The communication channel to the Arab world was put into operation in 2009 as part of the debate about the construction of minarets on Swiss soil. An event that made headlines beyond the country's borders and therefore needed to be explained. At the time, Swissinfo reported on the complexity of the democratic process in Switzerland and shed light on the consequences of the decision. According to Swissinfo.ch, the articles were widely read by traditional media and blogs in the Middle East and Maghreb. The Facebook page was a key element in the dissemination of this content.

At the beginning of 2011, the revolutions of the "Arab Spring" brought a new audience to the Swissinfo.ch site: people who were interested in how the events were being followed in the West and wanted to know more about the issue and the problem of blocked potentate funds in Switzerland. In this case too, Swissinfo.ch used its presence on Facebook to guarantee the presentation, discussion and analysis of the complex issues. The editorial team, headed by Kamel Dhif, aims to promote understanding between cultures in an important period for Europe.

The total number of fans who follow Swissinfo.ch on social networks is currently more than 250,000. The multilingual main page has around 113,000 fans. A new page aimed at a Japanese-speaking audience has around 4,000 fans. Swissinfo.ch is also represented on Kaixin, the Chinese equivalent of Facebook, where it already has 34,000 fans.
 

The brand poster, which was created by the Evoq agency, shows the Swiss brand landscape. Embedded between fictitious mountains, lakes and cities, public-relevant Swiss brands are depicted and assigned to a field name. There are places such as the "Loch Nesstle", the "Uhrwald" or the "Blätterwald". Also shown is who owns a brand. So how much Switzerland is there really in today's Swiss brands?

The 3rd edition of the Swiss brand poster includes a number of new features, according to a press release issued on Monday. In addition to a fresh layout, a number of other brands have been included, including WWF, Vacheron Constantin, Clariden Leu, DJ Bobo and Shoppi Tivoli. Directories, the Swisscom telephone directory and Rittergold, the decommissioned Thurella brand, have been laid to rest in the Märkli cemetery. The University of Zurich, Mobility, Cablecom UPC, Bern Tourism, the Locarno Film Festival and Halter are all sporting new logos. In addition to new brands, a revised layout and scenic changes to the brand poster, the brand landscape of the Markenplakat.ch website has also been given a breath of fresh air. The electronic brand encyclopedia was launched at the same time as the updated brand poster. It provides extended information on all the brands contained on the brand poster. This includes, for example, who owns the brand, who advertises the brand, the brand history and advertising campaigns. A direct link also provides access to the companies' social media accounts.

According to the press release, no commercial objectives are being pursued with the brand poster and inclusion in the Swiss brand landscape is free of charge. The sponsors Blick am Abend, Isopublic, Westiform, Seetal Elco, Neidhardt + Schön and Gysin make the existence and further development of the Swiss brand poster possible.

The third, revised edition of the Swiss brand poster is now available in 100 x 70 cm format from Markenplakat.ch can be ordered or downloaded as a PDF.
 

After the successful poster and ad campaign with high-profile celebrities in Edelweiss shirts, the campaign now goes one step further and puts the farmers themselves in the spotlight, according to a statement on Monday. "In the context of the competitive presentation, Jung von Matt/Limmat presented us with the best solution to further increase the sympathy and acceptance of Swiss farmers" said Urs Schneider, Deputy Director, Head of Communications Swiss Farmers' Union.
 

The fresh look is intended to help position the Coop Beachtour as the summer sports highlight par excellence and consolidate its profile as an innovative sporting event, the agency writes in a press release. The Coop Beachtour started on May 26, 2011 at Zurich Main Station.

The branding of the Beach Arena, the Beach Magazine, advertisements, flyers, posters, the Website with integration of Facebook, YouTube and Flickr as well as a newsletter.

Responsible at IMS Sport: Daniel Schärer (Marketing Director), Simone Ramsauer (Project Management). Responsible at Grossen Kommunikation: Daniel Ehrensperger (Art Direction and Online), Sabine Schäfer (Graphics), Karin Grossen (Consulting).
 

Cat Fishing, Tasty Treasures Hunt and Party Mix-Up are the names of the iPad games developed by Purina, the cat food brand belonging to the Nestlé Group. For maximum cat fun. Whether every cat can really be captivated by them remains to be seen. The video evidence, however, is promising - and is sure to make every cat lover's heart beat faster.

> Gamesforcats.com

 

Micasa furniture is made for life, as the agency writes. This is also proven time and again by the advertising. The latest example are two ads created by SFLB, which take up the latest craze "planking". This curious activity involves placing one's body board-like on any object. And lo and behold: Micasa's furniture seems to be made even for this. The ads point out that Micasa also offers comfortable beds and beautiful tables.

Responsible at Micasa: Matthias Wunderlin (Head of Micasa Specialty Store), Juliette Baumgartner (Micasa Market Development Project Manager). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke, Johannes Raggio (creation), Nino Zuberbühler, Carmen Jegge (consulting), Heinz Unger (photo), Simon Smit (planker).

 

Brandon Flowers, Kasabian, Underworld, Jamiroquai or the Arctic Monkeys - the headliners of the festival classic on the capital's local mountain are once again strong as bears, writes Formeldrei in a press release. And because the likeable animal from Bern's coat of arms fits wonderfully into the overall picture, it could well be used to advertise the Gurtenfestival 2011.

According to the announcement, the festival bears will be staged as a band in 3D style. For a real 3D experience, you have to make your own way up the Gurten from July 14-17, 2011.

Responsible at the Gurtenfestival: Philippe Cornu. Responsible at Formeldrei: Moritz Adler (Graphics/Concept).
 

The contract has been signed, a spokesperson for the Bertelsmann subsidiary announced on Monday. The partner in India is Reliance Broadcast Network Limited. According to RTL, the deal involves a channel with international reality programs, most of which will be produced by the RTL production company Fremantle Media ("Deutschland sucht den Superstar"). There will also be a channel with action formats aimed primarily at men. Both channels are primarily intended to appeal to the English-speaking population in India's major metropolitan areas. This target group is considered particularly interesting for the advertising industry. The two pay-TV channels are due to go on air this year.

To date, RTL Group has only been active in India with Fremantle Media, which produces "Indian Idol", the Indian counterpart to "Deutschland sucht den Superstar". In Germany, the pan-European RTL Group operates the channels RTL, RTL2, Super RTL, Vox and N-TV. The company is 91.6 percent owned by the German media group Bertelsmann. (SDA)
 

Following training and further education in the social insurance sector and a part-time law degree at the University of Lucerne, Nancy Wayland Bigler was Head of Development in the Invalidity Insurance division at the Federal Social Insurance Office from 2006 to 2010, writes Bakom. Since last year, she has been in charge of strategy projects for the 6th IV revision at the Zurich Social Insurance Institution.

Nancy Wayland Bigler and the Radio and Television Division will be the Confederation's first point of contact for legal, financial and frequency-related questions in the field of electronic media. The division prepares the political decision-making process in this rapidly changing area, examines license applications and ensures that the legal provisions are complied with.
 

Awards were presented in twelve categories. However, awards were only actually presented in eleven categories. The jury was uncompromising in the newly created "Art Direction" category, as detailed in a press release. It honored none of the final entries with precious metal. "The jury's standards are extremely high in this category in particular," said Christian Huldi, Chairman of the jury. "I see the fact that no entry was awarded a prize as a result of the good and high-quality composition of the jury."

In addition to 17 prizes in the respective categories, three special prizes were awarded. The Audience Award, sponsored by AZ Direct, went to the Y&R Group. The company placed life-size cardboard fish otters along the roads for the Goldau Nature and Animal Park Association, successfully appealing for donations for a new facility. The SDV Junior Award went to Sebastian Eppler. His campaign "Spiel mir das Lied vom Sieg" is a proposal for next year's submission for the Swiss Dialog Marketing Award and plays with all channels and the staging of the message.

Agency at the airport and Spillmann/Felser/Leo Burnett on the podium

The big winner of the evening was the agency at the airport. It won gold twice and bronze twice and was also awarded the platinum prize sponsored by Swiss Post. This is awarded to the best of all the entries submitted. The award-winning mailing promotes training in textiles and appeals to young people and teaching staff alike. The realization was also worth gold to the jury in the "Production" category, in which future-oriented implementations and technologies are awarded.

Also in the top ranks: The agency Spillmann/Felser/Leo Burnett, which is also regularly in the top 5 at the ADC. In addition to gold for its work for the Woz weekly newspaper, SFLB secured second place in the agency ranking with two bronze awards. "We are delighted that a traditional agency with three campaigns has won three prizes," says Erik Neumann, member of the SDV Executive Committee and responsible for the award. "It shows how close the disciplines and, above all, the creatives in communication are today. It's no longer about the battle between the disciplines, but about the right paths to the customer and the best possible overarching solutions to advertising challenges."

With 17 percent more entries than last year, the SDV is very satisfied. The experienced jury had a mammoth task to complete within a day and a half in evaluating all the entries. In the end, 37 entries made it onto the shortlist. This corresponds to 16 percent of the submitted works). In the end, around 10 percent of the entries actually received an award.

> To the winners at a glance (PDF-Download)

The agency at the airport won the agency ranking.

During the aperitif, in addition to networking, the shortlist works
and speculate about who will win the awards.

Melanie Winiger hosted the award ceremony.

 

Danish jewelry Trollbeads is available in all material and price categories, from glass and gold to precious stones. Advico Young & Rubicam has further developed the image campaign and created two haute couture-style motifs to promote the jewelry from Swiss supplier Beads4You. These have been in use among the affluent target group since this spring.

Responsible at Beads4You: Jessica Paul (overall responsibility). Responsible at Advico Young & Rubicam: Dominik Oberwiler (ECD), Martin Stulz (CD), Oliver Glutz von Blotzheim (AD), Andy Lusti (text), Elias Zurbuchen (DTP), Sonja Wyss (consulting), Schaub Stierli (photography), Ferco Dregelyvari / Detail AG (image processing).

As head of News Online, Christian Schmid is responsible for the launch of SRF's convergent online news offering on the Internet, according to a statement Monday. The newly created division reports to SRF's two editors-in-chief. It includes the former online news teams of Schweizer Radio DRS and Schweizer Fernsehen.

Schmid has worked in journalism for 22 years. From 1991 to 2003, he worked in various capacities for Swiss Radio DRS, including as news and business editor and as correspondent for Western Switzerland and the Federal Parliament. He was then responsible for a media project in the field of development cooperation in cooperation with the UN and worked as head of news and deputy editor-in-chief of Swissinfo. Christian Schmid is currently responsible for the development and expansion of the new online editorial department of Axel Springer Switzerland's business media. Now 49, he graduated in law from the University of Zurich in 1987 and completed his basic training in journalism and a leadership course at the Maz in Lucerne. Schmid is also a trained mediator and has taken further training in the areas of organizational development and coaching.