"Piles of advertising in the letterbox, hundreds of emails every day, cell phone terror on the train and bus, non-stop chirping on social networks, thousands and thousands of websites on the World Wide Web" - it's no wonder that we feel overwhelmed, exhausted, stressed and annoyed, writes the Museum of Communication in a press release. This should now come to an end - thanks to the Clinic for Communication. Visitors enter via a foyer and are greeted by the director, Sana van Belkom. The first step towards improving communication behavior is to take a careful medical history. Visitors are therefore asked to reflect on and document their communication behavior and use of media in a check-up. The result of the check-up is the so-called Personal Communication Index (PKI), which identifies the benefits, enjoyment and suffering of each clinic visitor. The visitors are then ready for the consultation. The aim here is to learn about insights and strategies for dealing with the flood of communication in a fun and goal-oriented way.

However, as we all know, the best tips are worthless if you don't have them to hand at the crucial moment. At the end of the clinic visit, a vending machine therefore provides a handy memento. The medicine "Comucaïne" summarizes the most important tips from the exhibition on the package insert. Director Sana von Belkom also likes to look after her clients beyond the visit to the exhibition: she maintains her own page on Facebook, where she reports on everyday life at the clinic and answers questions.

At its general meeting on Tuesday, a supporting association decided to realize the project, as stated in a communiqué. The association commissioned former Bund journalist Manuel Gnos with the further preparatory work. The online newspaper, whose name has not yet been decided, is to be launched in May or June 2012. The sponsoring association first publicized the project with an appeal in September. The aim was to sign up at least 100 people by the end of October who would each make an initial contribution of CHF 500. As this was clearly achieved, the sponsoring association decided to press ahead with the work to realize the project.

The initiators see a lack of diversity, analysis and journalistic vision in local reporting from Bern, as they write on their website. Surprising stories and interesting approaches to topics - whether politics, culture or everyday life in the city - are missing. This is where the new newspaper wants to start. The future online newspaper will provide up-to-date and critical information about Bern's local politics and culture. It will provide commentary and background information and will be a platform for discussion. It aims to strengthen the diversity of opinion in the city of Bern and the differentiated exchange of views on local politics, culture and everyday life.

For the launch, 300 full-time positions are planned for five to six independent professional journalists. Freelancers and volunteers will also be employed. The budget is around half a million francs per year. Users will be able to have their say via the public council. (SDA)

> Bern: New online newspaper planned
 

Everyday events seem extremely slow in comparison, so the message goes. To stage the idea, Publicis used the film trick of playing two different speeds, super slow motion and normal speed, simultaneously in one image.

The campaign includes online streaming video ads as well as mobile ads and has been in operation since October 31.

Responsible at Publicis: Peter Rettinghausen (CD), Tom Kees, Denis Schwarz, Mohammed Klotz (AD), Tiago Dias (programming), Bojana Taraba (consulting). Production: Two Dog, Jonas Meier. Media Planning: Goldbach Interactive, Katrin Sprenger.
 

Thomas Keil, CEO Media Saturn Management: "We are looking forward to working with Goldbach Media and are sure that this advertising opportunity will benefit everyone." Fredy Grau, Head of Business Development at Goldbach Media, says: "We are delighted that Media Saturn Management has sought to partner with Goldbach to broker this completely new type of advertising space. I am convinced that the success of Media Markt Saturn Instore TV in Germany will be repeated in Switzerland."
 

The award is presented every other year for the "best quality initiative in Swiss journalism". According to the press release, the nine-member jury was primarily inspired by the internet platform Oeffentlichkeitsgesetz.ch convince. Applications to federal agencies and cantonal administrations can be formulated there with just a few mouse clicks. The website is currently being translated into French. As soon as funding is secured, it will also be available in English.

The association Öffentlichkeitsgesetz.ch aims to promote a change in awareness among the media and the administration, as the press release explains further. In its statutes, it has set itself the goal of making the Publicity Act "an effective working tool for media professionals". The board consists of president Martin Stoll (Sonntagszeitung), vice-presidents Denis Masmejean (Le Temps) and Hansjürg Zumstein (Schweizer Fernsehen) as well as Vera Beutler ("Plädoyer - Magazin für Recht und Politik"), Catherine Boss (Sonntagszeitung), Thomas Knellwolf (Tages-Anzeiger and "Der Bund") and Titus Plattner (Le Matin Dimanche). The board works on a voluntary basis. As a non-profit, publisher-independent association, Öffentlichkeitsgesetz.ch has no commercial purpose. The development of the Internet platform was financed by the media company Tamedia and implemented by the editorial department of the Sonntagszeitung. The Conference of Editors-in-Chief and the Association of Federal House Journalists (VBJ) have taken over the patronage. In addition to Tamedia, it is financially supported by the Gottlieb and Hans Vogt Foundation, Konsumenteninfo and the Oertli Foundation. However, the association operates autonomously and independently. Only full-time journalists can become active members.

The award for the best general structural quality initiative went to the project for the Radio education and training in an intercultural context (Rawik).
 

Because unlike a flyer or brochure, the bubble bath that is handed out only really takes effect at home, away from the hustle and bustle of the trade fair. While taking a well-deserved relaxing bath, stressed IT professionals should then also find the leisure to study all the important information about Microsoft's cloud computing solutions that can be found on the tube and on the accompanying card.

Responsible at Microsoft Switzerland: Nicole Josi (Central Marketing Organization). Responsible at Wunderman: Thomas Engeli (CD) Daniel Schranz (AD) Florian Tillmann (text), Dave Schellenberg (graphics), Nicole Platel and Anna Kimla (consulting).

SRG will offer its audience an unprecedented sports offering in the coming years, it said in a statement on Wednesday. In recent weeks, it has successfully concluded negotiations with various broadcasters and rights holders, laying the foundation for sports programming on its radio and television stations and multimedia platforms that is tailored to the interests and needs of its audience. For example, SRG had reached an agreement with CT Cinetrade on the media exploitation of the national soccer championship on free TV. With regard to coverage of the national ice hockey championship, including the playoffs, SRG and the Swiss Ice Hockey Federation (SIHF) had defined the parameters of their partnership. SRG has also reached an agreement with the rights holders regarding coverage of the 2014 Olympic Games in Sochi and 2016 in Rio, the Ice Hockey World Championships (until 2017) and the world's most important tennis tournaments. Urs Leutert, Head of Business Unit Sport SRG SSR/SRF Sport: "SRG has secured an attractive and diverse rights portfolio thanks to long-standing cooperation with its rights partners and thanks to consistent negotiation management in a difficult environment with increasing legalization and commercialization of sports. We are delighted that in the coming years we will be able to offer a unique sports program tailored to the interests and needs of our Swiss audience, with top national and international events."

All parties have agreed not to disclose the financial compensation and contractual details.
 

With the arrival of Ruth Schmid, Prime is further expanding its expertise in PR and energy, the agency said in a statement. Schmid has worked for many years in energy research and the energy industry and has excellent knowledge of the sector. With her broad experience in corporate communications - particularly in the areas of science communication, events, public affairs and social media - she will strengthen Prime primarily with mandates from the energy and industrial sectors. Ruth Schmid studied English and German at the University of Zurich and is a federally certified PR specialist.

The 38-year-old Lukas Tschopp joins Prime as a senior consultant, where he manages mandates within the industrial, energy and public sectors. He previously worked for several years as a PR consultant on the agency side. There he dealt intensively with all facets of corporate communications and looked after clients from the financial sector as well as the education and healthcare sectors, among others, according to the agency. He has professional experience in the areas of PR conception, corporate publishing, corporate design, online communication, marketing and media research. He also works as a university lecturer in business administration and business planning.

For twelve years, the 47-year-old worked in Bern as a federal house correspondent for regional radio stations in western Switzerland, as the union writes in a statement on Wednesday. Before that, after a journalism internship at the Cortesi office in Biel, he had worked for French-speaking Switzerland television and the Journal du Jura. He succeeds Didier Page, who held this position for three years. Hamdaoui is a native French speaker but also communicates in German and is the first point of contact for the media interested in the issues and people Syndicom is working on.
 

At an Extraordinary General Meeting, shareholders elected Roland Kleeb as the new Chairman of UD Medien Holding, as detailed in a press release issued on Wednesday. The 45-year-old financial expert succeeds Paul Huber. Kleeb is CFO of the Kibag Group in Zurich and former CFO of the Eichhof Group in Lucerne.

The structure of the long-established Lucerne-based company, which sees itself as an integrated media house with printing, publishing and retail, is also new. The parent company is now called UD Medien Holding AG: it currently includes the three subsidiaries UD Print AG, Insider Verlag AG and Kalender+Werbe AG with a total of around 90 employees.

UD Print AG is a large-scale printing company. Various publications are bundled in the expanding Insider Verlag AG: Lucerne Magazine for Lucerne hotels, City Guide, Bar Guide and Insider are the current names of the publications. Finally, Kalender+Werbe AG has been distributing the motto calendars and various B2B promotional gifts for years.

His friends, the angels and little helpers, are only woken from hibernation shortly before Advent and make their grand appearance at Coop in December, writes KSB in a press release. And because the figures from the Christmas adverts are so popular, they have made it out of the adverts and onto the shelves and are now available to buy at Coop.

Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Maya Herzog, Sandra Küblbeck (Project Management), Karin Heliopoulos (Head of Media). Responsible at KSB: Flo Wacker (CD), Mareike Jansen, Jowita Jaskiewicz (AD), Stefan Ganz (text), Dany Kielholz (consulting management), Flavia Salvisberg, Vanessa Pfründer (consulting), Bettina Beyeler (DTP). Photography: Hans-Jörg Walter. Image processing: Felix Schregenberger. Lithographer: Detail. Responsible at The Whole Media: Stephan Küng (Media Director).

Human Konzept is active in the areas of organizational development and personal coaching in difficult or (almost) hopeless life situations and is characterized by individual solutions based on systemic-scientific organizational development and its theoretical and empirical foundations.

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