The claim is based on the special nature of the stores: All employees are enthusiastic runners themselves and are specially trained by Swiss running pioneers Markus and Urs Ryffel, as the agency writes in a press release on Tuesday. After a personal consultation and a professional foot analysis, they only recommend running shoes to customers that are perfectly suited to their feet and running style. The slogan of the opening campaign is accordingly: A running shoe that is painted directly on the foot.

The agency won the overall mandate in a pitch. The contract comprises the complete communication including visual appearance, logo, claim and the opening promotions.

Responsible at SportXX: Felix Kubat (Division Manager SportXX), Christoph Vogler (Head of Market Development Specialty Stores), Silvia Girtanner (Communications SportXX), Patrick Amhof (Project Manager Running and Sponsoring). Responsible at Advico, Young & Rubicam: Dominik Oberwiler, Martin Stulz (CD), Oliver Glutz von Blotzheim (AD), Julia Brandstätter, Andy Lusti (text), Sandro Tissi, Luca Schneider (graphics), Elias Zurbuchen (DTP), Urs Krucker (strategy), Pamela Gemperli (Allaccess-Promotion), Edi Walker, Rémy Müller (consulting). Bodypainting, image editing: Nora Fehr. Photography: Julien Vonier.
 

The campaign was launched at the airport in Munich in counter hall 2. Mediapuls and Amnesty International literally made people disappear using a camera, a giant monitor and technical tricks. For this purpose, the camera was placed behind a monitor in a highly frequented gallery and was thus able to faithfully capture the real images of waiting people in the counter hall, which were obscured by the screen. By means of masks made from images of the deserted hall, it was possible to make specific people disappear on the monitor. This is how Ekki Frenkler, creative director of the Mediaplus Group, explained the procedure according to Horizon.net.

Amnesty International is now distributing the video resulting from this action via social media. The film runs under the claim "Every day people disappear. With a donation you help to find them again". At the end of the spot, a QR code is displayed that takes smartphone users to the Amnesty International website. Users can find more information about the campaign and also learn how they can support the organization with donations.
 

On average, more than 31,000 viewers always watched the Wednesday evening show on Sat.1 Schweiz. Adding the channels Star TV, Tele Bern, Tele M1, Tele Südostschweiz and Schaffhauser Fernsehen, a good 42,000 people watched the discussion shows. This writes the broadcaster in a statement on Tuesday. In total, "Filippos Politarena" reached an average of almost 290,000 people.

The most successful was program number 7 on the topic of "Switzerland under pressure" with SP Vice President Hans-Jürg Fehr, FDP parliamentary group leader Gabi Huber and SVP Vice President Christoph Blocher. This broadcast was seen by almost 53,000 viewers. The last broadcast will turn to the question "What about concordance?

All previous broadcasts can be online be looked at.
 

The communication focuses on the bank's advisory services and the offer of 2.125 percent preferential interest for the 3rd pillar retirement savings account. The corresponding POS campaign and a comprehensive online presence were developed by Scholz & Friends Zurich. The main requirement here was to present the different messages on advice and interest rates in an equally striking way, the agency said in a statement. In order to emphasize the regional presence of the bank and to document the factual advisory competence on site, pension specialists and private banking advisors of Credit Suisse from all regions were placed in the center of attention for the motifs.

The TV spot for the pension campaign was produced by Euro RSCG Zurich. The advisory expertise is presented on film with reference to Credit Suisse's large network of experts; tag-ons and reminders provide information about the interest rate offer. Bubbles Film with director Tim Löhr was responsible for the film production. The photographer Gabo was responsible for the shoot.

The TV spot can be seen from October 14. The new motifs, including all additional advertising materials, can be found in all Credit Suisse branches from October 3 to January 15, 2012. The campaign will be continued at Credit-suisse.com/provisions and a banner campaign including a pension calculator.
 

The motif is a typical bike'toberfest situation: a smart girl serves delicious pretzels. But as a convinced biker, the focus is only on the attractive new models, according to the agency in a press release. Advertisements, direct mailings, banderoles, radio spots and various online measures were implemented.

Responsible at BMW Motorrad: Thomas Petertil (Head of BMW Motorrad). Responsible at Draftfcb/Lowe Group: Andrea Huber (AD), Boris Beuckmann (Text), Daniel Tschanz (CD Online), Mateja Aleksic (Digital Creative), Rolf Jeger, Myriam Dünnenberger, Sandra Kopplin (Consulting).
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Puss in Boots, who plays a supporting role in the animated film, makes a big appearance in the trailer. In the role of Old Spice model Mustafa, Puss in Boots promotes the movie, which will be released in the USA at the end of October. On the YouTube channel Puss in Boots, this trailer is the most popular 30-second trailer with over 1.6 million clicks. But see for yourself: "Puss in Boots"

Last season's contribution with the "Fondue for lovers" is to be surpassed. J.P. Love has therefore assumed joint responsibility for marketing and sales at Mein-Fondue.ch, according to a company statement. In addition, the fondue also serves a good cause: J.P. Love has decided to donate 50 centimes per portion to Aids-Hilfe Schweiz again this year.
 

Herkenrath retired as managing director of the Zurich regional newspapers at the end of September. The position of managing director will not be filled, Tamedia announced on Tuesday. The two editors-in-chief of Zürichsee-Zeitung and Zürcher Unterländer, Benjamin Geiger and Steffen Riedel, will now report directly to Rolf Bollmann, Head of Media Zurich at parent company Tamedia, as will Robin Tanner.

Robin Tanner has 15 years of experience in the industry. After holding various positions at Publicitas, he joined the Winterthurer Landbote in 2007 as advertising manager, where he was responsible for setting up and managing the self-marketing of the Landbote and the Winterthurer Stadtanzeiger.
 

The student portal is thus investing further in human resources and taking account of the strong growth in the online sector, according to a statement. Most recently, Widmer worked at Büro Baron in the area of brand management and project development.

According to its own information, Studizone.ch is the largest student benefit portal in Switzerland with various products in the print, online and mobile areas. It offers services for students in the areas of discounts, housing, jobs and entertainment.
 

The change is amicable and amicable, Bertelsmann wrote in a statement on Monday.

Hartmut Ostrowski joined Bertelsmann in 1982 and has held various positions at the company since then, with a brief interruption. In 2002, as Arvato's new CEO, he also became a member of Bertelsmann's Executive Board, which he chaired on January 1, 2008. His achievements include expanding Arvato into an internationally active service company, successfully steering Bertelsmann through the economic crisis, and reducing debt to the target level.

Thomas Rabe has been Chief Financial Officer and Head of Bertelsmann's Corporate Center since January 1, 2006. He previously held the same position at RTL Group in Luxembourg since 2000. In addition to his duties as Chief Financial Officer, Thomas Rabe is also responsible for the growth initiatives bundled under Corporate Investments at Bertelsmann. These include the investment in the music rights company BMG, the funds Bertelsmann Digital Media Investments (BDMI) and Bertelsmann Asia Investments (BAI). A decision on his successor as Chief Financial Officer will be made at a later date, according to the statement.
 

Nextira One offers communication solutions that help organizations run their business more effectively. With the planned acquisition of the leading Swiss company for integration services, Sunrise can further strengthen its position in the business market, the company writes in a press release on Monday. The combination of the two companies under the Business Sunrise brand will create a full-service provider for small, medium-sized and large companies in all sectors and enable services such as cloud computing.

All 180 employees of Nextira One will be integrated into Business Sunrise. Sunrise is thus increasing its workforce by over 10 percent to almost 1,800 employees.
 

Ever since she was a child, Meta Hiltebrand has had a secret passion, according to a press release: she loves buttered bread refined with Caotina powder. She still treats herself to this snack regularly. That's why the 28-year-old Zurich celebrity chef is particularly pleased to be Caotina's new brand ambassador.

From now on, the young woman with the orange mop of hair will act as an ambassador and will be used for various measures. Among other things, Meta Hiltebrand will create recipes with Caotina powder.