The briefing called for more topicality and greater proximity to international trends, as well as a more generous and emotional magazine presence overall. According to the agency in a press release, all of these measures were intended to further strengthen the magazine's credibility and relevance among readers. The result is a sixty-page journey into the world of living. The special focus is on the "Christmas wonderland". The design highlight is a 12-page spread in which various Christmas dreams are staged accordingly. The spectrum ranges from a fairytale castle to the Scottish highlands and a mysterious magic garden.

Pia Ulin took the photographs in the surroundings of St. Charles Hall in Meggen.

Responsible at Pfister: Carlos Friedrich (Head of Marketing Communication), Franca Christen (Head of Customer Loyalty), Andrea Lochinger (Events and Activities), Noëlle Gertsch (Production). Responsible at Publicis: Karin Lang and Dolores Baeza (consulting), Roger Rüegger, (CD). Bettina Klossner and Eric Fricke (art direction), Stefan Cramer (text), Adrian Häni and Flavia Hänni (DTP). Photography: Pia Ulin, Angelika Annen and Eric Schmid. Styling: Sabrina Zschenderlein and Marianne Kohler. Set construction: Location Immediately. Photo production: Nadja Putzi. Pre-press and printing: Swissprinters.
 

At 17 meters, the beer glass hangs in traditional mountaineering style at a lofty height and makes Chur and the surrounding area crave a freshly tapped Calanda at the sight. At the public inauguration, of course, the cherished contents of the glass were served to everyone for a toast. Contexta is responsible for the concept and implementation.

Responsible at Heineken Switzerland, Lucerne: Riccardo Dillier (Brand Manager Calanda). Responsible agency: Contexta, advertising agency BSW, Bern. Production: Attilio Meyer. Image processing: Detail, Zurich.
 

Thomas Hinderling and Sacha Baer met at the advertising agency Jung von Matt/Limmat. There, Hinderling was most recently responsible for managing clients such as Mercedes-Benz, Obi and Hug as a consulting group leader. Baer advised clients such as Tages-Anzeiger, Bank Julius Bär and BMW/Mini before helping to shape the launch of the Eyezone optical chain as head of marketing.

Now the two have decided to put their experience at the service of their own cause. With retroactive effect from January 1, 2011, they have taken over the marketing and distribution company Fortima Trading in Bettlach/SO with 14 employees.

Thomas Hinderling (left in picture), CEO
Thomas Hinderling completed the Executive MBA Marketing at the HWZ in mid-2009 after several training and further education courses in the areas of marketing and commercial and looks back on 17 years of experience in various roles in the communications industry. His last stations were Metzgerlehner Worldwide Partners and Jung von Matt/Limmat, where he was responsible for clients such as Mercedes-Benz, OBI, BMW, Suzuki, Bell, Hug or Zurich Airport as a consulting group leader and member of the management team.

Sacha Baer (right in picture), 1972, Marketing Manager
Sacha Baer has a degree in Marketing/Communications and a long career in the marketing/communications industry. Milestones were his positions at McCann-Erickson, Advico Young&Rubicam and Jung von Matt/Limmat, where he advised brands such as Swissair, UBS, CS, MINI, Bank Julius Bär, Tages-Anzeiger and Winston. Before he played a decisive role in the launch of the optician chain Eyezone as head of marketing, he was self-employed for 3 years with the creative agency P Formance together with Pascal P Baumann.
 

Ringier is the main shareholder of Swissprinters with 58.8 percent and thus bears the main responsibility if 173 jobs in St. Gallen disappear. This writes the Syndicom trade union in a communiqué published on Tuesday. With four autocars, the employees of Swissprinters St. Gallen threatened with job loss and their relatives made a trip to the headquarters of Ringier in Zurich today, Tuesday, morning. 200 people - those affected, Swissprinters employees from the three other production sites, politicians and members of the supporting Syndicom union - protested loudly at Dufourstrasse against the threatened closure of the St. Gallen plant and the planned sale of the Schlieren site.

In his address, Paul Rechsteiner took a sharp line not only against Swissprinters' main shareholder Ringier, but also against NZZ (25.2 percent shareholding) and Tamedia (16 percent shareholding). The SGB president stressed that the three largest and extremely financially strong media groups were acting irresponsibly and antisocially with their decision to cut more than 250 jobs - and this solely because their profit margins were too low in view of the high price pressure in the industry.

Alain Carrupt, Co-President of Syndicom, emphasized the full solidarity of the union, which is also a party to the CLA for the graphic arts industry. Syndicom is supporting the Swissprinters employees in St. Gallen and Schlieren who are fighting for their jobs and their existence with all the means at its disposal. The three financially strong publishers and owners of Swissprinters have sufficient reserves to get through a lean period and implement future solutions without layoffs, Carrupt continued.

Towards the end of the demonstration in front of Ringier headquarters, which lasted about three quarters of an hour, an "open letter" was handed over to Michael Ringier, Chairman of the Board of Directors of Riniger, to great applause, with the following main demands: No closure of the St. Gallen production site, initiation of serious talks with the Swissprinters operating committee and the Syndicom union on how solutions can be implemented.
 

The certification confirms the high quality standard of the Club School Business training courses in the field of search engine marketing. This was reported by the Club School in a press release on Tuesday. The "Google AdWords Basic" and "Google AdWords Advanced" seminars will now be followed by further in-depth courses.

The internet has become the central sales channel in today's market environment. Companies that want to successfully position and advertise their products and services on the Internet need to know the rules of the Internet game. The complexity of online marketing is constantly increasing and companies often lack the necessary know-how to develop and implement online advertising strategies professionally, according to the Club School. The same applies to search engine marketing: "If you don't know the key success factors for making your products and services easy to find online, you will lose out economically".

With the Google AdWords seminars, the Club School Business offers a comprehensive training program. Owners of SMEs and agencies, marketing managers and other interested persons acquire the necessary specialist knowledge about how search engines work. This includes managing your own Google AdWords account and implementing professional Google AdWords campaigns. In the in-depth seminars, participants acquire a broad knowledge of Google Analytics, optimize existing advertising campaigns in a targeted manner and can now also have the knowledge they have acquired individually certified.
 

Corinne Frei brings many years of experience in media and sales. She was
worked for nine years at Tamedia's 20 Minuten and had, among other things, the new magazine 20 Minuten Friday in his portfolio.

First is published 4 times a year nationally in German- and French-speaking Switzerland and reaches 347'000 readers. Homes is also published 4x a year and reaches a readership of 197'000.
 

For example, the search for missing persons or criminals. But the new communication channels are also to be used in crisis situations. Facebook and Twitter can help to quickly inform or warn the population, as the Zurich City Police announced on Tuesday, according to SDA. The intention now is to run a pilot operation for six months and then decide whether and how the additional communication channels will be definitively introduced. The prerequisite for this is that they are actually used.

Roger Fischer is a federally certified PR consultant and holds an MBA from the University of Salzburg. Over the past ten years, he has worked in the fields of tourism, leisure, mobility and security. Fischer strengthens the core competencies of Vector Communications in the areas of mobility and tourism and complements the range of services in the fields of security and leisure.
 

As of today, November 1, 2011, the official circulation bulletin with the definitively certified circulation figures for the typologies 1'000 (daily, regional weekly and Sunday press), 2'000 (general and financial press), 3'000 (special press) and 4'000 (trade press) is available for download. The certification is based on the principle of self-declaration. Circulation figures submitted by publishers by September 15, 2011, have already been available for viewing on the WEMF website since October 1, 2011. However, this was only an incomplete list, according to a Wemf release. Publishers have the opportunity to submit their figures by September 30.

The circulation bulletin is published as a PDF on the Wemf website at Wemf.ch provided free of charge.
 

Komet designed a creative concept for Young Boys that focuses on the importance of fans at the match. In the traditional club colors of yellow and black, the text-only campaign uses entertaining comparisons to make clear how YB would fare without fans and at the same time encourages people to buy tickets. The new campaign was launched on the occasion of the championship match on October 30.

The first series of subjects will be used in various advertising measures such as print, radio, online and at the POS. Similarly, with the support of Goldbach Interactive, Komet has also developed a concept that will apply the campaign on a digital level in a later phase.

Radio spot "Without you

Responsible at Stade de Suisse/BSC Young Boys: Daniel Hinz (Head of Sales & Marketing), Edi Westphale (Head of Communication), Nicole Schuler (Communication), Marc Zuberbühler (Communication). Responsible at Komet: Thom Pfister (CD), Kasper Kobel (AD), Marc Zenhäusern (graphics), Antonia Bekiaris, Raffael Futterlieb (text), Simon Schatzmann (head of consulting), Emma Isolini (consulting). Responsible at Goldbach Interactive: Remo Schläpfer, Dominic Stöcklin (Social Media Consulting).
 

The focus will be on image and product advertising, which will come from the Bubikon-based agency from the beginning of the year. The agency announced this in a press release on Tuesday. The committee was won over by a concept that brings product advertising closer to image advertising and visualizes the values and value propositions of the 20 Clientis Group banks in a simple way.
 

Advico Young & Rubicam once again demonstrates this motto with annoying diseases that are rampant among its competitors. For example, the widespread "officialitis", which can be recognized by sluggish and highly bureaucratic insurance processing. Or the annoying "small printitis", an acute eye irritation that occurs during the strenuous reading of confusing insurance documents. As always, the most effective remedy is to switch to ÖKK.

The posters can now be seen throughout German-speaking and Italian-speaking Switzerland.

Responsible at ÖKK: Mario Theus (Market Private and Corporate Clients, Member of the Executive Board), Venanzi Vincenz (Head of Marketing Communications), Cornelia Enzinger (Head of Media). Responsible at Advico Young & Rubicam: Dominik Oberwiler, Martin Stulz (CD), Lukas Wietlisbach (AD), Annik Weber (graphics), Sven Rufer, Julia Brandstätter (text), Pablo Koerfer, Julia Kull (consulting); Daniel Ganahl (illustration).