Walder, advertiser creates national image campaign for Wyss seeds and plants

Wyss Seeds and Plants has commissioned the Walder, Werber agency to design and implement a brand awareness campaign.

The company offers not only plants and soil, but also all accessories and related items from pruning shears to special tea blends at seven locations throughout Switzerland. This abundance and variety of products should be expressed in the image campaign. Four seasonal motifs have been created and can currently be seen on posters and in advertisements throughout German-speaking Switzerland.

Responsible at Wyss Samen und Pflanzen: Hans Walter Müller; Corinne Farine-Seematter.
Responsible at Walder, Advertiser: Sandro Walder (overall management), Sascha Völki (AD), Michael Döös (graphics), Corsin Kessler (DTP), Valentina Röschli (consulting/text).
 

New studio for Schaffhausen television

Schaffhausen Television has moved and will begin broadcasting from a new studio on Monday, June 6. With a modern look and updated technology, the station aims to improve the quality of its programming for viewers.

Schaffhauser Fernsehen, which belongs to the media company Meier + Cie, has been on air for over 15 years, according to a press release. For the last ten years, the regional broadcaster has been based on Bachstrasse in Schaffhausen. It has now moved to Vordergasse in the middle of Schaffhausen's old town to the Meier + Cie property, which is also home to Schaffhauser Nachrichten.

The move to the new location would create important synergy effects for the broadcaster, which has to finance itself entirely without license fee money. These would only affect the infrastructure area; the editorial team of Schaffhausen Television would continue to work independently.

The move was accompanied by a renewal of the entire broadcasting technology at Schaffhauser Fernsehen. The entire production of the broadcasts is now completely digitalized and in 16:9 format. In addition to improving the sound and picture quality, a modern, multifunctional studio and a revised appearance will ensure a contemporary appearance. The entire new concept was largely developed and implemented by the SHf team itself.
 

Saatchi & Saatchi: Campaign developed for Seat

Saatchi & Saatchi is launching a campaign to promote the Seat Ibiza Cupra R210 and Leon Cupra R310 models, which are sold exclusively in Switzerland.

The idea: Swiss racing driver Fredy Barth skilfully paints the start markings on the asphalt. According to the press release, Barth was the inspiration for Seat's limited-edition special models. Last year, he successfully contested his first season in the top touring car championship, the WTCC (World Touring Car Championship). This year, he will also be competing in the WTCC as a WTCC driver with the Seat Swiss Racing team.

Responsible at Seat: Ronald Ziegler (Brand Manager), Andreas Huwyler (Marketing Manager), Marco Brütsch (Advertising Manager), Manuel Nogués (Assistant). Responsible at Saatchi & Saatchi: Jürg Aemmer (CD), Christoph Hess (text), Chantal Ehrensperger (AD), René Berzia (DTP), Beatrix Lehmann, Léonie Kelly (consulting), Pascal Schaub (strategy), Visualeyes International (photo production), Matteo Bertolio (photography), Detail (image editing and lithography).

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Metzgerlehner: Campaign realized for Raiffeisen

The Metzgerlehner Agency has created a campaign for Raiffeisen. The campaign promotes a member promotion by the banking group.

Raiffeisen members now benefit from discounts on concerts, musicals, circus performances, comedy events and theater performances, the agency writes in a statement. Corresponding tickets are available on Raiffeisen.ch/memberplus available with up to 50 percent discount. Metzgerlehner developed a broad-based campaign for this. TV commercials, advertisements, posters and various POS measures were implemented.

Responsible at Raiffeisen Switzerland: Marcel Schumacher (Campaign Manager). Responsible at Metzgerlehner Worldwide Partners: Marco Lehner (Strategy), Felix Dammann (CD), Patrick Meyer (Text/Concept), Janine Aebischer (AD), Annette Vetsch, Alexandra Christen (Graphics), Yves Marcoux (Desktop Publishing), Mario Müller (Production), Claudia Hübner, Priska Senn, Karin Schweizer (Consulting). Responsible at Boutiq: Philipp Zünd (Director), Bruno Conti (Motion Director), Luana Derungs (Producer).
 

Guave Studios: Cinema spot realized for Mocoffee

Guave Studios has produced a captivating TV commercial for Mocoffee's Ventura XS 200 espresso machine.

The spot depicts the product and its components as instruments in the context of music, and shows how the collaboration of the high-quality individual parts results in tasty coffee to enjoy, the agency said in a statement.

The capsule that goes with the machine, with the proper name Mocoffee, was developed by Eric Favre, the inventor of the coffee capsule, and is compatible with Migros' Delizio coffee machines. The high-quality coffee machine is available to order nationwide now. The spot will be shown in Swiss cinemas.

Responsible at Mocoffee: Pascal M. Schlittler, CEO Mocoffee. Responsible at Guave Studios: Sergio Herencias (director), Oliver Muff, David Fritsche.
 

http://vimeo.com/22596262

The advertising week on Star TV: Migros Quizmania - Animalic good

Migros' latest Quizmania campaign, in collaboration with the WWF, provides the inspiration for a spooky yet funny game.

The production company Who's Mcqueen Picture developed a surprising concept for this viral spot, in which not only the brilliant idea but also the casting and the location were crucial.

You can currently see the making of in "Die Werbewoche" on Star TV.

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Termination of Tamedia employee representative not abusive

During the mass layoffs at the *Tages-Anzeiger* in early summer 2009, employee representative Daniel Suter was also dismissed. In 2010, the Zurich Labor Court ruled that this dismissal was abusive. The Higher Court has now overturned that decision.

Suter, in turn, wants to take this ruling to the Federal Court with the support of his union Syndicom. In its ruling published on Wednesday, the Higher Court of the Canton of Zurich concluded that Suter had not succeeded in proving that he had been dismissed because of his role as a staff representative. The dismissal for economic reasons was credible and a justifiable cause for the dismissal of an employee representative. The Code of Obligations states that this "reasonable cause" is required for the termination of an elected employee representative. The Supreme Court does not consider Suter's statements that there were other ways to save money than his dismissal as evidence that he was in fact dismissed because of his activities as an employee representative.

Should the protection of employee representatives be insufficient if they can be dismissed for economic reasons, the protection must be regulated differently by law, according to the Supreme Court. It points out that the Federal Council has indeed identified a need for action on this point. Daniel Suter, on the other hand, emphasizes that he is personally disappointed by this Supreme Court decision. Should it be supported by the Federal Supreme Court, a change in the law would have to be pushed through at the political level. Otherwise, employee representatives would be completely unprotected, said Suter.

In the first instance, however, the labor court had found in 2010 that if an employee representative could also be dismissed for economic reasons, the protection against dismissal made no sense at all. This was also not the intention of the legislator. It also declared the dismissal to be blatantly abusive because it took place at a time when Suter was negotiating with Tamedia about the social plan for the employees threatened with dismissal. Tamedia appealed this ruling to the Supreme Court. (SDA)
 

In Flagranti communicates for Cendres+Métaux Group

The In Flagranti agency was commissioned by the Cendres+Métaux Group to provide communications support for the launch of the new Pekkton® system solution.

The Cendres+Métaux Group is active worldwide in the dental and medical technology, watch and jewelry industries. With the Pekkton® system solution, the company is launching a new high-performance polymer as a material for dental technology.

In Flagranti advises and supports Cendres+Métaux in the international launch of this material with integrated communication via B2B channels. The range of measures includes an opinion leader program and appearances at trade fairs and in trade magazines.

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Last but not least: Ugh, Madame Blansit

Once again, we're hearing news that we really don't want to read or even smell: Artist Charity Blansit has launched a perfume made from her own urine.

It was the first morning after the new moon and she decided to collect her urine in perfume bottles, she says. If you have eaten a lot of honey, the urine smells wonderful, whereas after eating chicken it smells really awful. And she firmly believes that the product can be marketed - the idea that potential customers might be disgusted does not occur to her. The reason she gives is that humanity also relies on Musk stand. Nice comparison.

It is doubtful whether the fragrance will be a bestseller. Even if the marketing of bodily fluids is a trend (Last but not least: is everyone gaga now?), at some point the pain threshold is probably reached. We say: Ugh, Madame Blansit, the world has been waiting for a lot of things, but certainly not for your urine - put it in the toilet.

 

Agency Numéro 10 becomes new Brand Avatars

Self-promotion isn't a top priority for most advertising agencies. Numéro 10 will be the exception to the rule next week. From June 6 to 9, the agency will change its identity and look every 24 hours.

A "gang of avatars" is taking over the Numéro 10 agency in Bremgarten. As Gilles Aeby and Cendrine Gafner promise, this "creative whirlwind" will give the agency a new identity every day from Monday to Thursday. With a website that changes completely every 24 hours and new videos on the topic every day, a different core competence of the agency will be made the topic for one day at a time. Over the course of the week, the various videos and information on the pages will take visitors into four different worlds of dynamic communication. On each day, interested customers can get in touch with the "agencies" Bang Bang, Molotov, Wasabi or Brand Avatars, each of which is only active for 24 hours. Free promotional T-shirts with the corresponding logos can be ordered or, of course, meetings can be arranged. What happens at the end of the week with the four newly founded agencies? That can be followed daily on Numero10.ch. There you will be redirected to the daily updated website of the "Avatars". pan
 

Bundeshausradio: Franziska Boser new to the team

There will be a change of personnel in the editorial team of the Federal House Radio. From next fall, Franziska Boser will be reporting on national politics for Swiss-German private radio stations from Bern.

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She succeeds Ingrid Ryser, who will in future be Deputy Head of Communications at the Federal Office of Justice, according to a press release issued on Wednesday. Franziska Boser was employed at Radio Canal 3 in Biel and most recently at Radio Capital FM in Bern. The 32-year-old has been in the radio business for around five years. She will take up her new position as Federal House Radio editor on September 1. Ingrid Ryser, 29, has worked as an editor for the Federal Parliament Radio for four years while studying law.

Bundeshausradio is managed by Radio Zürisee AG as an independent brand and provides a large number of private radio stations in German-speaking Switzerland with daily reports on current events in the federal capital. The audio service has been managed by Rolf Blaser since the end of 2008.
 

Swiss Television Award 2011: The nominated programs

On June 24, 2011, Tele und TV-Star, the media outlet of Axel Springer Switzerland, will present the Swiss Television Award. Sandra Studer and Rainer Maria Salzgeber will once again host the gala this year.

UPC Cablecom (presenting partner) and Opel (car partner) have been secured as partners this year, as detailed in a press release. The media partner is once again the private broadcaster Sat.1 Schweiz, which will broadcast a recording of the awards ceremony on June 26. The nominees in the "Innovation" category for the Swiss Television Award are

- "Me or you" - the question game from "G & G Weekend" on SF 1
- "Funky Kitchen Club" - the cooking show with René Schudel on Pro Sieben Switzerland
- "Best Friends" - the Swiss schoolhouse soap in the children's program "Zambo" on SR DRS and SF.

In the "Innovation" category, new and unusual TV formats, discoveries or newcomers to the Swiss television scene will be honored for the first time this year. The winning format will be announced on Friday evening, June 24, at a grand gala event.
in the Maag Hall in Zurich.

 

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