The idea of "baking made easy" was there, the budget was in place and the equipment was ready - what was missing were the creative minds with the talent to realize the desired online advertising film for Swisscom. The search was on: Philip Meyer was able to assert himself among numerous applicants and has now won the Short movie implemented for German-speaking Switzerland.

The theme of the competition, held for the first time by SRG and the Solothurn Film Festival, is "Die Schweizermacher - das Remake". The procedure: Young filmmakers draw inspiration from Rolf Lyssy's classic film "Die Schweizermacher" from 1978. The young filmmakers upload their short films of 60 seconds duration - remakes or parodies - to the Internet portals Fresh film of Swiss Radio and Television (SRF) and Moncinema by Radio Télévision Suisse (RTS). The audience can rate the films online via these platforms until January 24, 2012. The three jury members with Rolf Lyssy will select the winner and award the jury prize of 2,500 Swiss francs. The most popular short film will be rewarded with an audience prize of 1000 Swiss francs. The best and most original entries from Frischfilm will be broadcast in the SF cultural formats "Sternstunden," "CH-Filmszene" and "Box Office.
 

The "Museum of Obsolete Objects"MOOO for short, is an invention of the Jung von Matt/next agency. It is a neat YouTube channel that presents a chronology of obsolete technical achievements such as counting frames, calculators, typewriters and cassette recorders, as well as a video example of how each object works and is operated. The computer mouse has also already been included - according to MOOO, it will have reached the status of "obsolete" in 2015. Whether only the nostalgia fans among us will still be clicking the mouse in four years' time remains to be seen ...

In addition to strategic and conceptual consulting, the assignment included the development of the entire brand design, including imagery and packaging design, claim development, website conception, the development of an advertising campaign and accompanying product information, as well as editorial support. In addition, the Limmex team was advised on communication with the media and key stakeholders in preparation for the launch. An impression of the new Swiss brand Limmex can be found at Limmex.com.

Limmex is a young Swiss company that has developed an emergency watch that allows people to call for help in emergency situations simply by pressing a button. The Limmex watch combines Swiss watchmaking craftsmanship with an intelligent emergency call system and was presented to the public for the first time last week at a press conference in Zurich. Investors such as Zürcher Kantonalbank and Andy Rihs are behind Limmex.
 

If the men applaud, you're in and can treat yourself to a glass of Canadian whiskey with a clear conscience. The latest commercial shows a man who is briefly left standing in front of a store by his girlfriend with her handbag. He then does what a real man should do ... and is promptly inducted into the "Society of uncompromising men".

Take a look at other Wiserhood spots:

The guests danced into the early hours of Sunday morning for a good cause, according to a press release. Federal Councillor Eveline Widmer-Schlumpf and Jean-René Germanier, President of the National Council, attended the event. The Zurich cantonal government was represented by three representatives: Martin Graf, Thomas Heiniger and Markus Kägi. The reigning Miss Mauritius, Ameeksha Dilchand, was there to represent the host country Mauritius. The host canton of Valais was represented by numerous celebrities, including skiing legend Pirmin Zurbriggen. The "host" of the Dolder Grand, Urs Schwarzenbach, was also among the illustrious crowd of guests. In addition, more media representatives attended the Swiss Media Ball & Zurich Press Ball than for a long time. They took advantage of the new attractive conditions for media representatives.

The proceeds from the ball will go to the international aid organization Reporters Without Borders and the Zurich Journalism Prize.

Although the company will continue to supply the weather data, the Bavaria subsidiary Cumulus will be responsible for production and presentation from January 1, 2012, said program director Volker Herres according to a spokesperson. The decision of the ARD directors on October 21 is still subject to committee approval, the spokesperson emphasized on Saturday in Cologne. Cumulus will now clarify which presenters will be engaged for the coming year. Claudia Kleinert and Sven Plöger currently present the weather after the "Tagesthemen".

Kachelmann founded Meteomedia, based in Switzerland, in 1990. The spectacular abuse trial against the 53-year-old finally came to an end a few weeks ago when the acquittal became legally binding. In the course of this, there was once again speculation about Kachelmann returning to the screen. (SDA)
 

"'Think small' is the Mona Lisa of advertising," says advertiser and journalist Dominik Imseng. "Everyone knows the ad, but little is known about it. How exactly did 'Think small' come about? How did it happen that the Jewish agency Doyle Dane Bernbach, of all people, advertised Hitler's Volkswagen? How did Bill Bernbach, who didn't get into advertising until he was 30, revolutionize an industry in such a short time?" For his book, Imseng conducted extensive interviews with creative legends Julian Koenig, Bob Levenson, George Lois and Alex Bogusky, according to the release. And last but not least, he interviewed the client of the legendary ad: Carl Hahn, then head of Volkswagen USA.

Dominik Imseng: "Think small. The story of the world's greatest ad" (Full Stop Press). Design: Bruce Roberts. 160 p., b/w, 40 images, thread-stitched. 25.95 francs.

Peter Hogenkamp has been Head of Digital Media at the NZZ Group since August 2010 and was appointed a member of the Executive Board in August 2011, according to a press release issued on Friday. Prior to this, he was CEO of Blogwerk, a full-service agency specializing in social media. The Fondation Reinhardt von Graffenried is delighted that the proven online specialist has made himself available as president of the jury for the Swiss Media Prize for Local Journalism Online.

With the appointment of Patrick Nussbaum as President of the Radio Jury, the Fondation has also been able to bring its preferred candidate on board, according to the press release. The Head of the Radio Information Department at Radio Télévision Suisse has worked for the company in various roles since 1987 and has been Editor-in-Chief since 1998. The two previous jury presidents Jodok Kobelt (online) and Rolf Hieringer (radio) will continue to serve as jury members.

The Swiss Prize for Local Journalism Print.Oline.TV.Radio is aimed at all media professionals who have made outstanding achievements in local journalism in German, French, Italian or Romansh. The contributions of 2011 can be viewed at Dermedienpreis.ch can be submitted until January 6, 2012. The best works in each category will be awarded prizes of CHF 20,000 each.
 

With the key visual developed for the campaign, the BSSM agency wants to show that buying first-class second-hand cars is smart. It will be used in large-format ads in commuter and daily newspapers, on the company's own Internet platform, as a web banner and in the signage of the used car center.

The new Kestenholz Star Class Center in Pratteln/BL is currently the largest Mercedes-Occasion store in Switzerland, according to a statement. At the start, more than 100 Mercedes-Occasions from the A- to the S-Class are available for selection.

Responsible at Kestenholz Holding, Basel: Stephan Kestenholz (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Pascal Rehmann (AD), Hannes Müller (text), Roger Berthoud, Philipp Buser (consulting). Production: Imke-Dilli Fichtner.

The German-American TV production company Story House Productions and Zurich-based script developer Scriptproducer are behind the project. The story focuses on "the dignity of the woman who, after her fateful decision to denounce the weather presenter and bring him to justice, came into the public spotlight and became the plaything of the media, lawyers and experts", according to a statement from the companies on Friday.

It has not yet been decided which broadcaster will take part in the production. The casting of the lead role is also still open. Filming is due to start in a year's time. Kachelmann was acquitted in May after a month-long trial due to lack of evidence. (SDA)