The inventor of internal pipe renovation in buildings, Werner Näf, together with his team, has developed a new method to renovate drinking water pipes from the inside. The materials used (quartz sand, cement, water) are mineral and without chemical components - i.e. harmless. The advantages of rehabilitating the inside of a pipe with Anrosan speak for themselves: zero hassle, zero stress, zero construction site, zero pollutants, zero fuss, zero dirt, zero noise.

This advantage was summed up in the campaign with the simple, striking formula "H20%". In order to position the product and make it known, an integrated overall presence was developed that incorporates all marketing communication instruments. BMB was responsible for the content and visual conception, realization and production of all advertising measures. Media relations and public relations were carried out in cooperation with Prime Communications. The launch of Anrosan took place at the Zurich trade fair "Bauen & Modernisieren".

Responsible at Näf Tech: Werner Näf, Sarah Flieg. Responsible at BMB: Flavio Meroni, Oliver Wagner, Maurizio Schianchi, Marion Lim, Priscilla Kämpfer (creation), Ruth Meier (realization), Nicolas Edelmann (consulting). Responsible at Prime Communications: Jan-Jesse Müller, Alina Bühler (Media Relations/PR). Photography: Luxwerk and Romeo Polcan.
 

ADC is the association of the leading advertising creatives in Switzerland. Only those "who have made a substantial creative contribution to several works awarded by ADC Switzerland or can demonstrate excellence in other ways in the field of advertising or design" will be accepted as new members. ADC wrote this in a statement on Wednesday.

New to ADC are:

- Thomas Engeli Futurecom
- Rob Hartmann Wirz Advertising
- Isabelle Hauser Call Lanz Advertising Agency
- Alexander Holtz Euro RSCG Zurich
- Bruno Manser Jung von Matt/Limmat
- Michele Salati Walker Advertising Agency
- Raul Serrat Wirz Advertising

The 2011 Admissions Committee was composed as follows:
Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann (Presidium), Board members Frank Bodin, Remy Fabrikant and Philipp Skrabal as well as ADC members Bene Abegglen, Nadine Geissbühler, Ralph Halder, Pierre Rebetez and Mark Stahel.
 

The client, Hyposwiss, wants to express with the campaign that it does not like its customers primarily because of their money and is therefore liked by the customers because of their honesty. The slogan of the campaign: "Expect the expected". Walker Advertising Agency is responsible for the campaign.

Responsible at Hypo Swiss: Hansjürg Christen (Head Business Development & Finance), Marisa De Faveri (Swiss Head Marketing & Communication), Carole Vogel-Ringli (Head Marketing & Communication). Responsible at Walker Advertising Agency: Pius Walker (CD), Golf Nuntawat, Stefanie Huber (AD), Heinz Helle, Martin Arnold, Henning Müller-Dannhausen, (text).
 

The price for additional FM frequencies would be too high for all parties involved, according to a report by the SDA, which it approved on Wednesday. The scarce FM frequencies are used for the analogue broadcasting of licensed radio stations. With the adoption of a postulate by Filippo Leutenegger (FDP/ZH), the National Council instructed the Federal Council to review the current capacities and clarify whether further broadcasting chains could receive frequencies.

The Federal Council has now stated that it intends to stick to its current strategy. Accordingly, digitalization is to be driven forward. In particular, new private providers should only be permitted on digital platforms in each language region.

The Federal Council writes in the report that digital radio stations can already be received practically throughout Switzerland. With 15 percent digital households, Switzerland is one of the leading countries in Europe. The basis for a gradual switchover has been laid. For this reason, the Federal Council does not want to make any far-reaching technical changes or open up new FM coverage areas. Minor adjustments to coverage areas and the filling of gaps in reception should continue to be possible if necessary.

Distribution of FM frequencies

The Federal Council rejects the accusation by private radio stations that the distribution of FM frequencies is unfairly in favor of the SRG. An analysis of the actual situation refutes this. In the densely populated Central Plateau, where FM frequencies are actually in demand, the distribution of frequencies is almost balanced. In some areas, it is even in favor of local radio stations. And in the Alpine region, where the SRG requires significantly more frequencies to broadcast its three to five stations than the local radio stations, most of which operate solely in their coverage area, there is largely no shortage of frequencies, the Federal Council argues.

The Federal Office of Communications (OFCOM) had already set up a group of experts in 2001 to review the use of frequencies. This group came to the conclusion that rescheduling the FM frequencies would result in network restructuring at a cost of CHF 50 to 120 million for private broadcasters.

This time, the nightmares themselves have some because they are no longer being used. What can they do but seek therapy in self-help groups?

Responsible at Finetra: Besim Bulica. Responsible at KSB war Schlupp Bürge: Uwe Schlupp, Flo Wacker (Creative Direction), Nina-Britt Rauer, Samuel Knaus (Text), Anita Kummer (Art Direction), Joel Gessler (Graphics), Anita Kummer, Joel Gessler (Illustration), Bettina Beyeler (DTP),: Marco Serratore (Consulting).
 

Sabrina Wägli is a federally certified media manager and previously worked for the Handelszeitung as deputy advertising manager. At Finanz und Wirtschaft, she is responsible for clients in the consumer and luxury goods industry, banks and media agencies. Wägli succeeds Ruedi Minger, who left Finanz und Wirtschaft in the summer at his own request.

Wägli will be supported by Jonas Schneider, who took up his position as Key Account Financial Products in September 2011. The 29-year-old recently completed his Bachelor's degree in Business Administration at the Zurich School of Economics. During his studies, Schneider most recently worked for EDG in the area of structured products.

Mario Lüthy will join the team at the beginning of January 2012. He currently works as Head of Department for Migros Sport XX. Lüthy's focus will be on marketing the future digital offering. Yves Gollaz will continue to be responsible for marketing in French-speaking Switzerland.
 

So does the main character in the short film for the awareness campaign against counterfeit drugs. In the video, the path of the deadly pill is traced - from the dying man's mouth back to the criminal dealer and a dirty backyard laboratory somewhere in Asia. Maxomedia's film dramatizes the message that death begins with the click of a mouse when it comes to buying drugs online. The short film is now available on Dirtypast.ch. The brand new microsite is advertised with banners showing the drug criminals from the short film doing their dirty work.

Posters will also be on display throughout Switzerland from next week: The campaign subject shows a cartridge-shaped pill in a woman's mouth. The unmistakable message: "Counterfeit medicines are deadly". During the campaign, medicines purchased online will be tested by specialists in 760 pharmacies. Posters and stands on site draw attention to the free offer.

For the third time in a row, Maxomedia is realizing an awareness campaign for "Stop Piracy".
 

The order mainly affects "excessively entertaining" programs such as talent, talk and game shows as well as marriage and reality programs. The action is part of the ruling Communist Party's efforts to regain control of the cultural industry. The criticized programs will be replaced by news and cultural programs starting next year. The aim is to boost morale and promote China's cultural influence abroad.

What influence a news and cultural system controlled by the Chinese government should have abroad is not asked at this point.
 

In keeping with the company's claim "Life is on," the resulting images tell stories of people who, thanks to Phonak's sophisticated hearing aids, no longer live in isolation but can actively participate in events. For this purpose, the creative team at Wunderman used image projections, which thus symbolically bring life into the otherwise empty spaces of hearing-impaired people.

The new Phonak lifestyle images are used in various advertising materials and communication measures.

Responsible at Phonak: Ora Bürkli (VP Product Marketing), Sonia Torre (Marketing Communication Manager), Marc Menendez (Pediatric Marketing Manager). Responsible at Wunderman: Markus Gut (overall responsibility), Daniel Bieri (creative direction), Michael Gallmann (art direction), Rahel Güttler (consulting); shooting: Schaub Stierli Fotografie (photos), ALL IN Production (photo production), Franz Dregelyvari (image editing).
 

PwC worked with the agency for the concept, design and TYPO3 coding of the digital annual report. Special features include the "My Report" function to create a customized PDF report, as well as video contributions in which employees report on growth-relevant projects. Readers of the print version can also - thanks to augmented reality - bring the cover image to life via webcam. The editorial work was done by Graf Moll & Partner, the film production by Philippe Weibel.

Responsible at PwC: Claudia Sauter (Corporate Communications Leader), René Wenaweser (Marketing Services Consultant). Responsible agency: Mainland, St.Gallen/Zurich. Text Editing: Graf Moll & Partner, Zurich. Film production: Philippe Weibel, Zurich.
 

A soft matte lamination is to give the advertising medium a unique feel. Advertisements in business and consumer magazines support the direct marketing campaign.

Responsible at Banque CIC Suisse, Basel: Sebastian Comment. Responsible at Basel West Corporate Communications: Albin Kirchhofer (consulting, concept), Thomas Aerni (layout).