of 2010." It is also wrong to claim that Publisuisse receives a commission from TF1 for each commercial transmitted via Publiplan. He also stressed that SRG had not changed its position on advertising windows at all. It still regrets their existence, as they generate millions of euros in lost revenue. Therefore, the advertising windows of M6 and TF1 will continue to be fought - but now on a commercial level.

Markus Knöpfli

(Image: Ringier)
 

The Tomtom "Break Free!" campaign is made up of a variety of marketing activities. These include traditional media as well as radio and PR, social media apps and competitions. The campaign also includes online activities, advertising, a microsite with video content provided by users and specific activities including in-store promotions.

The aim of this campaign is to show how Tomtom's traffic information service HD Traffic can help users to break free from traffic jams, says Corinne Vigreux, Managing Director, Consumer at Tomtom. Tomtom has secured the rights to use the Queen classic "I Want to Break Free" as the anthem for the entire campaign. For the launch, "Break Free!" comedy sketches will be presented, written and performed by comedy legend John Cleese.

A core component of "Break Free!" is a karaoke competition. Using easy-to-use iPhone and Android apps, participants can record a video of themselves singing "I Want to Break Free" while stuck in a traffic jam and post it online. A jury of experts will select the winners of a Renault Mégane and a Renault Clio from the most popular videos - both with Carminat Tomtom Live on board, of course. All "Break Free!" videos with unique "I Want to Break Free" performances from users who want to get out of the traffic jam will be available on Tomtom's Facebook pages.

Tomtom has worked with Pool Worldwide to develop the campaign, which will run in more than 14 markets worldwide. MEC are the media buyers and Content and Motion developed the social media strategy. The Service Plan Group adapted the campaign for Germany.
 

The Unic agency developed the technical concept, the information architecture and the design for the new website. At the beginning of the conception, around 150 existing, individual websites and applications were analyzed with regard to offers, content and target groups. From this, Unic integrated 25 platforms into a new mobility and travel portal. In addition to travelers of all ages, people without a need to travel should also be optimally served - from station shoppers to advertisers to public institutions.
 

In the competition, Coop print advertising was on a par with work from all over the world, for example from Unilever, Timberland, InBev, The Rainforest Alliance, Banco Santander and Kingfisher. The awards in a total of eight categories were recently presented at a gala event as part of the Responsible Business Summit in London, Europe's largest management event for sustainability.
 

Susan Diethelm has managed various projects and employees at Burson-Marsteller over the past three years. Her work focused on strategic and conceptual consulting, media and press relations, issues & agenda management, internal and external communications as well as the management and development of websites and social media platforms.

Susan Diethelm began her professional career in 1998 as a clerk for dormant assets at Zürcher Kantonalbank. She then worked in payment transactions at Clariden Bank and as a performance analyst at State Street before joining Communicators as a PR consultant. Here she spent two and a half years looking after clients and projects in the field of corporate communications and public affairs.

The result is a TV commercial that steps on the gas.

On Thursday at 19:45 on Star TV.

With this award for journalists working and publishing worldwide, the Valais Information Office aims to raise public awareness of tourism, the economy and nature in the Alpine canton. The award is sponsored by the Valais Information Office. The prize is awarded to works published for the first time between January 1 and December 31, 2011. CHF 5,000 is available for the winners in each language. A special prize will also be awarded in the TV/film and radio reportage category.

Reports in German, English, Italian and French are eligible. The closing date for entries is January 13, 2012. The aim of the Valais Information Office's International Media Prize is to provide an incentive to take a closer look at Valais culture, tourist attractions, quality of life and gastronomy in the Swiss Alps.
 

In a competitive presentation 4B Windows based in Hochdorf/LU, decided to work with Dachcom. The first work will be visible in early summer 2011.

Radio Liechtenstein based in Vaduz/LI has entrusted the communications agency with the mandate to revise its image, communications presence and public relations work. The first work will be on air shortly.

Energy efficiency is the topic of the Building program based in Zurich. It is responsible for allocating funds from the Climate Cent Foundation, which has provided financial support to improve the thermal insulation of over 10,000 houses in Switzerland. Dachcom was commissioned with the development of the CD and further communication.

Ferrum based in Rupperswil/AG, has awarded Dachcom the overall mandate following a competitive presentation. The agency will provide communications support for the five internationally oriented business divisions.

The Tisca Tiara Groupa carpet and textile manufacturer based in Bühler/AR, has entrusted Dachcom with the repositioning of the group brand strategy and the redesign of the group web platform.

Bosshard & Neupack Emballagen based in Honau/LU and Bioggio/TI, has entrusted the agency with the development of the new CD and the development of direct marketing activities, including visual and technical eShop development.