33 of the 91 media entries submitted were particularly impressive in demonstrating their effectiveness and will receive an award. According to the award description on Cpwissen.de, the award focuses on corporate media that actually make an impact. Those who can convincingly demonstrate the effectiveness of their media have what it takes to win.

Anyone who produces corporate web TV and/or vodcast content on behalf of a company and can provide evidence of their work is eligible to submit an entry. However, Pia Dahlem, managing director of Penzberg-based Dapamedien Verlag and editor-in-chief of the industry service CPWISSEN, assures us that they do not intend to set the bar too high. After all, it is quite clear that clients are sometimes very reluctant to make concrete figures public. Therefore, no one should feel discouraged from participating simply because they do not have specific figures.

Ultimately, the jury also evaluates entries based on clear efficiency criteria such as media development, reach, ability to foster dialogue, sales and revenue growth, performance metrics, distribution quality, and brand alignment. Entries may be submitted by all media managers in companies, organizations, and associations, as well as their service providers.

In total, there are 16 categories open to entrants: In addition to corporate web TV and vodcasts, the categories include customer and employee magazines, newsletters, annual reports and magalogs, e-magazines and online magazines, as well as mobile media and corporate pages on Facebook.

To the winners
 

The US company recently recorded a quarterly turnover of 50 million. Pandora Media has now been valued at a total of around 2.5 billion dollars as part of its capital market placement. According to SDA, this is the result of the issue price announced on Tuesday.

The online radio station Pandora Media is offering investors 14.7 million shares and selling them at 16 dollars each. The company, which was founded in 2000, is now raising 235 million dollars through the IPO. All of the proceeds will go to the existing shareholders. According to the New York Stock Exchange, the trading debut is still planned for June 15.

Pandora Media's music program can be put together by its listeners according to their own taste. The 90 million registered users can listen to the music via computer, smartphone or in the car. There are also partnerships with Ford, General Motors and Mercedes-Benz.

The radio station derives its income from advertising. It has to pay considerable royalties for the music tracks. It is not yet a foregone conclusion for industry experts that money can be made with this business idea.
 

After 30 years at Swiss Television and 25 years on *Sportpanorama*, his perseverance in his profession and his expertise as a television sports journalist are record-breaking and, for that reason alone, worthy of an award. Matthias Hüppi exudes a special quality: «His palpable dedication.» With these words, Kurt Felix paid tribute to Matthias Hüppi’s work.

Another award was presented in the Category: Television Sereina Venzin as well. She received the 2011 Eastern Switzerland Media Award for her report «Zmitzt dinna – Hosting in a Niqab.» It was broadcast on Tele Südostschweiz in May of last year.

In the Category: Press Photography Hubertus Hamm was awarded this year’s Eastern Switzerland Media Prize. The award was given for his work «O Soglio Mio,» which was published last year in the January issue of the magazine *Alps – Alpine Lebensart*.

The feature article «Auf dem Aff—A Youth in the St. Gallen Drug Scene» by Carlos Hanimann, which appeared in early 2010 in the St. Gallen cultural magazine *Saiten*, was published in the Category: Feature/Background Outstanding. According to a statement from the Eastern Switzerland Media Prize Foundation, Carlo Hanimann’s work thoroughly impressed the jury members from the very beginning. The statement goes on to say that Hanimann’s writing style is dense, gripping, breathless, and possesses a dynamism that magically draws the reader into the action.

The Eastern Switzerland Media Award in the Category: Daily Verse went to Ida Sandl this year. The journalist was honored for her column «Maria and the Pope,» which appeared in the Thurgauer Zeitung in May 2010. Ida Sandl knows what the people in the Thurgauer Zeitung’s coverage area
"I'm interested," said the jury.

This year, a total of 157 entries were submitted—works created in 2010 by media professionals from Eastern Switzerland or published in Eastern Swiss media. In the Category: Radio No prize was awarded in 2011. The Eastern Switzerland Media Prize is endowed with 5,000 Swiss francs per category and winner.

According to Rico Brecht, Marketing Director at Marionnaud, the collaboration with Wirz has already got underway in the first few weeks. Assai Dialog+Digital has also already started work in the CRM and web areas. The first work as part of the new integrated Marionnaud presence will be on display from the summer.
 

It contains eight pages of reports on stars and trends from Switzerland. According to the publisher, the print run of the Swiss supplement is 34,500 copies. The advertising deadline for the first issue is July 25, at a cost of 12,500 Swiss francs per page, according to Hans H. Otto of Gruner + Jahr Switzerland. This price has been constant in Switzerland for years, he says.

A Swiss editorial team headed by Barbara Ryter is responsible for the content of the Swiss Gala supplement.
 

As of July 4, 2011, Raphael Briner will take over the newly created position of Head of Editorial. Together with the Viva management, he will successively expand the editorial team in terms of organization and know-how. Various candidates are currently being evaluated, according to a Viva statement.

Raphael Briner worked for 16 years as an editor in various departments - including politics, sports, business - and most recently headed a regional editorial department of the Tagesanzeiger. Until the beginning of July 2011, he will continue his training in corporate communications at the Swiss PR Institute.

After five years, Markus Pfanner is leaving the Viva editorial team to take on a new challenge.
 

The Corporate Communications Award is aimed at professionals working in communications management in agencies, companies, non-profit organizations or public administration. The closing date for entries is July 31, 2010 and applications are now open.

The nominated entries will be published at the end of August. The award ceremony will take place in Zurich in mid-September. The winners will receive unique, numbered sculptures by the Ticino sculptor Pedro Pedrazzini, sponsored by the PR agency Grayling Switzerland.

The second award, the "Award Social Media" category prize, is a Swiss premiere.
Facebook fan page Facebook.com/awardcc started. By the beginning of June, over 1,200 social media users had already voted for one or more of the 26 campaigns approved so far. Many more visitors are following the voting process on a weekly basis. Further favorite campaigns can still be entered until August 1. The prerequisite is the integration of social media measures. Voting by the specialist audience will continue until August 15, 2011, when the nominated campaigns will be available for the final vote.
 

The previous products of Novo Media, in particular Servus TV - a Red Bull Media House GmbH company - , clip contributions from ZDF Enterprises and TV sponsorship sales activities, will now be marketed by ChannelMedia. Stefan Berger will be responsible for operations and Matthias Luchsinger for business development. The Novo Media staff are also moving to the Channel Media property. The aim is to establish the entire value chain in-house, which should make the marketer an even faster and more agile player on the market, according to a Novo Media press release.
 

This film is intended to symbolically underline CS's commitment and its attachment to Swiss football. In a ball relay, Credit Suisse CEO Brady Dougan, current and former national players, junior stars, and coaches, among others, kick a ball across Switzerland under the motto "The ball keeps rolling". The clip can be seen on the Internet both on the CS football page, on the social web, and in short versions in banners, and links to the bank's football platform.

Responsible at Credit Suisse: Sandra Caviezel (Head of Sponsorship Private Banking), Jacek Wojdyla (Strategic Sponsorship Private Banking), Anja Herrmann (Head of Advertising Private Banking), Janou Kammann (Project Manager Advertising). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Alexander Holtz (creative director), Inken Rohweder, Suzanne Friedli (art director), Laurie Morard, Lea Fischlin (graphics), Walter Tagliaferri, Rolf Hunziker, Janina Iseli (consulting), Nicolas Bächtold (online programming). Responsible at Ultra: Nicolas Spinner (editing), Fadi Nemr (3D animation), Noëlle Lüdi (in-house producer).
 

Part of these measures is the appointment of an internationally recognized artist and filmmaker as the new director of the Master of Film program. The university management has appointed the Swiss director Markus Imboden as the new head of the Master's program in Film as of fall 2012. Markus Imboden has been a lecturer in the ZHdK's Film department since 2008. As the future director, he stands for the increased focus of Zurich's film education on narrative film - fiction and documentary -, film acting and acting direction. Imboden, who has made more than 30 feature films for German and Swiss television and for the cinema, is a Grimme Award winner and a member of the German and Swiss Film Academies; his films - including "Ausgerechnet Zoé," "Katzendiebe," "Hunger auf Leben," and "Mörder auf Amrum" - have won numerous awards.

Lucie Bader and Marille Hahne, who have built up and managed the Master's program in Film over the past few years, will continue their management activities until the end of the semester in summer 2012. They have been committed both to the Switzerland-wide networking of film education in the Cinema Schweiz network and to ensuring that the films made at the ZHdK were shown at national and international festivals. The films thus reached a broad audience and regularly won awards. They were also successful in raising third-party funds to finance the diploma productions. Lucie Bader and Marille Hahne will continue to be active in teaching and will supervise further projects as part of the reorientation of film education.
 

In addition to the development of a new visual world and various print media, the agency will be used as creative direction for the redesign of their website.
 

On Wednesday, the world's largest online network announced as its new hire Joe Lockhart, the former press secretary to President Bill Clinton. Former Obama spokesman Robert Gibbs reportedly bailed out earlier after Facebook's offer to him leaked to the media. Lockhart could handle today's round-the-clock news cycle due to his experience in the White House, Facebook communications chief Elliot Schrage said, according to SDA. He will be responsible for corporate, political and international communications. He will start on July 15 and move from Washington to California as soon as his family commitments allow, the statement added.

Joe Lockhart was Clinton's spokesman during his second term, from 1998 to 2000, a period that included the impeachment proceedings against Clinton following the scandal involving intern Monica Lewinsky. A year later, in 2001, Lockhart founded his own PR firm.

Facebook, which now has around 600 million members, is repeatedly at the center of data protection discussions. The network could therefore do with the services of an experienced political communicator.