Julia Jetter has spent the last three years studying business administration in trade fair, congress and event management at the Baden-Wuerttemberg Cooperative State University in Ravensburg, commuting every three months between the campus and Marbet, which is based in Küsnacht. As Finance Officer and Junior Concept Developer, Julia Jetter will in future support the Controlling and Events and Incentives departments in equal measure. Jetter is the first of four DHBW students to successfully complete her studies at the Swiss Würth subsidiary.
 

L'Emploi is published in tabloid format with a print run of 15,000 copies and is produced by the St-Paul printing company in Fribourg. According to the SDA, the new magazine contains around a dozen sections, for example on economic development, new companies and legal advice, as announced by those responsible for the new magazine on Tuesday.

The magazine is open to job offers from all over French-speaking Switzerland. Behind the product is an entrepreneur from the canton of Fribourg.
 

Global media planning outside Switzerland will continue to be handled by MPG International in London. At Mediacom, Alison Achermann (Planning Manager) and Lennart Hintz (Planning Director) will be responsible for the Credit Suisse mandate. In addition to the strategic development and implementation of detailed media planning and media buying, Credit Suisse relies on additional consulting services from Mediacom.
 

Not surprisingly, the election and party advertising segment increased significantly in September to CHF 12.2 million. This corresponds to an increase of 622.4 percent. Thanks to the charm offensive for Google's Street View product, the Internet directories and search portals segment also had an outstanding advertising month in September with CHF 3.2 million, which corresponds to an increase of 463.9%. Despite the still summery weather in September, the headwear segment recorded significant year-on-year growth of CHF 1.2 million and an increase of 913.5%.

Now that the National Council is of the opinion that young people should be better protected from the personal debt trap and is in favour of an advertising ban on small loans, the latest Mediafocus report reveals just how much advertising this would ban from the advertising stage The small, cash and personal loans segment generated a gross advertising volume of just over 12 million Swiss francs in the current year. In 2010, the advertising volume amounted to 15.4 million Swiss francs. This roughly corresponds to that of the coffee, tea and cocoa segment (15.8 million in the current year).

According to Media Focus, if the National Council's opinion were to be implemented, it would not be the print media or TV marketers who would primarily have to forego the advertising volume, but the poster providers. With a share of over 40 percent, one can speak of a high affinity for outdoor advertising. However, the market is not very fragmented. The top four advertisers account for over 90% of the advertising volume.

The implementation of the advertising ban in the area of search engine advertising would be interesting. According to the SEA market analysis by Media Focus, the credit and financing market invests around CHF 110,000 per month, with a significantly higher number of providers, including some of the more dubious types.

> To the Media Focus Advertising Market Trend Report 2011/09 (PDF)
 

The company would like to thank her for her cooperation. The result is a snapshot that shows why Karin Thürig was always so fast on the road.

Responsible at Bio-Strath, Zurich: Caroline Hanselmann (Head of Marketing - Sales), David Pestalozzi (CEO). Responsible at Blue Spirit, Zurich-Schlieren: Susan Bosshard (consulting), Enrico Bachmann (creative direction), Jae Erne (art direction), Peter Bietenholz (text), Andrea Golay (graphics), Marcel Kohler (production).
 

The new media guide Enter is now also available and provides useful tips and information on the topic of online safety. Media skills are becoming increasingly important in order to deal responsibly and safely with the challenges of the Internet, according to a press release issued by Swisscom on Tuesday. It is therefore now offering media courses for upper school classes throughout Switzerland. Teachers can choose between the four modules "The fascination of new media", "Rights on the Internet", "Social networks" and "Safe surfing". With the support of the teacher and a Swisscom expert, the pupils work together in groups, reflect on their own media behavior and learn how to deal with the dangers and challenges.

The first courses have already been held in seven municipalities. Due to the great demand - more than 200 teachers have already registered - the offer is now being extended to the whole of Switzerland and will be permanently included in the range of courses, Swisscom continues. The aim is for every third high school student to have attended a Swisscom media course over the next few years. The new courses are part of the corporate responsibility strategy and are intended to show that Swisscom is aware of its social responsibility.

New media guide Enter on the subject of security
In the new edition of the Enter media guide on the subject of safety, experts have their say and give practical tips on how to help children use cell phones and computers safely. Parents and young people also talk about their own experiences with digital media. How seriously should cyberbullying be taken? How does Facebook really work? What is right and what is wrong online? The guide can be ordered free of charge at Swisscom.ch/enter. This link also provides an online supplement to the brochure with video interviews and further information on security settings and copyright as well as a media literacy test.
 

Since 2009, Prime Communications has been entrusted with communications for the overall renewal of the A3/A13 Sarganserland junction and the A3 between Wollishofen and Wollerau. In future, the agency will also be in charge of communications for the renewal of the A1 highway section between Rheineck and St. Margrethen in the canton of St. Gallen. Prime won this contract from the Winterthur branch of the Federal Roads Office Astra in a public tender.

The communication tasks for the Rheineck-St. Margrethen renewal project are comprehensive and include advising the project management on all communication issues, media relations, the conception and production of information material, the organization and implementation of orientation events and the development of special measures such as film and photo documentation, the agency said in a statement on Tuesday. The renewal project will run from 2011 until the end of 2017.
 

Via the "Production" menu or by clicking on the factory building in the village square of Rivella.ch you enter the virtual Rivella factory. The factory is built in front of the visitor's eyes on a greenfield site. In the schematic view, visitors can learn more about the individual production steps of Rivella - sometimes supplemented with unique films. Nothing is hidden from the visitor except the recipe. This remains a closely guarded secret.

Over the course of six months, kilometers of old film reels from the Rivella archive were digitized. As was to be expected, some of the forgotten gems of Rivella's history have been brought back to life. Visitors to Rivella.ch can find these films and much more in the newly opened museum. Click on the building or on the "History" menu to open the Rivella history book and bring the last 60 years of Rivella to life. The first English Rivella animated film from 1957 and legendary commercials in Japanese from 1983 are just two of the countless highlights from over 150 films and almost as many photos

Responsible at Rivella: Cornelia Marending (Head of Marketing), Beatrix Grosso (Senior Product Manager), Silvan Brauen (Product Manager). Responsible at Znip Znap: Patrik Marty (overall responsibility, concept, content). Responsible at Seitenkick: Tuan Nguyen (concept, design, production).

According to the press release, Knutwiler is the only mineral spring in Central Switzerland. The ambassador is former gymnast Ariella Kaeslin. The two commercials will be distributed virally and on regional television and are intended to establish the mineral water's connection to Central Switzerland in a likeable way.
 

The agency's new clients include the kitchen company Piatti, the Basel-based bank Baumann & Cie. Banquiers, the private Spitex organization PHS and the organic delivery service Ölchasper.

"The world is changing. Like other professions, we have to evolve. Anyone who just waits and complains will go under," says press photographer Thomas Studhalter to Pressetext.

The ever-improving cameras on smartphones have led to amateur photos slowly finding their way into the media. Apps such as Scoopshot or Tackable promote this process. Each photo can be sold directly to media companies. Prices are typically around 30 euros per shot. "That's not so bad. Large photo agencies put much more pressure on photographers. They usually only pay a few cents per photo. In addition, unlike amateurs, they also destroy the lucrative business with the magazines," says Studhalter.

Daily news media have always paid relatively little for photos. However, due to the economic and time-related competitive pressure from the Internet, the market is increasingly collapsing. "Even with quality media, the quality of the photos is becoming less and less important. Speed is all that counts," says Studhalter. Technical developments are also putting pressure on photographers on another front. "In a few years, the quality of video recordings will be so good that perfect still images can be extracted. Then photographers will no longer be sent out, only VJs," explains Studhalter.

The changes in the press photo business are also opening up opportunities for photographers. "The business community is keen to distance itself from press photos, which are tending to get worse. There are opportunities for photographers here. The next generation should also learn to shoot moving images. In the future, new business areas will also open up in direct cooperation with online portals. I am optimistic," says Studhalter. According to the professional, technical know-how also pays off. 3D photography and panoramic photos, for example, are opening up new markets. (Press release)
 

"Made in Switzerland" is a seal of quality that stands for the highest quality all over the world, according to a press release issued on Monday. This applies equally to watches and high-tech, chocolate and typography, athletics meetings and Swiss Graphic Design and advertising. The standards of ADC Switzerland, which is more than just the Swiss championship of creativity, are correspondingly high. The best of the ADC judging is often also among the best in international competitions. And not only in the classic advertising categories, but also in categories such as design, photography, illustration and digital. Judging is therefore based on international standards and qualitative criteria - systems such as 7+ and 3Q help with this.

The invitation to tender is now available here can be invited. The closing date for entries is November 24.