Koch Kommunikation's multimedia campaign showcases the Thurgau apple symbol. In addition, prominent Thurgau personalities are to give the canton a sympathetic face with their confession "I like it...". "Thurgau is a promising business location with high recreational value, it offers attractive jobs and quality of life". These qualities are to be underlined by the new image campaign, according to a statement by the agency.
 

An online offering based on the Swiss model is planned. This was announced by the advertising marketer on Tuesday. As of July 1, Goldbach Interactive will also cover the entire service portfolio for online campaigns, social media and search engine marketing in Austria, it said.

The slogan "Dreitakt - Wohnen mit Anschluss" is intended to specify living on the periphery. At the center of the marketing campaign are short films of commercial neighbors - shoe store, restaurant, hairdresser. They welcome the new Dreitakt tenants with friendly video messages, some also with profit offers for the newcomers.

Responsible at Match Communications, Zurich: Roland Sennhauser, Christian Staub. Responsible at Real Estate Asset Management of Credit Suisse: Petra Knecht.
 

The platform will initially be launched in German-speaking Switzerland and then in French-speaking Switzerland. This was announced by Tamedia on Tuesday. Around 25 full-time positions will be created over the course of the year.

Offers from Fashionfriends partners in the areas of fashion, gastronomy, wellness, beauty and leisure are available at greatly reduced prices on the promotional platform. The products and offers are advertised in Tamedia media such as 20 Minuten online, Newsnetz and Search.ch. According to the Zurich-based media company, these media together reach over 4 million users per month.

The online fashion portal Fashionfriends, in which Tamedia holds a stake, is contributing its online store technology and its know-how in the e-commerce sector. The operator of the new portal, Scoup AG, is 75 percent owned by Tamedia and 25 percent by the founding team. Under the leadership of CEO Philipp Wespi (previously Spectraseis), this team includes Anri Mengiardi (Sanitas), Duri Sulser (Ford), Michael Lenz (Fashionfriends) and Peter Schüpbach (Managing Director Fashionfriends). The team is to be expanded in the coming months.
 

At the same time as relocating to a larger office, the Zurich-based Internet startup has also strengthened its team. New additions include a French language manager and a marketing assistant.
 

The agency has been commissioned by the client to create a strategic repositioning and dynamization of the image of Comptoir Suisse. The launch of the campaign will start next year.
 

This competition is the world's first "AppArtAwards". This was announced by the ZKM on Monday. The competition was aimed at software programmers, artists and app fans in general with creative ideas.

The youngest Swiss participant, for example, seventeen-year-old Michael Wong from Rudolfstetten AG, developed an app called "School Helper". It enables pupils and teachers to better structure their school day by allowing them to create timetables and grade overviews, exam dates and notes, for example. A well-known artist from French-speaking Switzerland also took part in the competition: Hervé Graumann.

The other Swiss candidates are Ted Davis from Basel, Patrick Keller from Lausanne, Patrick Juchli from Berlin, Benjamin Sommerhalder and Ramakrishnan Chandrasekhar from Zurich and Beat Suter from Wettingen.

On July 8, prizes will be awarded in three categories: the technical innovation prize, the artistic innovation prize (10,000 euros each) and a young talent prize for participants under the age of 18, endowed with 5,000 euros. The individual applications will be judged according to interactivity and creativity, design, usability, technical complexity and overall artistic impression.
 

10vor10 presenter Patrizia Laeri even lays flowers in front of a giant statue of Kim Jong Il. A bad deal: The reporter has to bow to the dictator's statue, and in return is allowed to take home a few meaningless pictures, all of which have been checked by the overseers of a Stalinist regime. The television crew was followed by up to 14 overseers, as the report explains. The images are not otherwise enlightening, but rather trivializing. The five reports repeatedly point out that the people are starving and that an implacable Stalinist regime is in power. But the critical words are underlaid with pictures of wide highways, pictures of a big city with modern skyscrapers, a luxury hotel, workers in colorful traditional costumes, dancing people.
The question of whether Swiss television was able to adequately portray the situation must unfortunately be answered in the negative. Or as the NZZ commented on the report on Tuesday: "10 vor 10 let itself be duped." Which is also true. There is almost no more shameful image than that of a television team voluntarily paying homage to a dictator, for a few bizarre pictures that in no way match the comments and then also claiming to have published an enlightening report. At least this is the opinion of moderator Stephan Klapproth. For the reportage one had to negotiate for months with the government, the audience learns. It is not easy to shed light on the reality in North Korea because the watchdogs are constantly present.
One can only agree with the NZZ: Swiss television has allowed itself to be duped, not only paying a brief visit to a dictator's statue and adorning it with flowers, but also publishing images that do not serve the purpose of transparency, but just about fit the bill of a repressive regime. What justifies such an article about a television crew's efforts at transparency? Because pictures say more than a thousand words.
 

The monthly magazine has been published since 2008 and presents the latest trends and news as well as information on technological innovations and unusual gadgets, as Axel Springer writes in a press release. The magazine has a paid circulation of 57,339 copies. Worldwide, 25 licensed editions of the magazine named after the BBC television format Top Gear are published, which is available in more than 50 countries.
 

About one third of tripping and falling accidents occur on stairs. Each staircase accident results in average costs of around 6200 Swiss francs - that's 600 Swiss francs more than the average cost of a tripping accident. For this reason, the public is now being shown how to avoid accidents on stairs with little effort: By holding on to the handrail.

The creative agency has been responsible for Suva's prevention campaigns since 2001. The launch campaign used the example of conspicuously crashed shoes to show that more people have accidents in Switzerland every year as a result of tripping and falling than in car accidents.

Responsible at Suva: Susan Huber-Brun (Advertising + Communication Suva Liv), Raphael Ammann (Project Manager Stolpern.ch at Suva Liv), Erwin von Moos (Project Manager Stolpern.ch at Suva Pro). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Maren Beck (Text), Kristina Burch (Consulting). Photography: Mathias Zuppiger. Image editing: André Reymond.
 

Ulrich Saxer remains Honorary Chairman for life. Saxer had been Chairman of the Board of Publicom since 1990. He is Professor Emeritus of Journalism at the Universities of Zurich and Lugano, Honorary Professor at the University of Vienna and former member of the Board of the Bertelsmann Foundation.
 

The future focus will be primarily international and thus aimed at an international audience interested in Switzerland as well as the Swiss abroad. With its future focus, Swissinfo will gradually reduce 40 of its 126 full-time positions by the end of 2012. The annual costs for the foreign mandate will fall by around nine million francs. SRG writes this in a press release on Presseportal.ch.

For ten years, Swissinfo has been fulfilling the information mandate issued by the Swiss Confederation abroad in nine languages on the Internet, thus supplementing the online offerings of SRG radio and television. The new focus will streamline the offering. The three national language editorial teams in German, French and Italian will be merged into a new national editorial team and reduced in size. A new Russian service will be launched, which still has to be approved by the federal government as the commissioning party. In future, Swissinfo will report in English, German, French, Italian, Arabic, Chinese, Japanese, Spanish, Portuguese and Russian. News will remain an integral part of the service, as will the voting dossiers in German, French and Italian.

The new offer is the basis for the upcoming negotiations with the federal government on Swissinfo's performance mandate for 2013 to 2016. Two thirds of the gradual reduction of 40 out of a total of 126 full-time positions will affect the support functions and one third the editorial offices, particularly in the national languages. There is a
Social plan.