Under President Tamara Schmid, Raphael Bratschi takes over as Vice President of Communication, replacing Thierry Furrer, who is leaving the IAA Young Professionals Board after several years of successful service. Ariane Vuagneux, Treasurer, will continue to be in charge of financial matters. Oliver Flückiger joins as Program Leader, who is responsible for events together with René Gonthier.
 

In a cloak-and-dagger operation, a mysterious question mark measuring over one hectare was created in a crop field in Mettmenstetten, Zurich, in the shape of a crop circle. The crop circle was the starting signal for the integrated campaign to launch the new Trident chewing gum "Trident Mega Mystery". The motto of the campaign is that the new Trident chewing gum is the first whose taste is a mystery.

The new Sales Director will be Daniel Weick. He most recently worked as Managing Director of Publicitas Basel, and before that as a member of the management of Gastrag and as Director of Baslerstab for many years. Daniel Weick will join the management of Radio Basilisk on July 1, 2011 and will put together the sales team and manage advertising sales.
 

The company announced the purchase on Wednesday. However, no price was given. According to reports in the US media, News Corp will receive just 35 million dollars. Part of this will not even be paid in cash, but in Specific Media shares, according to SDA. According to media reports, US pop star and actor Justin Timberlake is also on board as an investor. He has joined My Space as a minority shareholder, as Tim Vanderhook, CEO of Specific Media, reported in an interview with Adage according to Horizont.net.

The media mogul Murdoch paid a whopping 580 million dollars for Myspace in 2005. But that was not all, he also invested heavily in the further development of the website. Nevertheless, the network accumulated ever greater debts since it came under the management of Murdoch's News Corp. And with the rise of Facebook, Myspace's user numbers stagnated. Its younger rival Facebook overtook it and now has around 600 million members. In contrast to Myspace, the social media platform is valued at between 50 billion and 100 billion dollars. The large number of users makes the network interesting for advertising partners.
 

At the center of this appearance are four key visuals that dramatize SBB Cargo as a transport powerhouse operating in the background but driving the Swiss economy. Because wherever efficient, environmentally friendly, flexible and reliable logistics solutions are needed, the market leader in Swiss freight transport is close at hand, says the agency.

The new visuals for SBB Cargo were launched at the "Tranport Logistic" trade fair in Munich in 2011 and have since been used in Germany and abroad. Further trade fair activities and several mailings for key accounts extend the appearance into other media.

Responsible at SBB Cargo: Christoph Rytz (Head of Communications), Miriam Wassmer (Project Manager Communications), Matthias Widmer (Head of Marketing & Communications). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Roman Emunds (strategy), Urs Schrepfer, Alexander Holtz (CD), Ivan Madeo (concept/text), Christina Wellnhofer, Sandro Nicotera (AD), Dominique Magnusson (graphics), Verena Rentsch (art buying), Walter Tagliaferri, Patrick Naef (consulting), Edi Burri (production). Stefan Minder (photography), Süsstrunk & Jericke (image editing).
 

The Swiss Media Association presented its Media Budget study for the seventh time. On the one hand, it surveys users' expenditure on content, access and hardware for media consumption and, on the other, adds up the results of the Swiss advertising statistics. The study thus presents the total income of the Swiss media industry in all its forms.

The results at a glance:

A private household spent an average of CHF 2,920 on media consumption in 2010. Compared to previous years, the level was maintained. The Swiss population spent practically the same amount on the printed press as last year: CHF 1.7 billion. Revenues from press subscriptions rose by 1.3% to CHF 1.2 billion, while individual sales fell by 3.8% to CHF 573 million.

Expenditure on media-related internet downloads rose by 2.7% to CHF 375 million. The Swiss spent a total of CHF 5.3 billion on editorial content in 2010. We can conclude from this: The Swiss remain loyal to their print brands, even in the digital media world. Newspapers reach 5.5 million people with one issue, magazines 5.4 million. This also applies to young people: Over three quarters of all 14 to 24-year-olds read the daily press.

The media managers who took part in a survey conducted by the Swiss Press Association on media trends are regaining their footing after two years of crisis. Cost pressure has accelerated reorganization and repositioning.

The new business areas in digital media are being developed in a targeted and prudent manner. At the same time, there is a great awareness that revenue from traditional media brands will continue to be important in the near future. Journalistic content should continue to cost something in the user market. Media managers are focusing on the development of new technologies. The competitive pressure in the digital media world is challenging traditional media companies: Investments are being made in journalistic expertise and quality.

> To the detailed results (PDF)
 

In the new docu-soap, everything revolves around the exciting life on the campsite, writes the station in a statement. Each time after "Bauer, ledig, sucht..." at around 10 p.m., TV viewers are to experience first-hand when Mr. and Mrs. Swiss enjoy the best time of the year in their tent or camper van, teenagers fall in love for the first time under the open sky, friendships are made for life or families fight with their flocks of children for the best bathing spots.

The setting for the new in-house production is the Ticino campsites around Lake Maggiore and filming is expected to start in mid-July. Interested people of all ages can register now at 3plus.tv/campingparadiso apply.
 

At the Lucerne Festival, important performers from all over the world come together year after year to celebrate a festival of music: famous orchestras, legendary conductors, virtuoso soloists. The Ruf Lanz agency is now also jointly responsible for promoting the festival. According to Theresa Hoepker, Commercial Director at Lucerne Festival, "Ruf Lanz convinced with a two-stage strategy and creative presentation." The first results will be on display in the fall.
 

With the "Love" button, users can express their appreciation for contributions and their authors - and send virtual gifts in the form of kittens, beer or other small tokens of appreciation. The aim is to encourage more people to write and expand articles, according to the Wikimedia blog. Internal studies have shown that the arrogance of other Wikipedia authors is one of the main reasons why many new authors throw in the towel or become less active.

Promoting more praise and recognition instead of arrogance and humiliation - a nice idea, dear Wikipedia team. But does it have to be love that is passed back and forth between the authors? Well, as we all know, the "Like" button is already occupied, so it makes sense to reach for the next highest emotion, love.

Although only users in English-language Wikipedia will be able to see the love feature for the time being, it is surely only a matter of time before the love wave reaches German-speaking countries. And then people in this country will be able to love for all they're worth.
 

At the heart of Google+, which is more a collection of tools for interaction than a single website, are so-called "circles" in which users can sort their online friends. All they have to do is drag and drop their friends into one or more circles. Google sees this as the major advantage of its offering: Google+ users can use this method to determine exactly which information is accessible to which user. With competitor Facebook, it is much more complicated to make status messages or photos invisible to individual online friends such as distant acquaintances or superiors.

> To the demo page

On the new Platform is intended to support people who want to report and publicize abuses such as tax evasion and corruption, writes the Observer in a statement on Wednesday. These so-called "whistleblowers" are important for society because errors and grievances can only be identified and remedied with their help.

The Observer advises whistleblowers not to submit reports to the platform out of revenge against companies or the state. The primary motivation should be the public interest or the well-being of the state, entire organizations and companies. To this end, it is important to first clarify the motivation for the report. It is also important to consider the private consequences of such a report for the whistleblower and their family. The reporting of serious wrongdoing or corruption can bring with it great burdens that are difficult to assess at first.

Anyone who wants to report grievances anonymously must take care from the outset not to leave any traces, the observer continues. For this, an online platform with a view to maximum security and discretion is essential. The Swiss Internet agency Snowflake Productions ensures the secrecy of anonymous data on the Wikileaks platform with state-of-the-art online systems. The hosting of the servers is also specially designed to keep data secret.

But data security is only one side of the coin. On the other side are the whistleblowers themselves. It is primarily those who betray themselves through their own actions who are exposed. To prevent this, the Observer offers numerous tips and advice.
 

The General Assembly approved all of the proposals put forward by the Board of Directors, as detailed in a press release on Wednesday. Regula Ruetz was elected as President for a further year. Markus Berger, Director of the SPRI, was also unanimously re-elected to the Board of Directors. In addition, Gianni Moresi from the STRP was elected as an honorary member and Bernhard Müller, honorary councillor and BPRG member, was elected as the second auditor alongside Pascale Lehman (ZPRG).

In his presentation, Roger De Weck provided an insight into the strategies of the Swiss fee-based media. Today, SRG still functions strongly via the established national language TV and radio channels as the "main gateway" for consumers. However, more and more audiences are streaming through the "side gate" of the web. While the channels distinguish themselves through programs and content, what counts on the web is the attractiveness of the overall portal - and the interplay of content, usability, exchange and networking. De Weck wants to open and maintain the main and side gates for SRG - but with a clear focus on independent and high-quality content.