Rugghia is very familiar with online media and the associated advertising opportunities, the digital agency writes in a press release. He gained his skills in the development and marketing of e-commerce platforms. Rugghia has a degree in business administration. Most recently, he was Account Director responsible for the strategic management of online budgets at Plan.net Switzerland, a Serviceplan Group company. Prior to that, as Head of the Media Unit, he was responsible for setting up and managing the Digital Media department at Assai Dialog+Digital, a Wirz Group company.

> Serranetga founds creation unit

Open Up advises the foundation on strategic communication issues and supports it in the implementation of all communication media - including media relations. "We quickly came to a consensus in the internal decision-making committee. Open Up impressed us with its in-depth analysis and holistic approach to our foundation's communications," says Philip Kramer, Managing Director of the Excellence Foundation Zurich since July 2011. The foundation has set itself the goal of sustainably supporting top-level research in the economic and social sciences at the University of Zurich and attracting the best researchers and outstanding young talent to Zurich.
 

According to NZZ am Sonntag, this emerges from a letter dated September 27, 2011. De Weck is offering the private Swiss media companies money: as long as the income from conventional TV advertising does not fall below a certain limit, which has yet to be determined, SRG is prepared to hand over its income from internet advertising to the publishers. De Weck suggests that SRG could transfer the money to a foundation that "uses the capital to promote training and quality in online journalism for the benefit of the entire industry." This would show that SRG "does not want to overburden the advertising market". For the marketing of online advertising, SRG is proposing that the private sector establish a joint company.

In his letter, de Weck makes four further proposals, as the NZZ am Sonntag continues: Private media companies should be able to play videos produced by SF with information articles on their news portals free of charge. Secondly, SRG wants to impose a "self-restriction" on itself: It wants to do without some forms of advertising, such as banner ads. Thirdly, SRG is offering publishers the opportunity to use the technical infrastructure of SRG subsidiary Swiss TXT to deliver online content at a low cost. Fourthly and finally, de Weck proposes that advertising spots for Swiss newspapers and magazines should be broadcast on SRG TV channels - at a reduced price or even free of charge.
 

On Saturday, November 19, the 24 graduates of the Executive Master of Science in Communications Management from the Faculty of Communication Science at the Università della Svizzera italiana (USI) received their diplomas. Once again this year, the best consulting project was honored with the Burson-Marsteller Award for Academic Excellence. The award, worth CHF 10,000, was presented by Toula Stoffel, Burson-Marsteller Emea Healthcare & Science Communications Practice Chair and Deputy Managing Director of Burson-Marsteller Switzerland. This year's final consulting projects were carried out for the Canton of Zug, Greenpeace, Stryker, Syngenta and Volvo.

The winner is the "Greenpeace" project by Samuel Eckstein (Zurich), Christine Griese (Berlin), Börs Brita Westelius (Linköping) and Matthias Wüthrich (Zurich). The winning team was commissioned by Greenpeace International to develop a communication strategy for the global financial markets. The focus was on the risks of carbon-intensive investments and the prevention of global climate change. The team solved this complex task by analyzing the communication dynamics of the market and also made specific recommendations.

That's why the hedgehogs make a pilgrimage to a tree with a VW sign hanging from it - and worship it as if it were God, Allah or Buddha. Cute. Let's hope that the Golf lives up to its promise. Otherwise the animals will soon have to worship their VW emblem in hedgehog heaven.
 

The online encyclopaedia launched its annual fundraising campaign on Wednesday. The encyclopedia, which is made by the users themselves, does not advertise and is therefore dependent on donations. The 2011/12 budget provides for expenditure of 28.2 million dollars. Last year, the Wikimedia Foundation, which operates Wikipedia, collected 15 million dollars within 50 days. On the first day of the current campaign, 1.2 million dollars were raised from 61,000 donors, Wikimedia spokesperson Jay Walsh told the US blog "All Things Digital". The foundation set up by Brin and his wife Anne Wojcicki, a genetic researcher, has so far supported the fight against Parkinson's disease, among other things. (SDA)
 

The central brand promise "Die von hier" was developed as an uncompromising orientation of the micro newspaper concept, according to a statement. The long-term headline campaign is used in print and electronic media and works for both subscriber and advertiser advertising. Just as the respective newspaper publishes local events from politics, business, society, culture and sports in the permanent multimedia news flow, the campaign is also present in all channels with advertisements, posters, DM, banners, radio spots and cinema slides.

The campaign has recently been running in the Jungfrau region and in the half-cantons of Obwalden and Nidwalden.

>Radiospot "Lady Gaga" for Jungfrau Zeitung
>Radiospot "Origin" for Jungfrau Zeitung
>Radiospot "Schwarzenegger" for ONZ
>Radio spot "Local section" for ONZ

Responsible at Gossweiler Media: Beat Rechsteiner (Head of Journalism), Caroline Santschi (Publishing Director), Luke Huggler (AD). Responsible at BMB: Flavio Meroni, Beat Egger, Martin Zürcher, Lucas Vetsch, Priscilla Kämpfer, Tim Hilpertshauser (creation), Ruth Meier, Martin Zentner (realization), Eva Moosbrugger, Chantal Baur (consulting).

Ein Kompliment, das das Langenthaler Unternehmen in einer sportlichen Anzeige zum Thema macht. Kreiert wurde sie von der Agentur Matter & Gretener, die seit 2008 für den neuen Auftritt der Marke verantwortlich zeichnet.

Responsible at Motorex: Manuel Gerber (Head of Marketing). Responsible at Matter & Gretener: Daniel Matter (VD), Dominik Imseng (Text), Julia Batzlen (Grafik), Marcus Gretener (Beratung). Photography: Cyrill Matter.

With a wealth of data and information on the advertising market, the planning and execution of advertising campaigns, new electronic forms of advertising and cross-media issues, the Media Guide is a useful working tool for creating media strategies for a wide range of needs, Publisuisse wrote in a statement Friday. The publication included chapters on "Population & Economy", "Media & Advertising Market", detailed information on the individual media including their planning and booking tools, a "Media ABC" with explanations of terms and formulas, a comprehensive intermedia comparison as well as the contact points of all relevant marketers and intermediaries in the industry, authorities, associations, organizations, research centers, training institutes and the communications trade press.

The Publisuisse Media Guide is published annually in German, French and Italian. It can be ordered free of charge at Publisuisse.ch/publications can be ordered or downloaded.
 

Spinnler was elected at the suggestion of the Chur section of the SSM media union, as reported by SDA on Friday. RTR supported the candidacy. The 21-member Press Council acts as a complaints body in matters of media ethics.
 

According to the press release, construction activities will begin in March 2012 in the Masans district, followed by the Loequartier and Wiesental areas. In total, Swisscom will connect all 20,000 homes and businesses in Chur to the fast network of the future. The construction of a fiber optic network is necessary in order to be able to meet the bandwidth requirements of companies and private households, i.e. the desire for even faster Internet access, in the future. Swisscom is building the fiber optic network on its own, but is laying at least four fibers per home and business. The expansion in Chur will take place in Swisscom's existing cable infrastructure whenever possible. Thanks to non-discriminatory access, other providers will also have access to the fiber optic network. The first customers in Chur are expected to be able to receive fiber-based services in the second half of 2012.

In autumn 2008, Swisscom began rolling out fiber optics to homes and businesses, initially in the cities of Basel, Geneva and Zurich. Swisscom is now building FTTH in over 30 locations. By the end of September 2011, 320,000 homes and businesses throughout Switzerland had been connected with fiber optics down to the basement. The aim is to connect one million households by the end of 2015 - this corresponds to around a third of the Swiss population. Swisscom is investing around 2 billion Swiss francs in this project.
 

The case concerns a program on "Cash TV" by the private TV broadcaster Presse TV. In the run-up to the vote on the adjustment of the minimum conversion rate for pension funds in March 2010, the managing director of a pension fund investment company was interviewed on aspects of pension calculation. Numerous people appealed against the report to the Independent Complaints Authority for Radio and Television (UBI). They criticized the fact that the interviewee had an economic interest in the acceptance of the proposal and was able to present his point of view throughout the entire broadcast.

The UBI came to the conclusion that the broadcast had indeed violated the requirement of fairness. The II. Public Law Division of the Federal Supreme Court has now upheld the appeal lodged against this by Presse TV at its hearing on Friday. In their deliberations, the judges recalled that only SRG, as a public service provider, is committed to the principle of diversity, which also includes diversity of opinion. Private providers, on the other hand, are permitted a certain degree of one-sidedness.

Pure political propaganda not permitted

However, private broadcasters, like SRG, are subject to the principle of objectivity. This does not require all arguments to be comprehensively presented. However, other opinions are important enough to be shown. According to the court, pure political propaganda and manipulative or false reporting would certainly no longer be considered appropriate in this sense. In the specific case, however, the "Cash-TV" broadcast was not objectionable. The counter-arguments were known and had also been raised.

On Friday, the Federal Supreme Court also disagreed with another UBI decision. This case concerned an article in the news magazine "10 vor 10" from 2009, in which the viewer was presented with the thesis that the FDP was closely linked to the pharmaceutical lobby. Among other things, it was stated that three FDP politicians had given parliamentary visitor cards to pharmaceutical companies. The program also featured FDP parliamentarians and the then FDP Federal Councillor Pascal Couchepin, who rejected the theory of links with sometimes harsh words.

The UBI had also considered this report to be a violation of the principle of fairness, but has now also been proven wrong by the Federal Supreme Court following an appeal by the Swiss Broadcasting Corporation SRG. According to the court, viewers were able to form their own opinion. It was clearly evident that the thesis in question was controversial. The facts shown were correct, even if they were hardly meaningful with regard to the topic. (SDA)