Urs Gysling has been Managing Director of Nordsüd-Verlag since 2004. As publishing director of Beobachter Buchverlag, he is building on earlier professional activities in which he initially published guidebook media for professional and career counseling and later established the educational guidebook series FamilienPraxis at Atlantis/Pro Juventute, according to an Axel Springer press release on Wednesday.
 

The advertising week on Star TV: New every Thursday at 7:45 p.m. on Star TV or as a stream on Startv.ch.

On the one hand, the new Comet web presence combines the various websites of the business units on one platform. On the other hand, it guarantees for the first time a uniform appearance of the company adapted to the new corporate design. The content is clearer and more attractively designed. The developers of Goldbach Interactive have set up the four websites on the CMS Kentico. All four websites use the same templates to create synergies.

The agency was also responsible for the concept and design and advised Comet on all aspects of search engine optimization.
 

Yves-Alain Schwaar will remain International Account Director and Head of Consulting and Operations at the Geneva-based Digital Luxury Group , which offers digital solutions for customer acquisition and retention primarily in the luxury segment, until the end of July 2011. From 2003 to 2007, Yves-Alain Schwaar was Head of Information & Web Services at Touring Club Suisse in Geneva, where he managed all web and e-commerce initiatives for the road transport association with its 1.6 million members. From 2001 to 2003, he was Head of Market Communications and Incentives at Swiss International Air Lines.

Yves-Alain Schwaar holds a degree in Information Management and is a certified marketing specialist. He is a regular speaker at the EHL (Ecole Hôtelière Lausanne) and the Financial Times, among others.

Publigroupe's online activities, including its participations, generated sales of CHF 657 million in 2010. The market trend in favor of digital business areas will continue to accelerate at an above-average rate in all three business segments in the future, Publigroupe said in a press release. Accordingly, the company expects to be able to further increase turnover in the online business in the Media Sales, Search & Find and Digital & Marketing Services (DMS) segments in 2011 despite negative currency effects.

The principle of downhill karaoke is simple. You swing yourself onto a bike, heat up somewhere on the 305-kilometer trail network of Lenzerheide down a slope and sing to the sound that is played through the headphones. The speed, the terrain and the fun of riding make for an unusual interpretation of the song. For example, every bump on the trail is directly noticeable in the song.

Padi Bernhard - the lead singer of Mash - made the beginning himself. This was followed by the downhill Swiss champion Emilie Siegenthaler, Fourcross vice world champion Roger Rinderknecht and the Alpchörli Vaz/Obervaz to name but a few. At the end it should be clear: "Downhill Karaoke - that's only on Lenzerheide".

Responsible at Graubünden Ferien: Gaudenz Thoma (CEO), Gieri Spescha (Head of Brand Management & PR), Mike Frei (Brand Management & PR). Responsible at Lenzerheide Marketing Support: Manfred Fiegl (CEO), Marco Michel (Head of Marketing), Silvio Baselgia (Product Manager). Responsible at Jung von Matt/Limmat: Livio Dainese, Fernando Perez (Creative Direction), Samuel Christ (Text), Daniel Serrano (Art Direction), Ilonka Galliard, Erasmo Palomba (Agency Producer), Nicolas Schoberth, Florence Studer, Roman Meister (Consulting), Alexander Gligorijevic, Cyrill Hauser (PR), Christian Grüner (Direction), Shining Pictures (Film Production), Jingle Jungle (Sound Design).
 

The campaign is set in the Hilfigers' own home, where there is a constant coming and going throughout the fall. From the first wafts of mist to the last leaves falling, the Hilfigers are constantly on the move. Back from university (some prematurely), from China or from the hairdresser on East 61st Street. Getting ready for breakfast, enjoying dinner in bed. Relaxing... from the chandelier. Cycling from room to room. Caressing stuffed animals. Emerging from secret passages. Sharing the bedroom. Posing. Pouting. Dressing up. Fighting pillow fights. The convivial atmosphere increases from moment to moment until you can feel in every corner that the house is full.

"Home With the Hilfigers" will be launched worldwide in autumn 2011 as a multimedia program with online, print, outdoor and social media appearances. The print campaign will be placed in well-known fashion magazines such as Vogue, GQ, Vanity Fair, InStyle and Harper's Bazaar, supplemented by multi-page advertisements in the American press. Outdoor advertising campaigns are planned in New York and well-known European cities such as Amsterdam, Brussels and Zurich. The campaign will also be featured on Tommy.com and on the brand's Facebook and Twitter channels.

The campaign was photographed by Craig McDean, designed by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
 

Radiotelevisiun Svizra Rumantscha, based in Chur, provides the public service for Switzerland's fourth language region. RTR acts as a bridge between the linguistically disparate regions of Graubünden and the Romansh diaspora by broadcasting a 24-hour radio program and its Romansh TV reports on Swiss television SF 1.
 

After winning the communications budget for BSH in March, Plan.Net has now implemented an anniversary campaign to mark the 125th anniversary of the Bosch Group. The testimonial and prominent face of all advertising materials is three-time wrestling king and Schwinger Grand Slam winner Jörg Abderhalden. A trilingual microsite is currently being advertised on major news portals such as Bluewin.ch, Blick.ch and 20min.ch with banners and wallpapers and is also prominently announced on the Bosch homepage.

Plan.Net Suisse is also launching a new online campaign for Siemens these days: testimonial Renzo Blumenthal is literally giving the shirt off his back for the new i-Dos washing machine. In various moving image ads, you can see how "Mr. Switzerland 2005" is completely committed to the new fully automatic precision dosing system of the i-Dos. The campaign can currently be seen on websites such as Homegate.ch, Bluewin.ch, Annabelle.ch, Comparis.ch, Schweizerfamilie.ch, Femina.ch or the three portals Gofeminin.ch, Aufeminin.ch and Alfemina.ch. In addition, Plan.Net has also realized a microsite for i-Dos, where Renzo Blumenthal presents the washing machine.

Responsible at BSH Home Appliances: Lea Goldblum (CRM/Online Manager), Marc Wiefel (Head of Marketing Bosch/Siemens/Gaggenau Switzerland). Responsible at Plan.Net Suisse: Yvan Piccinno (Management), Norbert Rieger (Art Director) and Jolanda Häberli (Account Manager). Responsible at Zenithmedia: Isha Biscette.
 

The new mandate will be coordinated by Grayling's Dublin office. In the final selection process, Grayling was able to prevail against two other competitors. According to Claude Daboul, Director of Sales, Marketing and Operations at Allianz Worldwide Care AWC, it was not only the agency's global presence that was important, but also its ethics and values, which are very close to those of AWC. "We wanted to work with an agency that had both a global presence and a wealth of experience and expertise to complement our objectives and meet our requirements," she says, explaining the decision to work with Grayling.
 

According to the agency, online word of mouth (WoM) is playing an increasingly important role. Their latest study shows what is important here. Although the largest proportion of word-of-mouth communication by consumers about brands still takes place offline in real life at over 80 percent, the importance of online is steadily increasing, but in a different way than one might think. New studies by Keller Fay and Google confirm that word-of-mouth conversations primarily trigger Google search queries. According to the agency, it is therefore important in word of mouth campaigns to encourage consumers to write online reviews on forums and blogs. In a study, Buzzer examined where and how which WoM buzz needs to be generated, in which over 1,000 product testers were surveyed by Buzzer on the topic of online Word of Mouth. The following findings emerged:

1. although a lot is shared on social media, online stores and review portals are still preferred over social media when searching for opinions on the Internet.

2. in terms of credibility, social media is only in fourth place and in terms of opinion-forming, a "like" is currently only important for 31 percent of respondents, while ratings, benefit assessments of tests and experiences as well as detailed reviews by consumers are considerably more important.

3. the buzzer study also shows that automated social media tools - such as the "Share" button - only make sense if relevant content is also distributed as a comment - a problem that many Facebook fan pages have that only have "Likers" but no other content. This is because like inflation means that more than 40 percent of respondents no longer pay any attention to a like.

More about word of mouth marketing

The original author of the text, Simon Dumenco, complained because his article was linked on the Huffington Post but did not achieve enough page views. The same article was linked at the technical aggregator Techmeme, which only transported the headline and link, without a hand-written summary. In this way, the link achieved 746 pageviews, compared to 57 pageviews for the Huffington Post. This was reported by Meedia.de on Tuesday. Dumenco sees this as a rebuttal to the argument often used by HuffPo co-founder Arianna Huffington that the online newspaper drives more traffic to other websites through aggregations, according to Meedia.de. The Huffington Post employee was fired after Dumenco complained and made the case public, as Meedia.de further writes. The Huffington Post has "zero tolerance for this kind of behavior", explained Peter Goodman, the business editor responsible at the Huffington Post. This can also be read on Meedia.de. What happened was "totally unacceptable" and contradicted the conventions in the HuffPo newsroom, Goodman continued.

We regret the dismissal of the employee, but above all the lack of understanding on the part of the person in charge at the Huffington Post, who clearly no longer even seems to understand the jobs of his subordinates. Firing an online editor because she aggregated too much is comparable to taking away a dog's stick because it fetched it too often - unfair.
 

After an intensive analysis, Meta Design defined the following together with those responsible
Arag's strengths and unique selling points and bundled these into a positioning with the leitmotif "independence". An idea designed to illustrate what Arag has in common with its customers. The aim is to make the brand promise emotionally accessible and to expand the impact of the Arag brand.

As the first measure in the implementation of the brand strategy, Meta Design developed a brand film that is intended to get to the heart of Arag's conviction and make its self-image tangible for employees and customers. The "independence" motif is brought to life through the senses, and a specially composed brand song supports the message acoustically.