The submitted productions were evaluated by 5 independent juries consisting of experts from the film, client and advertising industries. The juries screened all the submitted productions, nominated the works for the shortlist and today, Thursday evening, will select the best productions to be awarded an Edi. This Swiss advertising and commissioned film prize is under the patronage of the Federal Department of Home Affairs and is awarded for high-quality commissioned film productions.

> To the winners
 

Res Strehle, co-editor-in-chief of the Tages-Anzeiger, told Werbewoche: "The Tages Woche is attractively produced. With its focus on elections, it is topical. And it's right to focus on local issues. I thought it was original to tackle the topic of the Swiss Indoors with Novak Djokovic rather than Roger Federer for once. I definitely give the new paper a chance, because it is well positioned financially." Matthias Hagemann, owner and Chairman of the Board of Radio Basilisk, is critical: "The print edition of Die Tages Woche has not yet convinced me thematically and visually. (...) On the other hand, I expect a lot from the daily free online edition, which can certainly gain attention thanks to the good editorial team". Matthias Geering, former editor-in-chief of the Basler Zeitung, says: "The layout is modern, the format handy - the Tages Woche is convincing here. In terms of content, however, this newspaper is still not distinctive enough, it lacks bite. I would have focused this paper more strongly on the Basel region, because this is where the greatest potential lies, both journalistically and economically."

The trade unionists are doing like the farmers who destroy food: At the end of October, 15,000 copies of newspapers were thrown onto the street outside the headquarters of the publishers' association. Passers-by had no choice but to walk over the papers. Three nationally circulated daily newspapers were affected, whose employees were demonstrating against new redundancies. It was a sad picture, symptomatic of the crisis facing newspapers, which experts say are entering an agony.

The second-largest business newspaper La Tribune - the renowned market leader Les Echos is also in the red - and the tabloids Le Parisien and France-Soir are at the bottom. Ringier was once under discussion as a takeover candidate for Le Parisien, while France-Soir was the newspaper with the highest circulation after the war - over one million copies. Today, the paper is owned by 27-year-old Russian Alexander Pugachev. But instead of the targeted 150,000 copies, the circulation is languishing at 50,000 - and falling. The editorial team went on strike against the announced discontinuation of the printed edition. Pugachev wants to lay off 90 of the 120 employees and only publish France-Soir online. La Tribune is considering the same approach. They are following the example of successful online information portals such as Rue89 (free) or Médiapart (subscription), for which there is nothing comparable in the German-speaking world. They are run by experienced journalists who invested their severance pay and, after modest beginnings, have become valuable parts of the media landscape. However, there is no successful example of the opposite approach - shrinking back to health.

While France-Soir is undoubtedly heading for its final demise, a positive development can be observed at the traditional newspapers. Figaro is diversifying with various Internet portals: Real estate, finance, health. Le Monde and Libération are in the black for the first time in years. A new magazine and supplements at the weekend, when there is less competition from the Internet, were launched. Circulation is rising slightly - also thanks to the strong topicality. Le Monde has just experienced the longest strike in its history: because of the printing plant, which is making huge losses. Once it has been wound up, the new owners will be able to invest even more in the newspaper that once belonged to the editors. In France, the wheat is currently being separated from the chaff - even if nobody wants to bet on the long-term future of the immediate survivors.

The iPad plays a central role in this. Le Monde has more than 100,000 subscribers who only read the paper online. Because it insists very strongly on its own identity, the newspaper is not present at the two e-kiosks. However, they are reporting astonishing figures and growth rates. At Relay.fr, you can read an unlimited number of online magazines for 20 euros a month, while competitor Kiosque.fr offers ten publications for 10 euros. The offer is broad - from L'Express to Marianne to Paris-Match, many competitors are under one roof. Apple has not allowed this model in other countries, and there will also be disputes in France.

Publishers have announced that they will boycott Apple's own Newsstand - thirty percent is excessive. They will - hopefully - be proved right. After all, manufacturers of TV sets and cell phones don't cash in when fees, advertising money and broadcasting rights flow.
 

Capital FM is reorganizing and expanding its weekend programming. On Sunday, the first news will now be broadcast as early as 7 a.m., three hours earlier than before, the station said in a statement Thursday. Sunday morning will be expanded with two additional regional weather talks with weather specialists from Meteonews and two sports studios with reviews of the previous evening's events.

Much entertainment gives on Sunday mornings, so the transmitter further. In the program "Wunschtroum", for example, long-cherished wishes of listeners are to be fulfilled. To astonishment, smiling and laughter the Rotzlöffu will give cause. In his show, 7-year-old Noah does telephone interviews with Swiss celebrities and doesn't mince his words.

Sunday afternoon focuses on interaction with listeners. In the two-hour program "Di Song - Di Sunnti," listeners can choose their favorite song, reveal their story about it and tell about "their" Sunday. The music program "Wop Bop A Loo Bop" gets a new broadcasting slot. Instead of Sunday afternoon, it will now be broadcast on Sunday evening from 7 to 10 pm.

Capital FM completes its program relaunch by revamping its weekend programming. This started in April with a new music mix and at the beginning of September with a new morning show, new news and entertainment segments and new jingles and signets. The station aims to position itself as a regional radio station for an adult listenership in the city and region of Bern.
 

The weekly newspaper will be arriving in letterboxes in a new form from next year. The newly named My Zytig will no longer be split into sub-regions, but will have a uniform title and content. It will also be printed in tabloid format. However, My Zytig will continue to carry the three old names in the header as secondary titles. She is still attached to these titles, says Rita Brodmann, the publisher of the three newspapers Aemme Zytig, Grauholz Post and Burgdorfer Tagblatt, to the Bernezeitung.ch.

The three free publications appear under the umbrella of Lokalmedien Verlag. They are written in Burgdorf, printed in Bern and appear with largely identical content, but each with a different title. Not only will the layout be standardized and refreshed, but also the content. Instead of reporting on events as before, My Zytig will focus on people stories in future. The articles focusing on a wide variety of people from the region will be published in series, among other things.

The newspaper is financed entirely by advertisements, as Bernerzeitung.ch writes. The number of pages will depend on the number of advertisements received. On average, the paper will have 40 pages, naturally fewer in the summer.
 

The Swiss Air Force helicopter base provides the name, the design refers directly to the Cougar AS 532, the 4-bladed helicopter. The design presents itself graphically edgy, core elements were modeled on the rotor blades of the helicopter, the cockpit, the control stick and the turbine, respectively. The Alpnach Chrono is tough and exceptionally reliable, just like its role model, versatile in use even under the most extreme conditions, according to the campaign slogan. The creative idea of the film is based on this basic idea, which inspired Victorinox to create this chronograph.

The macro shots with the in-house Motion Control camera were realized in a 2-day shoot by Level Two on 35mm film in the in-house Motion Control studio. The director, Gregor Rott, paid special attention to staging the chronograph in the film as a Cougar AS 532, the agency said in a statement. The film is supported by a sound concept that was also created in Level Two's in-house sound studio by Jan Rieder. The cinema and POS film will be used worldwide, especially in the Asian region.

The technique: Motion control shots are a special effects technique with motion control that allows the same camera or object movements to be repeated over and over again with pixel-precision using computer-assisted automation, according to the agency. In post production, the shots can be composited together. This makes effects and shots possible that would not be feasible without this technology.

Responsible at Victorinox Swiss Army: Sébastien Rytz (International Marketing Manager), Jonathan Keller (Graphic Designer). Responsible at LevelTwo: Gregor Rott (overall responsibility for concept, creation and realization, director), Brigitte Naschberger (producer), Jan Rieder (sound design and sound production), Steven Wiliams (camera).
 

Paul McCartney, Michael Jackson and Amy Winehouse have sung about them. Victor Vasharelly, Pierre Soulages and Kazimir Malevich captured them on canvas. Benetton and Oliviero Toscani dedicated an entire campaign to them. We are talking about black and white. Anyone who enters the world of these two colors will find themselves in a cosmos that is anything but monochrome. This becomes clear at the latest when you see the nuances created by the different substrates of the exhibits side by side in the new gallery exhibition at the Museum für Gestaltung. "I didn't want to create an exhibition in black and white because I would prefer to think in polarities," emphasizes Angeli Sachs. The Head of Exhibitions at the Museum für Gestaltung has already dealt with black over a longer period of time in the past. After the original idea of designing an exhibition on color was dropped because another museum was already dealing with the subject, Sachs opted for maximum contrast: "Black and White - Design of Opposites".

The words alone open up an associative space that is immediately filled with images: Fresh snow, the "LC2" armchair by Le Corbusier, racial discrimination, bride and groom. The two colors are anchored in all areas of our society. Whether against a cultural, creative or idealistic background, black and white play a central role. Traditionally, black has a negative connotation in Western culture, while white tends to have a positive connotation, which we owe above all to the moral worldview of the Christian churches. Even today, concepts such as good and evil, joy and sorrow, beginnings and endings are associated with the two colors. Animals with black fur or plumage are seen as helpers or harbingers of evil. The black cat is said to bring bad luck and the crow has the reputation of being a gallows bird or an assistant to black magic. The white dove symbolizes peace, white snow purity. The list of meanings attributed to the two colors is long. The symbolism of black and white is also often used in language and literature. It is particularly interesting to note that black and white are also strongly anchored in other cultures, albeit often with the opposite symbolism.

Concept, abstraction and elegance

The exhibition focuses on the cultural and social significance of the two colors in the "Space of Imagination". On the entrance wall, visitors will find "contemporary responses to precisely the echo chamber created by the fundamental work of modernism, Kazimir Malevich's 'black square on a white background'". A short excursion into art, created in collaboration with Haus Konstruktiv in Zurich. This is followed by a group of exhibits that are intended to set the mood for the important motifs of black and white. Right next to it, images and text collages on central cultural and social themes that can be associated with the two colors flicker across nine screens. A few steps further on, visitors are given a brief overview of the most important phenomena in the perception of black and white and their positioning in influential color systems.

The main part of the exhibition, which focuses on architecture, design and fashion, is divided into three sections: Black, Black and White and White. The exhibits gathered here - all influential contemporary witnesses of modernity and the present - reflect another central meaning of the two colors. Angeli Sachs explains: "Black and white are also the colors of avant-garde, of concept, of abstraction and elegance." For many designers, the essence of their design is most clearly visible in black or white. Against this backdrop, entire campaigns are repeatedly created in advertising that dispense with the use of bright colors. "Standing out is not necessarily defined by color," says someone who should know. Thom Pfister is CD and partner at the Komet advertising agency in Bern and has already attracted the attention of various clients with his team using black and white. "The power of a strong statement in a pure typography campaign should not be underestimated. In addition, black and white offer maximum contrast and, combined with the right shapes, they hit like a bomb. While advertising in the 1930s relied heavily on color photos, it seems as if the power of this maximum contrast is being used again today: "Among the current 100 best posters in Germany, Austria and Switzerland, the proportion of black and white posters is over a third," says Pfister. If you take a closer look at the senders of these "colorless" advertising messages, they are often those who celebrate the avant-garde and elegance described by Sachs with their products or as an institution. These include fashion, design and architecture in particular. "We are also noticing a continuing trend in this direction among our customers from the cultural sector," adds the Komet CD. However, he admits that in this segment in particular, printing costs sometimes simply determine the choice of color. For the creative artist, however, it is clear that people and stories in particular can often develop more power in black and white. This statement also applies to the picture of Miles Davis, which is part of Michel Comte's portfolio. The photographer himself is convinced: "This portrait would be unthinkable in color. Just like the Nespresso campaigns with George Clooney." Nevertheless, Comte emphasizes that he is at home in both the black and white and the coloured world. "But I always start from brightness, from light, it's all about brightness," Comte continues. This applies to so-called art photos and portraits as well as advertising commissions.

Angeli Sachs has dispensed with graphic design in the new exhibition for reasons of space. Instead, from November 8, 2011 to March 5, 2012, the poster collection of the Museum für Gestaltung will be showing selected Swiss works from 1930 to the present day on the premises of the Swiss National Bank. These are intended to illustrate that posters in black and white can certainly compete with the "often obtrusive colorfulness of mass culture".
Simone Fankhauser

In a nutshell
The Museum für Gestaltung Zürich is showing the exhibition "Schwarz Weiss - Design der Gegensätze" in the gallery from November 9, 2011 to March 4, 2012. It will be accompanied by various exhibition talks. The exhibition also marks the start of a pilot project in the further development of education at the Museum für Gestaltung Zürich. In addition to guided tours, workshops and exhibition talks, the offer also includes the "Heaven/Hell" object. Visitors can define their own opposites in writing on a folding template. www.museum-gestaltung.ch

In various scenes, the two artists have artistically depicted how the new Nike Women training collection allows its wearers to overcome any obstacle and gives them almost supernatural powers. In their comics, they transform ordinary women into athletic heroines.
 

A year ago, the association BSW "leading swiss agencies" forecast 5.7% growth for 2010. Now that the budgets have been counted, the actual figure is 5.3 percent. And the Board of Directors under the chairmanship of Peter Felser estimates that it will develop along the same lines in 2011. Around two thirds of advertising and specialist agencies expect an average increase in fee income of 4% compared to 2010. Media agencies are expecting an increase of 10 percent. Taken together, this promises a similarly positive development as last year. Profit expectations, on the other hand, are more restrained. Around two thirds of all agencies expect EBIT to fall in some cases. Only a third of all agencies expect results to increase again. The main reasons for the pressure on margins are the high level of investment in new areas of expertise. Around 70 percent of agencies want to or have to invest massively in expanding their online offering. The situation for finding qualified personnel is therefore also tense - in all areas. pan

The 42-year-old worked for Radio DRS with interruptions from 1996 until the end of October 2011. Most recently, she was editor and presenter of the "Input" program on DRS 3. "I am glad that I can preserve my father's life's work with my commitment and lead it into the future," she said according to the foundation's press release on Wednesday. Her father continues to run the foundation's hospital in Harare, the capital of Zimbabwe.

The doctor Ruedi Lüthy founded Swiss Aids Care International in 2003. The foundation now cares for 3,800 patients in the clinic in Harare and in mobile wards and trains over 200 specialists every year. In Zimbabwe, at least 500,000 people would be dependent on HIV treatment. (SDA)

(Image: Drs3.ch)

Starting February 29, 2012, "Zambo" will be broadcast on SF 1, SF wrote in a statement on Wednesday. The show will be shortened from two hours to one hour of first airings. It will now have a clearer profile with a focus on the 10- to 14-year-old age group and on in-house productions. The shift to SF 1 will also give "Zambo" a reliable slot; because of live sports on SF 2, the show had often been affected by cancellations and postponements.

The change in programming follows a thorough analysis of audience needs as well as cost efficiency, the statement continues. The previous TV offering of "Zambo" had been used below original expectations: Only one in ten children between the ages of 6 and 13 watched "Zambo" on SF zwei. The well-used radio and Internet offering of the trimedial children's program "Zambo" remains unchanged.

The realignment of "Zambo" will involve a reduction of around seven full-time positions, the statement continues; a total of around ten employees will be affected. SRF is trying to keep at least some of those affected in other positions. SRF will provide information later this year about the reprogramming of the slots on SF zwei that will become vacant on February 29, 2012.
 

APG Montagne has secured the exclusive marketing of the Meiringen-Hasliberg vacation destination, as detailed in a press release issued on Wednesday. Meiringen-Hasliberg is one of APG's long-standing business partners. The signed contract is valid for the next five years.