After a slow start, advertising revenues have grown strongly in recent months, according to a press release issued on Wednesday. The Board of Directors of ONZ is confident that the young media company will be profitable in two years' time.

ONZ closed its first financial year on December 31, 2010 with a loss of CHF 1,478,000, the press release continues. This result is around 700,000 francs better than originally budgeted. The result was achieved thanks to two significant savings: Printing and distribution costs were lower than expected and personnel expenses were also lower than budgeted. The lower expenditure was also significantly influenced by the shorter operational activity of ONZ, which lasted eight months in the first financial year instead of twelve months as budgeted.

According to the press release, ONZ's advertising income is showing a clear upward trend. At the end of the first financial year on December 31, advertising revenue was lower than expected at CHF 704,000. In the first four months of the current year, the targets have already been achieved with 492,000 francs.

Subscription target not achieved in first financial year

At the end of December 2010, 2,131 subscribers received the ONZ printout in their letterboxes every Tuesday and Friday. This means that the subscription target for the first financial year was not reached, as the statement continues. A strong upward trend has been noticeable since the beginning of the year. ONZ gained almost 900 new subscribers within five months. This has exceeded the expectations of ONZ managers. At the end of May, 3010 readers had subscribed to ONZ. The online edition is read by an average of 25,000 unique clients per month. This means that a third of the population in the Nidwalden and Obwalden market area, with around 75,000 inhabitants, already reads ONZ online. Online readers generate over 300,000 page impressions per month. This also includes access from smartphones and tablet PCs.

Systempass focuses on tailor-made system solutions for companies, organizations, authorities and individuals in strategy, leadership, management and communication, according to a press release issued on Thursday. "Effective decisions in management and communication for relevant target and time horizons require knowledge of the environment and the evaluation of influences. The one can neither be thought of nor implemented without the other," the owner and founder of Systempass is quoted as saying. Together with customers, he maintains a system approach that is as "pragmatic and practical" as it is "value- and profit-enhancing".

According to the press release, Beat Schaller has broad and in-depth expertise in management and communication at a strategic and operational level in a national and international environment. His mandates come from private, public and state institutions.
 

"Credit Suisse - Helping Roger Relax since 1981" is the message of the commercial. Accordingly, the tennis pro shows his relaxed side. According to Wuv.de, Ridley Scott's ("Thelma and Louise") daughter Jordan Scott directed the film.
 

The posters are used in Zurich and the surrounding area in F12 and F200 formats. The ads appear mainly in special-interest titles.

Responsible at Weisse Arena Group: Andreas Bärtsch (Management, Marketing and Sales), Britta Kaula and Tobias Treichler (Marketing and Communications). Responsible at Four. Advertising agency: Björn Brinkmann and Philipp Sträuli (CD), Andrea Heierli (graphics), Sandra Genge and Daniel Gerber (consulting), Sven Scheuermeier (DTP), photography: Gaudenz Danuser, Image processing: Sota.

This means that the private radio station from Aargau will now also be available terrestrially - i.e. over the air - in large parts of German-speaking Switzerland. Radio Argovia is thus further implementing its distribution strategy and supplementing the existing radio channels, according to a press release.

Peter Ackermann began his career ten years ago as a reporter for Annabelle. In 2002, he won the Zurich Journalism Prize for his report "Spurlos verschwunden. In 2008, the 40-year-old was awarded the Tamedia Promotion Prize for his conceptual work at the women's magazine. For the past two years, he has been deputy head of the reportage department.

Peter Ackermann succeeds Remo Leupin, who successfully established Beobachter Natur in the market after its launch last year, according to a statement. Leupin, is moving to the new Basel-based online and weekly newspaper.
 

Gradwohl, who has worked as editor-in-chief for the Landbote since 2006, will become managing director of the newspaper, the publishing house announced. Tacheron will be responsible for the printing division. He has headed the printing profit center since 2009. Affolter, who has been in charge of finance and human resources since 2007, will be responsible for the services division. The 66-year-old Dostal has managed the publishing house for almost 13 years. (SDA)
 

Furthermore, the job platform and Publicitas are entering into a comprehensive, non-exclusive brokerage agreement for the sale of subscriptions and corporate solutions throughout Switzerland, according to a statement on Wednesday. In addition to the Swiss site, Janzz.com is planning further international roll-outs in the near future, which Publicitas will actively support.

As part of the investment, Publigroupe Group Management member Beat Roeschlin will take a seat on the Board of Directors of 4uGroup.
 

According to a statement, the big winner of this year's Junior Web Award of the Switch Foundation is "Fat-Food"An informative and professionally implemented website of the class of the Ecole des Métiers Techniques from Porrentruy (JU) about nutrition and fast food. The French-language project won at today's award ceremony in the culture and congress center Trafo Baden, in addition to the 1st prize in the category Sek II, the programming prize and the jury prize. But the student websites were also convincing in other respects with their content and creative implementation.

In the fifth Junior Web Award, over 200 school classes from all over Switzerland submitted projects. A public vote from March 22 to April 5 awarded the audience prize. Given the high quality of the projects, the jury then had a hard time deciding on the 1st to 3rd prizes in the elementary school, Sek I and Sek II categories - as did the sponsors Swisscom and Google for the winning classes in "Usability" and "Programming".

> To the rankings

Switch launched the Junior Web Award funding competition in 2007. Since its inception, over 700 projects have been submitted. It offers schoolchildren the opportunity to create their own website. In the process, they playfully practice using modern communication technologies. Switch accompanies participating school classes with information material and offers a child-friendly CMS program to design the website. The Junior Web Award will continue in 2012: From August 16, 2011, interested teachers can register at Juniorwebaward.ch register for the next competition.
 

"We are convinced that by replacing Astro TV with popular Comedy Central formats, we are meeting the wishes of viewers, advertisers and platform providers alike", Roger Elsener, VP, Country Manager MTV Networks Switzerland, was quoted as saying in a press release on Wednesday. "With this step, we are creating an appealing program environment on all our channels around the clock that sets us apart from the competition and offers sufficient scope for growth in audience share and advertising spend."

"Shiva TV" was initially launched on Viva in 2010 and currently airs Monday to Friday between 10.10 p.m. and midnight and Saturday and Sunday between 10.15 p.m. and midnight on Comedy Central. From September, the "Shiva TV" slots will be filled with shows such as "South Park", "My Name is Earl", "Little Britain" and "Genial Daneben".

According to the press release, the company has higher expectations for the market share development of these channels and the corresponding sales development of the enhanced quality environment with the new programming strategy. The platform operators in Switzerland support this programming improvement.
 

When asked, Raoul Gerber, Head of Sales at Goldbach Media, confirmed a corresponding report by ComIn magazine in French-speaking Switzerland. According to Gerber, the two newcomers want to launch their advertising windows this year, but the start dates are still open.

In both cases, distribution in particular still needs to be clarified. AB1, which is affiliated with RTL9, already has a commitment for analog distribution on Geneva's Naxoo cable network. Negotiations with other cable operators - in particular with Cablecom and the Lausanne city network - are still underway.

Not so W9, a sister station of M6, which is broadcast in France only in the digital domain, but is number 1 there. Gerber was not yet able to say whether W9 can expect anologous distribution in Switzerland. After all, W9 can already be received in Geneva - in the digital range of Naxoo. The station broadcasts series and docs, is "cheeky and completely oriented toward a young target audience," says Gerber.

Goldbach Media was asked to be the marketer of the two windows, Gerber added. This is an obvious choice, as Goldbach already markets the advertising windows of M6 and RTL9. "It would help us, because we are steadily losing viewers to the Internet and Facebook in the young target group." In addition to M6 and RTL9, Goldbach also markets Cartoonnetwork and the Swiss private station TVM3 in western Switzerland.

Markus Knöpfli

On the same topic on Werbewoche.ch:
"No one has to suffer from TF1"
TF1: Goldbach reacts meekly, Publisuisse concerned
TF1: Ringier enters the TV marketing business

Mediaschneider has already been the majority owner of The Whole Media agency in Basel since 2007. With the acquisition of Mediaplus, Urs Schneider, owner of Mediaschneider, creates the largest agency group of independent Swiss media agencies with three locations in Basel, Bern and Zurich. According to the company, the annual volume of the three agencies totals more than 250 million. Existing customers will continue to be served at the existing locations, Mediaschneider announced on Tuesday. Mediaplus in Bern will continue to be managed by co-owner Urs Rueb. The combination is intended to strengthen know-how in strategic planning and create synergies in the areas of media buying, research and training.