Stamps now also at Quickmail

Quickmail is now on par with the postal service in terms of postage as well. The company, based in eastern Switzerland, is the first private mail carrier to issue its own postage stamp.

Stamps are an excellent tool for attracting greater attention among recipients, says Managing Director Bernard Germanier, explaining the launch. Tests conducted in advance had shown that the use of stamps could increase the response to a mailing by 20 to 25 percent, Germanier adds. Quickmal issues the stamps in collaboration with its customers. They are postage stamps in the true sense of the word: the stamps bear a value indication, a date of issue, are sold at face value and postmarked.

At the time the stamp was issued, Quickmail and its cooperation partner AWZ reached around 30 percent of all Swiss households in 13 cantons. According to their own information, the companies carry over one million addressed letter items per month.

Trari trara!, our privates are here

 

Walder Werber with new senior consultant

The Walder Werber agency is expanding its consulting capacity. Anna Morf has joined the team as a senior consultant.

At Walder Werber, Morf will look after clients from the financial, IT and education sectors and will also take over the management of the consultancy. She is familiar with both the client and agency side. For 14 years, Anna Morf worked in corporate communications for large companies such as Helsana and Suva. She also managed mandates at various agencies such as Volvo, Swica, Die Post, Swisscard, Saab and Vichy. The federally certified communications manager will take up her position at the agency in June 2011.

 

Prime strengthens consulting

With the arrival of Monika Margreiter and Alina Bühler, the Prime agency has further expanded its consulting expertise, particularly in the areas of industry and social media.

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Monika Margreiter joins the Corporate Communications team as a consultant, where she works as a project manager for several large technology companies and public clients. Previously, the 38-year-old worked as a PR consultant in university communications at ETH Zurich. She gained agency experience at Appunto Communications as a PR consultant and deputy to the managing director. There she looked after clients from the industry, finance, education and health sectors, among others. Monika Margreiter studied Romance languages and literature, German and Nordic studies at the Universities of Zurich and Rennes, graduating with a lic. phil. I and holds a federal diploma as a PR consultant.

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The team is also strengthened by Alina Bühler. The 26-year-old works as a project manager, primarily for clients from industry and the energy sector. Prior to this, she worked for several years as an assistant at a management consultancy and a financial services provider and as a junior consultant at an agency for clients in the energy and NPO sectors. Among other things, she was responsible for social media projects. Alina Bühler has a degree in Business Administration from the Lucerne University of Applied Sciences and Arts with a focus on Communication & Marketing.

 

Swisscom and Nemuk realize SME update

With Kmu-update.swisscom.ch, Swisscom now has a blog for entrepreneurs and employees interested in the latest trends in digital communication. Swisscom is being supported in this effort by the online agency Nemuk.

The Zurich agency was commissioned with the overall concept: strategy, concept, design, programming, social media and management. The Blog has been online since May 2. Irrespective of company size and level of knowledge, topics relating to telephony, the Internet, networks, computer software and similar content can be discussed there in a mutual exchange between users and experts.

Responsible at Nemuk: Oliver Weinstock (overall responsibility, project management), Roger Bischof (AD, design), Nicoletta Wartmann (AD, design), Leander Herzog (programming).
 

Renzen Communications: Redesign of KWC customer magazine

Renzen Communications redesigned and relaunched the customer magazine «My Water» for KWC, a Swiss manufacturer of high-quality kitchen and bathroom fixtures.

The magazine provides informative and emotional stories on the subject of water. In addition, the new KWC Sin product is presented, there is an outlook on developments in the shower and showerhead sector, and the region around Lake Geneva is brought to the attention of readers.

An issue of "My Water" has a length of 40 to 60 pages and is to be published two to three times a year in the future in a print run of around 5,000 copies, in each case bilingual German/French or German/English, depending on the respective national and international trade fair landscape.

Responsible at KWC, Unterkulm: Roland Gloor (Executive Board), Cheril Kaufmann (Head of Marketing Communications), Brigitte Kesselring (PR/Text). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD/text), Thomas Mischler (graphics), Desirée Agostino, Frédéric Renzen (consulting).
 

Ringier: Second issue of The Collection published

Ringier has published the second issue of its tablet magazine, *The Collection*, for iPad users. Under the title «The Global Baby,» it explores the many challenges associated with human reproduction.

Among other things, the magazine looks at the topic of surrogacy and reports on a couple from Phoenix, Arizona, and their surrogate mother in Mumbai, India. "The Global Baby" also includes a commentary by reproductive physician Jeffrey Steinberg, head of the Fertility Institutes in Los Angeles, as well as a global debate on the use of today's reproductive technologies with experts from the USA, Switzerland and India. With the help of 3D images, animations and sounds, some in utero, the tablet magazine presents a complex and controversial topic of sometimes breathtaking beauty, comments Peter Hossli, Editor-in-Chief of The Collection.

The second edition of the tablet magazine is supported by sponsoring partner Switzerland Tourism. It is now available in the App Store. The prices are country-specific. In Switzerland the app costs 5.50 francs, in Europe 3.99 euros. For those interested, the first chapter of "The Global Baby" is available as a free standalone app (in English).

Ringier launches monothematic tablet magazine

 

Meteomedia: Kachelmann gets back in full swing

Following his acquittal, TV presenter Jörg Kachelmann will return to the weather service he founded, Meteomedia. The company announced this on Tuesday in Gais AR.

Kachelmann remained president of Meteomedia during his trial. The company is "pleased about the long overdue acquittal of its founder", it said in a statement. "Jörg Kachelmann will now be able to devote his full attention to the Meteomedia Group again." This also includes his commentaries on weather events in media such as Radio Basel, the German station Radio Primavera and Twitter. Additional public appearances are also not ruled out in the future.

More often on Radio Basel again

At Radio Basel, where Kachelmann has been on air once a week for months, the Swiss presenter will now "hopefully be heard more often", editor-in-chief Christian Heeb told the news agency SDA. Even after the weather presenter's arrest in March 2010, the Basel local radio station held on to its contract with his company Meteomedia. "The presumption of innocence applies from the first to the last day," said Heeb, explaining his stance.

Despite some "nasty emails" from people "who wanted to see Jörg slaughtered", Heeb allowed Kachelmann to present the weekend weather show again after his release from custody. However, due to the ongoing trial in Mannheim, Kachelmann was hardly ever on air during the week. For a short time, Kachelmann also worked for the Swiss station Radio Sunshine. However, due to complaints from listeners, the station decided not to feature the 52-year-old weather presenter. It was not initially clear whether Kachelmann would be allowed or willing to appear on the station again.

ARD awaits appeal

Despite the acquittal, Kachelmann will not be returning to ARD for the time being. "As long as the proceedings have not been finally concluded and a verdict has not become legally binding, we see no need to make a decision on this matter," said an ARD spokesperson.

The Swiss presenter had been presenting weather forecasts for ARD since the mid-1990s, and since 2002 he had regularly appeared on the "Tagesthemen" and the morning show, among others. Since the allegations came to light last spring, ARD has suspended Kachelmann's presenting activities. (SDA)
 
 

"SF Börse": Patrizia Laeri takes baby break

Patrizia Laeri, an editor for «10vor10» and host of the program «SF Börse,» is taking a break. She is expecting her first child this fall.

Patrizia Laeri has been an editor on the "10vor10" team for six years, and since 2008 the journalist has also hosted the program "SF Börse. Next fall, the 34-year-old, who is five months pregnant, will take a break from the screen. Following her maternity leave, Patrizia Laeri will return to "SF Börse". Thomas Schäppi, editorial director of Tagesschau: "Patrizia is the competent face of SF Börse. I'm glad that after her break she'll be back with a similar workload as presenter of the show." The business journalist will also be available again to the editorial team of "10vor10" from this point on, as Swiss radio and television SRF announced on Tuesday. Who will replace Patrizia Laeri during her absence from "SF Börse" will be announced at a later date.

 

Content & form with new customers

The Zurich-based agency Inhalt & Form impressed the client during a competitive pitch and won Rüegg Cheminée as a new client.

As the new lead agency, Inhalt & Form is now supporting the Swiss manufacturer of fireplaces and fireplace stoves in all areas of communication. Rüegg Cheminée has a history of more than 50 years and is present throughout Europe. The first work will be seen in the second half of 2011, as the agency writes in a communiqué.

 

Last but not least: Unexpected but perfect

The start of Nestea's new TV commercial is not very spectacular: summer, sun, beach and beautiful young women in bikinis. But everything turns out differently...

So many young beauties around, but when you turn the bottle, the iced tea stops at a slightly older beauty of all things. Bad luck? Not at all! The choice couldn't have been better, because Grandma is incredibly enterprising. So the date is different than expected. But somehow perfect.

Wieden + Kennedy London is responsible.

 

Ziegler Druck: Successor for Lothar Dostal appointed

Lothar Dostal, managing director of Ziegler Druck- und Verlags- AG—which also publishes the newspaper *Der Landbote*—will retire at the end of this year. The Board of Directors has appointed Editor-in-Chief Colette Gradwohl as Managing Director for the Der Landbote division. Roger Tacheron will become Managing Director of Ziegler Druck. The changes will take effect on January 1, 2012.

The new managing director of the Landbote, Colette Gradwohl, has been editor-in-chief of the newspaper since May 2006 and has been responsible for the jacket section of Zurich's regional newspapers as editor-in-chief since January 2011. Roger Tacheron, who is taking over the management of Ziegler Druck, has been with the company since 1996 and has headed the Print Profit Center since 2009.

Willi Affolter is the new Head of Services. He has been with the company since 2007 as Head of Finance and Human Resources. Affolter, Tacheron and Gradwohl together form the new management of Ziegler Druck- und Verlags-AG. Markus Wenger, Publishing Director of Landbote, will also join the extended management team, as the company announced on Tuesday.

Zurich regional newspapers enter the new year with a refreshed layout
 

Change in the AWS management

AWS Outdoor Advertising Switzerland has appointed Mélanie Giger as its new managing director, effective June 1, 2011.

As of June 1, 2011, Mélanie Giger will take over the management of AWS Outdoor Advertising Switzerland. Giger takes over from Oliver Achermann, Head of the Corporate Center of Affichage Holding, who took over the operational management on an interim basis following the resignation of Othmar Casutt. Mélanie Giger is a lawyer and graduated from the University of St. Gallen.

 

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