The product items are advertised with Swedish-sounding names made up of French puns - "Perlörår" (rare pearl), "Kudekör" (jewel) or "Lejåndär" (legend). In addition, the promotion-like presentation and the fact-based list of "product benefits" are intended to remind people of the blue and yellow furniture giant. Through this confusion, the concept is intended to emphasize the unique character of Galetas furniture in contrast to the assembly line products of the wholesaler.

The campaign advertises Galeta's furniture on public transport in various cities in western Switzerland.

Condor BB/A won the pitch with a concept that builds on the brand's engineering values. Condor BB/A will be responsible for the production of the new film, directed by Olivier Egli and filmed by Hans Meier.
 

In addition to import and scheduling, Swiss Post will also handle payments and provide marketing support. Swiss Post International announced this in a press release on Tuesday. Distribution will be organized from Dietzenbach near Frankfurt Airport.
 

The messenger had indirectly suspected the public prosecutor of indiscretion, but had not consulted him as required. This is what the Press Council wrote in its decision published on Tuesday. One of the public prosecutors approached the Press Council and criticized the fact that he was not questioned about the central statement that he was part of a rope team for committing indiscretions. The editors objected that they had not directly or indirectly accused anyone of indiscretion. However, it was not allowed to conceal the fact that there was a rope team. This was relevant for the public.

On July 15, the Bote der Urschweiz reported on the conflict between the Schwyz public prosecutor's office and the cantonal courts under the title "Schwyz judicial dispute escalates". It also concerned criticism of the president of the cantonal court in connection with the release of a child molester. The messenger raised the question of whether this was a "tit-for-tat response to the cantonal court's criticism" of the public prosecutors in another case. As the messenger wrote, this could not be proven, but certain rope teams could be identified. Two public prosecutors were mentioned by name.

The Press Council is of the opinion that the messenger, as he named people as possible authors of an indiscretion, should have heard them out. Anyone who again hints at indiscretions in a heated judicial climate in which indiscretions have already been committed is making a serious accusation. The editorial team should therefore have questioned the public prosecutor.

20 Minutes reprimanded for unfair undercover research
The free newspaper 20 Minutes in French-speaking Switzerland also received a reprimand from the Swiss Press Council. In a report on the homosexual tendencies of a teacher and member of the Geneva city parliament, the newspaper had resorted to dishonest, undercover research.

According to the newspaper report from the end of April 2011, the person concerned had made advances to a 15-year-old teenager via a gay website. Behind the alleged teenager was an undercover employee of 20 Minuten. According to SDA, the teacher was suspended at the time of publication due to ongoing administrative proceedings against him. 20 Minutes illustrated the article with a screenshot of the website showing an excerpt from the chat and a pixelated photo of the teacher and politician.

According to its decision published on Tuesday, the Press Council considers it unfair within the meaning of point 4 of the "Declaration of the Duties and Rights of Journalists" to actively lure an already suspended teacher via a gay website in this way. He points out that undercover research is only permissible in exceptional cases and under strict conditions. For an invasion of privacy, an overriding public interest in the information is required, which moreover cannot be obtained in any other way. In the opinion of the Press Council, in this specific case there is not merely a lack of overriding public interest in the research. In particular, 20 Minuten should have refrained from publication based on the principle of proportionality, as the suspended teacher had already announced his retirement from politics at the time of publication. In addition, 20 Minutes had also violated clauses 3 (concealment of important information) and 7 (respect for privacy) of the "Declaration of Duties and Rights of Journalists". The author of the report failed to mention a passage from the chat that would have put the accusations into perspective.
 

The campaign focuses not on the stars, but on their clothes and accessories. The usual paparazzi pictures for celebrity magazines can be seen. The difference is that only the selected item of clothing is clearly visible. The rest of the image is heavily rasterized, which is intended to give the campaign a visually independent character and establish a link to a print medium.

The campaign can now be seen on posters, advertisements and online banners.

Responsible at Ringier: Thomas Passen (Head of Marketing Ringier Magazines), Julia Tatje (Head of Advertising Magazines), Katja Bizjak (Product Manager SI Style). Responsible at Jung von Matt/Limmat: Lukas Frei (Creative Direction), David Hanselmann (Art Direction), David Hugentobler (Text), Alexander Moltzen (Graphics), Ilonka Galliard, Erasmo Palomba (Art Buying), Martin Samsel, Sabrina Arthur, Astrid Krauss (Consulting), Chris Tribelhorn (Photography).
 

Conscious marketing? "Basically, it's about sustainable marketing, but we only use this word very sparingly and in a controlled manner because many people immediately think of ecomarketing when they think of sustainability. However, our ideas should above all be economically and socially sustainable for our customers," say the two founders and Managing Partners. Conscious marketing therefore means that customer relationships as well as value chains and personal and natural resources are used in a way that is not exploitative. The agency sees this approach as the only long-term option for achieving lasting success in a constantly changing competitive environment.

The agency's portfolio primarily includes service, industrial and commercial companies. André Laubacher and Raphaël Surber support these companies together with a broad network of experienced specialists and freelancers. The agency sees itself as a full-service agency "without all the fuss." "We love online just as much as offline - but we still dare to analyze the customer's needs precisely. And just because someone asks for a Facebook campaign doesn't mean that they wouldn't be better off with a traditional campaign," the two founders continue.

The agency had 20,000 genuine 36-Räppler coins minted and sent them out together with a leaflet showing what you could get for the small amount.

Responsible at Ford Switzerland: Danijel Dzihic (Director Marketing), Melanie Felder (Head of Communications). Responsible at Wunderman (Y&R Group): Thomas Engeli (CD), Dieter Boller (text), Daniel Schranz (AD), Tom Schwarzenbach (graphics), Stéphanie Bertschi (consulting).
 

With Susanne Ruoff, a manager with extensive experience in major international companies is taking over the management of Swiss Post. Thanks to her many years in management positions at IBM and most recently as CEO of BT Switzerland (British Telecom), she will be able to strengthen Swiss Post's Group management, particularly with her expertise in the digital world. Swiss Post said this in a press release on Tuesday.

Prior to BT (British Telecom), Susanne Ruoff held various management positions at IBM Switzerland in the areas of marketing, sales and services business. As head of the public administrations business unit, she was able to establish close contact with the federal government and the administration. At the end of her twenty-year tenure at IBM Switzerland, she was a member of the Executive Board and responsible for Global Technology Services.

In the coming years, customers will increasingly demand electronic services, Swiss Post added in its statement. Swiss Post intends to continue its strategy of linking the physical world of postal services with the electronic world in a targeted manner. With her competencies, Susanne Ruoff will actively support this change. In her activities in multinational companies, she has also gained broad experience with different cultures and mentalities, a factor that played an important role in her selection.

Susanne Ruoff holds a degree in Economics and an Executive Master of Business Administration (MBA) in Telecommunications from the University of Fribourg. She holds a Client Executive degree from INSEAD (France) and completed a continuing education course on "Corporate Governance in Executive Boards" at HSG St. Gallen.

Finally a woman at the top of the Post
Syndicom, the media and communications union, is pleased that the Board of Directors of Swiss Post has appointed Susanne Ruoff as the new head of the yellow giant. In view of the still far too great inequality - for example in the area of wages - between women and men in our country, it is pleased that a public company of such importance is finally being led by a woman, Syndicom said in a statement. The union sees this decision as an important signal in the right direction.
 

René Eugster, Creative Director of the agency at the airport, took the young talents into the world of dialog marketing and gave them lots of tips on what they need to bear in mind during the creative process. The aim of the workshop was to teach young talents from agencies and marketing departments about the mechanisms of dialog marketing, as the SDV writes in a press release on Tuesday. It also aimed to bring them together with industry experts and encourage them to take part in the SDV Junior Award.

SDV Junior Award
The SDV Junior Award has been presented once a year since 2009. Professionals up to the age of 28 who are either still in training, attending a creative school or have been in permanent employment for a maximum of three years can take part. Career changers who have been working in the advertising industry for no longer than three years and are no older than 32 can also take part. The deadline for entries is December 1, 2011 to January 31, 2012 and the winner will be announced at the big award night on June 22, 2012 at the Kongresshaus Zurich.
 

The tobacco industry is increasingly using cigarette packaging for advertising purposes. This was reported by the Working Group for Tobacco Prevention in a communiqué on Tuesday. Especially among young people, advertising campaigns around the packaging increase cigarette consumption. The tobacco industry therefore rejects all demands that cigarettes should only be sold in neutral packaging without advertising.

Experiment Non-Smoking is a competition for 6th to 9th grade classes. The Non-Smoking Experiment gives pupils the opportunity to take a closer look at the tobacco companies' advertising campaigns. But the risks of tobacco consumption, such as nicotine addiction, are also important topics. The Tobacco Prevention Working Group organizes the competition together with the cantonal tobacco and addiction prevention offices and the cantonal cancer and lung leagues. Experiment Nichtrauchen is financed by the Tobacco Prevention Fund.
 

The rebranding is a logical consequence of the development over the past years, says Andrej Isler, CEO, founder and creative head of the agency. During this time, the agency has proven its strength in brand and corporate culture in strategy and creation. Brandsoul distinguishes itself from classic event agencies by focusing on integrated campaigns in addition to individual measures. The goal is always the emotional comprehension of the message.

The agency for experiential communication was founded in 1996 by Andrej Isler. Brandsoul stands for bold concepts that focus on the extraordinary of brands and people and thus have a profitable and lasting effect. Culture Communication and Emotion Management are core competencies of the agency. Currently, the agency employs 11 people. Brandsoul's clients include Swiss, Microsoft, Swiss Life and SIX Group.
 

The postgraduate program is designed to familiarize participants with the journalistic craft of professional writing in corporate communications - from the classic media release to the supreme discipline of reportage writing.

Graduates:
Katrin Herzig, Simon Hofmann, Elisabeth Huber, Sandra Janisch, Eveline Jehle, Tanja Pauli, Sara Probst, Markus Ragginger, Ursula Reber, Eugen Schibli, Regina Sele, Jessica Tresch, Bettina Wolf.