Wirz organizes final at Terra Chips taste contest
After 12,000 entries via online voting, the Terra jury selected five flavors for the final. The competition was launched by Wirz Werbung.
The top 50 flavor creations were produced in small quantities in collaboration with seasoning supplier Hügli and presented to the jury for tasting. At the end of the day, five finalists were chosen. These will be presented for tasting in selected Migros stores starting in November.
In the final phase of the competition, the Swiss people will now vote for the two final winners, which will end up on Migros store shelves in 2012. The creators of these creations will receive a 1 percent share of sales.
The Video with the jury decision and the top 5 flavors was published on Terrachips.ch is switched on.
Responsible at Bischofszell Nahrungsmittel: Helen Marti (Head of Marketing Services), Ralf Brüngger (Product Group Manager), Remo Manz (Business Unit Manager Marketing & Sales). Responsible at Wirz: Markus Schärer (overall responsibility), Tanja Jablanovic, Andres Osselmann, Andi Portmann, Winfried Schneider, Marco Zimmerli, Philipp Skrabal (creation), Gordon Nemitz (strategy), Andreas Bosshart, Amir Ferhatbegovic, Isabelle Jubin (consulting), Pascal Beyeler, Ralf Brändli, Adam Pullen (technology).


