Publimedia writes in a press release that "AdMarket" offers national and supra-regional advertising companies as well as media, advertising and web agencies the opportunity to plan and execute campaigns in one integrated process. By intelligently linking offline and online media and providing information, planning, booking and reporting options, "AdMarket" enables an increase in efficiency and added value.

At the time of launch, over 2,500 print, 120 online and 60 mobile rate cards will be displayed on the "AdMarket". In addition, over 160 price and content specials from media providers are listed.

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Sabine Schneeweiss graduated from hotel management school in Austria and then worked for various restaurants and event agencies in Spain, Germany and Switzerland. At Marbet, the 32-year-old joins Sandra Brändle's project team as Junior Project Manager.
 

This means that all broadcasts from 77 channels can be downloaded after they have been recorded and used in various ways. For example, the programs saved as mp4 files can be transferred to smartphones and other mobile devices or burned to CD/DVD. The downloads can also be taken anywhere via USB stick and played on modern TV sets or Blu-ray players. MP4 is the most common file format for video and is supported by all major media players and mobile devices.

 

Abandoned in the middle of the Namibian wilderness, they have to find their way back to Switzerland. A not entirely harmless undertaking, which also pushes the production crew to their limits, according to a press release. The main sponsor of "Homerun" is Mobiliar, with its offer for young Mobi Jeunes. The show is supported by the Spanish car brand Seat. Sat.1 will show the reality show on TV from October 12. "Homerun" is a production Mediafisch, Realisation John Allen.
 

In Switzerland, this was tailored to the local market by Draftfcb/Lowe Group and expanded with digital advertising media and a competition. The subjects can be seen in all parts of the country from October 2011.

Responsible at Beiersdorf: Sibylle Welker, Monika Weiss, Olivia Dahinden. Responsible at Draftfcb/Lowe Group: Marie-Theres Ott, Deborah Buccarella (consulting), Kathrin Leder (strategy), Daniel Tschanz (CD Online), Cinthia Stettler (graphics), Boris Beuckmann (text).

Manuela Straub has been working in the editorial department of Radio Top for six years. For the past three years, she has been jointly responsible for the planning and content of the informational features on a weekly basis, and for the past six months she has been a member of the radio station's extended management team as Head of East. The soon-to-be 28-year-old will continue to hold the position of Head of East as Deputy Editor-in-Chief.

32-year-old Dave Burkhard will take over as head of the sports desk as early as mid-October. He has been working in the editorial department of Radio Top for three years, the last year and a half as chief of staff. In the last two years, he has already commented on various football, ice hockey and athletics events as a reporter.

The previous head of sports and deputy editor-in-chief Ralf Meile is leaving the private broadcaster for 20 Minuten Online at the end of October after a good ten years.

 

Karen Heidl's conclusion and forecast for the future shows the
She summed up the challenges and opportunities that all media, but especially specialist titles, have to face in the Internet age. "Media brands are becoming less important," the publishing expert and media consultant made clear. Of course, this was no easy task for the 30 or so visitors to the event, as specialist titles/specialist media in particular had previously been able to anchor their brand in the readership thanks to high-quality specialist information. In the age of the Internet, however, this has changed, according to Heidl. Because users no longer search for the name of a title, but for relevant (specialist) information. This leads to a completely different behavior in terms of branding, reader marketing and so on.

In the second presentation, Urs Schneider, owner of Mediaschneider, showed how a media agency goes about evaluating media. For him, one of the most important things is the clearly defined target group and the constant focus on it. It is precisely the expertise that specialist media demonstrate in their fields that can steer a decision in the direction of specialist titles, because specialists are found in their environment who are required as a target group in the briefing. Opinion leaders can often be reached in specialist titles, and it often makes sense to advertise with a supplement in a specialist title, for example, instead of accepting high scatter losses according to the watering can principle.

The presentations were followed by an aperitif and lunch. Those responsible at Sava were delighted that 18 of the 28 attendees took the opportunity to discuss the presentations further and exchange experiences in general. The visitors were offered exciting insights and suggestions to increase the chances of their own titles being considered by media agencies as a specialist medium. And one or two visitors were sure to take a critical look at the parameters of their specialist media after the Sava event.

 

For the Zurich plant, which currently employs 74 people, the takeover of business activities and employees by a renowned company in the graphic arts industry is planned, the company wrote in a statement on Wednesday. The closure of the St. Gallen facility, which currently employs 173 people, is under consideration. The intention is to cease production in Zurich and St. Gallen by June 30, 2012 at the latest.

The Eidenbenz Calendar business unit is expected to be taken over by Calendaria on January 1, 2012. It is also planned to adapt the entire management organization, prepress and sales in German-speaking Switzerland to the future size and orientation of the company. The Lausanne site in western Switzerland is to continue unchanged. Any measures are subject to legal participation and will in any case take place in compliance with the rules of social partnership, the company adds.

The reason for the planned redimensioning is the increasing volume decline in the print sector and the low profit margins in the small and medium run segment. The situation is made more difficult by the continuing strength of the Swiss franc and the associated migration of print jobs to other European countries, he added. "Even with consistent cost savings in recent years, we have not been able to sustainably influence the negative earnings development of our company. We cannot avoid taking more far-reaching measures in the near future," said Alfred Wälti, Chairman of the Swissprinters Management Board. "We are facing a serious decision. Nevertheless, we see potential for the future of the company in the consistent focus on profitable volume business with upstream and downstream services," says Chairman of the Board Martin Werfeli.

The Swissprinters Group was formed in 2005 from the merger of all the non-newspaper printing operations of Ringier and NZZ Group. In 2006, the western Swiss media group Edipresse joined the group as a shareholder. The Zurich site produces in sheetfed offset and digital printing processes and is the market leader in the realization of annual reports. The Swissprinters site in St. Gallen prints magazines, catalogs and brochures using web and sheetfed offset processes.

 

APG Montagne was chosen as the exclusive partner because Lenzerheide Bergbahnen was looking for uniform, sovereign and trustworthy marketing. This is what the agency wrote in a press release on Tuesday. Thanks to its professionalism, APG Montagne has succeeded in placing top national and international brands in the area and thus generally focusing the advertising industry's attention on the medium of "advertising on the mountain".

In addition to conventional advertising media, APG Montagne is now also marketing the "CUBE" advertising cube in the Lenzerheide ski area (Stätzerhorn), as well as various digital forms of advertising: for example, advertising content on screens in a total of 35 gondolas, in the ticket office area and in the restaurants.
 

To give them as vivid an impression of the house and village as possible, the villagers and architects explain in a Web film everything themselves right away. And so that this does not become a boring sermon, they appear in the film as illustrated animals, similar to the English TV series Creature Comforts. The link is distributed and promoted via ads in trade magazines as well as email and postcards in the catchment area of the cantons of Bern and Solothurn.

Responsible at Erdmannpeisker: Gabriel Peisker (CD), Patrick Fawer (AD), Miriam Kolly (consulting). Responsible at Tricycle Video Workshop: Cyril Gfeller (director), Daniel Grunder (camera), Martin Oberli (illustration), Jonas Cslovjescek (sound). Responsible at Egli von Aesch Architekten: Raffael Egli.
 

The advertisement was placed in the Swiss Sunday press.

Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Sandra Küblbeck (Project Management). Responsible at KSB: Uwe Schlupp (Creative Director), Anita Kummer (Art Direction), Joël Gessler (Graphics), Stefan Ganz (Text), Dany Kielholz (Consulting Management), Vanessa Pfründer (Consulting), Raphael Koller (DTP). Photographer: Lucie Lang. Image processing: Detail. Lithographer: Detail.
 

The first French edition of the Huffington Post is set to launch in mid-November. This is the first foray into the eurozone, says founder Arianna Huffington on Monday according to Spiegel.de. After that, further editions are conceivable, for example in Spain, Italy or Germany. However, she is still looking for partners in the respective countries, Arianna Huffington continued. There has already been a British edition of the Huffington Post since July.

In France, Arianna Huffington is working with the newspaper Le Monde and Les Nouvelles Editions Indépendantes LNEI, as she announces on the Huffington blog. The French edition, under the name Le Huffington Post, will be produced exclusively by local journalists and will also be anchored in French culture, according to Huffington.