Punkt.'s mandate includes consulting, product PR, and managing the press office.
Thomas Stringari is an IT and ECM specialist with many years of experience in various positions at Open Text. He has been with the agency for 13 years. In July 2010, he was appointed Sales Manager for the Production, Services and Public divisions. In this role, he was also responsible for Switzerland as Deputy Country Manager. On July 1, 2011, Open Text promoted him to Country Manager Switzerland.
Thomas Stringari began his professional career in 1991 as an export specialist at Bossard Schrauben in Zug, where he ultimately worked as a sales coordinator. In 1997, he moved to Eugster/Frismag in Romanshorn as Area Sales Manager before joining Open Text a year later. He started his career with the Canadian ECM specialist as a sales coordinator. Shortly after taking up his post, he was promoted to Manager Inside Sales and assumed overall responsibility for the management of inside sales in the Swiss, South African and Italian sales markets as well as for global accounts. In 2005, he made a further career move to Commercial Director and operational deputy to the Vice President Sales Southern Europe, before being promoted to Business Development Manager in 2007 and to Sales Manager and Deputy Country Manager in July 2010.
As the packaging business is no longer part of Migros' core business, various options were examined in the past in order to successfully position Limmatdruck AG / Zeiler AG in a challenging market, the FMC stated in a press release. The takeover by the German family-owned company RLC Packaging Group represents an optimal solution for Limmatdruck / Zeiler and its employees. The parties have agreed not to disclose the purchase price.
The aim of the measures, which are being developed on a brand-specific basis for the health insurers Helsana, Avanex, Progrès and sansan, is to tap into new potential via MgM (refer-a-friend) as well as up- and cross-selling with existing customers. The first advertising campaigns are currently being implemented for the coming autumn.
It is undisputed that internet, mobile and tablet usage is growing. But is it really true that newspaper consumption on these channels is also increasing and, above all, is the increase in virtual use really making up for the loss of paper-based reading?
It is not that clear. In any case, there is still no study in Switzerland that proves this. However, there are indications that "the truth" is more nuanced.
Let's make a "simple" comparison by contrasting the reach development of individual titles (according to Mach Basic) with that of the title websites (according to NET Metrix profiles from 2007). However, this has two drawbacks. Firstly, the two reach figures contain overlaps, but nobody knows the number of these double users. Secondly, NET Metrix profiles uniformly show weekly reach (unique users per week), while Mach Basic shows readers per issue (LpA), which for daily newspapers almost amounts to a daily reach, for weekly titles to a weekly reach and for monthly titles to a monthly reach. In other words, a direct comparison of the two reach figures is only possible with reservations; the publication frequency of the individual print titles must be taken into account.
Nevertheless, a graphical comparison of coverage trends shows that even titles on the same topic (e.g. business titles) or of the same typology (e.g. large daily newspapers) show different trends. Roughly speaking, five categories can be distinguished: the opponents, the losers, the stagnating, the growing and the winners.
Among the counteracting titles are those whose weekly internet reach is increasing while their readership figures are falling. This is particularly pronounced for Tribune de Genève (chart), Tages-Anzeiger, 24 heures and 20 minutes. However, it is not possible to determine whether these titles are gaining or losing reach on balance on the basis of the available figures. The growing group not only maintains a more or less stable print readership, but also shows a slight increase in web usage (Basler Zeitung, graphic, Le Temps). Finally, the stagnating group includes those titles where print readership remains stable and web usage remains at a (low) level (SonntagsZeitung, Grafik, Handelszeitung, Schweizer Illustrierte, Finanz und Wirtschaft). Then there are the losers, where print readership is clearly declining more sharply than web usage is increasing, and their total user base is declining (Weltwoche, graphic, Annabelle). This leaves the winners, where both print and web usage are growing (20 Minuten D-CH, graphic, Beobachter, Schweizer Familie).
Conclusion
The claim that newspaper consumption is shifting to the web cannot therefore be substantiated across the board. It is clear that most titles reach a certain level of web usage, but then stagnate. The extent of this web usage also varies greatly and is even negligible in some cases.
It is therefore doubtful whether the overall user base of print titles can be maintained or even increased thanks to web usage. It even seems that this is only possible in exceptional cases. The most important indication is provided by the pilot study "Total Audience 1.0" by Wemf and NET Metrix, presented in the 4/11 issue of WW. It is the only study to date that has examined the total user base of a print title and its web portal and broken this down into pure print users, pure web users and dual users. The most important findings: the total user base of a print brand (LpA plus web-only users) can in some cases be a third larger than the print-only reach (examples: Tribune de Genève 35%, Tages-Anzeiger 35%, Basler Zeitung 29%). In most cases, however, the pure web user base is much smaller. Beobachter, Schweizer Illustrierte and Handelszeitung, for example, only have between 3 and 10 percent pure web users. For other titles, the proportion is between 17 and 26 percent (including 20 Minuten). But beware: the "Total Audience 1.0" study is also based on inconsistent reach periods from Mach Basic and Net Metix profiles (LpA and UU/week). If web usage were based on daily rather than weekly reach, the proportion of web users would be around half lower. This can be deduced from the NET Metrix Profile 2011-1 study, which shows daily reach for some titles for the first time (e.g. Tages-Anzeiger: 131,000 UU/day; 354,000 UU/week; 753,000 UU/month). Consequently, the daily web share of the total user base is currently between 2 and a maximum of 25 percent, depending on the title.
If we now look at the development over the last five years, we can see that the print edition of the SonntagsZeitung, for example, has 67,000 fewer weekly readers today than in Mach Basic 2006-1, while at the same time it was only able to generate 17,000 weekly web users on the web. This clearly shows that the SoZ's web usage has not reached the
loss of print readership. The same applies to the Tribune de Genève, which has lost 43,000 daily readers since 2006, but currently has a measured daily web reach of 31,000 people according to Net Metrix 2001-1. Or the Basler Zeitung: it has lost 35,000 readers in five years, but its website is only consulted by 30,000 people per day. In short, these three titles have definitely seen a drop in their total user base. And they are not the only ones: Schweizer Illustrierte, Weltwoche, Annabelle and 24 heures all suffered the same fate.
But there are also other examples, such as the Tages-Anzeiger: its loss of 99,000 readers since 2006 is more than compensated for by its large web user base (measured daily reach: 131,000 UU). Nevertheless, it is unlikely that this title was able to increase its total reach compared to 2006, as the number of daily double users of Tagesanzeiger.ch and the print edition still have to be taken into account, and nobody knows this figure. Based on Total Audience 1.0, however, a non-significant loss can be estimated compared to 2006. On a positive note, the total reach of the Tages-Anzeiger remained more or less stable. After all. Le Temps fared even better, losing only 2000 readers compared to 2006, which it can more than make up for thanks to the web community (measured daily reach: 19000 UU). Le Temps was therefore almost certainly able to slightly increase its overall reach. The situation is probably similar for the Handelszeitung. Markus Knöpfli
This was announced by Swiss television SF on its website on Friday. Rosemarie Pfluger had come to television in 1970 after an interlude in radio through a casting show. There she worked as an announcer, presenter and editor, according to SDA. Among other things, she hosted "Grüezi mitenand" with Kurt Felix and the entertainment show "Zum doppelten Engel" with Ines Torelli.
In 1989, she then moved to 3sat, the joint station of ZDF, ORF, SRG and ARD. There she produced the documentary series "Zeitgenossen" and "Reiseland Schweiz". Rosemarie Pfluger also lent her voice to several
Audio book productions. She lived in Zurich-Höngg.
The challenge
On August 27, individual cyclists and teams of three to six people will ride their bikes from Airolo along the old Tremola pass road to the Gotthard Pass as often as possible between 7 am and 7 pm. If you run out of breath, you can stop, take a breather or even push your bike a little - because this race is not about winning, but about taking part. Private individual cyclists pay an entry fee of 2,500 francs, private teams 5,000 francs. If you can't raise the entry fee yourself, you can be sponsored by friends, family, neighbors, your club, your employer or the Beck around the corner. For riders sponsored by companies, the entry fee for individuals is 5,000 francs and 10,000 francs for teams. These amounts will be donated without deductions to selected Swiss cancer projects and cancer research.
By the way: numerous celebrities will also be in the saddle for the race, including four Olympic gold medal winners. You should definitely be there too.
Excuses do not count
Don't have a bike or don't want to cycle? That's no excuse not to take part: you can also take part in the guided hike "On the road against cancer". The hike starts on August 27 at 10.30 a.m. and leads from Airolo along the old mule track to the Gotthard Pass. The path crosses the Tremola several times, so that hikers and cyclists meet again and again. Hikers do not pay an entry fee, but voluntary donations for the Cancer League are very welcome.
Register now and win
So, register now at www.raceagainstcancer.ch. The first three people to register themselves or their team under the keyword "Werbewoche" will receive a free annual subscription to Werbewoche plus four copies of the Media Trend Journal as a reward. Further information on the "Race against Cancer": http://bit.ly/mFVGkv (afh)
The result is a campaign that runs under the slogan "Orange Young. The disruptively ingenious subscription for everyone up to 27" is running on various channels. In the headlines, Publicis speaks the language of the young: "Your mother is too old for it, your father can no longer afford it, your boss can't get one, and Pia thinks it's really cool," it says. One of the boys' means of expression is also used visually: the splash that is created when someone throws a paint bag at the wall. This splash comes in two colors: orange for the Post Pay offer and white for Pre Pay.
The campaign for Orange Young is running on posters, in advertisements and on special covers, on the radio, on social media platforms, at the POS and on Orange.ch/young on the web. Orange is also taking on a pioneering role, including the Kooaba app in a national telecommunications campaign for the first time in Switzerland.
Responsible at Orange: Andrea Rutishauser (Director Marketing Communications), Martin Zehnder (Advertising Manager), Caroline Spörri (Project Manager Communication), Sabine Kuszli (Online & Customer Communication Manager), Jiri Kral (Online Project Manager), Sven Jasper (POS & Trade Manager). Responsible at Publicis: Peter Rettinghausen (Creative Director) Grischa Rubinick (Senior Art Director) Nicolo Giunta (Graphics), Cyrill Wirz (Text) Achill Prakash (Planning), Gabriel Bodmer, Monika Leu, Michael Ottinger and Alexandra Stojanovic (Consulting). Responsible at Mediaxis-MPG: Thomas Koller. Responsible at Webguerillas Munich: Martin Wittmann (Managing Director), Christian Caroli (Creative Director). Responsible at BlueSpirit: Susan Bosshard, Nicole Stricker (Consulting), Enrico Bachmann (Creative Director), Florian Bosshard (Art Director), Peter Bietenholz (Text).
The results of extensive photo shoots in all four cities and hotels are used extensively on the websites. All hotels now have a matching color code and uniform, theme-oriented navigation. The new websites are designed to provide the various target groups with relevant information and, above all, a great deal of atmosphere and lasting impressions.
Maxomedia is responsible for the concept, design and technical implementation of the project.
With the new Salut app, you can send up to five real postcards to your friends - directly from your iPhone, from any location, with a greeting text and all including free postage. Simply download the application from the App Store. And the best photos from the barbecue or garden party, a visit to a festival or from your own photo album can be integrated into various frames and posted straight away. Parisienne takes care of the printing and dispatch with Swiss Post.
The promotion will be communicated with advertisements, various online measures and on four new, very summery limited edition packs.
Responsible at BAT Switzerland: André Hefti (Brand Manager Parisienne), Mélanie Nassir (Parisienne Brand Executive). Responsible at Formeldrei, Bern: Moritz Adler (graphics/concept), Christian Wüthrich (text/concept), Marco Mesot (consulting/concept), Jeanine Hochueli (consulting). Online: Station, Zurich.
From 1999 to 2007, the 48-year-old was an editor at the Swiss news magazine Facts and before that spent two years as an editor at Handelszeitung.
