The Wirz Group can be pleased about two Cannes Lions in bronze: The Salvation Army case "donated songs" was awarded in the categories "A01 Best Use of Experiential Marketing in a Promotional Campaign" and "B13 Charities", both categories within the Promo & Activation Lions.

The Bernese agency Contexta was shortlisted in the category "Cyber" with the campaign "Lost in Val Sinestra" for Swisscom.

> Cannes Lions: First Shortlist Placements Announced

 

Giordano.ch will cover the areas of web design, online marketing and CMS projects for SMEs, while Online.ch will cover product information management (PIM), eCommerce and the operation of the solutions.

Giordano.ch emerged from GFS Communications and has been on the market as an independent company since the beginning of 2011.
 

Siemens Switzerland is not only one of the largest employers in the industrial sector in this country, writes Matter & Gretener in a press release. With its innovative streetcars and trains, the company also contributes to Switzerland having one of the best public transport systems in the world. To ensure that this remains the case, Siemens also supports young Swiss scientists with its "Generation21" education support program. In this way, new Swiss scientists are always providing intelligent mobility solutions under the Siemens brand, the agency writes.

The two motifs will be used as advertisements, posters, rail posters and eBoards, initially in the greater Zurich area.

Responsible at Siemens Switzerland: Beatrice Müller. Responsible at Matter & Gretener: Daniel Matter (Creative Direction & Text), Julia Batzlen (Graphics), Marcus Gretener, Simone Frei (Consulting). Photography: Roth-Schmid.
 

A Chinese artist has immortalized the most beautiful linguistic creations in pictures. For example, you can see Marilyn Monroe's body with Mao's head on it - Maorilyn Maoroe - sitting on an alpaca. On the Chinese web, these animals are known as "grass mud horses", which are a symbol of creative resistance to internet censorship. The background to the grass-mud horse is as follows: one of the swear words that are filtered out in China is pronounced Cao Ni Ma. This sequence of sounds can be written in very different ways, one variant translates as "grass-mud horse" - the other variant is a clear invitation to jump into bed with your own mother.

On the head of the Maoroe alpaca sits the "valley dove", pronounced Gu Ge, which sounds similar to the pronunciation of Google. A few Maoroe fans walk in front of the grass-mud horse, one of them holding up a flag with the characters of the crayfish - another Chinese weaving mythical creature: The characters are pronounced similarly to those for harmony, which is an allusion to the filtering of web content; after all, those in power want a "harmonious society"...

Incidentally, the artist's website was - how could it be otherwise - blocked in the People's Republic of China; the authorities discovered his revolutionary intentions much quicker than he himself expected. But he won't be beaten so easily - he is now trying to distribute his works in China via back channels. We wish him every success.

> View pictures of the artist on Spiegel.de

According to Wuv.de, this is the novel "Saving Rachel" by John Locke. The 60-year-old Locke has already published nine novels, each priced at 99 cents. His latest book is entitled "How I Sold 1 Million E-Books in 5 Months", a guide for authors who self-publish their works. It is available on Amazon's Kindle for 4.99 dollars.
 

Walker is connected with the Zone plan nominated for Greenpeace in the "Direct" category and in "Promo & Activation". Also on this shortlist are Wirz/BBDO Zurich to find. Your promotional campaign "Song Donation" for the Salvation Army made the list twice in total. Nominees for the "Outdoor Lions" include Advico Y&R Zurich and Jung von Matt/Limmat. Advico Y&R managed the placement with the Posters for Giuseppe Citterio. JvM/Limmat is with its three subjects for the Brake assist BAS represented by Mercedes-Benz.

Advico Y&R can also look forward to two shortlisted places in the "Press" category. Nominated here were the two Sudden Rush subjects. Also on this shortlist is JWT+H+F Zurich with the advertisement for the Hakle brand from Kimberly Clark. Furthermore Call Lanz in the race in the category "Radio". This with the radio spot "Rap Songs"which the agency recorded together with Selmi Tonstudio Zurich for English teacher David Holler. There were no placements for the Swiss in "Media" and "PR". Further shortlist places and the first winners will be announced on Tuesday.
 

Since the introduction of the Federal Act on the Principle of Public Access in the Federal Administration five years ago, official documents may only be kept secret in clearly defined cases. "In the filing cabinets and data repositories of the administration, there are vast amounts of interesting information that would actually be publicly accessible, but of which nobody knows anything," says the website. The platform, which was set up by media professionals from German-speaking and French-speaking Switzerland, aims to change this.

According to the website, media professionals rely on confidential information from those in the know in their work. They can click on the "whistle-blower line" on the website and post their information there. "If we are made aware of publicly relevant documents, we request their release - legally and based on the Publicity Act - and fight for them before a judge if necessary," it continues. The document will then be published on Oeffentlichkeitsgesetz.ch published.

The Conference of Editors-in-Chief and the Association of Federal Parliament Journalists have taken on the patronage of the project. The main sponsors of the Internet platform are Tamedia and the Sonntagszeitung. The development was also financed by Konsumenteninfo, the publisher of Ktipp and Saldo, and the Oertli Foundation. The French version of the Internet forum will be launched in the fall.

 

The idea was to draw consumers' attention to unpleasant actions and present them with a butler who would do this for them. For example, banners were placed on apartment search sites saying: Don't feel like looking for an apartment yourself? Or under the heading "Break" in the 20 Minuten ads with the saying: No desire to solve the crossword puzzle yourself?

The measures included ads, banners, displays at strategic sales points in retail and impulse trade, fillboards at gas stations and a microsite, as well as promotional packaging for all product sizes containing the winning code. Those who want to get rid of an unpleasant task still have the chance to win the Twix- Butler until the end of June.

www.twixpause.ch

Responsible at Mars Switzerland: Anina Freese (Product Manager Mars). Responsible at TBWA\Zurich: Frederick Rossmann (CD), Barney Rees (AD), Natasa Maricic (Copy Writer), Edith Swiezy (Account Directo), Christina Buergin (Account Director). 

 

In January had Nespresso and Nestlé the St. Gallen Commercial Court to prohibit Denner from selling its Nespresso-compatible capsules as a precautionary measure. The Commercial Court rejected this in Marchafter initially imposing a superprovisional sales ban on Denner. In addition, it allowed the company to include the words "Compatible with Nespresso machines" in small print in its advertising and on the packaging of its capsules. Nespresso and Nestlé appealed against the negative decision of the St. Gallen Commercial Court to the Federal Supreme Court, which will now rule on the case in a public hearing on June 28. Nespresso and Nestlé are basing their request for measures on trademark law and the Unfair Competition Act (UCA).

If the Federal Court rejects Nespresso's current complaint, Denner will be allowed to continue selling its capsules until a decision is made in the main case. Denner has not yet been confronted with Nespresso's main complaint, Denner spokeswoman Nicole Schöwel told news agency SDA on Monday. At the beginning of the year, Nespresso had also tried to obtain a precautionary sales ban against Denner for patent infringement at the Zurich Commercial Court. The request was also rejected. 

The new Gotthelf Emmentaler, which is produced as it was in Gotthelf's day, is adorned with a laibett label. This tells Gotthelf's story of the farmers in the Vehfreude - with many illustrations that together make a large silhouette.

The Gotthelf Emmentaler promotion was also launched around the Gotthelf Emmentaler: with on-pack leporello, tag-ons, advertisements, a cloth bag, trade fair posters, a brochure and a competition on Facebook.com/emmentaler.aoc. Gotthelf - das Musica" is about Anneli and Felix, who, after a few ups and downs, find each other in the end. Now Emmentaler is looking for love stories on Facebook that are just as romantic.

Responsible at Emmentaler Switzerland: Arthur Fasel (Executive Committee), Christoph Stadelmann (Marketing/Communications Switzerland and Markets), Sandra Fahrni (Marketing/Communications). Responsible at Spillmann/Felser/Leo Burnett: Simon Staub (Creative Direction), Niels Schäfer (Graphics), Diana Rossi (Text), Pam Hügli, Tobias Schoen, Fabienne Schoberth-Brunner (Consulting), Suzana Kovacevic (Art Buying); Nadine Geissbühler (Illustration).

 

After Matthias Gnädinger (2009), the Grandes Dames of Cinéma Suisse Sabina Schneebeli, Heidi Maria Glössner and Rebekka Burckhardt now show how easy it is for Mr. and Mrs. Swiss to get photo books and greeting cards from Ifolor. Topic Film produced the commercials in 17 working days. The commercials come in different lengths and languages.

Responsible at Ifolor: Philipp Schwarz, Karsten Peters. Responsible at GGK: Hermann Strittmatter (overall responsibility), Christoph Knuchel (CD), Bruno Züttel (art), Simon Günthard (consulting). Film production: Topic Film: Christian Rösch (production), Andres Brütsch (director). Media: JBW Media: Julien Witt, Nina Rolle.

 

In doing so, it overrode fears that the new domains as a replacement for the previous general company ending ".com" could upset the system of naming on the Internet. "The confusing initial phase will be short," promised ICANN board member Sebastian Bachollet.

"This is the biggest change to domain names since the introduction of '.com' 26 years ago," commented Theo Hnarakis, head of an Internet service provider in the US state of California, on the decision.

With the change, companies and other organizations would no longer have to limit themselves to previous endings such as ".com", ".net" or ".org". Observers expect that large corporations in particular will soon make use of the change.

As announced by the Federal Office of Communications (OFCOM) on Monday, applications can be submitted from January 12, 2012. In addition to the 22 existing generic domain endings, thematic (e.g. .hotel, .bank), geographical (e.g. .switzerland, .romandie) or brand endings are now conceivable.

According to Hnarakis, large companies with a particular interest in customer loyalty could gain "competitive advantages" from the new Internet addresses. At the same time, he warned that the allocation of domains should not be as simple as registering a ".com" ending. "This will be a complex task that requires thought and investment," said Hnarakis. He advised the companies to tackle the desired registrations immediately. (SDA)