"Acqua di Gioia" and "Acqua di Giò" are the names of Giorgio Armani's international fragrances. The Italian company has chosen APG and Manor as its marketing partners in Switzerland. With the Poster Plus application from APG, customers can photograph the posters with their smartphone and automatically receive a voucher for twenty francs on their cell phone. This voucher can be redeemed when purchasing an Armani fragrance at Manor.
 

For example, they are no longer allowed to apply for broadcasting frequencies if they are in debt to the powerful media authority NMHH. These debts can be fees or fines. According to the law passed at the end of December 2010, the NMHH can also impose fines for unpopular editorial content.

In addition, a new regulation allows the NMHH to decide each year which state TV and radio stations will continue to be operated. The right-wing nationalist governing party FIDESZ justified this with possible funding problems.

The news production of the state TV stations MTV and Duna-TV, the radio station and the news agency MTI was already centralized last year and placed under the umbrella of a so-called "news center".

A wave of redundancies is currently underway in the state media. Journalists and technicians are planning to demonstrate against these measures in Budapest this Wednesday. The police union plans to join the protest.

Around 550 of the 2000 or so employees at the state media have already received their redundancy notices. A further 1000 or so editors and technicians are to lose their jobs in the fall. (sda)
 

The graduate business economist was most recently Head of Sales and a member of the Executive Board at regional broadcaster Tele M1, which belongs to AZ Medien. Prior to this, Schreiber worked for 12 years as a manager in Germany, including as a sales manager, consultant and project manager. The man from Zurich will take over the 3+ sales management and will work closely with Sales Coordinator/Product Manager Simone Lehmann and Senior Product Manager Janine Wiederkehr. Mehmet Inan, Head of Sponsoring, is reducing his workload at his own request and will remain with 3+ via the Elevator Group.
 

Ten questions about the economy, politics and society have to be answered. Those who give enough correct answers will receive an invitation to apply, as well as the chance to win various prizes. "SuperTschugger" is available on Facebook, as a mobile application for iPhone and Android, and as a web app.

SuperTschugger" aims to achieve two goals at once: The online quiz reaches the target group via digital channels and at the same time addresses potential aspirants directly. Participants who complete the SuperTschugger test with a high score are immediately invited to apply. Republica has been supporting Kapo Bern in the conception and realization of cross-media recruitment measures since 2010.

Responsible at the cantonal police of Bern: Hans Rütti (Chief-Stv Human Resources). Responsible at Republica: Alexandre Jaquet (overall responsibility), Oliver Kirschbaum (consulting), Re Wilk (CD), Youri Laubscher (AD), Fabian Schäublin (screen design), Textatelier (text). Implementation partner online/mobile: My Sign.
 

Imke Meyer-Minnemann, Senior Account Manager at Corbis, presented the award to the creators
of the Electronic Beat magazine. The cover is the perfect adaptation of the magazine's theme of romance. An eye-catching and unusual photo that deliberately breaks with the viewing habits of the target group of 'digital natives', Meyer-Minnemann said of the magazine.
 

All content is accessible with a maximum of three clicks and the design has been optimized for touchscreen operation. In addition to the most important product information, interested parties can quickly find current trade fair dates or a Geberit AquaClean partner in their area. A collection of videos is also intended to provide an uncomplicated way of showing exactly how the shower principle works and what experiences other people have had with Geberit AquaClean. A YouTube channel with the "Geberit AquaClean look and feel" was created especially for this purpose.

The mobile site, whose homepage incorporates the key visual of the current "I love Water" campaign, has been optimized for both smartphones and tablets. The Y&R Group is responsible for the concept, design and implementation in six countries.

Responsible at Geberit AquaClean: Christian Bartholet (Marketing Manager) and Karin Holzer (MarCom Manager/Project Management). Responsible at Y&R Group: Alan Ganguillet (Design), Julia Brandstätter (Text), Oliver Läubli and Sina Wiederkehr (Programming), Nicole Platel (Consulting).
 

Roland Thomann graduated from the University of Zurich with a degree in politics, journalism and economic history and worked for several years as a communications consultant at agencies including Wirz Public Relations, Netvertising and Jung von Matt/Limmat. He then spent three years at the international humanitarian aid organization Médecins Sans Frontières/Médecins Sans Frontières at its headquarters in Geneva, first as Head of Communications Switzerland and then as Vice Director for Communications and Fundraising. Most recently, Thomann served as Head of Communications and Marketing Services at Precious Woods Holding, a pioneering sustainable tropical timber company listed on the Swiss stock exchange.

The marketing & events agency designed and organized the poster communication in the run-up to the opening. And together with FC Lucerne and Swissporarena events, Premotion is jointly responsible for the open days on August 14/15 and the opening match on September 3, 2011.
 

According to the press release, the headlines in the advertisements focus on the one major benefit offered by the Internet telephony provided by the Zurich-based company: Reduced costs. The advertisements will be used in national specialist media and business publications.

Responsible at e-Fon: Stefan Meier (Managing Director), Astrid Bodinger (Marketing Support). Responsible at Blue Spirit Communications: Alban Haas, Eveline Stocker (consulting), Enrico Bachmann (creative direction), Jae Erne (art direction), Andrea Golay (graphics), Peter Bietenholz (text), Markus Pletscher (DTP), Marcel Kohler (production).

Huber+Suhner is a manufacturer of components and systems for electrical and optical connectivity for communications, transportation and industry. Headquartered in Switzerland, the company has a global presence with 24 companies and numerous representatives in over 60 countries.
 

OFCOM has initiated clarifications regarding the broadcasting concept. Spokeswoman Deborah Murith confirmed to the news agency a report by the Tages-Anzeiger and Bund newspapers on Monday. It is being investigated whether the new "Arena" contains unauthorized political advertising or surreptitious advertising. The Radio and Television Act prohibits advertising for holders of political office and for candidates. Presenter Leutenegger is running for another term in the National Council in the fall. Advertising for political parties is also prohibited.

If there is a need for action, an in-depth legal examination will be carried out in a supervisory procedure, said Murith. If, on the other hand, it is a question of opinion-forming among the public and guidelines on editorial content, the Independent Complaints Authority for Radio and Television is responsible.

The "Arena" will be balanced, Mike Gut, Managing Director of Sat.1 Switzerland, told SDA. All parties and points of view will be represented. The panelists would be selected by the editorial team. The fact that Leutenegger himself is running is no obstacle. He is recognized as the best in his field and, as a presenter, cannot express his own points of view, said Gut.

> Sat.1: FDP National Councillor Filippo Leutenegger presents Arena

According to the press release, the business economics graduate was most recently Head of Sales and a member of the Executive Board at regional broadcaster Tele M1, which belongs to AZ Medien. Prior to this, Schreiber worked as a manager in Germany for twelve years, including as a sales manager, consultant and project manager. The man from Zurich will take over the 3+ sales management and will work closely with Sales Coordinator/Product Manager Simone Lehmann and Senior Product Manager Janine Wiederkehr. Mehmet Inan, Head of Sponsoring, is reducing his workload at his own request and will remain with 3+ via the Elevator Group.