The European Alliance of News Agencies (EANA) announced on Friday that the agency had succeeded in adapting to the requirements of a rapidly changing media landscape with a broader range of services. With the reorganization, Tanjug has made a major contribution to strengthening independent media in Serbia, said EANA President Mika Pettersson at the General Assembly in Geneva.

The leading news agencies of 31 European countries are represented in EANA. The Bern-based alliance was founded in 1956. According to its own statements, its main concern is to ensure freedom of the press and independent reporting through "suitable economic and legal framework conditions". (SDA)
 

Like the professionals, students, graduates and juniors with no more than two years of professional experience will also be submitting their work in the tried-and-tested competition areas of Craft, Classical Media, Digital Media, Design, Editorial, Spatial Production and Holistic Communicationt. New this year: "3D Film" in the Film category.

In addition to the works of the professional competition, all submitted works of the ADC Young Talent Competition will again be judged by the professional juries and presented at the big exhibition during the ADC Festival 2012. The winners of the ADC Young Talent Competition 2011 will receive their award at the ADC Junior Awards. Here, the Junior ADC Nails will be awarded for the second time and the "best of the best" will be honored with the titles "Junior of the Year", "Focus Student Award/ADC Student of the Year" and "Talent of the Year".
 

He not only lends his name to the locomotive, but also represents the corporate values of Nationale Suisse in an "individual, successful and likeable" way, the company writes in a press release. The locomotive symbolizes Nationale Suisse's commitment to the Gotthard Base Tunnel, the project of the century in Swiss transport history.

"We are delighted that we were able to inspire Roger Federer for our project and that we are supporting him and his charitable work in Africa through this collaboration," says Hans Künzle, CEO of Nationale Suisse. "With every kilometer driven, we make a contribution to the Roger Federer Foundation." For every kilometer driven through the Gotthard Base Tunnel, ten francs will go to the tennis star's foundation.

The claim should make it clear that the letter is far from being an obsolete model, the agency writes in a press release. Rather, it should be at the heart of any marketing strategy that aims to achieve a lasting impact. The results of two studies make this clear, according to the press release. For example, 71 percent of respondents prefer a paper invoice to an electronic request for payment. The situation is similar in direct marketing: 61 percent of the companies surveyed believe that a physical mailing has a greater chance of being read. Only 3 percent expect this to be the case with an electronic mailing.

Wirz Wietlisbach Dialog has focused on precisely this effect in a broad-based B to B campaign. Traditional print media such as advertisements, posters and direct mailings are used to dramatize the impact of advertising and business letters.

Responsible at Swiss Post, Postmail: Marco Imboden, Max Leuenberger. Responsible at Wirz: Guido Wietlisbach, Beat Enderlin, Stefan Dätwyler, Andresn Osselmann. Photography: Fabian Scheffold.

In addition to the unique museum complex in the Rieterpark, the Website special exhibitions and events, the extensive art education offerings, and the collection accessible in the Schaudepot, Futurecom writes in a statement. Through the use of various multimedia elements, the site is intended to convey a sensory experience, for example through the 360-degree panoramas of Rieter Park and the exhibition rooms, through the audiovisual installations from the new Mystik exhibition or the 3D models of the museum buildings.

Responsible at the Museum Rietberg: Albert Lutz (overall responsibility), Christine Ginsberg (communication), Masus Meier (project management, multimedia). Responsible at Futurecom Interactive: Martin Sauter (Consulting, Project Management), Sandro Kümin and Katja Gradenegger (Creation), Ester Elices (Strategy), Robert Seidl (Frontend Programming), Marcel Berberich (Application Programming), Marcin Kolonko (Flash Programming). In Collaboration with: Panomnio (360-degree panoramas), Eduard van Dijk (3D models).

The short film is intended to raise awareness of the issue of occupational safety. The commercial, which has already been shortlisted for the Edi'08, will be shown in the largest cinemas and on adscreens in the busiest railroad stations in Switzerland.

The award was presented on September 14, 2011 at the 8th International Film and Multimedia Festival as part of the World Congress on Safety and Health at Work. The festival took place in Istanbul this year. An international jury judged the films according to criteria such as impact, treatment of the theme, overall impression and production.

Responsible at Ekas: Serge Pürro, Erich Janutin in collaboration with the Ekas communication subgroup. Responsible at Agency 01, Bern: Daniel Tobler and Urs Bänninger. Producer: Top Fuel Entertainment, Bern, Jürg and Matthias Kallen. Directed by: Juri Steinhart.
 

Presidential candidates and political committees can book the full range of ad formats on Twitter, including Promoted Tweets, Promoted Accounts and Promoted Trends. A dedicated political sales team will take care of advising campaigners. A purple "Promoted" button indicates to users that the information is political advertising. The microblogging service has also acquired the web analytics start-up Julpan in order to better show companies what Twitter users recommend to each other.

Of eleven concepts from all corners of Switzerland that were classified as "jury-worthy", two particularly impressed the jury, as detailed in a press release: the Login Berufsbildung training association in Olten for the campaign "Login makes success stories possible" and the Zurich agency Jung von Matt/Limmat Public Relations for the Swissmem campaign "Tecmania - enter the world of technology". They each received one of the "Communicators" sculptures by Ticino sculptor Pedro Pedrazzini.

In addition to the Corporate Communication Award, a category prize for social media campaigns was also awarded for the first time in Switzerland: The Social Media Award. Between the beginning of April and the end of July, 46 campaigns were submitted, 37 of which met the jury's requirements. After an intensive voting phase, in which over 8,400 people took part via Facebook, the bargain provider "DeinDeal.ch" won the race. Second and third place went to the campaigns "MySwisscholate.ch" and the Eastern Switzerland cultural project of the J. S. Bach Foundation "Bach er lebt".
 

He wants to reorient himself professionally, the company writes in a statement on Friday. Von Bassewitz served as CFO at Affichage for 12 years. The search for a successor is to be initiated immediately.
 

The Swiss agency Spinas Civil Voices, which specializes in NGOs, has been awarded the contract for the nationwide campaign. The fundraising campaign, which is supported by the Bishops' Conference, is deliberately not arch-conservative, the agency writes in a press release. With a wink, it refers to the good feeling of 2005, when the Bild newspaper made a big announcement: We are Pope. In plain language: if half of Germany already feels a bit like the Pope, then the "Popes" can stand together these days to help the starving in East Africa.

The fundraising campaign includes posters, advertisements, mailings, radio spots and a special donation website. It is being used around the Pope's visit to Germany.

Responsible at the Archdiocese of Freiburg: Udo Schnieders (Head of Fundraising). Responsible at Spina's Civil Voices: Stephan Huwiler, Andrea Reinhart, Matthias Freuler (creation), Alain Aebersold (graphics), Michael Achzet (consulting), Lorenz Spinas (overall responsibility), Christoph Schott (web).

The brave ones can present themselves to the scouts on a stage on the exhibition forecourt in Zurich-Oerlikon, said Eliane Fasnacht, Head of Communications at Züspa, when asked by the news agency SDA. The SF scouts are only present on Friday afternoons and recruit participants for the program "The Greatest Swiss Talent".

The local broadcaster Tele Züri is also casting. Visitors to the fair have the opportunity to test whether they are suitable as a weather presenter at the stand.
 

WW: What is the idea behind Special. T?
Stephan Graf: Every day, 3 billion cups of tea are drunk worldwide, around 3 million of them in Switzerland alone. However, the art of tea preparation requires patience and passion so that the different flavors of the fine teas can fully unfold and the perfect temperature and brewing time can be maintained. With its new tea system Special. T tea system, Nestlé has revolutionized the world of tea and is setting new standards for premium tea.

How does the system work?
The Special. T range includes over 25 of the finest teas from China, India, Japan, Sri Lanka and South Africa. This tea in leaf form is stored in aluminum capsules that protect the quality of the leaves and the intensity of the aromas. A machine with a high-precision system recognizes each capsule containing the different varieties and selects the optimum temperature and brewing time for this type of tea. Each machine is also equipped with a water filter that filters out most of the chlorine and limescale contained in tap water to preserve the taste of pure tea.

Nestlé has tested the new system in France. Did the results confirm your opinion?
We are satisfied with the launch. Our target was 1% of household penetration in the first year. We have achieved that. Otherwise, we would have had to go back over the books for the launch of Special. T we would have had to go over the books again

How long did Nestlé work on this project?
The development work took three years. At the end of 2010, it became concrete with the entry into France. Within Nestlé, such a desire had been present for a long time. The pièce de résistance was the technology for the machine. It no longer works with pressure, like our coffee machines. It also automatically recognizes over 25 types of tea.

What are Nestlé's goals with this launch?
The ambition is great. But it would certainly be too early to say that Special. T will be as big as Nespresso. In Europe in particular, coffee covers a larger segment than tea. So we can't expect the same turnover as Nespresso. Special. T is a global concept with local adaptations to our range of teas.

Who is the target audience?
It is certainly not our aim to compete with the tea ceremony. But even with our machine, it takes a certain amount of time for the tea to brew. The advantage over the bag is precision. With over 25 varieties, we also offer a much wider selection than the well-known tea bags.

Switzerland is the second test country. How is Special. T launched here?
We launched a TV campaign on September 18. This, as well as the entire design of our tea worlds, was created by Publicis in Paris. A second wave will follow in November with shorter spots on Swiss television and in the main advertising windows. The use of a print campaign has not yet been decided.

Why only TV?
Because we have to explain quite a lot. The image and the film is the best medium to make a complex process understandable. The movie is relatively long at 50 seconds. But we are presenting something completely new and not just a new breakfast drink. Explaining a concept like this takes a minimum of time. But we can use the film to bring the audience to the Internet quite quickly. We have tested this. On our website www.special-t.com, visitors then see a 2-minute film that can explain the system in even more detail.

Will George Clooney also have a cup of Special. T drink?
Of course, we benefit a lot from Nespresso internally - in terms of dealing with high-quality products and marketing via a club. Without Nespresso, we wouldn't be this far along after just one year. But there are also things that are clearly different. The consumer is completely different. The technology of the machine is completely different. We tested the idea of a celebrity testimonial and came to the clear conclusion that we don't need celebrities for this launch.

And the role of boutiques?
There will be two tea corners in the Nespresso boutiques in Zurich and Lausanne. It will be possible to taste tea in these tea corners and orders will be taken. But nothing will be sold. At Special. T operates exclusively via the Internet.

Interview: Andreas Panzeri

Stephan Graf is Managing Director Special. T. He has been working for Nestlé in Vevey for 14 years, previously as Manager of the Innovation Acceleration Team.