With the discontinuation of the print edition, 89 of the 120 jobs at France Soir, which is under creditor protection, are to be cut. According to SDA, the publishing house management informed the works council at the newspaper's headquarters in Paris on Friday. In protest, the employees refused to produce the Saturday edition. Despite the relaunch, the paper currently sells fewer than 70,000 copies.

During the vacation month of August, the business newspaper La Tribune also discontinued its print edition and only appeared online. However, this was only on a trial basis for two weeks.
 

"The best, individually tailored protection for all situations - without being overinsured and paying too much": JWT/Fabrikant's strategy is based on this and places the communicative approach "Mission All-round Protection" at the center of all Groupe Mutuel communication measures. This strategy was implemented in the same way. The agency writes in a press release that the communication demonstrates that Groupe Mutuel's focus is on the all-round protection of its policyholders. In other words, the products themselves represent the company's image.

To symbolize the constant protection of the insurance in all situations, a modern, glass guardian angel was developed to accompany the insured as a bodyguard. The agency was able to engage the renowned Zurich photographers Scheffold/Vizner to implement this in a print and poster campaign as well as a sponsoring billboard for the SanaTel product, the round-the-clock medical advice service.

Responsible at Groupe Mutuel: Olivier Revaz (Head of Marketing), Serge Grand (Head of Advertising). Responsible at JWT/Fabrikant: Remy Fabrikant (overall responsibility), Andreas Mädler (Creative Direction), Isabelle Bischoff (Art Direction), David Keller (Text), Christoph Bögli, Katrin Heinrichs (Consulting), Rainer Bühler (Strategy), David Gunten (DTP), Lamar Hawkins (Agency Producer).

About the film

Radio Basel had claimed via print advertising and on the Internet that it had over 100,000 listeners in February/March, who were said to have listened to the station on average every day. The principles of the Fairness Commission had not been violated. In addition, the information was sufficiently, clearly and truthfully declared, according to Radio Basel. After the station had submitted the RAdiocontrol listener data for the two months, the First Chamber of the Fairness Commission decided to reject the complaint.

According to the Commission, anyone who makes incorrect or misleading statements about their goods and services is acting unfairly. The information provided by Radio Basel on the number of listeners was factually correct. Whether the survey methods are representative and the defined intervals are appropriate must be regulated within the industry. This does not yet constitute unfairness or misleading information.

The complainant, Mathias Hagemann, regrets this decision. The Fairness Commission had not decided on the matter itself. The Commission's reasoning shows that it is avoiding the actual legal question. The consequence of this is that a radio station can claim that it had 100,000 listeners in March 2011 (on a certain day at some point), even if the truly representative semester figures from Publica Data for the first half of 2011 show just 74,000 listeners. The Fairness Commission therefore did not rule on the actual complaint as to what exactly constitutes a representative survey method.

The new campaign from Vizner Borel is launched with a TV spot that is intended to show the advantages of a UPC Cablecom Internet connection in a witty and concise way. Reto Salimbeni is responsible for the direction.

About the film

Seed wins a Golden Dolphin in the Corporate Films category of the Cannes Corporate Media & TV Awards festival with the Ricola corporate film "The Kiss". Over 410 films were submitted to the festival. In the same category, Seed received a second prize for the corporate film "'ehlermeldung" for Reichle & De-Massari.

In the health category, "The Moment of Truth" was awarded a silver dolphin. Seed produced this prevention film together with Butiq on behalf of Suva. The film was also awarded a Gold Hugo at the Intercom film competition at the Chicago International Film Festival.

"The Kiss"

"'ehlermeldung"

"The Moment of Truth"

The booth was geared to the target group of young people. The focus was not on the individual schools, but on the training courses that lead to professions. Steel trusses provided the framework for the large banners featuring students and their career aspirations. The stand was supplemented with films showing campus life at the individual schools. There was a conscious decision not to use brochures and information material, the agency said. Rather, the focus was on personal counseling. The stand team, equipped with a specially programmed iPad, was to show the way to the dream job.

Koch Kommunikation was responsible for the stand idea and concept, stand design as well as various communication tools such as competition and advertisements.
 

The main defendant, Styrian FPÖ leader and provincial councillor Gerhard Kurzmann, was also acquitted at the trial. The online game "Moschee baba" first caused a stir during the Styrian state election campaign in 2010 and then led to a court case. The internet game involved clicking away mosques, minarets and muezzins to collect points. The Styrian FPÖ had developed the game for the 2010 election campaign together with Segert.

The judge at the Graz Regional Criminal Court justified the acquittal by stating that there were different interpretations of the game and that a decision had to be made for the defendants by applying the so-called rule of ambiguity. In the most favorable form, the game could be interpreted in such a way that the average addressee of the game had been made aware of an issue. The judge also identified clear differences to a shooter game. Overall, the threshold of incitement to hatred had not been reached in his eyes.

In contrast to the public prosecutor, who portrayed the game as highly dangerous, the defendants and their lawyers were at pains to portray the game as a harmless game of skill. The public prosecutor has announced an appeal. The verdict is therefore not final.

Advertising expert charged with "mosque baba"
 

In 2011, CHF 1.7 million more will flow than previously planned. This was announced by the Executive Board on Friday, according to SDA. A further 1.1 million is planned for 2012. The amount for the current year has already been approved by the Audit Committee of the Grand Council; a decision on the second tranche will be made at the beginning of 2012.

The "Enavant Grischun" campaign is being carried out by the Graubünden Ferien tourism marketing organization. The additional millions will be used to intensify the measures already planned. The aim is to strengthen awareness of the Graubünden brand and increase sympathy for the brand. The aim is to increase demand for offers and products from Graubünden.
 

With the help of 10 promoters, Allacces transformed the Bossard Arena into an orange cauldron. The Bossard Arena then also shone in orange. The agency made sure that all 7,015 match visitors were provided with Fanclapper & Vitalkomplex bags.

Responsible at Allaccess: Samuel Röllin (project manager). Responsible at Actavis: Renate Raffl (Corporate Branding and Internal Communications).
 

Jenni takes over from Thomas Kastl. Kastl has decided to leave the company at his own request and take on a new challenge, as detailed in a Ringier press release. He took over the management of the concert and event organizer on March 1, 2010. In the interim, Good News will be managed by Giuseppe D'Angeli, currently Head of Finance at Good News Productions, until Gérard Jenni takes up his position.

Gérard Jenni was previously Managing Director of the Andermatt Alpine Destination Company. has extensive experience in the management and leadership of larger projects and companies, Ringier added. Jenni was Director of Zurich's Hallenstadion until the end of 2007 and played a key role in the planning, design and construction of the new Hallenstadion.

André Béchir, who took over Good News in 1972 and sold it on in 2000 and now works as a senior advisor and link to artists and agents in the company, will remain in the same position at Good News. He is responsible for purchasing the show acts and organizing the Moon and Stars Open Air.

Good News Productions has been 52 percent owned by Deutsche Entertainment DEAG since 2000 and is 48 percent owned by the Ringier media company. It organizes around 100 events with a total of around 800,000 visitors per year, currently employs 27 staff and generated sales of around CHF 50 million in 2010.

This gives the passenger clear information on their screen as to when the cab will arrive. This can be seen in real time on the phone display (google maps). Partnerships have already been established with various hotels, bars and clinics.

The application is currently only in use in the greater Zurich area. The service is soon to be expanded to other Swiss cities, according to the agency. The app was launched together with the company's own website Taxi4u.ch and flanked by various "below the line" communication measures. In an initial "test phase", social media channels (Facebook, Twitter, LinkedIn), newsletters and flyers were used by colporteurs. Just a few days after the launch, 300 apps were downloaded.

A launch campaign is planned for the next few weeks where advertising media such as newspaper advertisements, ambient media and freecards will be used by colporteurs in the city.

Responsible at Profeta Communication: Eugen Profeta (concept, consulting). Responsible at Taxi4U: Sysret Kastrati (texts). App programming: Enyx.ch. Website/Animations: Blerim Bunjaku.