The visuals are designed to show how the Honda USPs shine with racy lines and innovative cutting-edge technology. Inspired by the art of watchmaking, the execution plays with light and materials and enhances the models with sophisticated perspectives. The campaign can be seen in the national press, in trade magazines and on the Internet.

Responsible at Honda Motorcycles (Suisse): Thomas Moureau. Responsible at Agence Trio: Nina Hugentobler (Project Management), Sonia Duperret (Consulting), Elisabeth Jovignot (Strategic Planning), Yvo Hählen (Art Direction).

From June 2 to 5, 2011, the open air on the shores of Lake Neuchâtel will once again offer a festival atmosphere and many musical highlights. The new visuals by Komet can be seen on communication measures such as posters, advertisements, the concert program, the website, banners and additional advertising material.

Responsible at Festi'neuch: Lucie Courvoisier (Communication), Antonin Rousseau (Programmation). Responsible at Komet: Thom Pfister (CD), Roland Zenger, Kasper Kobel (AD), Mark Zenhäusern (graphics), Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Suzanne Scherer, Emma Isolini (consulting). Photography: Joëlle Lehmann.
 

The film star "E.B." was on the road with a companion for ten days, mainly in Swiss cinemas. The two promoters toured Switzerland during these four weeks and made many a child's eyes light up. "E.B." was not only in demand as a model, but also gave the children gifts in the form of coloring pages and autograph cards. Parallel to various communication campaigns, Allaccess accompanied the film release "HOP - Easter Bunny or Superstar" with this costume promotion. This enabled "E.B." was able to make his presence felt in the cinemas and provide information about the film.

Responsible at Universal Pictures International Switzerland c/o TTP Take Two Publicity: Mirela Schick (Publicity & Promotion). Responsible at Allaccess: Pamela Gemperli (Project Manager), Samuel Röllin (Project Manager).

The advertising agency's clients each receive a registered share in the agency and are effectively co-owners of their own advertising agency. This also applies to Oxymount, as the picture below shows. The first works will be on display in summer 2011.

Blofeld will take over all PR and resulting communication tasks for the three brands and will also act as the company's press office. The aim is to make more efficient use of internal synergies between the three brands and to professionalize communications, as Marco Imfeld, Head of Marketing & Sales, is quoted as saying in a press release. The communication strategies of the three brands will be further developed in the long term.

100 years of Ramseier: A traditional brand interpreted in a modern way

The apple does not fall far from the tree

Singers, dancers, musicians, acrobats, impersonators, comedians or animal trainers can apply with their dressage. The winner will receive prize money of 100,000 Swiss francs. This year, the castings will take place in Zurich and Bern. Registrations can be made now via swisstalent.sf.tv be submitted. The exact casting and broadcast dates as well as moderation and jury will be announced at a later date, SF announced on Monday. 

Audience Council very well liked
Last but not least: The casting that is not

Beiersdorf is reflecting on the core competence of the Nivea brand and placing skin care at the center. The motifs show a lot of skin and moments of closeness between people. Nivea wants to evoke values that have stood for the brand for generations: Trust, family, quality, reliability, tradition, honesty and care.

In Switzerland, Nivea is managed by the Draft FCB/Lowe Group - which is now responsible for all of the brand's categories. The aim of the local campaign is to strengthen emotional proximity to consumers. Nivea would like to thank all its loyal users for the trust they have placed in the brand. The campaign can now be seen in German and French-speaking Switzerland in a TV commercial, in print ads and in several below-the-line measures.

Responsible at Beiersdorf: Sibylle Welker, Monika Weiss, Lukas Schulthess. Responsible at Draft FCB/Lowe Group: Cornelia Harder, Marie-Theres Ott, Gabrielle Lommel, Kathrin Leder, Aline Litchenhaus, Deborah Buccarella. Creation: Boris Beuckman and Cinthia Stettler. OMD: Nathalie Herrmann, Monika Bartholet.

At the end of October 2009, on the basis of an internal regulation, SBB Exit of a poster critical of Israel in Zurich's main train station. The Federal Administrative Court ruled the ban unconstitutional on the grounds that train stations and station walls are part of the public space and that SBB is bound by fundamental rights. The ban issued was disproportionate and violated freedom of expression, the judges said. It does not endanger security or order in the station and does not hinder the circulation of passers-by and railroad operations.

SBB considers the Bernese judges' ruling to be an encroachment on its corporate responsibility to be able to protect its customers from sensitive or offensive poster content, the company said Monday. It must have the freedom to ban advertising that is tasteless, morally reprehensible or sensitive in terms of foreign policy. This should be done on the basis of practicable and implementable regulations, without each individual case having to be legally examined for its potential danger to rail operations.

The topic of freshness is playfully emotionalized by staging fish sticks in the style of children's drawings. According to the agency, the campaign is aimed at parents who want their children to eat healthy, fresh and natural food.

"Barely fished, already Findus." The four subjects build on this statement and tell little stories about freshness and the importance of fresh fish on the menu. The ads, as well as an on-pack sticker, link to the Findus website, where the campaign messages are incorporated in the new section "Family Fun" were integrated.

There, the Eskimo reappears from the print ad and leads through two games and a quiz. The aim of the games is to fish as many fish sticks as possible out of the ice hole or to fry fish sticks that jump out of the ice hole. In the quiz, you can also score points by correctly answering questions about freshness and fish sticks. There is also a coloring contest with coloring templates to download and recipe suggestions to try out. The main prize is a vacation by the sea for the whole family.

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Responsible at Nestlé Suisse: Roger Matter (Marketing Director Frozen Food), Stefanie de Buhr (Group Brand Manager Frozen Food Retail). Responsible at Publicis: Isabelle Hettel (Senior Strategic Planner), Sacha Moser (Creative Direction), Viviana Chiosi, Thomas Mueller (Art Direction), Andrea Zanzerl (Graphics), Jan Krohn (Text), Muriel Asté, Olivier Pasche (Consulting), Daniel Hörschläger (Online Project Management) , Vera Schmid, (Art Buying).
 

The images are intended to show that I am, the Migros cosmetics brand, offers high-quality care products that make hair look like precious jewelry. They have been featured in selected print titles since the beginning of May.

Responsible at the Federation of Migros Cooperatives: Renate Korfmacher (Head of Brand Label Management). Responsible at Advico Young & Rubicam, Zurich: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Benny Goldstein (AD), Sarah Paul, Joelle Hauser (graphics), Sascha Borsai, Marietta Mügge (text), Edi Walker (consulting), Chris Tribelhorn (photography).

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Of the 142.9 million, 14.7 million were job ads (+4.4 percent). Real estate ads (4.5 million) were down 10.1% from April 2010, and commercial/other ads (114.0 million) were up 1.9 percent. Prospect inserts (9.7 million) recorded an increase of 23.4 percent.

The net advertising revenues for the individual print media categories were as follows in April 2011: