In addition, the CI/CD was slightly revised and further communication measures will be designed.
 

But don't worry, we don't have to fear wet slobbery kisses from the mouths of our dear neighbors: The Busserls are small Coconut macaroons20,000 in total, distributed by Team Österreich Werbung Zürich and tourism students from Bludenz. According to a press release, Swiss guests particularly appreciate the commitment and warm hospitality of the Austrian hotel industry during their vacations in Austria. 85 percent of Swiss holidaymakers in Austria also cited the "enjoyment of typical Austrian delicacies" as one of their favorite vacation activities.

And if you can't be there in person at the main station on Wednesday, you don't necessarily have to miss out on a bus: On Austria.info/busserl you can take part in a prize draw to win 100 packs of the treats and three gourmet trips to Innsbruck, Salzburg and Vienna.
 

At the traditional media breakfast hosted by BSW leading swiss agencies on Tuesday morning at the Park Hyatt, President Peter Felser was able to look into the eyes of a larger-than-average audience of media representatives. Exactly one year ago, the association forecast 5.7 percent growth for 2010. Now that the budgets have been counted, the figure is 5.3 percent. And it will develop along the same lines for 2011. Around two thirds of advertising and specialist agencies expect an average increase in fee income of 4% compared to 2010. Media agencies are expecting an increase of 10 percent. Taken together, this promises a similarly positive development as last year. Profit expectations, on the other hand, are more restrained. Around two thirds of all agencies expect a decline in EBIT in some cases. Only a third of all agencies expect results to improve again. The main reasons for the pressure on margins are the high level of investment in new areas of expertise. Around 70 percent of agencies want to or have to invest massively in expanding their online offering. The situation for finding qualified personnel is therefore also tense - in all areas.

> More on this in the detailed documents of the BSW.

In 2010, the 50 advertising and specialist agencies organized in the BSW generated gross operating income of CHF 306 million. The 12 media agencies generated 53 million francs in gross operating income. Together they were responsible for around CHF 2 billion or 2/3 of all advertising investments made in Switzerland.

There have been "no major changes" in the agency rankings, as the new Managing Director Peter Leutenegger was able to present. Ranks 1 to 5 are in fact completely unchanged with Publicis at the top, followed by Saatchi & Saatchi, Spillmann Felser Leo Burnett, Jung von Matt/Limmat and Wirz Werbung. Krieg Schlupp Bürge made it into the top ten in 10th place.

The top three media agencies - OMD, Zenithoptimedia and MediaCom - are offshoots of a foreign network. Mediaschneider in 4th place is the first purely Swiss media agency. (pan)

> Ranking advertising agencies
> Ranking media agencies
> Further information (BSW press release)

The new campaign by Franz&René serves to strengthen the Energie Schweiz brand, which is to appear more direct, accessible, spontaneous, modern and playful, according to the agency. Drawings that feature the new Energico mascot in small, stylized stories serve as visual aids. They will be adapted accordingly for various media such as TV, press, magazines, but also for the buses of five Swiss cities and in various forms for the Internet.

The campaign works on two levels. First, the umbrella campaign aims to promote the new web portal developed by the Futurecom agency in Zurich. EnergySwitzerland.ch that provides answers to questions about energy saving and renewable energies. On the other hand, thematic campaigns in connection with projects and major issues sensitize the population to specific questions about saving energy. In addition to the new communication campaign, the Bernese agency Franz&René also realized the new corporate design for all brochures and documents published by the Swiss Energy Program.

The official launch of the new web portal and the new face of the Energy Switzerland program took place on Tuesday morning at the Kursaal in Bern in the presence of Federal Councillor Doris Leuthard. From now on, the Swiss population can follow the first adventures of the mascot. In spring, further episodes will round off the series.

The cooperation with TF1, Le Monde and Le Figaro starts immediately. Stailamedia now has an attractive Romandie pool on offer thanks to the exclusive deals that have just been concluded, while at the same time increasing the reach of its Swiss Video Network, the company writes in a statement. The new Romandie pool reaches over 600ʼ000 unique users with 8,500,000 page impressions in French-speaking Switzerland every month. With this decisive portfolio expansion, Stailamedia is responding to the great need for placement opportunities in the French-speaking environment.
 

Orange believes that everyone should only pay for what they really need, the agency writes in a statement. That's why there is Orange Me, the price plan that every customer can put together for themselves. Publicis has realized a campaign under the slogan "Take what you need", which will start on October 24 throughout Switzerland with three different TV spots, a long version on Youtube, posters and advertisements. The campaign will be consistently carried out on all media, including point of sale and online sites.

The TV spots show the understanding Orange has for all consumers who only want to pay for what they really need, coupled with an attractive offer from the Orange Me range. Publicis realized the TV spots together with Danish director Martin Aamund. The print media are unmistakably designed for hard-selling Orange Me subscriptions. The new Orange Me Prepay with its top-up bonuses is also communicated.

Responsible at Orange: Andrea Rutishauser (Director Marketing Communications), Martin Zehnder (Advertising Manager), Caroline Spörri (Project Manager Communication), Sabine Kuszli (Online & Customer Communication Manager), Jiri Kral (Online Communication Manager), Sven Jasper (POS & Trade Manager). Responsible at Publicis: Peter Rettinghausen (CD), Grischa Rubinick (Senior AD), Nicolo Giunta (Junior AD), Derya Derdiyok (Agency Producer), Gabriel Bodmer, Monika Leu, Michael Ottinger, Alexandra Stojanovic (Consulting). Responsible at Blue Spirit: Susan Bosshard, Nicole Stricker (consulting), Enrico Bachmann (CD). Responsible at Webguerillas: Martin Wittmann (Managing Director), Jessica Kayser (Customer Service). Christian Caroli (CD). Responsible at Mediaxis-MPG: Thomas Koller (Media Planning). . Film production: Tuna Film.

Uebersax was brought to Blick at the beginning of the 1960s. He only stayed for a few months and then moved back to the US news agency United Press International (UPI). As an agency journalist, he published for the New York Times, among others. At the beginning of the 1980s, Uebersax returned to Blick. In his second period as editor-in-chief, which lasted six and a half years, the newspaper achieved a circulation of over 400,000 copies. After his retirement, Uebersax wrote books and contributed to various newspapers and magazines, including NZZ am Sonntag and Weltwoche. (SDA)
 

According to the press release, the app is the mobile extension of the Lürzer's Archiv online service and enables users to access 160 issues of bundled creative output anytime and anywhere. With more than 50,000 outstanding print ads and over 8,000 full-screen TV commercials in HD quality, organized according to the Lürzer's Archive categories, 25 years are available for research or inspiration.

The new search function quickly delivers the desired content, which can also be used offline in the best quality, according to the press release. With the "my Archive" function, users can also put together their own personal archive of favorite campaigns. Special tutorials help with this and ensure user-friendliness.

The app is free of charge. After downloading, a complete issue of the magazine is available as a trial version. The entire online archive can be ordered annually or every two months as an extended online subscription. It can be accessed not only from an iPhone, but also from a computer and the soon-to-be-released iPad app. A complete issue of the magazine is available as a trial version as a welcome gift.

The Lürzer's Archive iPhone app is available in the App Store or via Luerzersarchive.com.

The event took place last Friday in Wimmis, headquarters of Batrec, the agency wrote in a statement Monday. The visual concept consisted mainly of mercury, an important ingredient for the company. The key visuals were designed to show Batrec's values: balance, resource, recycling, innovation, technology. The invitations were sent all over the world, give-aways, a futuristic catering as well as the decoration, all in connection with the mercury, to offer the 120 international guests a unique VIP high-tech event.

The world's largest toy manufacturer is offering 680 million dollars in cash for Hit, according to its own statements on Monday. The Hit share in the cable channel Sprout will not be taken over. Mattel does not expect the takeover to affect its results in the coming year. (SDA)
 

The mobile Internet is almost a matter of course today, Argus said in a press release. Argus recognized this development some time ago and developed mobile access to databases a few years ago. The app for iPhone and iPad has now followed. It lists all information in an intelligent way and impresses with functions such as news timeline, links to original websites, password-protected login and PDF download.

The prerequisite for using the app is an active electronically delivered order with Argus. The app is now available to download from the Apple App Store.

Google has contacted two private equity firms to discuss financing such a purchase, according to the Wall Street Journal. The talks are still at a very early stage, and it is quite possible that Google will never make an official offer. Exactly which companies are involved was not disclosed. The buying interest is likely to have a lot to do with Google's rival Microsoft. The Windows company is also considering investing in Yahoo. According to the Wall Street Journal, however, it is not a complete purchase, but a larger stake that would give Microsoft more control over Yahoo, but at the same time minimize the risks of the Windows group.

The two companies are already cooperating on web search - all Yahoo searches run via Microsoft's Bing search engine. The agreements are limited to ten years. A search cooperation between Yahoo and Google failed in 2008 due to antitrust concerns.

(Source: Spiegel.de)