This principle states that the sender of a PR message must be recognizable. Online campaigns are no exception. According to Wuv.de, the German Council for Public Relations DRPR, the PR industry's self-regulatory body, is currently looking into the Mercedes case "Tramp a Benz" by Jung von Matt. In this case, the blog of the tramper and performance artist Stefan Gbureck had only been "unmasked" after identification by the web community and the intervention of bloggers. To get to the Mercedes agency Jung von Matt, which had registered the web presence, a query of the Internet domain is necessary.

A hearing of the agency on Case "Tramp a Benz" had already taken place on February 14, i.e. before the Cannes closing date, as Wuv.de further writes. A statement from Mercedes-Benz on the case is still pending, confirms the DRPR President Richard Gaul.
 

Insight into Feldschlösschen's marketing strategies and everything you need to know about the launch of Cardinal Draft and Cardinal Lime Cut can be seen exclusively and only in "Die Werbewoche".

Schori Maffioli's projects are placed prominently at the center of attention. The website is intended to convey a timeless, modern and high-quality image. A clear and uncluttered design serves the user-friendliness.

Responsible at Zera Communication + Design, Zurich: Ibrahim Zbat (concept/design), Benno Faeh, Heinz Zürcher (programming).
 

The agency JWT+H+F was honored for the Hakle ad "See you later". Jung von Matt/Limmat was delighted to receive three Cannes Lions in bronze: the three campaign subjects "Wolfgang", "Greta" and "Wiebke" for Mercedes Benz, Break Assist Plus were awarded in the "Billboards & Street" category, both categories within the Outdoor Lions.

Cannes Lions: Two Bronze Lions for Wirz, Contexta on Shortlist

A dedicated editorial team prepares the content of the printed newspaper for the iPad morning edition. The updated evening edition is designed in collaboration with the editorial team of Tagesanzeiger.ch. Readers will also be involved in the development process: They are invited to tell Tages-Anzeiger what they expect from the app, according to a Tamedia release.

The Tages-Anzeiger app will initially be available free of charge for trial reading in the App Store. From August, it will be available as a daily, weekly or monthly offer. The new application for the iPad was developed by a team led by overall manager Peter Wälty (editor-in-chief of Newsnetz), journalistic director Andreas Dietrich (member of the Tages-Anzeiger editorial team), Newsnetz art director Matthias Saner, and Gilbert Bötschi's Newsnetz IT department together with the software company "iAgentur".
 

The agency's creative team developed a new logo and a complete CI/CD for Rising Sun Productions and the "JapAniManga Night". Various communication measures were derived from this, such as the program booklet, the website Japanimanga-night.ch, flyers and satellite advertisements in Blick am Abend. The new look could be seen in the run-up to and during this year's "JapAniManga Night" on 14 and 15 May in the Reithalle Winterthur. May at the Reithalle Winterthur.

The Rising Sun Productions agency is the cultural association for the promotion and cultivation of Japanese entertainment art in Switzerland. The "JapAniManga Night" event took place for the eleventh time this year.

Responsible at Rising Sun Productions: Lukas Zuberbühler. Responsible at Walder,Werber: Sandro Walder (consulting); Tobias Fluck (CD/graphics); Corsin Kessler (DTP).
 

Well-known fashion brands such as Abercrombie & Fitch, Aeropostale, All Saints, Desigual, Free People, H&M, Hollister, Mango, Urban Outfitters, Victoria' Secret and Zara are sent into the race. Each issue concludes with a report by an expert. Architects and communication professionals as well as retail and real estate experts give an insight into exciting impressions of their everyday lives, according to a statement from the agency.

The newsletter will initially be sent out quarterly to key players in the Swiss real estate and retail sectors.
 

The website's reduced user interface provides an overview of the possible fonts and eliminates duplicates so that comparisons can be made quickly and a suitable font can be selected. The Veer Font Finder offers a new way of visual brainstorming by visually searching for the right typeface.
 

The Swiss Television Prize is awarded annually by the television magazines Tele and TV Star. They announced the Lifetime Award winner in advance on Wednesday. According to the jury, Kurt Felix has had a greater impact on TV entertainment in recent decades than anyone else - and not just in Switzerland.

The winners of the other categories are still a secret. The television prize is awarded in the categories of program, film and innovation. The program of the year is voted for by the readers of Tele and TV-Star.
 

The new corporate sound of Nationale Suisse also celebrated its premiere, which was intended to musically implement the corporate values "individual", "successful" and "likeable". At the same time, TBS Identity produced a special edition of the employee magazine on the subject of "The Making of Annual Report".

Once again this year, TBS Identity designed and realized the Swiss insurance group's financial and annual report. In addition, the panels were created and the room dividers and projection screens were decorated with motifs from the "Emotion and public spirit" series. This photographic work focuses on the individual in the context of change, courage and curiosity.

Responsible at Nationale Suisse, Basel: Patrik Graas, Head of Brand Management/Corporate Publishing ([email protected]), Martin Cantieni, Head of Corporate Services. Responsible at Technikpartner: Twin Productions, Biel; Habegger, Regensdorf, Creative Lounge, Sursee. Responsible at TBS Identity, Zurich: Jürg Neuenschwander (concept, consulting, CD), Danny Rafaniello (AD), Maura Zimmermann, Nadia Ermert, Andi Gloor (polygraphy), Sandra Aeberhard (concept, text), Yvonne Pfister and Olivier Mentha (project management).

A study by the University of Fribourg has now officially proven that communication plays a decisive role in maintaining or losing trust during crises. The study examines the effect that certain communication strategies have on the attribution of trustworthiness to profit and non-profit organizations. This is because trustworthiness is considered a key prerequisite for ensuring that positive reputations are anchored in the minds of media consumers in the long term or are not destroyed by crises for years to come. Over 700 people took part in the study, which systematically examines crisis communication by organizations.

The results provide several key findings: For example, although a public apology certainly helps to build trust in the USA or in Asia, this is not the case in our culture. Even the orientation towards social norms - for example not to lie in a crisis or to comply with the legal framework - is apparently taken for granted in our culture to such an extent that neither of these contribute to the attribution of trustworthiness. However, if these norms are not observed, organizations suffer a severe loss of trust.

What is new about the study is that crises are classified according to their reputational risk. On the one hand, this helps to deploy strategies in a targeted manner according to their impact and, on the other, to view crises from the perspective of public perception. All too often, organizations focus their crisis communication on themselves without paying attention to social norms, for example. The study also distinguishes between companies and non-profit organizations for the first time. This is because different criteria are sometimes applied to NPOs in crises when attributing trustworthiness than to companies.

According to the study, crises affect organizations in two ways: firstly, through the often devastating financial damage and secondly, through the sudden loss of trust and credibility. While financial values are often recovered after a short time, credibility continues to suffer for years afterwards.
 

The Packet Clearing House (PCH) servers house special cryptographic keys that are required for the DNSSEC security protocol, which also protects Internet addresses in Switzerland (.ch) and Liechtenstein (.li). The three new security servers in Singapore, Zurich - which is still under construction - and San José (California) house special cryptographic keys that are required for the DNSSEC security protocol. DNSSEC guarantees Internet users the authenticity of websites they visit.

DNSSEC is an extension of the Domain Name System DNS, which serves to ensure the authenticity and integrity of the data of DNS responses. Like an insurance policy, DNSSEC guarantees Internet users that only the website they want to access will be displayed, according to a Switch announcement. Through technical measures, the requesting computer can thus recognize whether the response to an Internet address in the DNS actually comes from the server that is registered with Switch as responsible. At the same time, it is ensured that this response has not been changed during transportation via the Internet.