The campaign includes posters, ads and radio spots. A competition is also running on Facebook in which consumers can invent their own products that do not exist.

Responsible at Sihlcity: Philipp Schoch (Center Manager), Mara Bonorand (Marketing and Communications). Responsible at SFLB: Peter Brönnimann (CD), Diana Rossi, Katja Wölfel, Johannes Raggio (text) Pablo Schenke, Katja Jost (AD), Isabelle Meier, Nadine Stüssi (consulting), Hastings (production radio).

Radio spot 1
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Radio spot 3

The deputy editor-in-chief Philipp Mäder is now in charge of the "Aargau/Regions" section and in this function is also head of the Aargau department. Until now, Mäder has been the editor and head of the general editorial department (domestic, foreign, business, culture). The qualified historian grew up in eastern Switzerland and worked as editor of the "Tages-Anzeiger" newspaper. He has been with AZ since the beginning of 2009.

The previous Head of Aargau/Regions, Deputy Editor-in-Chief Werner De Schepper, is now responsible for special projects. In particular, he is responsible for the multimedia training of the editorial team. He will also continue to present "Duell Aktuell" on Tele M1. De Schepper is a qualified theologian and former editor-in-chief of "Blick". He has worked for AZ since 2008.

The new editor and head of the editorial office will be the current head of domestic affairs, Gieri Cavelty. The graduate historian was editor of the Swiss parliament for many years, including for "Südostschweiz" and "Tages-Anzeiger". Cavelty has worked for AZ since 2009.

As of January 1, 2012, Stefan Schmid will become head of domestic affairs and Cavelty's successor. Schmid has been working for the St. Galler Tagblatt since November 2005: first as domestic editor, then as head of domestic affairs and since 2009 as editor-in-chief and member of the editorial board. He previously wrote for the "Bund" and the "NZZ". Schmid studied and graduated in history and political science in Bern and Paris.

The Aargau Ost (Baden/Brugg/Zurzach) department has a new head of department: Martin Rupf will succeed Dieter Minder, who will continue to write about Baden and the region as editor. Rupf has a degree in law. After training at the media training center in Lucerne, he worked as an editor at AZ, first in the domestic section and then in the Baden section.
 

The National Council had spoken out in favor of a ban. Now the Economic Affairs Committee of the Council of States is opposing it. By 5 votes to 2 with 2 abstentions, it recommends to the Council that a parliamentary initiative by Josiane Aubert (SP/VD) should not be followed. According to SDA, the committee argues that a total ban on advertising would be too great an encroachment on economic freedom.

Both committees approved a more moderate demand: small lenders should have to spend part of their turnover on prevention. The Council of States committee approved a parliamentary initiative by Hugues Hiltpold (FDP/GE) by 4 votes to 3 with 2 abstentions, as reported by the parliamentary services on Tuesday according to SDA. This allows the National Council committee to prepare a draft bill.

The majority in the National Council was of the opinion that a ban on advertising would help to tackle the root of the problem. It would be hypocritical to strengthen prevention while continuing to allow advertising for small loans, said initiator Josiane Aubert. Advertising makes young people believe that they can consume without restriction.
 

According to the press release, in addition to providing general information to the media, this includes professional media documentation and accreditation, the implementation of VIP invitations, online communication, coordination of reporting on the event and support for media representatives at the event. Paroli is supporting the event for a symbolic fee and wants to use its commitment to "Tribute2life" The agency believes that the company should make an active contribution to ensuring that the topic of AIDS is not forgotten in these turbulent times.

The net proceeds from the charity event will go to the charity partner Aids-Hilfe Schweiz. The event will be hosted by Sonya Kraus, well-known from the German media, and Swiss presenter and journalist Marco Fritsche. The program includes performances by Nubya & Michael von der Heide, Tatana, Mousse T, Tom Novy, Ralph Good, Zofka and Jan Fischer as well as two fashion performances by Racha Fajjari & Femi9 and Athos de Oliveira.
 

80 percent sunny days, 100 percent guaranteed snow and up to 4545 meters above sea level: the four Valais communities of Saas-Balen, Saas-Grund, Saas-Almagell and Saas-Fee believe that there is nowhere else as beautiful as here. That's why last Saturday, in a spectacular ceremony with church bells ringing and a huge fireworks display, they declared their independence from the usual vacation regions and proudly proclaimed the Free Holiday Republic of Saas-Fee. The founding ceremony was attended by the people of the four municipalities, their presidents, numerous winter holiday guests and national celebrities. For example, the singer Kisha and her band CH presented their new song "Saas-Fee".

The idea of founding a state is not only reflected in posters, advertisements, brochures and the online area, but also in a wealth of other measures. For example, vacation guests now have "civil rights" (such as the "right to look down on the Matterhorn from the cathedral"), the guest card is designed as a passport and restaurants with foreign cuisine are embassies (for example from Italy or Thailand). In addition, the Free Republic of Saas-Fee has a national dish created by Gault Millau "Chef of the Year" 2007 Markus Neff, its own country license plate for the rear of the car and a national television station that regularly broadcasts via Facebook, YouTube and Saas-fee.ch humorous news. Probably the most spectacular measure of the campaign, however, is the construction of a border house with a barrier in front of Saas-Balen, the first village in the Free Republic of Saas-Fee. A border guard was even employed to guard the national border.

The marketing association Saas-Fee/Saas Valley Tourism and the Zurich agency Matter & Gretener, which won the budget for the well-known vacation region in a competitive presentation last July, are behind the communication offensive.

Responsible at Saas-Fee/Saas Valley Tourism: Pascal Schär (Managing Director), David Graefen (Head of Marketing). Responsible at Matter & Gretener: Daniel Matter (CD), Dominik Imseng (text), Julia Batzlen (graphics), Marcus Gretener, Simone Frei (consulting). Photography: Sven Germann, Christof R. Schmidt. Production of viral and TV commercials: Condor BB/A, Olivier Egli (producer/director). Banner programming: Hausheer. PR: Open Up.

FFSF State foundation from Matter & Gretener on Vimeo.

Casanova responded to a complaint from the FDP. The party had taken exception to a report on Swiss radio DRS about its Federal Councillor Johann Schneider-Ammann. The ombudsman concludes that Schneider-Ammann was mistakenly held personally and solely responsible for the policy of the Federal Council as a whole. "I therefore find a violation of the principle of objectivity," Casanova writes in the final report.

The criticism is directed at a contribution in the "Rendez-vous" program of September 1. In it, the role of the economics minister in dealing with the Swiss franc crisis was highlighted. The day before, the Federal Council had approved a CHF 870 million aid package for the economy. Again two weeks earlier, Schneider-Ammann had held out the prospect of a package worth 2 billion francs. The report's introduction says: "...his (Schneider-Ammann's) announcements draw a less than clear line." Subsequently, statements of the FDP Federal Councilor are played, which he had made at three different media conferences.

Violation of due diligence

In a letter to the ombudsman's office in mid-September, the FDP complained that the article violated the duty of care. The accused Federal Councillor was not given the opportunity to comment, nor were third parties given a chance to speak in support of the thesis. The quotes were also taken out of context.

Lis Borner, editor-in-chief of Swiss Radio DRS, counters in a letter to the ombudsman's office: A federal councilor must be held accountable for his public statements. The report was "undoubtedly very critical of Federal Councillor Schneider-Ammann", but reflected the general perception at the time of broadcast.

In fact, all the media have criticized the Federal Council's policy as lacking a concept, Casanova writes. The fact that this was also critically analyzed by Radio DRS was "journalistically downright compelling. The ombudsman considers it inadmissible that the criticism is focused on a single member of the national government, although he "clearly" represented the opinion of the college. According to Casanova, however, the criticism would have been admissible if the article had been recognizable as a commentary.

The ombudsman's office mediates between the parties involved in complaints against SRG. Its report is only of a declaratory nature; it has no decision-making power or authority to issue directives. In a second step, however, complainants can appeal to the Independent Complaints Authority (UBI) of the Swiss Confederation. (SDA)

This is made possible by the close cooperation with the publisher Tamedia, writes the ADC in a press release on Monday. Journalist Roy Spring has been appointed editor-in-chief for the fifth time. The Adcbelle magazine will have a correspondingly professional appearance: With contributions from leading advertisers, as well as journalists, writers, marketing and PR professionals.
 

The two characters Simply and Science appear as protagonists in several episodes. Simply is cheeky, uncomplicated and thinks chemistry is stupid, but action-packed experiments are cool. Science is rather calm, thoughtful and idealistic and has higher goals. His self-proclaimed mission is to find an inexhaustible source of energy through experimentation. In addition to the support of Simply, the help of the users is also required to bring the experiments to a successful conclusion.

Participation is rewarded with prizes that users can win. To promote the spread of the Game a special pricing mechanism was developed to speed up the process. At the beginning, users can choose their favorite prize from three. Users can then collect votes for their desired prize from their friends by e-mail or Facebook. The prize that receives the most votes will be drawn three times at the end. The first episode will run until December 20, 2012, with the second starting in mid-January 2012.

Responsible at Simplyscience.ch: Thomas Flüeler (Managing Director), Sabine Kastner (Editorial & Marketing), Sarah Schwarzenbach (Editorial & Webmastering). Responsible at Lasso Consulting: Simon Sennhauser (consulting, concept, text), Kathrin Steiger (consulting). Didactics and realization: Atfront.

The idea: The smallest Caterpillar construction machine of all time, the Cat mini excavator, is a machine to fall in love with. The worker has a very special relationship with his construction machine. This relationship is to be My-cat-and-me.ch be expressed. Under the motto "Love thy neighbor", participants in the competition should pose and upload their favorite picture of themselves and their construction machine. The most original entry will be rewarded with a Cat mini excavator. Participation was possible from mid-August to the end of October. By the closing date, 251 pictures had been published.

The competition and its accompanying communication were implemented by the Bern-based agency Intensive Communications. The competition was communicated in an exciting mix of advertisements in specialist media and the daily press, and supported by e-mailings and advertising material at the POS.

Responsible at Avesco: Katharina Cihal (Marketing Services). Responsible Intensive Communications: Raffaella Iten Metzger (consulting), Evelyne Zemp (consulting), Sabine-Maria Wandeler (graphics). Responsible at Maxomedia: Andrea Gysi (consulting).

This revolves around an everyday but complex topic - payment solutions. The campaign shows the simple, individual access to all possibilities of a payment account. The subjects have been on display in the canton of Berne since October 17, 2011. Among other things, advertisements, a mailing, a trade fair stand, vehicle lettering, the website and POS advertising including large 3D objects with keys and pendants were implemented.

According to a statement on Monday, 40-year-old Jean-Claude Galli has been working at Bernerbär since 2010, most recently in the position of co-chief editor. Having already worked for Bernerbär from 2000 to 2007, most recently as deputy editor-in-chief, he expanded his professional experience at Sonntagsblick and Blick am Abend. At Sonntagsblick he worked in the entertainment/show department, at Blick am Abend he was interim head of entertainment and responsible for the Bern office. He also oversees his show "HalliGalli, der Eventtalk" at Radio Capital FM.

The free newspaper Bernerbär, which belongs to Espace Media, is published every Tuesday with a circulation of 100'000 copies. The focus is on the people of Bern, about whom the Bernerbär reports every week in a colorful, tongue-in-cheek and sometimes polarizing way.
 

The agency writes in a press release that in reader surveys on trust in automobile brands, VW is ranked top in Switzerland more often than any other brand. Volkswagen Switzerland and the advertisers from KSB Krieg Schlupp Bürge have therefore developed a motif especially for Reader's Digest to say "thank you" to the Swiss for this trust.

The resulting motif shows the new VW Beetle in the style and design of the legendary VW Beetle advertisement of the 1960s - that of its ancestor. It is intended to demonstrate that, despite all the technical advances, not much basically changes when you build THE car. This is precisely why a Volkswagen has always remained a Volkswagen ever since.

Responsible at Volkswagen Switzerland: Giselle Vaugne (Head of Communications), Sina Neuhaus (Project Manager).Responsible at KSB war Schlupp Bürge: Uwe Schlupp (CD), Samuel Knaus (text/concept), Charles Blunier (AD), Yves Kellenberger (graphics), Bettiona Beyeler (DTP), Christoph Bürge (consulting management), Marco Serratore (consulting).