Around 1,300 people from all over Switzerland and neighboring countries attended the national graduation ceremony for new marketing specialists with a federal diploma last Saturday in Interlaken's Casino Kursaal, according to a press release. The diplomas were presented to 683 young professionals. 79.4 percent of the 860 candidates who took part passed the demanding examination. In the previous year, the figure was 72.4 percent. The average grade of those who passed the exam was 4.26. The Swiss Marketing Awards were presented for the third time.

The winners of the written subjects:
Marketing concept: Doris Dörig, Lauerz.
Integrated communication: Sabrina Gubler, Greifensee.
Sales and distribution: Sonja Wey, Waltenschwil.
Market Research: Markus Baumann, Langnau i.E. Accounting/Controlling: Michaela Buffer, Oberuzwil.

The winners of the oral subjects:
Marketing concept: Silvana E.S. Leasi, Lucerne.
Integrated communication: Roman Odermatt, Lucerne.
Presentation and communication techniques: Maria Rizzo, Binningen.

Winner of the Swiss Marketing Award:
Silvana E.S. Leasi, Lucerne.
 

Together with APG, Uncle Ben's launched a poster campaign in French-speaking Switzerland in winter 2010/11 for its "Heiss auf Reis" (Hot on Rice) quick-prepared rice dishes. To support this product, Uncle Ben's joined forces with APG to run a poster campaign in the regions of Geneva, Lausanne, Fribourg, and La Chaux-de-Fonds.

In parallel, a study was designed with the aim of testing the sales-stimulating effect of posters. The evaluation of the results shows: Sales outlets in areas with posters reported up to 44 percent more sales than those without. In addition, the campaign had a long-lasting effect: The above-average sales level in the areas advertised with posters lasted for up to four weeks after the posters went up, APG writes in a statement.

The case study proves that posters have the greatest leverage to increase sales, the report continues. It is part of a comprehensive study conducted in 2010 by APG together with the German FAW Fachverband Aussenwerbung e.V. (Frankfurt/Main, Germany).

 

To mark the 30th anniversary of "Idee-Suisse® - Swiss Association for Idea and Innovation Management" in 2011, a platform for innovative ideas and developments was created in close cooperation between the association and the publishing house, which will be published at regular intervals in various media. According to a press release issued on Monday, the themed magazine and Idee-Suisse work together to promote people, creativity and innovation. Idee-Suisse strengthens the culture of innovation and Switzerland's economic positioning by turning creative ideas into innovations. Themenheft is responsible for a high-quality journalistic presentation and makes this accessible to a broad public.

> To the eMagazine

In his film, Hansjürg Zumstein tells the story of the so-called European Kings Club: more than 15 years ago, thousands of Swiss people invested in a Ponzi scheme, but instead of a 70% guaranteed return, the result was a total loss. In front of Zumstein's camera, the Kings Club initiators spoke for the first time about the huge fiasco. SF 1 broadcast the documentary on July 15, 2010.

According to a press release from the Swiss Bar Association (SAV), the media prize was awarded to journalistic work on the nature and values of Swiss law and its instances or on legal professions, as well as critical contributions on the existing legal system. "With his easy-to-understand film from the documentary series 'Kriminalfälle - die 7 Todsünden', Hansjürg Zumstein has succeeded in shedding light on the dark machinations of this criminal organization in a well-researched manner," explained jury member and laudator Martin Hofer, member of the management team at PR agency Burson-Marsteller. "Hansjürg Zumstein's contribution left the competition far behind."
 

The butchery Kläffer has of course a web presence: Butchery-klaeffer.com. What at first glance looks like the website of a normal butcher's shop turns out to be a macabre plea against eating meat. The tragic-comic highlight is the accompanying YouTube video, in which the nice, down-to-earth butcher makes his grand entrance. But let yourself be convinced of the quality of the products from the house Kläffer:
 

According to the verdict announced on Monday, the unsuccessful plaintiffs must bear the court costs of 3,500 francs. The court did not accept their claims for compensation. In addition, the former officers were ordered to pay the defendant 6,000 Swiss francs in compensation.

Three former intelligence officers and officers of the Swiss army had sued the journalist for an article written in the summer of 2008. At the time, the author wrote a series of articles about scandals and affairs in the Swiss army over the past 50 years. In one article, he also wrote about Colonel Albert Bachmann, who headed the Extraordinary Intelligence Service (AOND) between 1976 and 1979. According to the accused, the AOND had not only spied on alleged extremists at home, but also put them on a list. In the event of war, the 442 men and 57 women would have been immediately interned, the statement continued. Bachmann, who died last April, and two other senior officers found this statement defamatory. They sued the author and demanded satisfaction.

In court, the plaintiffs argued that AOND, as an intelligence service, had only been active abroad. Their mission had been to build up a network of sources behind the Iron Curtain. However, they had not spied on compatriots. The defense, on the other hand, demanded an acquittal. Two plaintiffs had not even been mentioned in the text and thus could not be identified. In addition, there was no intent to disparage Bachmann's reputation. (SDA)
 

The new commuter newspaper, called 20 minuti, will be published for the first time on Wednesday, September 14, 2011 and will be distributed mainly via newspaper boxes, according to a press release issued on Monday. The initial circulation will be 36,000 copies.

With 20 minuti, Giacomo Salvioni and 20 Minuten want to create a new national newspaper for a young and urban Ticino readership, it is reported. In addition to a complete national and international section, the commuter newspaper will publish regional information from Ticino on a daily basis. In addition, 20 minuti will include news from sport, entertainment and the digital world as well as services such as a movie section and the local weather.

Partnership with Tio.ch

20 minuti will be published by the company 20 minuti SA, which is owned equally by Giacomo Salvioni and 20 Minuten AG. Giacomo Salvioni and Pietro Supino, Chairman of the Board of Directors of Tamedia, the parent company of the 20 Minuten media group, will act as joint publishers of the new newspaper. The editorial team will comprise more than ten newly created full-time positions. In the online sector, 20 minuti is joining forces with the already well-established news platform Tio.chwhich is operated by Ticinonline. The plan is to exchange content between the commuter newspaper and the news portal.

Rocco Salvioni will be responsible for the regional marketing of 20 minuti in Lugano as Sales Manager and Managing Director of 20 minuti SA. National sales for the 20 minuti newspaper will be handled by 20 Minuten AG. In the online sector, a national advertising combination with Tio.ch, 20minuten.ch and 20minutes.ch will be established, which will also be marketed by 20 Minuten AG. If possible, the commuter newspaper will be printed in Ticino.
 

The Deindeal.ch team around CEO Amir Suissa and COO Adrian Locher has managed to establish the group buying concept among Swiss consumers within a very short time, Ringier says. As part of Ringier's expansion of its digital online business, the media company has now acquired a 60 percent stake in the business, it said. "We believe in the long-term success of the group buying model, see excellent synergies between Ringier and Deindeal.ch and have invested in the clear Swiss market leader in this segment," says Marc Walder, CEO Ringier Switzerland and Germany. Amir Suissa says: "We are very excited about the strategic partnership with Ringier. This move further strengthens our position as the clear Swiss market leader and gives us access to an even broader reach. This will benefit both deal providers and our customers."

Marc Walder becomes Chairman of the Board of Deindeal.ch. Also on the Board of Directors are Christian Unger, CEO Ringier, Michael Voss, COO Ringier Switzerland and Germany, as well as Deindeal founder Amir Suissa and Internet investor and Deindeal.ch shareholder Klaus Hommels.

Deindeal.ch has been online since March 24, 2010 and today employs over 100 people. The parties have agreed not to disclose the purchase price.

Deindeal.ch founder Adrian Locher
(29) and Amir Suissa (39).
 

Spokesman Urs-Peter Naef explained the decision to the Sunday newspaper by saying that the "Sparzwerg" had not generated the hoped-for sympathy among customers and the public. In fact, shortly after the first broadcast last year, the Association of People of Small stature in Switzerland (KVM) spoke out and harshly criticized Migros. The campaign conveys an image of small people, as it is known from the circus. It was difficult to gain sympathy on the subject of price cuts, said Dominique von Matt of the advertising agency responsible, Jung von Matt/Limmat. In addition, consumers were confused by the fact that the Miggy piggy bank was also used to advertise low prices. However, this is not the first time that Migros has come under fire for advertising with small-format products. About two and a half years ago the retailer advertised a range of products featuring smallwhich did not go down well with the KVM and the disability organization Pro Infirmis. 

  

Fischlin is not just a news anchor, but "a classic anchorman", the jury found. He is able to embed news content, explain background information and ask questions. And all this in "crystal-clear language" and with an on-screen presence that is second to none.
 
The audience was asked to vote for the best program: the readers of Tele, TV Star and Blick chose the casting show "Die grössten Schweizer Talente". It beat out the other nominated programs "Kampf der Chöre" and "Alpenrose".
 
 
Suter film adaptation and celebrity interview
 
In the "Film" category, the jury awarded the prize to the film adaptation of Martin Suter's book "The Last Weynfeldt". Both the dramaturgy and the acting performances - in particular by Stefan Kurt - as well as the direction by Alain Gsponer from Zurich were convincing. "Der letzte Weynfeldt" won against the documentary "Hoselupf" and the comedy "Fliegende Fische".

"Ich und Du" is the name of the program that emerged as the winner in the "Innovation" category. The "simple but all the more entertaining celebrity section" of "G&G Weekend" on SF1 is "wonderfully funny and self-revealing", writes the jury.
 
The prize for Kurt Felix had already been announced in advance. The 70-year-old was awarded the Swiss Television Prize for his life's work. The audience rose to its feet for a long standing ovation. The very personal laudatory speech was given by German TV legend Frank Elstner. Kurt Felix made television history with his programs such as "Teleboy" and "Verstehen Sie Spass". (SDA)
 
 
Swiss Television Award 2011: The nominated programs
 

The Saatchi & Saatchi agency secured the gold award in the "Film" category with its "Otrivin Nasal" campaign for Novartis.

Otrivin: Scissor from Leon Jacobs on Vimeo.

In the same category, Spilmann/Felser/Leo Burnett was honored with a Bronze Lion with "More than Mountains" for Switzerland Tourism. The agency won the other in the "Sound Design" category with the Sunrise SMS spot "Sleep Well.

"Good night" - SMS texting from SFLB on Vimeo.

The Contexta agency, which was on the film shortlist with "Lost in Val Sinestra" for Swisscom TV, unfortunately remained without an award.

Cannes Lions: Four Swiss Shortlist Placements in the Film Category

Cannes Film Lions: SFLB with two shortlists in craft categories

 

 

Driving a car through the car wash, picking berries, shoveling snow, bookkeeping. Retired people can be "hired" for all kinds of work via the Rentarentner.ch platform. 360 pensioners are now registered as "Rentarentner". And the demand is apparently so great that the website can no longer cope with the onslaught and will soon have to be updated, as 66-year-old initiator Peter Hiltebrand explained to the NZZ am Sonntag. His business idea was also awarded the special prize at the 2011 Marketing Trophy. However, the "rental tenants" are not allowed to be squeamish - at least as far as communication is concerned, as the subject below from the advertising agency shows. If you still want to apply: "old bags" and "old boxes" are still being sought.