When the Swiss football championship kicks off again next Saturday, last season's runners-up FC Zurich will be wearing a new home jersey, the agency writes in a press release. In order to advertise this shirt, the agency relied on a bunch of half-naked FCZ fans who, shortly before the launch, would rather pull nothing over their heads than a jersey from previous seasons. All the fans had responded to an appeal and had no problem at all showing skin for their club. According to the press release, Nike's new FCZ jerseys meet "Considered Design" standards and are among the most environmentally friendly and sustainable outfits on the market.

Responsible at Hesskisssulzersutter: Oliver Schneider (CD), Dieter Boller and Michèle Bianchi (copywriter/concept designer), Manuel Bächler (AD), Marcel Huwyler (graphics) and Stephan Huber as well as Nathalie Zeller (consulting). Photos: Jonathan Heyer. Responsible at FCZ: Ancillo Canepa (President), Christian Müller (Head of Marketing).

In this new TV commercial, the Keller butcher's shop is clearly focusing on image, according to a press release. The new campaign will be launched in week 28.

> To the spot
 

From now on, all M-Budget Mobile subscribers can make free calls to the entire M-Budget Mobile network, including all prepaid customers. All new customers will receive the new Android smartphone Samsung Galaxy SI 9000 free of charge. This innovation also pleases the chatterbox in the new TV commercial from Inhalt&Form.

Responsible at Melectronics: Giovanna Colucci (Communication), Dante Venafro (Product Manager). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Jürg Meyer and Melanie Scheiling (consulting); Film production: Boutiq; Directed by: Mike Huber, Philipp Zünd; Producer: Luana Derungs; Motion Design, Compositing: Adrian Suter; 3D Artists: Semir Saleh, Bahar Oner; 3D animation: Bettina Grünefeldt; Composer: Balz Bachmann; Sound Design: Peter Bräcker; Recording studio: Jingle Jungle.

M-Budget Mobile - Plappergine from Content&Shape on Vimeo.

Neutral Zurich was awarded in the category Corporate Video/TV for a film produced for Pringle of Scotland.

Call Lanz is pleased about three nominations. The "Mörgeli/Jositsch" for VBZ was nominated twice (in the poster and print categories). In the poster category, the subject "Narbenkopf" was also nominated. The Y&R Group was nominated twice, once in the Newspaper Advertising category for Sonntagszeitung and once in the Ilustration and Photography category for Phonak. SFLB made it onto the shortlist three times: twice for Sunrise in the Mixed Media and TV Commercials categories, and once in the New use of media category for the weekly Woz. Wirz was successful in the Mixed Media Campaings and Promotions categories - the Salvation Army campaign was nominated twice, Euro RSCG made it onto the shortlist in the online advertising category with its campaign for Credit Suisse, Contexta was successful with the campaign for Swisscom, Jung von Matt/Limmat was nominated with the work for Caritas, and Publicis was successful in the Poster Advertising category (L'Oréal).
 

Melk von Flüe (pictured) has been an editor at ONZ since September last year and has so far reported mainly on politics and sport, according to a press release issued on Monday. He will be 30 years old next September and before joining ONZ, he worked as a freelancer and occasionally as an editorial employee for the Obwaldner Wochenblatt and the Neue Obwaldner Zeitung as well as in the Media Research department at AGB Nielsen in Buochs, Lugano and Sydney.

Francesco Welti will remain available to ONZ as Editor-in-Chief until the end of August and will gradually hand over his duties to Melk von Flüe until then. The current Editor-in-Chief is leaving ONZ for personal reasons. After working for the newspaper with full commitment for around one and a half years, he is now devoting himself to other challenges, writes the ONZ. "The ONZ is now so well positioned that I can hand over my position with a clear conscience," summarizes Welti, who is based in Ticino.

Melk von Flüe is already looking forward to his new role: "I am very motivated and would like to thank the ONZ Board of Directors for the trust they have placed in me." Von Flüe will head up an eight-strong editorial team and wants to anchor the newspaper, which has already quickly established itself in Obwalden and Nidwalden, even more firmly in the two original cantons.

The ONZ Obwalden und Nidwalden Zeitung is a micro-newspaper with a circulation of 10,000 copies. According to the press release, micro-newspapers are so called because their makers regard the region from which they report as a microcosm: Everything is local, everything is seen through the lens of one's own region. There are currently two micro-newspapers in Switzerland: The original, the Jungfrau Zeitung, and the first licensed edition, the ONZ Obwalden und Nidwalden Zeitung.
 

At the 47th Annual General Meeting of Shareholders of Wemf AG für Werbemedienforschung, it was decided to expand the Board of Directors. According to a statement on Monday, Caroline Thoma, member of the management of Ringier Switzerland, was elected as an additional member at the suggestion of the Swiss Media Association, and Roger Harlacher, Director Marketing & Sales of Zweifel Pomy-Chips, was elected at the suggestion of the Swiss Advertisers Association (SWA).

The new Board of Directors of Wemf is thus constituted as follows: Jürg Weber, Chairman, Delegate of the Association of Swiss Media; Stefan Bai, Vice Chairman, Delegate of the Association of Swiss Advertising Companies (VSW); Valérie Boagno, Delegate of the Association Presse Suisse; Roberto Rhiner, Peter Wanner and Caroline Thoma, all Delegates of the Association of Swiss Media; and Roger Harlacher, Delegate of the Association of Swiss Advertising Clients (SWA).

The election of Roger Harlacher as representative of the advertising clients also extends Wemf's formal status as a research organization, according to the statement. Wemf thus makes the leap from MOC (Media Owned Committee) to JIC (Joint Industry Committee).
 

Gerry Stadler will start as Product Manager "Services" at Publimedia on August 1, 2011, according to a press release issued on Monday. In this role, the 44-year-old will be responsible for the launch and further development of the new Campaign Management Tool (CMT), which includes campaign planning, booking and reporting in a single container. He is also responsible for the various marketing services. Stadler began his professional career at Publicitas. He then gained experience at various media agencies before moving to APG. Among other things, he was jointly responsible for setting up the "Poster direct" system.

Philipp Uhlmann will start as Product Manager "AdMarket" at Publimedia on October 1, 2011. "AdMarket" is an interactive marketplace for offline and online offers and serves as an interface between supply from publishers and demand from advertisers. Publimedia is launching "AdMarket" at the same time as Philipp Uhlmann joins the company. The 48-year-old has worked at Adlink and Planet Active, among others, and was most recently responsible for the launch of the online platform "Piazza" at Tamedia.
 

As Head of Corporate Communications, Roland Teuscher has been representing NAB's communications concerns to internal and external contacts since July 1, 2011, according to a press release issued on Monday. His responsibilities include media relations, the publication of the annual report and internal corporate communications, including the employee magazine. He succeeds Marlies Hürlimann, who is taking on a new challenge outside the bank. Before joining NAB, he was Head of Communications and a member of the extended Executive Board of Energie Wasser Bern. For around a decade, he held various positions in marketing and communications at a major bank.

The 42-year-old is married and lives with his wife and two children in Küttigen.

"We push everything to the right height," the company promises on a recent ad. And further down: "Heavy things made easy, with lifting platforms from Mammut Lift.". Plus, a woman's bust wrapped in a snazzy push-up bra. The womankind was certainly not waiting for this subject - on the contrary. Ugh, we say. However, the economic damage will probably be limited, since the ad was published in the commercial vehicle magazine Strassentransport - whose readership is more likely to be on the male side, i.e. the really male side (= truck-driving, beer-swilling, hard-rock-listening and porn-picture-hanging). And they will love the subject. For sure.
 

On the same topic on Werbewoche.ch:
> Last but not least: Sex sells - really?

> Last but not least: Of lakes, mountains and bare feet
(Spot was unfortunately removed by the user...)

DAPD views the takeover as a strategic investment to expand its European network, explained DAPD co-owner Peter Löw on Monday. According to SDA, the new owners have agreed not to disclose the purchase price. Sipa Press delivers 6,000 images a day to more than 40 countries and has historical archives.

The news agency group DAPD, with a turnover of 27 million euros, supplies around 700 customers with news in text, image and video formats. The German group emerged from the merger of the news agency DDP and the former German service of the US agency Associated Press (AP). (SDA)
 

"Filippos Politarena" will be broadcast in eight seasons between mid-August and mid-October in the run-up to the federal elections in the fall. This was announced by Sat.1 Switzerland on Sunday. The station thus confirmed a report in the Sonntagszeitung.

Sat1 Schweiz is participating in the political opinion-forming process for the first time with a discussion show, the statement continues. The station is thus making a contribution to the public service. According to Sonntagszeitung, Sat.1 has letters of intent from Swiss regional stations that want to take over the Arena.

"Filippo's Politarena" is based on the arena he hosted at SF from 1991 to 1999. The new program will be broadcast for the first time on August 24 at 10:15 pm. The show is intended to contribute to the diversity of discussions and opinions in the run-up to the National Council and Council of States elections this fall, and to stand up for the democratic opinion-forming process, according to Sat.1 CEO Mike Gut.

The ad distorts a large number of images and news items in an unintentional way. In Sunday, for example, it is placed in an extremely interesting way - directly below a vacation picture of two children fishing.

The NZZ has found another solution to this problem. They simply put the ad under a picture of Christoph Blocher.

By chance or on purpose, a properly used layout can undeniably achieve a strong effect. And not just in print: A different kind of poster campaign