In addition to classic product and corporate communications, the entire spectrum of below-the-line measures will also be actively incorporated into the communication. This writes the agency in a message. Until now, the communication of Innocent Alps was managed by Farmer PR.
 

Peter Kaufmann joined the former AG für das Werbefernsehen AGW as a marketing assistant on July 1, 1980. During his career, he has held various positions in Marketing & Communications.

Alexa Henschel has been working as Project Manager Communications at publisuisse since May 1, 2007. The qualified communications planner is currently completing a CAS in Communications Management at the ZHAW.

Martina Lötscher is a trained business economist FH and has been working for Publisuisse as Project Manager Communications since August 1, 2008.

(from left to right: Peter Kaufmann, Martina Lötscher, Alexa Henschel)

The new magazine will replace the popular Stil-Bund and will be published on high-quality paper and in a classic, reader-friendly magazine format, according to a statement on Monday. It said the editorial team will focus on a lifestyle that is close to life and relevant in the new magazine. "The magazine is close to the everyday life of our readers. It is intended to provide orientation in the abundance of information on the subject of lifestyle - reliable and witty," says Katharina Blansjaar, the responsible department head. Readers will be able to enjoy rankings, tips and trends, as well as magazine-style background reports, opinions and columns. In addition to classic style topics such as fashion, design, indulgence, watches, beauty, cars, gadgets, travel and leisure, there will also be regular reports on the world of art, such as galleries, exhibitions and architecture, as well as lifestyle medicine.

The magazine "Stil" is an ideal addition to and reinforcement of existing campaigns for advertisers, the press release continues: With a price per thousand contacts of 31.80 Swiss francs, a broad, affluent readership with a high affinity for style can be reached.

Ad sales are handled by NZZ-Media.
 

This corresponds to a market share of 44.2 percent, as Schweizer Fernsehen writes in a statement. On average, 557,000 people watched the live broadcast, for a market share of 38.2 percent.

In the semi-final match against the Czech Republic, up to 568,000 viewers tuned in to SF zwei, for a market share of 51.9 percent. The average viewing audience was 472,000, with a market share of 30.9 percent. All figures refer to people (three years and older) in German-speaking Switzerland.

 

The AGM elected Kleeb as the new Chairman of the Board of Directors. He succeeds Markus Ruoss. The latter stepped down after 27 years due to age, but remains on the Board of Directors. Ruoss was a co-founder of the station in 1983.

Other board members are Jürg Weber, Managing Director of Neue Luzerner Zeitung, and Radio Sunshine Managing Director Marco Meier. It had already been announced in April that Kleeb and Moser would take over the majority of shares from Ruoss. In the meantime, the Federal Office of Communications (Bakom) has granted the necessary approvals. (SDA)

(Image: Keystone)
 

In 2012, hospital financing and with it the Swiss hospital landscape will change, as public hospitals will become independent and deficits will no longer be automatically borne by the host municipalities, as the agency writes in a press release. The market will therefore be much more competitive among hospitals in future than it has been to date. The aim of this campaign is to anchor the See-Spital even more firmly in the region, create trust and position itself as a modern and competent hospital for the population. The core message of the campaign is "Close when we are needed" and shows people from the region in well-known places on the left bank of Lake Zurich.

The campaign starts this week with a poster display and advertisements. Interaction is offered with a guerrilla action: the grab handle familiar from communication is also the symbol of this campaign. Around 100 such grab rails were hung up in the region in a night and fog campaign and the population was asked to take a photo of themselves with the grab rail and email the photo to the See-Spital to take part in a competition.
 

In addition to the advertising agency Ogilvy & Mather, Ogilvy One and Ogilvy Interactive from the direct and online sectors will also be moving into the business premises at Binzmühlestrasse 170, according to a press release issued on Monday. With over 50 employees, the Ogilvy Group Switzerland will offer a comprehensive range of services for all communication tasks at the new location, the statement continues. By bringing the agencies together under a single roof, distances will be shorter and interdisciplinary exchange will be even more intensive. In the future, the 64 brands already supported by the Group as well as all new clients should be able to benefit from this.

The new coordinates are:
Ogilvy & Mather AG, Ogilvy One AG
Binzmühlestrasse 170
P.O. Box 6359
8050 Zurich
Phone 044 268 63 63
Fax 044 268 63 62
 

The 21 stores taking part in the campaign gave their customers a lucky ticket with a code when they went shopping. This code could be placed on one of the many sponsored prizes on the Junge Altstadt Winterthur website. Participants could immediately see how many people had already bet on the individual prizes - so they could estimate and increase their chances of winning. According to the press release, the second Young Old Town Winterthur lottery campaign was able to build on the success of the first: it achieved a response rate of 30 percent.

The City Association Young Old Town Winterthur is committed to promoting Winterthur's Old Town and the neighboring areas in order to create business-friendly conditions.

Responsible at Junge Altstadt Winterthur: Renato Giovanelli. Responsible at Inter-Punkt: Fabian Koch (consulting), Yves Probst (consulting), Christoph Zimmermann (graphics), Adrian Widmer (programming).

As its new head of news, the station has appointed 35-year-old Christian Albisser committed. Albisser replaces Daniel Wyrsch, who is leaving the company at the end of June 2011 to return to his roots at Neue Luzerner Zeitung. Christian Albisser will take up his post on November 1, 2011.

As part of a new broadcasting concept and to reinforce the folk culture sector, the station was able to win over the radio man who, according to the announcement, is very well known in the region Marco Thomann commit. He has spent the last ten years commentating on carnival broadcasts for Tele 1 and its predecessor Tele Tell, as well as for SF Schweizer Fernsehen, among others. Thomann was also comedy writer for the show Edelmais & Co. The new show "unterwegs" with Marco Thomann is planned for October 2011.

Already this month Michael Rauchenstein took up his post as the new news presenter at Central Switzerland Television. Rauchenstein previously worked at Radio Top in various capacities, including as host and producer of the morning show. The 21-year-old from Schwyz is studying political science and sociology at the University of Lucerne. Rauchenstein has been carrying the TV virus around with him for a long time. He was a member of the "Video Gang," a youth show. Until he finishes his studies, Rauchenstein will work part-time at Central Switzerland Television as an editor and presenter for the flagship "News" program.
 

Ringier announced on Monday that it had "not reached agreement with the negotiating partners on all too decisive and essential points," according to SDA. In recent months, the dossiers of several private TV stations had been examined "conscientiously and meticulously" and talks had been held in particular with the owners of 3+ and Tele Züri. According to Ringier, its own TV channel would complement the media company's current media portfolio and the TV activities of the "Ringier Entertainment Television" division in an "ideal way." Now, Ringier management has decided to end the takeover and purchase talks. The company is not disclosing the reason for this step. The partners have agreed not to disclose the concrete and detailed background, the statement says.

Escor Casinos & Entertainment SA, which operates in the gaming industry, also dropped out of the negotiations with Tamedia. It had submitted an overall offer to the Group for the stations Tele Züri, Tele Bärn and the radio stations Radio 24 (Zurich) and Capital FM (Berne). However, Tamedia described the offer as "far too low", confirmed Escor Chairman of the Board Martin Wagner on Monday. Reports from various Sunday newspapers. When Tamedia asked him to "improve" his offer, he refused.

In order to exist commercially, the purchase of all Tamedia stations would have been a prerequisite, Wagner justified his overall offer. Wagner's goal would have been to establish a joint advertising market pool with the electronic Basel media, such as Telebasel, Radio Baslisk or Radio Basel.

Tamedia spokesman Christoph Zimmer did not want to comment. As a matter of principle, Tamedia does not disclose details of the sales process, he said in response to an inquiry from SDA.

Swissprinters will focus consistently on industrial production in its core business of printing at its Zofingen site in future, as the company writes in a press release on Monday. As a result, the media service provider is relocating part of its production area from neighboring Strengelbach to Zofingen. The company will refrain from providing services outside of its defined core business in future, especially as the systems required for this are at the end of their life cycle. As a result, Swissprinters will cut 28 full-time positions in the lettershop, laser printing, storage and fulfillment areas by the end of the year. The plant in Strengelbach will be closed and the property is up for sale. The redundancies will be carried out in compliance with the legal requirements. A social plan is in place for the employees affected.

By concentrating on its expertise in industrial print production, in particular periodicals, catalogs, brochures and inserts, Swissprinters is focusing on web offset operations and increasing productivity through automation, the press release continues. "The extreme competitive pressure, exacerbated by the current currency situation, is leading to unsatisfactory results for the Group. We are countering this with a clear positioning and focus on our core competencies in industrial print production. We very much regret that this is associated with job cuts," Alfred Wälti, CEO of Swissprinters, is quoted as saying.

 

According to the press release, the core of the campaign is the package idea, in which the individual world of each target group is represented dynamically using icons. The appropriate package is not only described verbally, but also visually and is intended to invite people to discover it. In this way, the subjects not only function individually, but also as an umbrella subject, thus covering the entire youth market of Zürcher Kantonalbank, the agency writes.

Responsible at Zürcher Kantonalbank: Catherine Scheitlin (Head of Advertising), Konika Widmer (Advertising Project Manager). Responsible at Stucard: Sam Kurath (management), Fabio Emch (project management). Responsible at FS Parker: Hannes Sigrist (Creative Direction), Sandy Gattiker (Project Management), Thomas Campolongo (Text), Benjamin Franz & Roli Hofer (Art Direction), Magdalena Zbiec (Creative Coordination & Design), Jenny Heinicke (Design), Lukas Zindel (Production), Andre Popp (3D Elements).