BMW (Switzerland) has become an important partner for Swiss Sliding, as the agency writes in a press release. The partnership was concluded at the start of the 2011 / 2012 season. BMW will act as vehicle and co-sponsor of Swiss Sliding with immediate effect.
 

Shift work, and in particular regular night work, not only puts a strain on the health of those affected, but also severely restricts participation in social life, Syndicom wrote in a communiqué on Thursday. The CLA for the graphic arts industry guarantees employees in newspaper printing plants until the end of 2011 - in addition to the legally guaranteed time supplement of 10 percent - a supplement of 90 percent in cash for every hour of night work. The abolition of the guarantee for the 90 percent supplement and the forthcoming negotiations for a new CLA for the graphic arts industry next year have prompted Syndicom to collect signatures in newspaper printing plants in recent weeks and launch a campaign to defend this supplement for night work. By signing the petition "We work at night so that employers can sleep well!", 660 people affected by night work clearly expressed that the current supplements for their work at non-standard hours must not be touched.

"Syndicom draws the attention of newspaper printing companies to the fact that they are hardly competing with foreign printers," the communiqué continues. Syndicom is therefore demanding that the Viscom employers' association and its member companies continue to pay the night surcharge of 90 percent for employees in newspaper printing plants in 2012 and in the future.
 

With a total circulation of 209,143 copies and a readership of over 260,000 people, Kulturpool is aimed, among others, at cultural providers that organize events of supra-regional importance - museums, exhibitions, festivals, concerts or theater performances. The pool also offers significant advantages for nationally active companies that want to be present with their products in a cultural environment in the regions of Aargau, Basel, Bern, Central and Eastern Switzerland, Olten and the Principality of Liechtenstein, the press release continues: advertising only needs to be booked once and appears simultaneously in all seven cultural publications in print and online. This not only offers efficiency gains, but is also financially rewarded with a pool discount of 10 percent.

041 (Lucerne), Berner Kulturagenda, Juli (Aargau), Kolt (Olten), Kul (Liechtenstein), Programm Zeitung (Basel) and Saiten (St. Gallen) are the most important cultural magazines with the most comprehensive event agendas in their respective regions, according to the press release.
 

Xing offers companies the possibility of a highly targeted approach to candidates, according to a statement on Thursday. Each job advertisement is compared with the member profiles to ensure that it is suggested to particularly suitable candidates. In addition to curriculum vitae and career history, the interests stated in the profile would also play a role. In addition, the ad can be found via the regular search on Xing. To achieve even greater reach, the recruiter can also activate the ads for external search engines.

The offer, which is free of charge at the start, is available to all members in German-speaking countries. The term of the Campus job ad is up to 90 days. The ad can be posted online via Xing and published directly: Xing.com/jobs/studentoffer.
 

"We are very happy to finally have our entire crew under one roof at Pilatusstrasse 35 in Lucerne," says Roger Wernli, long-time managing director of Previon. "Our customers expect solutions that seamlessly support them from the journalist to the printing press, from the media agency to the web platform. So it's only logical that we want to have the different technology areas very close to each other in the company as well, to support seamless communication."

d'Heureuse takes over management - Wernli pursues innovation

Previon has hired Charles d'Heureuse as its new CEO. The 45-year-old has previously held various CIO and CTO positions, was a member of the executive board of Bluewin/Swisscom and has been an independent management consultant for five years. "My task is to lead the company to the next growth step. The media business is changing more and more rapidly and becoming interdisciplinary. That's where we want to continue to expand our leading position with highly automated, customized solutions," says d'Heureuse. He will take up his new role on November 1.

Roger Wernli will focus on business development and building new markets at Previon. "We have by no means exhausted our opportunities at home and abroad," says Wernli.

The initiators of Time Change Mind Change are specifically addressing the world's major politicians. If they made decisions that did not contribute to the well-being of the future world, they should please make another effort in these 60 minutes and look for better solutions. The appeal is taking place as a social media campaign on Facebook. And everyone around the world can take part. At Facebook.com/timechangemindchange anyone can leave a message to one of the world's great decision-makers telling them what they should think about. The idea is catching on, as Euro RSCG writes in a press release: comments and messages have already been posted on the Facebook page from over 90 countries worldwide.
 

> Euro RSCG Zurich presents One Young World 2011

In his role as CD with a focus on digital branding and user experience, he will support Unic in the areas of digital communications, innovation, conception and consulting, according to a statement Thursday. Lorenzo M

In addition to his work as creative director, Lorenzo Mutti also brings his experience as an independent communication designer with a focus on the conception of cross-media projects. He also lectured part-time in the fields of screen design, usability and front-end programming at the University of Applied Sciences Zurich.
 

The campaign deliberately focuses on outdoor advertising in the Basel area, Ruf Lanz writes in a statement. The type posters are designed in the CI of the Tageswoche and are intended to do justice to the various facets of the newspaper. On posters in pedestrian zones, strikingly small type demonstrates what the Tageswoche journalists do: Get up close and take a good look. Posters next to each other show how people like to forward interesting Tageswoche articles to their friends. And in several places, the medium poster itself is used to demonstrate how thoroughly Tageswoche does its research. Even in advertising.

In addition, there are numerous posters in streetcars and buses with subscription cards.

VResponsible for the Tageswoche: Tobias Faust (Managing Director), Urs Buess (Co-Editorial Director), Remo Leupin (Co-Editorial Director). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Maren Beck, Andreas Hornung, Markus Ruf (text), Marcel Schläfle (AD), Florian Fleischmann (graphics), Heike Rindfleisch (consulting).

Tageswoche reports daily online on what is happening in the greater Basel area and what is of national and international importance. And it is published every Friday as a printed newspaper with background and analysis. The newspaper project has met with lively interest - also internationally - and has been launched with a great deal of goodwill from the population, according to a press release. More than 5,000 subscriptions had already been taken out before the launch.

The weekly newspaper is published in a format that is new for Switzerland (half Rhine, 26×36 cm). The first issue comprises 64 pages and has an initial circulation of over 100,000 copies. The Online version offers news and information as well as numerous opportunities for readers to participate and network.

Urs Buess and Remo Leupin will share the editorial management of the new medium. Buess previously worked as deputy editor-in-chief of the Basler Zeitung (Baz), while Leupin was a member of the Beobachter editorial team. Tobias Faust is the managing director of Tageswoche. In total, the Team The publication employs around thirty permanent and part-time employees in the publishing and editorial departments. All of them work for both the printed and electronic editions.

"Intensive dialog with readers"

In terms of content, Tageswoche reports on "everything that moves the Basel region, Switzerland and the world", as co-editorial director Urs Buess explains: "Tageswoche produces innovative quality journalism and maintains an intensive dialog with readers using the latest technological means." Remo Leupin, his colleague on the editorial board, adds: "We know that the days when journalists had a monopoly, so to speak, on disseminating information and opinions are over. The media world has become more complex; new media such as Facebook, Twitter and co. show that there is a great need to express oneself." Tageswoche therefore also wants to offer "plenty of space for all those who want to spread news and express their opinions".

Tageswoche is published by Neue Medien Basel AG. The Basel lawyer Thomas Gelzer and - as Chairman - the media consultant and former Beobachter and Baz editor-in-chief Ivo Bachmann, who played a key role in the launch and development of the project with his consulting firm Bachmann Medien, are members of the Board of Directors. The sole owner of Neue Medien Basel AG is the Foundation for Media Diversity in Basel. This was established last April with funds from the Levedo Foundation set up by Beatrice Oeri and is committed to a diverse media offering and an open, tolerant society. The foundation is chaired by Basel lawyer Andreas Miescher. The foundation board also includes Basel hotelier Franz-Xaver Leonhardt and entrepreneur and director Nicolas Ryhiner. The Tageswoche was developed in a process lasting several months. The design concept was created by Berlin designers Matthias Last and Manuel Bürger. The editorial system and online technology were developed by Sourcefabric, an open source organization based in Prague. The newspaper is printed by Zehnder Print in Wil SG.
 

The symbol of the "Apfelkind" store shows a red apple with the silhouette of a girl. According to the US company, there is a "clear risk of confusion". There are fears that Apple's "distinctiveness and esteem" could suffer as a result. However, the creator of the logo denies having copied Apple's design. Rather, she was inspired by the apple orchard of her landlords.

At least the giant's questionable fight against the small café seems to be having a positive effect on it: she receives emails from all over the world, says the owner in an interview with Horizon.net. Many people would offer their help or ask about a franchise model. Her store has become more interesting since the matter became known, and her cups in particular are being bought more.

An apple looks the way an apple looks. Even with Thurgau Tourism it looks similar to Apple's - almost a little more similar. The only thing missing is the bitten-out piece. As I said - an apple is just an apple is just an apple.

Catherine Mettler has worked for SRF since 1998, the company wrote in a statement Thursday. She started as an editor and reporter and from 1999 also took over the anchoring of the "Tagesschau". Since 2003, the 46-year-old has also worked as an editor and presenter of various voting and election broadcasts. She is leaving SRF at the end of the year and will join the corporate communications team of Axpo Holding AG in Zurich as media spokesperson on February 1, 2012.

Catherine Mettler: "My time at Swiss Television was extremely interesting and instructive. It was always a great privilege for me to be able to pass on information to the public in a factual way. Thanks to my work for the 'Tagesschau', I also met many interesting people. Now I am looking for a new challenge. The energy industry is facing a big change. Being able to follow this up close as Axpo's media spokesperson is an exciting task that I'm very much looking forward to."

The successor to Catherine Mettler has not yet been determined. The position will be advertised.
 

Matthias Ackeret will take over the management of the publishing house from January 1, 2012 in addition to his current role as editor-in-chief at Persönlich. Publishing and advertising manager Roman Frank will be reinforced in the advertising sales department. Four editors will ensure high journalistic quality in the Persoenlich.com online editorial team.

Ralf Ressmann will take over the management of Denon Corporate Publishing on January 1, 2012 and intensify film and video production for various media applications. He has worked for agencies and companies such as T-Online, Coop, AZ-Medien, ETHZ and is currently a partner at Information Architects in Zurich, responsible for the project management of international customer projects in the areas of online media, e-commerce and social media. A further strengthening of the team in the content and online area is planned in order to continue to benefit from the strong growth rates in the areas of digital publishing and Internet video.