The visitors of Intoxication.ch are addressed through the use of Videosdirekt. Today's company patron Marco Baumann also addresses his customers directly. In addition to tips for hair care, there is comprehensive information about the company, which was founded in eastern Switzerland in 1890.

In addition, Blue Spirit's six-person online department developed an online store solution for the more than 70 items that are produced in Kreuzlingen. Both the store and the website are available in German, French, Italian and English.

Responsible at Rausch: Sabine Mathis, Séverine Barilli. Responsible at Blue Spirit: Sandra Bühlmann, Jasmin Kaltenegger (design/implementation), Jvo Maurer (programming).
 

The managing director of the new subsidiary will be Thomas Deigendesch. The subsidiary's core services are the in-depth analysis of brands, the definition of brand values, the development of a brand strategy, the establishment of a brand architecture and the implementation of a verbal and visual identity, according to a statement from the agency. Internationally, there is a cooperation with Jung von Matt/brand identity in Hamburg, which for example developed the brand identity of the travel provider TUI and manages it worldwide.

Thomas Deigendesch worked at Interbrand in Zurich and London for ten years, most recently as Strategy Director and member of the Executive Board in Zurich. He previously worked at the Institute for Business Research at the University of Zurich. Deigendesch is a regular speaker in Switzerland and abroad and publishes on marketing and branding topics.

The consultancy starts with a team of six employees, three of whom are corporate design specialists. It moves into premises in the former post office building at Hottingerstrasse 10 in District 7, just 200 meters from the Jung von Matt/Limmat headquarters.
 

In vain many have hoped for a clear view of the total lunar eclipse. In large parts of the midlands and eastern Switzerland, the "blood moon" was not visible. Clouds have obscured the view of the spectacle.

Because the full moon this time had moved almost exactly through the center of the earth's shadow, the total phase of the eclipse lasted particularly long this time. The next chance for a total lunar eclipse will be in 2015. If you missed the full moon yesterday, you can at least watch it on Google or make your own:

Google
 

The main message of the biggest campaign in the history of Search.ch is: "As up-to-date as it is fast." The media mix is based on a mixture of TV commercials (spot & sponsorship), Internet TV (Zattoo, YouTube), advertisements (3 subjects), online advertising including floating ads, mobile banners and screen advertising. However, new forms of media - such as the ePanel in various train stations - are also included as a supplement.

When developing the new brand design, great importance was placed on the core brand values of organization, contact and information. Accordingly, the new appearance is very structured and logical, the company said in a press release. Over the past few weeks, the brand has been rolled out to all measures of Search.ch's brand image. This ranges from the entire stationery to car lettering, website and sales documents.
 

The complaint against the Axe cosmetics brand's shower gel advertising was filed by the women's organization "Association vaudoise pour les droits de la femme" ADF. In an interview with 20 Minuten on Thursday, ADF President Martine Gagnebin-Chapuis said that it was completely unbelievable that something like this still existed in the 21st century. She finds the advertisement sexist and stupid. Furthermore, it is a sign of a bad product if a men's shower gel has to be advertised with a woman's body. In this case, the product does not actually have a very close connection to a woman's body, but the slogan does remedy this: "The cleaner you are, the dirtier it gets". In this way, the connection between the product and women is made clear. Will the slogan also ensure that the product is remembered?
But a weak link between the product and naked bodies is not reason enough to call the advertising sexist. The ADF's complaint is precisely about the fact that everything is advertised with half-naked women, whether shoes, cars or perfumes, even if there is no connection with the product. This is sexist, the ADF President told 20 Minuten. ADF President Martine Gagnebin-Chapuis and Maria Roth-Bernasconi, Co-President of SP Women, are therefore jointly calling for the creation of a central ombudsman's office to combat sexism. Axe cannot quite understand this uproar. They have been playing with stereotypes in a humorous way for years, says the press spokeswoman. Even if Axe's idea of humor won't necessarily break the laugh record, the definition of sexist advertising doesn't necessarily stand up to a critical look: "Depiction of naked female bodies with no connection to the product". Because not every depiction of naked skin is sexist. The key question is therefore rather: does it hurt, does it demean? The Fairness Commission will now have to answer this question.
 

Marko Lehtin's previous roles have included cultural editor of the Mittelland Zeitung, music journalist at the Basler Zeitung, presenter at Radio Basel " and deputy editor-in-chief of Baslerstab for two years. Since 2009, he has been head of the Allschwiler Wochenblatt in the suburban community of Allschwil BL. This was announced by Basler Zeitung Medien on Thursday. Morger has left the company at his own request to pursue a new journalistic challenge.

Cyrill Klapka has been Managing Director of Sa-Na Publishing and publisher of the Kleinbasler Zeitung Vogel Gryff and the Basler Weihnachtsmagazin at Basler Zeitung Medien since August 2010.

The Baslerstab is part of Basler Zeitung Medien. The free newspaper is published twice a week with a total circulation of 180,000 copies and is, by its own account, the largest free newspaper in Basel.
 

The million mark has been broken for the first time in the history of Zol.ch. The figures registered in May represent an increase of 75 percent compared to the previous month and 240 percent compared to the previous year. And there is no end in sight to this growth, according to a ZO media release on Thursday.

The development of the platform reflects the changes in media usage. More and more people prefer the Internet as a source of information. Christian Müller, Editor-in-Chief of ZO Medien, expects Zol.ch to become ZO Medien's most popular media channel in five years' time.
 

The software is designed exclusively for iOS devices and is expected to be available in about a month. This is according to the British industry news service Journalismus.co.uk in accordance with Horizon.net. The app is intended to be built on the Luci Live software, which already allows journalists to The company wants to build the app on the Luci Live software, which already allows journalists to edit their footage, add photos, and send it wirelessly on the air. The iPhone offers the best conditions for the planned app, according to Martin Turner, head of BBC newsgathering, in an interview with Journalismus.co.uk.
 

In April of this year, Pesenti said goodbye to the Ticino government council after three legislative terms and also recently announced that she would not be running for the National Council in the fall. As of September 1, she will now be working in corporate development at Ringier Switzerland in Zurich. In this role, she will report directly to the new COO Ringier Switzerland and Germany, Michael Voss, and will also take over duties for Marc Walder, CEO Ringier Switzerland and Germany, in the highly diversified and broadly positioned media company, according to a Ringier release.

Patrizia Pesenti had been a member of the five-member State Council of the Canton of Ticino since April 1999. The Social Democratic politician headed the Department of Social Affairs and Sanitation. Pesenti, who studied law at the University of Zurich, was admitted to the bar and became a juvenile court judge in Ticino at the age of 26. After 14 years in office, the political high-flyer became the second woman to be elected to the Ticino cantonal government. In 2002, she ran for the Federal Council as a possible successor to Ruth Dreifuss, then lost to Micheline Calmy-Rey from Geneva. In 2010, she was again considered as a candidate for the Federal Council, but ultimately dropped out.
 

Larsen & Talbert specialize in celebrity portraits and lifestyle photography for magazines and advertising clients. For the past 13 years, their portraits have appeared in magazines such as Esquire, InStyle, Entertainment Weekly, Playboy, USA Weekend, and People. In addition to their portfolio of editorial images, the duo also works for advertising clients such as Fox Broadcasting, Disney, Turner Broadcasting, Warner Brothers Television, and JBrand Jeans.
 

Home.ch was founded in June 2010 as part of a joint venture between Publigroupe and Swisscom and, according to the NET-Metrix audit, has already recorded 224,000 unique clients and 2,739,282 page impressions within this year. The website is available in four languages.
 

Each year, the course book has a different theme, which is graphically designed accordingly. The current publication has the motto "Career Stories". It highlights 12 graduates of the AZ SBV with individual portraits. The course book thus tells the stories of construction professionals who learned a trade and were able to gain a higher position in the construction industry through training or continuing education at AZ SBV.

The target group - potential graduates of AZ SBV - is thus shown the possibilities offered by the training courses using practical examples. The stories are thematically aligned with the four sections of the course book and take the respective
training opportunities. The people portrayed are intended to give AZ SBV a sympathetic face. The stories were layout in the style of major Swiss daily newspapers in order to make the reports as authentic as possible.

Walder,Werber is responsible for the entire concept of the new course book, conducted the interviews, wrote the portraits and designed the corresponding pages in the course book.

Responsible at AZ SBC: Beat Jenni, Petra Brunner. Responsible at Walder,Werber: Sandro Walder, Reini Walder (overall management, consulting); Tobias Fluck, Michael Döös (graphics); Corsin Kessler (DTP); Valentina Röschli (text).