The implementations can now be seen on various communication media. For visitors to the shopping center, the pink duck is also available as a real, inflatable gadget.

Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Komet: Thom Pfister (CD), Kasper Kobel (AD), Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Emma Isolini (consulting).

 

He not only discovers the Swiss in himself, but also shows how much Swissness has long been hidden in the German capital. If you leave out the typically Swiss diminutive "li," Berlin quickly becomes Bern.

Michael Mittermeier, who already knows the Swiss national drink from his skiing vacations, wants to bring a piece of Switzerland to Germany with his commitment to Rivella. "It's a great challenge for me to give a face to such a well-known Swiss original - and mine at that," smiles the native Bavarian.

Responsible at Rivella International: Axel Kuhn (Head of International Department), Guido Nydegger (Product Manager International). Responsible at Jung von Matt/Limmat: Michael Rottmann, Alexander Jaggy (CD), Alexander Holtz (text), Inken Rohweder (AD), Adrian Merz (graphics), Fabian Röthlisberger, Michèle Gutmann, Christian Brütsch (consulting), Ilonka Galliard (agency production), Martin Haerlin (direction), Pumpkin (film production), Ralf Noack (camera), Jingle Jungle (sound).
 

The 38-year-old Edgard Theiss joins from the Zühlke Group, an engineering and consulting services company, where he has worked as a line manager in product development for the past seven years. For him, the key to a company's success lies in a high rate of innovation, according to a press release. And these innovations need to be marketed correctly. "The more complex an innovation, the more difficult it is to communicate and the more important customized marketing is. This is where Brenneisen Communications' traditional expertise comes full circle," he is quoted as saying.
 

Kerstin Reulen will join Condor Commercials as Executive Producer from June 2011, according to a press release issued on Monday. She began her career as an account supervisor and agency producer. In 2006, she moved from the agency side to the advertising film production company Rosas'n'Co. Since then, she has been responsible as a producer for a large number of national and international commercials for cinema, TV and the web.
 

The reigning Mister Bern and the well-known voice of Radio Canal3 will now lead Tele Bielingue's German-language programming, according to a statement. They replace Martina Ryser and Thomas Brändli, who have left the station after several years of commitment and turned to new challenges. Sandro Sabatini will experience his baptism of fire on screen on Tuesday, June 7. Salina Zigerli will present the Tele Bielingue program for the first time on Tuesday, June 21.

The campaign is designed in several stages. Print ads show the impact World Vision achieves with comparatively little effort. The Zurich agency has also launched a series of below-the-line measures that focus on transparency: on the beer mat in the local pub, classic "regulars' table opinions" about aid organizations are refuted with concrete figures and examples. On the placemat in the restaurant, visitors can find information about how much of the donations go directly to aid projects and how much money World Vision uses for administrative purposes.

The linchpin is the website Worldvision.ch. Here, the specific projects are presented and illustrated with details and figures. Social media measures are also integrated into the campaign, such as the recently launched "It's my Part" campaign to reduce meat consumption.

 

According to the *Sonntagszeitung*, a person from Suter’s inner circle has asserted that the money came from former UBS Chairman Marcel Ospel. This has been confirmed by two prominent figures in Zurich’s conservative elite with whom Ospel maintains regular contact. According to the sources, who wish to remain anonymous, the Ticino financier Tito Tettamanti—who owned three-quarters of BaZ Holding and knows Ospel well—orchestrated the deal. Martin Wagner, who was a minority shareholder at the time, was not involved in the deal.

Ospel had done Suter a favor on several occasions: After the Swissair grounding in 2001, Suter was able to rescue his Crossair from the turmoil surrounding the struggling airline just in time, with the help of Ospel’s UBS. Furthermore, the two served together for several years on the Board of Trustees of the Basel Art Museums.

The banker neither confirms nor denies his involvement with the newspaper. Suter also refuses to comment on the matter. According to the report, he is currently seeking new investors. Only once these have been found does Suter intend to provide transparency regarding the Baz’s ownership structure.

Now Moritz Suter wants to take off with the BaZ

(Image: Keystone) 

It starts off kind of cute. Barbie’s sister is riding a pink Bambi. But by the time the doll turns her head 180 degrees—if not sooner—it gets a little creepy—it’s straight out of *The Exorcist*. And then there’s the sequence with those legs arranged in a circle, moving to the music. It’s not entirely clear whether the ad is meant to encourage people to buy a smartphone or a Barbie doll. Reactions on the YouTube channel show, at least, that the music (by the Sugababes) is well-received.

In any case, the "making-of" video for the commercial is interesting. They really put a lot of effort into it.

 

According to a statement from Radio 105, Pete Tong became known primarily for the radio program Essential Mix, a weekly music program on BBC Radio 1 that supports all styles of electronic music. He has hosted the show since 1992. Now Pete Tong will also be heard in Switzerland every week on Friday from 20.00 to 22.00 with his two-hour show exclusively on Radio 105. He will present the most important new releases from the house and techno genres and regularly welcome guests.
 

His last day on the job was in mid-May, and he handed over the reins to his successor, Peter Leutenegger. Leutenegger was one of a total of eight male presidents and two female presidents who led the BSW during the «Merz era.».

Schweizer Werbung SW explains its choice by noting that Walter Merz, with his diplomatic and calm demeanor, knows how to steer many a discussion back onto a factual track. He is a refreshingly calm and engaging colleague in the industry who deserves to be named Communicator of the Month.
 

Abramson joined the New York daily in 1997 after working for the Wall Street Journal for ten years, according to SDA. She headed the Washington bureau of The New York Times and was appointed managing editor by Keller in 2003.

Keller plans to continue working for The New York Times after stepping down as editor-in-chief. He will write in the future as an editor for the New York Times Magazine as well as the Sunday edition of the daily newspaper, the paper announced on Thursday.

(Image: Nytimes.com)
 

In the campaign, which is aimed at people with basic knowledge, for example, a businessman unwittingly insults his Chinese business partners with slang he has picked up from rap songs. Or a wrongly parked tourist tries to talk his way out of the U.S. with dangerously crude action-movie English. The concept was implemented in advertisements and in radio spots running on Energy Zurich.

> To the radio spot (MP3)

Responsible at Certified English Teacher: David Holler (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Andreas Hornung, Markus Ruf (text), Marcel Schläfle (AD), Florian Fleischmann (illustrations), Kristina Burch (consulting). Production radio spots: Selmi Tonstudio, Zurich.