Alliance Graphique with new Swiss member

Following the submission of applications and a multi-stage selection process, the AGI decided in the fall to admit 22 new members. Thom Pfister, partner and creative director at Komet, is one of them.

Of the total of 54 Swiss members of the AGI so far, Thom Pfister is the fourth graphic designer from Bern after Niklaus Troxler, Stephan Bundi and Martin Woodtli, Komet writes in a statement on Friday. Prior to Komet, Pfister studied art and design at the Lucerne University of Applied Sciences and Arts, worked as a graphic designer and art director for various Swiss and international agencies and set up his own studios. He is part of the graphic design collective DBMB, a member of the Swiss Graphic Designers Association SGV as well as ADC Switzerland and initiator of the Soirée Graphique.

The Alliance Graphique Internationale (AGI) brings together leading graphic designers, illustrators and typographers from around the world. Founded in 1951, the prestigious association now has around 400 members from more than 30 countries. The association's goal, according to the release, is to promote graphic design and create an international platform of information, education and ideas for the profession. The works of AGI members are elements of global cultural memory. It is not possible to apply to the Alliance Graphique. Only those who have made outstanding contributions to the industry and are nominated by an existing member are accepted.
 

Kung Fu skeleton of Wing Tsun schools stretches bones for new market

Since 2006, the Kung Fu skeleton created by Ueli Bleuler and Frank Bernhardt has been catching the eye of Wing Tsun schools across Switzerland. After creating two campaigns for the main area of self-defense, the advertising agency has now developed two campaigns on the topic of health and fitness.

With the messages "Come into balance" and "Free your body", the bone man is now also fighting for attention in the yoga market. Wing Tsun schools are defending their business with a matching flyer featuring all four subjects.

Responsible at Wing Tsun Schools Switzerland: Regula Schembri. Responsible for creation: Text/concept: Ueli Bleuler, (music & text: Ueli Bleuler), art direction/concept: Frank Bernhardt and Matthias Pauwels (Continue).

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20th "Eugen" prizes awarded

Journalists Patrick Vallélian, Guido Berger, and Bruno Bonometti were awarded the «Eugen» Prize on Thursday in Bern for their accessible journalistic coverage of computer science topics. Bedag presented the awards for the 20th time.

Vallélian was honored for two articles in the French-speaking Swiss magazine L'Hébdo, as Bedag Informatik announced on Thursday. In it, he examined the question of how secure official Switzerland and its data are against attacks from the Internet.

In the radio report "The cable in Madagascar", Guido Berger explained how two newly laid optical fibers gave 20 million islanders access to the Internet. And Bruno Bonometti showed in the Swiss television business magazine "Eco" how computers can trade securities independently and up to 15 times faster than traders.

Journalist Mirjam Fonti received a special mention for her report "Lukas B: Portrait of a careless Internet user" in the consumer magazine "Saldo". This year's Electronic Government Award for special achievements in the online area of public administration goes to the Canton of Schaffhausen. (SDA)
 

The advertising week on Star TV: "The google demo slam campaign".

Google Instant, Google Goggles, Google Voice, Google Translate, Google Earth, Google Street View—these are all innovative tools that come in handy in our daily lives.

But what else can be done with these technologies, or how they can be demonstrated in funny situations, you can see exclusively in "Die Werbewoche" on Star TV.

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SFLB: Sibylle Berg writes for Suva

Spillmann/Felser/Leo Burnett has developed a mailing campaign for Suva designed to raise awareness among doctors about the issue of unemployed people who have been in accidents. It is being sent to doctors in Switzerland in the form of a bound novel.

Accidents hit unemployed people twice as hard: In addition to the psychological strain, their job search is also made more difficult or interrupted. Studies also show that the chance of an unemployed person becoming disabled is four times higher than for employed people. In such situations, family doctors can provide valuable services in reintegration. This is because the doctor-patient relationship comes into play particularly intensively in the case of unemployed people who have suffered an accident.

The story, which is about an unemployed gardener, was written by author and columnist Sibylle Berg. Her main character also suffers an accident. But after just a few pages, when the accident victim arrives at the doctor's office, the story abruptly stops. With the prompt: "How this accident story continues is also up to you," the ball is passed to the doctors.

Responsible at Suva: Jasmin Bucheli (Suva Communication), Peter Ley (Suva Technical Responsibility). Responsible at Spillmann/Felser/Leo BurnettPatrick Suter, Dan Strasser (CD), Marco Donada (AD), Martin Spillmann (ECD), Charlotte Gut (consulting). Short story: Sibylle Berg.

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Chinese search engine operator Baidu with jump in profits

A booming advertising business has helped China's largest search engine operator, Baidu, achieve a surprisingly sharp jump in profits.

The Google rival announced on Thursday that its third-quarter surplus rose by 80 percent to 295 million dollars, dismissing concerns that the weakening global economy could dampen corporate advertising spending. Sales actually grew by 85 percent to just under 655 million dollars. It will also continue to increase significantly, Baidu explained. (SDA)
 

Roger Federer christens "his" locomotive

On Friday, Roger Federer, brand ambassador for Nationale Suisse, christened the Nationale Suisse locomotive at the Basel freight yard.

The Nationale Suisse locomotive has been in service on Swiss passenger services for a month now, and the official naming ceremony took place in Basel on Friday. Roger Federer performed the naming ceremony. According to the press release, this is also a special experience for him: "I've never christened a locomotive before, especially not in my own name." He is particularly pleased that Nationale Suisse is supporting the Roger Federer Foundation in Africa for every kilometer the locomotive travels.

Nationale Suisse has been closely associated with the Swiss rail network for over ten years as one of the main insurers on the construction site of the Gotthard Base Tunnel, the longest railroad tunnel in the world. "With the Nationale Suisse locomotive, we want to set an example for this project of the century," said Hans Künzle, CEO of Nationale Suisse, in his christening speech. The construction of the Gotthard Base Tunnel is not only a milestone for Switzerland's transport history, but also for Nationale Suisse, which is contributing its many years of experience in technical insurance at the Gotthard.

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Riccarda Mecklenburg leaves M&M Media

After seven years, the representative on the board of directors of M&M Media is leaving the company to take on new challenges.

Riccarda Mecklenburg joined the M&M Media Group in 2004 after a successful career as a member of the management team at AZ Medien Gruppe, and in seven years has successfully established the group in Germany, France and the Netherlands, according to a statement on Friday.

Through a media MBA in Berlin, New York and Milan, as well as through her further education for board members at the HSG, Riccarda Mecklenburg has acquired a profound knowledge of strategic corporate management, the statement continues. "I would like to further expand this knowledge in the future, in addition to my lecturing activities," says Riccarda Mecklenburg. "I was an editor for seven years, a publishing manager for seven years and now a delegate of an international media agency for seven years. Now I want to bundle these skills and use the full breadth of my experience."
 

Lackland : Image developed for "Trois chambres au soleil"

The Rheinfelden-based agency Lackland Communications developed the entire brand identity, including the accompanying website, for «Trois chambres au soleil,» a bed-and-breakfast in Basel.

A Fan page on Facebook is also part of this. The Website is officially online as of November 1.

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Cresta Awards: Euro RSCG Zurich successful with chamber orchestra

At the Cresta Awards, 74 entries from 19 countries were honored. Among the winners is Euro RSCG Zurich for its «Instruments» campaign for the Zurich Chamber Orchestra.

After gold at ADC Switzerland and an award in Montreux, the work now receives the winner status at the Cresta Awards, which corresponds to a gold medal.

> All winners

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Maria Walliser becomes Activia ambassador

Former ski racer Maria Walliser is becoming an Activia ambassador. She will share her personal experiences with the product in three TV commercials.

As a former top ski racer, Maria Walliser lives a health-conscious lifestyle, according to a press release. "Although I exercise a lot, there were days when my digestion wasn't working properly. I used to think this was normal, but then I discovered Activia," she is quoted as saying in a statement. Maria Walliser will share her personal experiences with Activia in three TV commercials. The commercials will be broadcast on all major channels from mid-October 2011.
 

Star TV to broadcast in HD quality from spring 2012

Starting in the spring of 2012, the programming of the Swiss private television station Star TV will be available in HD quality alongside its analog broadcasts.

Around a dozen magazine programs with current Swiss topics from the areas of film, politics, entertainment, sports and music and all live event broadcasts from Star TV will be offered to viewers in high definition quality in the future. Analog broadcasting in German-speaking Switzerland will continue to be guaranteed, according to the statement.
 

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