Leuthard and de Weck at Swiss Radio Day

Swiss Radio Day will take place once again on August 25 at the World Trade Center in Zurich. Among those attending will be Federal Councilor Doris Leuthard, head of the Federal Department of the Environment, Transport, Energy and Communications (UVEK), and SRG Director General Roger de Weck.

Swiss Radio Day was founded jointly by the SRG and the two private radio associations VSP (Verband Schweizer Privatradios) and RRR (Union Romande des Radios Régionales). The event is now taking place for the twelfth time at the end of August. This year's program includes topics such as the financing of DAB radios, the "7 secrets of commercial radio" and a current topic from the Federal Office of Communications (Bakom). Doris Leuthard will be the keynote speaker. At the Swiss Radio Day talk, Roger de Weck and representatives of private radio stations will discuss their visions of the Swiss radio landscape. In addition to topical workshops, the "Radio of the Year" will once again be awarded for both German-speaking and Latin-speaking Switzerland. Registrations and details of the 2011 program are now available via the homepage Radioday.ch possible.

 

Newsnet paralyzed

Newsnetz.ch, the joint news network of Basler Zeitung, Berner Zeitung, Bund and Tages-Anzeiger, was the victim of a hack attack. The website was paralyzed on Sunday.

Anyone visiting the Newsnetz on Sunday afternoon was shown a page inserted by the hackers. The website was then deactivated and was still unavailable on Monday. In contrast, the websites of the daily newspapers involved were not affected by the attack, as they run on a separate system, as Eliane Gräser, media spokesperson for Tamedia, explained at the request of Inside-it.ch magazine. In-depth investigations into the attack are currently being carried out and the system is being analyzed. As soon as these checks have been completed, the content of the website will be published again, Gräser continued.

 

Last but not least: popping with culture

If it's itching down there somewhere, then someone's been having sex without using protection again...

In their new commercial, Aidshilfe Frankfurt really doesn't mince its words: "Depending on how you do it, your anus or shaft will itch." The slogans are just as nasty as the sexually transmitted diseases themselves. But the whole thing comes across as harmless: as a mixture of revue theater and travesty show, in which the protagonists fall into various love traps while wearing breezy white underwear. However, if you want to enjoy the commercial, you have to lean back or mentally transport yourself to the movies. Because at over four minutes, it is a little long.

http://www.youtube.com/watch?v=FXAtxrzsvdg

Mc Cann-Erickson, Frankfurt, is responsible.

 

Claudio Dionisio moves to Netzwoche

The CEO of the community platforms Uvision, Claudio Dionisio, is moving to Netzmedien as of September. As a member of the Executive Board and publisher of the ICT trade magazine Netzwoche, he will, among other things, set up and expand the Events business unit.

Claudio Dionisio worked for Publigroupe and as Managing Director and Partner of the web service provider Namics before joining Uvision, where he will serve as a member of the Board of Directors in the future. He is President of the Best of Swiss Web Association and Vice President of Simsa, the industry association of the Swiss Internet industry. On a part-time basis, Dionisio is a course instructor for the federal diploma course "Web Project Manager" and a lecturer for online media and e-business at Sawi, among others.

The Events business unit complements the range of services offered by Netzmedien: With thematically narrowly focused events, executives and decision-makers in the field of information technology, web and telecommunications are to be addressed. The first events are planned for the beginning of 2012, as the specialist publisher announced on Monday.

 

Wemf: More advertisements in May as well

The Swiss press took in around CHF 147.8 million with advertisements in the month of May 2011. This represents an increase of 2.7 percent compared to May 2010, according to Wemf AG für Werbemedienforschung on Monday. 

Of the 147.8 million, job ads accounted for 14.3 million Swiss francs (+ 7.0 percent). Real estate ads (CHF 4.9 million) were up 6.2 percent on May 2010, and commercial/other ads (CHF 120.1 million) were up 3.6 percent. Brochure inserts (8.5 million Swiss francs) recorded a decrease of 15.4 percent.

The net advertising revenues for the individual print media categories were as follows in April 2011:
 

  (million) May 2010
(%)
Daily Press 78,8 +4,7
Regional weekly press 3,6 +10,4
Sunday Press 14,5 -7,0
Financial and business press 3,8 +3,0
General Press  20,4 -1,0
Special press 21,5 +4,8
Trade press 5,2 +5,2

Eclat has a new web presence

The new website of Eclat, an agency for brand consulting and communication design, is online. It functions like a large pool in which a wide variety of content swims.

There are several ways to get to the information. One of them is the intuitive navigation via links in the text. Another way is via the index, which lists all content in alphabetical order. A first batch of information about the agency, clients, projects is already online, more content will follow soon.

In addition, the current Eclat team picture can be discovered. According to the agency, it represents a "map of creative work" and is intended as a symbol of the free spirit and inspiring environment in which the current 17 employees develop communication solutions. It was photographed by Jonathan Heyer. 

CR Basel: With Joe brains to the right attitude

In Switzerland, almost half of all drivers are still on the road with an incorrectly adjusted headrest. CR Basel's "Protect headrests" campaign will therefore continue for three years.

With Joe Köpfchen, the guide to the correct adjustment of the headrest, the Swiss Insurance Association is continuing the national campaign on behalf of the Road Safety Fund. Joe Köpfchen conveys his tips in You-Tube films on the information platform Headstuetzen.ch, in TV commercials, on posters and on online banners that lead directly to the advice.

From 2012, Joe Köpfchen and his team will be helping motorists to adjust their headrests correctly on site at service stations throughout Switzerland. These advisory campaigns will be carried out in collaboration with Coop Pronto. In the long term, checking the headrest should be as natural as reaching for the seatbelt. Since the start of the campaign in 2007, the results have improved. According to an evaluation of the prevention campaign at the end of 2009, around eleven percent more drivers are using the correctly adjusted headrest.

Responsible at SVV: Heinz Roth (Head of Prevention and Health Promotion). Responsible at Advocacy AG Communication and Consulting: Petra Hieber (campaign responsibility and leadership), Ellis D'Elia (project support). Responsible at CR advertising agency: Gabriel Heuberger (CD), Roger Horvath (AD), Daniel Roth (graphics), Dominique Wegmann (text), Thomas Fux (campaign management), Ursula Reichenstein (consulting assistance). Photography: Tobias Dürring. Production: Snapfilm. Litho: Red Department. 

 

Last but not least: Will you be my friend?

Facebook habits suddenly spill over from the computer into real life, and viral behavior patterns are transposed onto reality: In this way, a film exposes the absurdity of social media.

"Will you be my friend?" the actor asks a couple of strangers. "Maybe it would help if you looked at my photos?" he continues. Even if this all seems more than bizarre, it is exactly the way people communicate online. The sometimes absurd patterns of behavior on social networks are hardly noticeable anymore. On Twitter, visitors follow everyone they like. Facebook is teeming with soul strips and boring messages about things you wouldn't even put up with your annoying neighbor making small talk.
These traps of online life are the subject of the opera "Two Boys", which premieres at the English National Opera ENO on June 24. The film, albeit a little long, is intended to announce and promote the opera. The film whets the appetite for the opera, but almost more so for real life, preferably offline and far away from friend requests, pokes, followers, likes and comments.
 

UBI approves complaints: Television reported inaccurately on survey results

Swiss television has not always reported poll results with sufficient accuracy ahead of federal elections. On Friday, the Independent Complaints Authority for Radio and Television (UBI) upheld three complaints on this matter.

Television did not differentiate enough between those who clearly voted yes and those who tended to vote yes or those who clearly voted no and those who tended to vote no. This gave the impression that the proportion of clear yes and no votes was higher than it was according to the survey. This was announced by the UBI after its deliberations. This made it impossible for the public to form their own opinion.

The three approved cases involved contributions from Swiss television news broadcasts prior to the federal vote on June 1, 2008, in which the population had to decide on the naturalization initiative and the health article, among other things.

The UBI rejected a further five complaints in connection with surveys. These did not relate to specific broadcasts, but primarily to the demoscopic method and the results of the surveys. However, in accordance with its legal mandate, the UBI does not decide on these matters, the UBI statement continues. It did not respond to a further appeal. The UBI's decisions can be appealed to the Federal Supreme Court.
 

SSM: CLA demanded for private radio and TV stations

At its delegates' meeting on Friday in Zurich, the Swiss Syndicate of Media Workers SSM advocated a collective labor agreement for private radio and television stations. The delegates criticized precarious working conditions and poor wages.

One must also be ready to guarantee decent working conditions to media professionals if one demands critical, high-quality and independent journalism. The syndicate wrote this in a press release. The SSM delegates were increasingly disturbed by the fact that, with a few exceptions, no collective labor agreements existed at the private radio and television stations. These gaps would result in some cases in precarious working conditions and poor wages. Therefore, the SSM calls on the companies and the employers' associations to sit down at the same table and start negotiations on a collective labor agreement for the industry. Furthermore, at the delegates' meeting

Criticism of "dismantling of the SRG
The radio and television professionals also noted the attacks on SRG and the public service with concern at the delegates' meeting, the statement continued. The SSM has nothing against a critical public discussion about the SRG, its offerings and how these should be financed. However, it vigorously defended itself against the unobjective attacks, especially from the right-wing camp. The "dismantling of the SRG" is obviously connected with the efforts of these circles to exert more influence on newspapers and private radio and TV stations. This is a dangerous development, which is familiar from Italy and which could endanger independent journalism, writes the electronic media union. Populist demands for halving fees or limiting the public service to areas that are not commercially interesting should be clearly rejected.
 

The Sunday in revised layout

The Sunday newspaper *Der Sonntag* has revamped its layout. This is the first change to the newspaper's design since AZ Medien's Sunday edition first appeared in September 2007.

The new design concept was developed by Brigitte Gschwend and Marius Vogelmann, who are also responsible for the layout of the Sunday. They were assisted in the fine-tuning by Parisian designer Nata Rampazzo, who had designed the French newspaper Libération and the Figaro magazine, among others.

The renewal of the layout is intended to make the newspaper pages appear lighter and less cluttered. In the editorial, Editor-in-Chief Patrik Müller speaks of a more elegant and modern appearance. What stands out about the new look are the more generously designed opening pages of the individual newspaper bundles. The articles, each with a large picture as an eye-catcher, now occupy the entire width of the page. In addition, the text of longer articles is now supplemented with insert elements such as quotes or explanations of terms.
 

Yahoo makes apps discoverable on the web

In the event that apps were to replace the mobile web—and thus traditional search as well—search engines would have to change their systems. Yahoo has just taken the first step toward making mobile apps discoverable on the web via search.

The company is launching iPhone and Android apps as well as desktop search. The iPhone application is called Yahoo! App Spot. It is similar to the Chomp and Appsfire services. It scans the apps a user owns, so they don't get the same results they already have. The service also shows apps that are similar to those already purchased. Additionally, App Spot gives daily recommendations in the categories of music, games, news, travel and networking, Techcrunch.com writes. The results its not entirely useless, but not impressive either. For example, a search for "music" brings up Pandora Radio as the first top choice, followed by Shazam, Last.fm, Yahoo Music, and NPR Music.
 

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