The project runs under the motto "Reading throughout the region.BZ". From tomorrow, June 23, 2011, the new BZ train will be on the move in the region. It will serve the BLS lines S1 Thun-Bern-Freiburg via Aaretal and S44 Thun-Bern-Burgdorf-Sumiswald Grünen/Solothurn via Gürbetal as well as S5/S52 Bern-Neuchâtel/Murten. This means that the coverage area of the Berner Zeitung complete edition covers almost 100 percent of the BLS catchment area.

The Neue LGK advertising agency was commissioned to create the design concept for the BZ Zug
which was already active in the relaunch of the Berner Zeitung. To mark the launch, there will be a cross-media competition with questions on regional topics from June 23 to September 23, 2011.
 

The integrated nationwide campaign will be on-air until the fall. The campaign includes billboards in the main Zurich area, hanging banners at Zurich Airport, bank flyers, streetcar lettering, a microsite, and in a second wave airport megaposters, online banners, airport lounges, and promotional activities.

Responsible at Mastercard Europe: Antonio Hernandez (Head of Marketing Switzerland/Austria). Responsible at McCann Erickson: Thilo Boullion (Head of Planning), Annika Seidel (Group Account Director), Dominik Laubscher (Jun. Account Manager), Folker Wrage (CCO), Sascha Borsai (Sen. Concept/Texter), Denise French (Art Direction), Sebastian Eppeler (Jun. Art Director). Media: Sarah Hammami, Oliver Nater (UM). Online: Christian Bobzin (Konsylo). Promotion: Jan Schefer, Sacha Goldstein (Goldschef&Steiner).
 

As part of the new umbrella brand, the sda companies news, sports information, information technology and distribution will in future appear under a uniform logo. The name SDA is underlaid in each case with a bar that has a different color depending on the company. This was announced by the national news agency on Wednesday.

To emphasize the Swissness of SDA as a national news agency, the same red is used for the bar in the logo as for the Swiss flag. Under the bar, the words "Die Nachrichtenquelle" ("The news source") are written in each of the three national languages. The old logo dates back to the 1970s. It would have looked dusty due to the retro look, the agency continued in the statement. The new brand identity is intended to strengthen SDA's identity and its positioning in the media market. The new appearance was developed by the Lumina agency.

Change in the Board of Directors
On Wednesday, theSDA General Meeting elected two new members to the Board of Directors: Valérie Boagno, General Manager of the daily newspaper Le Temps and President of Presse Suisse, the publishers' association for French-speaking Switzerland, and Walter Bachmann, Secretary General of SRG SSR. Boagno and Bachmann succeed Albert Noth (Saint-Paul printing house) and Gérard Tschopp (SRG SSR). Noth had served on the SDA Board of Directors for 17 years. Tschopp was a member of the national news agency's supervisory body for a total of 11 years.

The Board of Directors is chaired by Hans-Heinrich Coninx. Other members are Matthias Hagemann (Radio Basilisk), Eric Hoesli (Edipresse), Hanspeter Lebrument (Südostschweiz/President of the Swiss Press Association), Albert P. Stäheli (NZZ) and Pietro Supino (Tamedia).
 

On Tuesday, a complaint was filed with the Competition Chamber of the Regional Court of Cologne, said Christian Nienhaus, Chairman of the North Rhine-Westphalia Publishers' Association, at the Medienforum NRW in Cologne.

In addition to the Waz Mediengruppe, of which Nienhaus is Managing Director, the plaintiffs also include Axel Springer Verlag, Süddeutsche Zeitung, Frankfurter Allgemeine Zeitung, Medienholding Nord, the publishing houses M. DuMont Schauberg and Lensing-Wolff as well as Rheinische Post. The publishers are of the opinion that the text portions offered by the "Tagesschau" in addition to videos and audio contributions compete with the newspapers. Nienhaus argued that such free offerings from the ARD and ZDF broadcasters, which are financed by license fees, were destroying the market for publishers. The broadcasters had already rejected the criticism at the weekend. The "Tagesschau" app is a piece of software that brings the content of the "Tagesschau" online service to smartphones and tablet computers.

Publishers in Switzerland are also criticizing the online offerings of state television. At the end of March, they presented a legal opinion. According to this opinion, SRG's online offering is not part of the public service remit. (SDA)

(Teaser image: Tagesschau.de)
 

In the part-time compact course, graduates learn to design communication for non-profit organizations in a holistic and networked way and to communicate professionally with internal and external reference groups, as detailed in a press release. So far, representatives from homes and public institutions to national and international non-profit organizations have taken part in the course.

The part-time course is offered jointly by the Institute for Nonprofit and Public Management NPPM and the Institute for Competitiveness and Communication ICC at the FHNW School of Business.

The third course begins on September 7, 2011 and lasts around ten months.

f.l.t.r. Rahel Wälti, Sabine Rempert, Ariel Leuenberger,
Eliane Jenny, Jean-Martin Fierz, Barbara Gebhart, Marc Schällebaum,
Katrin Schöni, Cordula Sanwald, Sibylle Kloser-Rhyner,
Edith Lüscher, Monika Schönenberger, Regine Strittmatter, Martin
Jakob, Martin Wagner. Not in the picture: Monika Kämpf, Itziar
Tejedor Maranon.

 

Upsidecorp is a full-service online agency based in Bern. It specializes in web and graphic design, online marketing and CRM solutions. The company commissioned Etextera to create the text for a new company brochure. Further commissions - such as editing the Upsidecorp website - are to follow. Upsidecorp is also entering into a strategic partnership with Etextera with the aim of offering its customers even more attractive end-to-end solutions, according to the press release.
 

In November 2010, the Tages-Anzeiger reported that a "freethinker group" was planning a "Bible and Koran burning" in front of the Federal Palace. The group, which includes the "controversial Valais teacher and president of the Valais section of the Freethinker movement Valentin Abgottspon", would go one step further with this action than with its recently demanded "Bible censorship for children and young people". A day later, the newspaper corrected the previous day's account ("Freethinkers strongly condemn Bible and Koran burning"). Nevertheless, the FVS and its Valais section complained to the Press Council.

The court concludes that the newspaper violated its duty to tell the truth because it should not have relied on the assertion of two informants that the president of the Walliser FreidenkerInnen supported the planned burning of books without consulting Abgottspon. By publishing the corrective retraction, however, the Tages-Anzeiger had fulfilled its duty to correct.
 

After numerous positive responses to the first poster in the book "Marketing", Compendio is also launching its own poster for the new edition of the book "Marketing Concept", according to a statement on Tuesday. Provided with the most important diagrams from the book it is to provide in particular to students a fast overview of the topic and help as visual means with the examination preparation.

The book is part of a whole series of marketing books. The ten titles in the Marketing series are devoted to different topics such as market research, sales planning, integrated communication, distribution or accounting for marketing and sales professionals. In addition, there are three volumes with basic knowledge for the Markom admission examination, three specialist books produced in cooperation with the Institute for Marketing at the University of St. Gallen, and other teaching aids for various educational courses in which marketing is taught.

A 60 percent position has been created to keep the sockscription in the media, according to a press release. Gabi Lämmli worked for almost seven years at the Internet comparison service Comparis.ch in corporate communications, including as Editor in Chief. The 38-year-old studied English and media studies at the University of Bern. After graduating, she worked as a news and business editor at the Thurgauer Zeitung newspaper before moving into public relations. Gabi Lämmli has been working at Blacksocks since mid-May 2011.
 

In a first phase, around 16,000 homes and businesses in the Upper Valais will be connected to the fiber optic network, according to a Swisscom press release. This expansion will start at the beginning of 2012 and should be completed by 2015. The municipalities in which construction will take place and how the investments will be distributed are currently being jointly defined.

In parallel with the laying of fiber optic cables, Swisscom will significantly increase bandwidths throughout the Upper Valais, the statement continues. To achieve this, Swisscom is using various technologies, such as fiber to the curb (FTTC) or a fast data connection via the mobile network.
 

Pictures and impressions will be available from the beginning of November 2011 on Franzetrene.ch be seen, as the Bern agency writes in a statement on Tuesday.
 

Unic has been working for selected German companies from trade and industry for several years, according to a statement on Tuesday. Current customers include, for example, 3M Germany, Audi and Hornbach. In July 2011, Unic will open a branch office in Karlsruhe to provide better support for existing customers and to acquire new customers and employees in a targeted manner. At this location, sophisticated solutions for multichannel commerce, online communication and product information management (PIM) will be designed, implemented and further developed, the company said.