After that, the four divisions RTL Group, Random House, Gruner + Jahr and Arvato will remain. The club and direct marketing businesses in the German-speaking countries, Spain and Eastern Europe will in future be managed organizationally under Corporate Investments, for which Bertelsmann Executive Board member Thomas Rabe will be responsible, as New-Business.de writes on Wednesday. Corporate Investments includes BMG's activities in the music rights business as well as the Bertelsmann Digital Media Investments BDMI and Bertelsmann Asia Investments BAI funds.

At the same time, strategic options are being examined for the Eastern European book distribution businesses in Russia, Ukraine, the Czech Republic and Slovakia. These include a possible sale. According to New-business.de, the CEO of Direct Group, Fernando Carro, will remain responsible for Direct Group. He will also take on additional tasks within the Group, including the development of growth opportunities in Central and South America and Spain.
 

Serge Riedener (CD) and Karin Estermann (AD) from the Zurich agency Inhalt & Form have two young ladies with high heels racing for it!

On Thursday at 7:45 p.m. in "Die Werbewoche" on Star TV: Making Of for the TV spot.

Like last year, the ADC Yearbook consists of two books. In the first book, the award-winning works are honored in the usual manner. In the second book, two artists from outside the industry put their personal views on paper. "La deuxième chance" is the title of the work by Linus Bill and Adrien Horni. They used works that fell by the wayside during the judging process and which inspired their artistic imagination.

Info and reference: Werd Publishers Zurich or in bookstores.

The vernissage is on Thursday evening, June 16, at 6:30 pm at the Christophe Guye Gallery, Dufourstrasse 31, in Zurich.

(Picture: left the ADC yearbook, right the cover of the artist book). 

What two neighbors do for the new coffee machine, for example, is shown in the new TV spot from Inhalt & Form, in which things get really busy. The agency hired a stunt crew especially for the production.

Migros - High Noon from Content&Shape on Vimeo.

Responsible at Migros: Marc Engelhard (Head of Marketing Communications Migros), Christoph Vogler (Head of Market Development Specialty Markets), Giovanna Colucci (Project Manager Communications). Responsible for content & form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Jürg Meyer and Melanie Scheilling (consulting). The spot was produced by WirzFraefelPaal Productions AG: Ernst Wirz (director), Filip Zumbrunn (camera), Stefan Fraefel, Gabi Benz (production). Ultra Images was responsible for the animated part of the spot and Jingle Jungle for the soundtrack.

Seeker finds contact details of private individuals and companies via a direct name or category search. For example, if you are in a foreign city and are looking for an Italian restaurant near your location, Seeker uses the localization function of your smartphone and displays the nearest Italian restaurants. The list of countries supported by Seeker is constantly being expanded and currently includes Switzerland, Belgium, Luxembourg, the Netherlands and the USA. Seeker also automatically determines the corresponding foreign-language translation for a large number of sectors and categories. According to the agency, the first communication measures realized by Matter & Gretener will soon be on display.

The "digital branding zone" consisting of 28 LCD 46-inch screens is located in the new area of the center and will be operational from July 18, 2011, as the company announced on Tuesday. The 43,000m² Balexert shopping center, located in the immediate vicinity of Geneva airport, is the fourth largest shopping center in Switzerland in terms of size and the second largest in terms of footfall and turnover (8.5 million visitors with 383 million euros in sales). Balexert offers a wide range of services, including the largest multiplex cinema in Switzerland, as well as more than 115 boutiques, services and restaurants.
 
 
More information: Neoadvertising.com.

In March 2010, Corriere del Ticino published a circular colored cigarette advertisement ("Where friendship happens") with a diameter of approximately 15 centimeters in the middle of an editorial page. The Associazione Ticinese dei Giornalisi complained to the Press Council about the violation of the requirement to separate the editorial section from the advertising.

The plenum of the Press Council considers this requirement to have been violated in the specific case. It is true that the cigarette advertisement is recognizable to the readership on closer inspection even without additional conceptual labeling or visual demarcation. However, due to the unusual placement of the advertisement in the middle of editorial articles, readers would be misled, at least at first glance, since the eye would almost inevitably fall on the advertisement when opening the page. Such "text field ads" tend to counteract the separation of editorial and commercial content. All the more reason to demand clear conceptual and/or visual identification.

The new campaign kicks off with an image spot that invites customers to experience a day full of warmth and energy, creativity and freedom, proximity and reliability with Sunrise. The TV spot with sunny Swiss summer impressions stands for a new orientation of brand communication, which in the future is to stage the importance of the Sunrise brand more than before. The focus is on the company's promise to reliably give its all at all times to ensure that customers have a good day. The new brand song is the title "Sunrise" by American songwriter and performer Brandon Heath. The melody is also the basis for the new sound logo and ringtones.

The first motifs of the new print campaign appear at the same time as the new image spot. The images show how the private communications provider's services, products and rate plans help customers to realize their ideas, goals and wishes. The image motifs will subsequently be supplemented by product and price campaign motifs.

The new communication line will shape the entire orchestrated brand presence in the future, from classic communication to POS, online media and internal communication, according to the agency. Simultaneously with the new spot on TV and in cinemas, the new print and poster campaign will also be seen in all high-reach Swiss media.

Responsible at Sunrise: Friederike Arik (MarCom Manager Tactical Advertising), Daniela Belaid (Manager Strategic Brand Communication), Anna Leutar ( MarCom Manager Tactical Advertising), Eveline Oehrli (Specialist Corporate Communications), Patrick Römer (MarCom Manager Marketing Communication), Peter Schilde (Manager Marketing Communication), Natasja Sommer (Director Corporate Communication), Marina Stierli (Manager Strategic Brand Communication). Responsible at Scholz & Friends Zurich: Marcin Baba, Sabine Bremermann, Jan Kempter, Sören Schröder, Christian Zeller (creation), Sarah Schulte-Herbrüggen (consulting), Suze Barrett, Dennis Lück (management creation), Uli Geiger (management consulting), Wolfgang Steinhaus (management), Nina Offermann (FFF), Kerstin Mende (artbuying). Film production: Mypony, Hamburg/Pumpkin Film, Zurich: Martin Aamund (director). Photographer: Florian Geiss. Image editing: Metagate. Prepress: RTK.

Scholz & Friends Zurich: Sunrise for the new Sunrise claim

Diction is a language agency for editing, proofreading and translation. Founded in 2004 by Roger Koch in Buchs SG, the agency now has 17 permanent employees and has also had a presence in St. Gallen with three employees since May. The new branch is managed by Teresa Raible. She studied French, Spanish and business administration at the universities of Mannheim and Cádiz.

More information: Diction.ch
 

Although the work has been flickering across local cinema screens since the beginning of the year and the booked advertising period has expired, the main actor Jack Black is still allowed to make his rounds through Zurich. "The attractively realized motif prompted us to present this eye-catching streetcar roof advertisement as inspiration for other advertisers," says Daniel Andres, Head of VBZ Traffic Media, commenting on the work.

Responsible at Warner Bros (Transatlantic) Inc, Zurich Branch: Paola Palma (Marketing). Responsible at The Generation Media: Stephan Kümin (media planning). Responsible at Pixeldisko: Corinne Wyssen (graphics), Othmar Küng (art direction).

In June 2010, Blick am Abend reported on summer fashion trends from Milan. The items of clothing and fashion accessories shown in the article "Achtung Männer, Tunten-Falle!" were divided into the two categories "cool" and "gay" and commented on as to whether they could be worn "without hesitation" or were not recommended. Gaynossinnen Juso Schweiz, a working group of Juso Switzerland, complained to the Press Council about the "homophobic and discriminatory" report, which gave a positive rating to garments for "real men" and a negative rating to those for "gays".

The plenary session of the Press Council discussed the complaint controversially, the supervisory body said in its statement. Together with the title, the report conveys the message to the readership, based on generalizing prejudices about homosexuals, to be careful when choosing clothes not to walk around the way gays supposedly typically dress. With this thrust, the report suggests to a certain extent that gays are not real "men" and thus collectively degrades the minority of homosexual men. For a minority of the Press Council, the report is therefore discriminatory.

A majority of the Press Council finds the use of generalized clichés about homosexuals problematic. However, the report in the free newspaper does not focus on the contrast between "gay" and "non-gay", but rather on the assessment of current fashion trends from the subjective perspective of a journalist. Blick am Abend had therefore not exceeded the relatively high threshold for discrimination.

For its latest commercial, the Australian beer brand traveled back to the 1980s together with Publicis Mojo Sydney. An old printing factory was transformed into a "retro high-tech brewery" designed with great attention to detail. A production process with music from Knight Rider, cassette recorders and other achievements of the time. The CEO, who taps his beer directly from the helicopter, rounds off the whole thing. Creating advertising for beer must be great.