The campaign is a humorous reminder that it is never worth paying more for the same service. The spot series will run on TV throughout Switzerland from October 16.

Responsible at Walker: Christian Schmelter (CCO), Michael Sorg (Head of Marketing), Annelies Bühler (Marketing Manager), Pius Walker (CD), Golf Nuntawat (AD), Roger Beckett (Text), Philipp Dornbierer (Graphics), Lisa Binkert/Cornelia Nünlist (Consulting). Responsible at Knucklehead London: Ben Gregor (director), Jane Tredget (producer), Douglas Koch (DoP), Mark Burnett (editor), Paul Harrison (telecine).
 

As a new member of the Executive Board, 44-year-old Mark Burri is taking over responsibility for the Events division from Nina Jordi these days. Before moving to Railaway, he headed the congress division at Zürich Tourism in recent years.

36-year-old Nina Jordi, Deputy to the Managing Director, has successfully built up the Events business unit over the past six years. Since 2007, she has also managed the marketing department in a dual mandate. As Head of Marketing, she will now focus in particular on the planned new SBB Railaway online leisure store and strategic marketing planning. She will also focus on expanding SBB Railaway partnerships and cooperations in the tourism and leisure market.

Railaway is a subsidiary of SBB and concessionary transport companies (KTU). SBB holds 86 percent, while KTU has a 14 percent stake.

Until November 18, candidates can apply for Ovaltine.ch and Facebook.com/ovomaltine apply for one of the positions as an Ovo ambassador. First they have to answer three knowledge questions about Ovo and then prove their passion for Ovo with a personal contribution. The jury, including ski stars Didier Cuche and Patrick Küng, will put their heads together from November 21 and select the 2012 Ovo Ambassadors from the applicants. The winners will receive regular deliveries of their favorite Ovo products, will be allowed to participate in brainstorming sessions, and will be involved in marketing decisions. They also get to test products exclusively before market launch and attend live events where Ovomaltine is a sponsor.

Goldbach Interactive worked with Ovomaltine to develop the concept for the Ovo ambassador campaign and was responsible for design, copywriting and programming. The promotion is based on the social media management tool Wildfire.
 

It starts with the event "Apps unplugged" - an event to amaze, laugh, participate and enjoy: with the legendary Walter Scheibli as a live ticker app, a sensational Fruit Ninja app that shreds your fruit salad live from the air, the cheeky Camera App and many more unplugged apps. The real apps are accompanied by Danish director Jonas Arnby and three camera teams from Solid & Hallerfilms. They film the actors, who have been cast in Switzerland and Los Angeles, entertaining passers-by in their app costumes and enriching them with live experiences. The footage will be used for the social media and TV campaign. At the Nescafé Switzerland Facebook fan page the community can follow the events and discussions surrounding the unplugged moments as well as the enjoyable coffee breaks. In the coming months, further events and activities will follow to raise awareness of the topic.

The background to the campaign: With apps, Facebook, Myspace, e-mail and the like, we are all constantly under power. That's why the conscious experience of authentic moments is becoming increasingly important. Nescafé therefore calls for "get unplugged," which means to enjoy the authenticity of the moment with all its aspects. The campaign encourages people to disconnect from their networked daily lives every now and then and experience stimulating, surprising unplugged moments. Nothing is better suited than Nescafé to briefly unplug from the hustle and bustle of everyday life and "unplug" with a good cup of self-made coffee.

Live at Sihlcity on Thursday, October 13 from 10 am.

Responsible at Nestlé: Peter Hatzfeld (Marketing Manager Soluble Beverages and Ambient Dairy), Florian Schmied and Stephanie Nägeli (Marketing Nescafé). Responsible at Publicis: Sacha Moser (CD), Nicolas Vontobel (AD), Jan Krohn (text), Mischa Müller (graphics), Muriel Asté, Christine Rainford and Olivier Pasche (consulting), Pascal Urscheler, Marcellus Gau (head of digital), Sandro Ducceschi (web wizard). Responsible for the production: Solid&Haller Film: Rudi Haller, directed by Jonas Arnby.

According to the press release, Andermatt Swiss Alps is a long-term project with the aim of sustainably enhancing the region around the established Swiss winter sports resort of Andermatt and developing it into an exclusive vacation destination. Lara Gut and Mirjam Jäger will be present as Andermatt Swiss Alps testimonials at selected public and customer-specific events and will lend their names to the success of the project. In addition, Andermatt Swiss Alps will benefit from international brand visibility thanks to the logo positioning on Mirjam Jäger's helmet.

In its strategy work, the agency identified mothers with a high affinity for online shopping - digital moms - as the most interesting group, it wrote in a statement. Moms not only manage the weighty part of the household budget, but also take responsibility for purchasing the medicines used in the household, the agency said. The launch campaign therefore plays strongly in the relevant channels for digital moms - on and offline.

In parallel with the campaign, Inhalt&Form developed the design of the Webshop revised.

Responsible at Zur Rose: Matthias Baumann (Head of Market Switzerland), Adrian Steiger (Head of Marketing). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Simon Wick (AD Multimedia), Nicolas Stark (graphics), Claudio Zier, Matthias Städeli (consulting), Oliver Nanzig (photography), Markus Graf (image editing), Stephan Kümin (The Generation Media).

This is according to the "World Press Trends" published by the World Association of Newspaper Publishers (WAN-IFRA). Last year, the industry published 14,853 newspaper titles worldwide. That was 200 more than in the previous year. However, the total daily circulation fell from 528 million copies to 519 million. In the Circulation development there are very clear regional differences. The emerging markets in particular recorded growth. The trend was positive in Asia and the Pacific region, where circulation increased by 16% over the past five years. Circulation in Latin America also increased by 4.5% within five years. This contrasts with sobering developments in North America and Europe. Circulation fell by 11.8 percent in Western Europe and by 10 percent in Central and Eastern Europe within five years. In North America, circulation fell by 17 percent within five years. The average circulation of a newspaper worldwide is only 17,000 copies.

The trend towards Free newspaper has weakened recently. The number fell from 34 million copies in 2008 to 24 million last year. "The hype is over," said WAN-IFRA Manager Christoph Riess at the presentation of the study in Vienna. In many cities, too many free titles had led to "newspaper wars". "Now the market is maturing. And although the number of free papers has declined, there are still opportunities."

At Advertising business the global recession has left its mark. However, the downward trend has been slowed. Within five years, the print media lost almost a quarter of their advertising revenue. From 2009 to 2010, however, the decline was only 3 percent. In the USA, Western Europe and the Asia/Pacific region, advertising revenue even increased slightly.

The Online businesses Meanwhile, media companies continue to face complicated challenges. On the internet, a large share of the cake is going to search engines such as the giant Google. In the mobile digital business, competitors such as Apple and telecommunications companies are securing a share of the revenue.

The nation with the most intensive newspaper consumption is Iceland, where 96 percent of citizens read a daily newspaper, followed by Japan (92 percent). Norway, Switzerland and Sweden have a rate of 82 percent. For Austria, the most recent media analysis showed a daily newspaper reach of 73 percent. (SDA)

(Image: Keystone)

In an interview with the newspaper Der Sonntag, the Director of the Federal Office of Sport, Matthias Remund, described EHC Biel's posters as a provocation. "The players with their weapons symbolize the Roman culture of competition to the death," he said. The mayor of Biel, Erich Fehr, considers the posters to be borderline, as he told SDA when asked. He was confirming information from an article published in the Bieler Tagblatt and Le Journal du Jura on Thursday. "Today, when sports clubs and the public authorities are working together to combat hooliganism, the way we communicate should be chosen with care," said Fehr. The majority of people who approached him criticized the campaign.

Andreas Blank, Chairman of the Board of Directors of EHC Biel, has no sympathy for the criticism. The crossed axes were not chosen at random, but are reminiscent of the coat of arms of the city of Biel, he said when asked. He also does not consider the slogan "Fight for Biel" to be problematic. "Ice field hockey is not volleyball," said Blank. In ice hockey, things are tough. The accusation that the campaign incites violence is unfair in his eyes. "Thanks to our fan work, we've had peace and quiet in Biel for a long time," emphasized Blank.

Blank admitted that he had also received different reactions to the posters. However, the vast majority reacted positively. The campaign for the current season has been particularly well received by young people. (SDA)

The Wall Street Journal has manipulated its readership figures for years with secret deals - according to The Guardian, in January 2008 the newspaper sought contact with European companies that organize seminars for students. While the Wall Street Journal placed the name of the companies in its paper, the companies bought up copies and distributed them to students free of charge. How to Tagesanzeiger.ch the scale of the deal affecting the European edition of the Wall Street Journal was enormous: the circulation fraud is said to have been responsible for 41 percent of the daily sales figures. Scandalous! And it gets even more scandalous: the top management of News Corp. in New York knew about the secret machinations of the European edition, but did nothing about it.

The deal began to falter when the largest sponsor, the Dutch company Executive Learning Partnership ELP, wanted to withdraw from the agreement - not because it had suddenly been struck by a guilty conscience, no, ELP complained that it had not received enough attention in the Wall Street Journal for its investment of 31,000 euros. In order not to lose the backer, ELP promised three exclusive reports. In one of them, the head of ELP was quoted to an exaggerated extent. As a result, resistance within the editorial team began to grow because journalistic ethics were seen to have been disregarded. This ultimately put paid to the deal.

In an internal letter, Langhoff justified his resignation with his agreement to publish the stories about ELP - "because my agreement could leave the impression that news reporting can be influenced by advertising relationships, I think my resignation is the best way forward.". Correct, Mr. Lanhoff, this impression could indeed arise - but only a very small one. Incidentally, neither he himself nor the publisher said a word about the machinations behind the articles about ELP and about the fact that News Corp. management in New York knew everything.

The new Website is aimed directly at B-to-B customers, which are mainly restaurateurs and gas station owners who want to offer their customers fresh baked goods at all times. In a first step, Supertext worked with various authors from its network to create a selection of sample texts and develop a language that fits Hiestand's new strategy. The second major challenge, according to the press release, was to prepare the existing and new content in a way that was suitable for the Internet, a tightrope walk between SEO-ready and gluschtig-making texts. Supertext not only created the texts in German, but also adapted them into French.

Anyone looking for a pair of glasses can now browse a wide range of selected brand-name eyewear from the comfort of their own home - and, thanks to the online tool Eyelook Mirror try on the selected models virtually, the agency said in a statement.

The current highlight on the Facebook page Eyelook is a competition, he says: Eyelook automatically puts on a glasses placeholder for uploaded self-portraits, recognizes facial expressions, and distinguishes between Brilliant, Awesome, and Cool - which, depending on the category, results in discounts of between 10 and 30 percent for Optikonline.ch entitled. In addition, fans of the Facebook page get access to further offers in the Eyelook fan store.

Responsible at Optikonline: Samuel Frei (Managing Director). Responsible at CR Basel: Thomas Fux (Consulting), Gabriel Heuberger (CD), Roger Horvath (AD), Phillip Schweizer (Text), Adrian Zumbrunnen, (User Experience, Designer/Consulting New Media).
 

Arillo Switzerland was founded because various successful online projects had been implemented with Arillo in Berlin over the past two years - according to the motto "Never change a winning team". Now, what goes well together goes even closer together. Arillo Switzerland is based in new premises at Formeldrei, Gerberngasse 23 in Berne, and is co-owned and managed by Sebastian Hirn, who worked as art director and web designer at Formeldrei for more than four years.

Formeldrei has already realized various projects with Arillo Switzerland for clients such as Red Bull, Universal Music, Aproz Mineralquellen, British American Tobacco, Von Roll and others.

Also new Website by Formeldrei. Of course, it was also realized by Arillo.