On the French Riviera, the best of more than 28,000 entries from all over the world were honored. Of course, the high society of the Swiss advertising industry was not to be missed.

Switzerland in international comparison, you can currently see in "Die Werbewoche" on Star TV on Thursday at 7:45 p.m. or as a stream on Startv.ch.

The TV and radio presenter studied journalism at the University of Zurich and presented a travel program on N-TV, the weather on Sat 1, reported from Hollywood on the Oscars and the Venice Film Festival for Sky and works as a people reporter for Blick and as a health fairy for SF. She also works as a multilingual event presenter in Switzerland and abroad. She is also a successful model.

According to the press release, the commitment is for the longer term. Tamara Sedmak will support Opel Suisse in various brand and product-related campaigns as a brand ambassador.

Among others, the Rigi communities (Weggis, Vitznau, Küssnacht, Immensee, Arth-Goldau), the Habsburg communities (Meggen, Adligenswil and Udligenswil), the Stans area (Stans, Buochs, Beckenried) as well as the canton of Obwalden can thus be better served, according to a statement from the station.

The two new transmitters replace the previous transmitter Hammetschwand on the Bürgenstock, which will cease operation on Thursday at 10.30 a.m. after almost 20 years.

This was announced by the Press Council at its annual press conference on Wednesday. Although the Press Council welcomes stricter rules for dealing with opinion polls, it rejects a grace period on the grounds that it would not be compatible with freedom of information. It is disputed whether opinion polls influence voting behavior at all. As postal voting is becoming increasingly important, a waiting period makes less and less sense anyway. And it is offensive if the results of serious opinion polls are withheld from the public while political propaganda continues unhindered.

Following a parliamentary interpellation on the publication of opinion polls during voting and election campaigns, the Federal Chancellery invited interested parties to a round table in the fall of 2008. Based on this, the Association of Swiss Market and Social Researchers (VSMS) revised its guidelines and asked the Swiss Press Council in the fall of 2010 to recommend that the media observe a 10-day waiting period when publishing opinion polls before elections and referendums.

Forgotten the "right to be forgotten"?

In a statement also published at its annual press conference, the Press Council also addressed the question of whether a "right to be forgotten" is no longer realistic in the digital age and whether we must learn to live with the fact that information about long-ago events, once digitized and posted on the Internet, remains accessible to everyone indefinitely with just a few mouse clicks. The answers to these difficult questions are varied. For the Press Council, it is only appropriate in exceptional cases to subsequently update or anonymize an archive report that is accessible online if the person concerned submits a justified request and plausibly asserts that the report violates their privacy from today's perspective and that they are at risk of serious current disadvantage as a result.
 

Competence, reliability, but also precision and trust form the basis for printed matter from Switzerland, writes Viscom in a press release. They also stand for versatility and high quality.

Viscom is calling on its members to show their colors, the press release continues. Only together can an effective presence and thus the sustainable positioning of the label be achieved. Swiss print shops produce a piece of innovation with every printed matter. However, it is necessary and important that print shops make the label known to their clients and actively support its use.
 

According to the SDA news agency, the Federal Council states in its report "Securing press diversity" that the scientific studies allow a "clear classification of winners and losers". "The biggest loser of the economic development since the financial crisis is the national, subscription-based daily newspaper, which maintains high-quality journalism in the area of political reporting."

This type of journalism, which is based on extensive research and offers the reading public not only a differentiated presentation of facts but also balanced assessments, is increasingly confronted with economic difficulties, the Federal Council states. The report identifies falling audience demand and the migration of advertising as ingredients of the downward spiral. The need to save money is leading to job cuts, which in turn is leading to a shortage of resources, which in turn is leading to a decline in journalistic quality.

Job cuts jeopardize media diversity

The researchers commissioned by the Federal Council have identified online media as the "shining winners of economic development". "These relatively young, fast and attractive media are the clear number one in the eyes of the younger generations and are therefore the leading media," the Federal Council states. Online media are therefore of interest to the advertising industry. Whether the function of daily newspapers in facilitating the political opinion-forming process can be performed by other media remains an open question for the Federal Council.

However, the studies also show that it is not so much media concentration as job cuts in editorial offices that threaten media diversity. For example, specialist knowledge is lost when staff numbers are reduced. At the same time, the scarcity of resources combined with greater pressure to keep up to date and the multimedia production method are leading to superficial all-round journalism. But the Internet is also endangering the diversity and quality of journalism.

Due to time pressure, the many possibilities of online research are only used superficially. A simple Google search often replaces traditional research work, which has a correspondingly unfavorable effect on the quality and diversity of reporting, the report continues. Competition from online media is leading to increased time pressure in all media. "News is being published ever faster and ever more unfiltered."

The Federal Council also notes that the internet has increased the self-referential nature of the media system. Journalists are apparently orienting themselves even more than before to the publications of their competitors. This phenomenon is leading to a further decline in diversity of content. (SDA)
 

The latest study "Direct Marketing as an Economic Factor" by the Swiss Direct Marketing Association SDV makes it clear: the direct marketing industry can look to the future with confidence and self-assurance. Not only has it weathered the economic crisis very well, it is even emerging from it as a winner. This is because more and more advertisers are relying on the industry's efficient resources and are taking advantage of the unique opportunities offered by the various direct marketing channels. For the first time, electronic direct marketing channels are also included in the current study. This was reported by the SDV in a press release on Wednesday.

The study looks at direct marketing from different perspectives and thus provides a comprehensive understanding of the industry and its economic importance. Three cases of successful dialog marketing campaigns and two interviews with advertising and marketing experts round off the study. The interviews are intended to illustrate the importance of this form of advertising with a concrete, measurable response.

For the first time, electronic direct marketing channels are also included, as the report continues. They are developing in a complementary way to offline channels and are regarded as growth drivers for the entire communications industry. The study can be obtained as a digital print from the office of the Swiss Direct Marketing Association for a nominal fee of CHF 79.

The gastronomy magazine Zürich geht aus! takes its readers to the hottest places in the Zurich region, the agency writes in a statement. In this magazine, Volkswagen wants to convey to the target group that one cuts a particularly good figure in the urban exit with a VW.

To communicate this, Krieg Schlupp Bürge has developed two consecutive double pages. The first shows the Scirocco: the car for the night of nights. The following page then makes it clear what the consequences of going out with a Scirocco can be. Again, of course, with a Volkswagen. "Because with the Touran, you still cut an excellent figure in everything that comes after the night of nights," says the agency.

Responsible at Volkswagen: Giselle Vaugne (Head of Marketing Communications & Events VW PW), Sandra Grau (Head of Marketing VW PW). Responsible at KSB: Daniel Krieg, Uwe Schlupp (CD), Samuel Knaus (text/concept), Charles Blunier (AD), Yves Kellenberger (graphics), Marco Serratore (consulting).

The SRF radio stations went silent at 2.43 a.m., as SRF spokesman Daniel Steiner told the SDA news agency. From 4 a.m., the stations could gradually be received again. According to SRG, the transmission failure was caused by an IT component malfunction. Unexpected difficulties arose during planned night-time conversion work on SRG's IT network. A so-called "data storm" triggered an enormous amount of data traffic between two servers. These responded with a factory reset for as yet unknown reasons:
All settings were lost, which also led to a temporary loss of audio signals. SRG is now working with the suppliers to clarify how this could have happened and how such an incident can be avoided in future.

Numerous listeners had called the radio studios early in the morning to enquire about the breakdown, according to the Lausanne radio studio. All programs of the national stations of German-speaking Switzerland (DRS), French-speaking Switzerland (RSR), Ticino (RSI) and Romansh-speaking Switzerland (RTR) were affected. (SDA)
 

The brand and consumer study investigated the 20 strongest brands in Switzerland and the changes in the values of Swiss consumers. The study also names the brands that are among the rising and falling stars and which brands manage to capture the zeitgeist without being unfaithful to their values.

The results of the study
A study overview

The Commission justified its rejection of the request signed by over 140,000 people by arguing that the level of fees is essentially due to Switzerland's multilingualism. In this context, the SRG fulfills an important task for the cohesion of the country.

However, this clear decision should not be seen as a "carte blanche" for the state radio and television company. However, the decision reflects the great trust that the Commission places in the current management of SRG SSR.

A minority, on the other hand, is of the opinion that there should be a discussion about what should be offered under the term public service. The minority therefore wants to approve the petition. In addition to the reduction in fees, it demands the reimbursement of saved and unpaid fees to fee payers. In addition, the petitioners want to put a stop to the Federal Council's planned device-independent fee obligation: they demand an individual opt-out option from the fee obligation.

The petition was initiated by a group led by SVP National Councillor Natalie Rickli. The Zurich resident, who works as a member of the management board for the marketer of the Swiss advertising windows of German private broadcasters, was supported by people from the Facebook group "Bye Bye Billag".

This group had called on Facebook for the collection agency for TV and radio fees to be stripped of its fee administration. According to its own information, Bye Bye Billag is currently preparing a popular initiative with a similar thrust. (SDA)
 

Ringier is continuing to expand its digital business, which already accounts for well over 20 percent of sales in Switzerland. At the same time, the Swissprinters Group, which is majority-owned by Ringier, is laying off 37 people as a result of the closure of the plant. The media and communications union Syndicom does not agree with these redundancies.

It is understandable that a media company like Ringier is expanding in the online sector. However, the simultaneous closure of a production facility of its own subsidiary Swissprinters is a sour note, the union said in a statement. "Does the mother not know what the daughter is doing? Or does the daughter have to finance more children for the mother?" Snydicom is of the opinion that the Ringier Group, with all its subsidiaries, has sufficient financial resources to avoid redundancies, the press release continues. In a company as large as Swissprinters with 1,000 employees, it is possible to guarantee all those affected a job. Syndicom is therefore calling for a serious examination of all options to prevent redundancies in Strengelbach and will discuss the next steps with those affected.

Ringier acquires majority stake in Deindeal.ch
Swissprinters relocates manufacturing operations and cuts 28 full-time positions