The characters were created by Frank Simonin from the Shoppi Tivoli management together with Steinegger in-house author Markus Köbeli. In the commercials, Mother Bobo stands helplessly in front of the wardrobe or kitchen cupboard and "Böbeli" knows the advice that will make her happy for a successful Christmas: "You'll find it all at the Shoppi Tivoli!

The spots will run in a first flight from November to January on various local TV stations in the Shoppi Tivoli catchment area. Author Markus Köbeli directed the spots himself. The spots were produced by the Baden-based production company Visual Productions.

The TV commercials are accompanied by a number of other measures. Gift vouchers are being distributed at all Valora kiosks in the greater Zurich-Aargau area. The campaign is rounded off with radio spots, posters, in-house advertising and appropriate online communication.

Responsible at Shoppi Tivoli: Frank Simonin, Renato Blösch, Thomas Kurer. Responsible at Evoq: Adrian Schaffner (CD), Priska Krummenacher (project management), Angela Fessler (props, script), Yves Bachmann (set, design), Christoph Stalder (design), Ronny Fahm, Daniela Juchli (make-up), Tina Weiss (costume). Written and directed by: Markus Köbeli. Visual Productions: Daniel Villiger (camera, editing), Martin Villiger (sound), Christian Strahm, Thomas Brügger (lighting).

The four FCZ kickers, the Shelby GT350 or even the brand new Urban Collection? Well, because in these November days FC Zurich launches another Urban Collection lines, the question is answered so: For once, the clothes - this fall 2011 in the trendy US college style - are a bit cooler than the blonde of the FCZ ladies, the "tough guys" Beda, Buff and Koch, and even the tuned cult car from the sixties. Mirjam Kluka is responsible for the photos - they were taken somewhere in the catacombs of the Letzigrund.

Responsible at Hesskisssulzersutter: Florian Bachofen (CD), Michèle Bianchi (lyricist), Manuel Bächler (AD) and Denise Paluselli (consultant). Photos: Kluka with team. Responsible at FC Zurich: Christian Müller (Head of Marketing), Lorena Oliveri (Marketing) and Andrea Paur (Head of Merchandising).

With humor, the pretty sportswoman answers a new question in each film and does so in all three national languages. You can get an exclusive look behind the scenes in "Die Werbewoche" on Tuesday at 7:15 p.m. on Star TV.

The Teleclub magazine, which has recently been given a new look, is distributed to all subscribers of the strongest pay-TV channel in a print run of 68,752 copies (Wemf) and presents all film and sports broadcasts in over 100 editorial pages.

Close-up is published in all Kitag cinemas with a certified circulation of 101,348 copies and presents the latest cinema highlights in editorial form. The publisher is currently working on a new graphic and editorial concept. In spring 2012, the new Close-up will cover many other areas such as REd Carpet, VoD, Blu-ray/DVD or music and games for films on over 80 pages in addition to the latest topics relating to new cinema films.

Creative Media is celebrating its 10th anniversary next year and manages numerous established print products on a full or part-lease basis.
 

Behind the "Ad Market-Family" tool landscape is an online advertising marketplace for print, online, mobile and tablet offerings, according to a statement. The slogan "A breath of fresh air in the media world" is intended to show where Publimedia is headed: With "Ad Market", Publimedia is aiming to make the planning and handling process more dynamic, according to the release, which should benefit the traditionally rather static print market in particular.

BMB was responsible for the content and visual conception, realization and production of all advertising measures.

Responsible at Publimedia: Andreas Gedenk (CEO), Ueli Weber (COO, deputy CEO), Kerstin Waldkircher. Responsible at BMB: Flavio Meroni, Beat Egger, Valentina Herrmann, Lucas Vetsch (creation), Christian Bärtschi, Nicolas Edelmann, Eva Moosbrugger (consulting). Image and animation: Combo Entertainment.

Flowcube is also responsible for all press relations, as the agency writes in a press release. Gamma Catering was founded by Peter Gamma in Zug in 1986. The entire Gamma Group has 90 employees and 500 freelancers. The head office is in Hünenberg.
 

Schneiter Meier's mandate includes brand management and corporate publishing tasks. The collaboration will be launched with the anniversary branding for Kaba's 150th anniversary. According to the press release, Kaba is a leading provider of integrated solutions in the premium segment of the security industry. The internationally present, listed group employs around 8,000 people in over 60 countries.
 

Not only can most of the animals move around freely here, but children can also run, climb and romp around as they please, according to the message of the images. The images developed by Advico have appeared in various print titles since the beginning of the summer, including Blick am Abend.

Responsible at Natur- und Tierpark Goldau: Anna Baumann (Director), Regina Käser (Head of Marketing). Responsible at Advico: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD) Sandro Tssi (AD), Martin Stulz (text), Julia Kull (consulting).

Between November 24 and December 24 - the time of Zurich's Night Shopping - Löwenstrasse is transformed into a street of loving, kissing couples. The entrances to the participating stores are decorated with traditional mistletoe. The couples kissing under the mistletoe can have their photo taken and the resulting masterpiece can be printed on Facebook post. A jury will reward the most beautiful kiss with a romantic prize: The lucky ones will get to spend "One Night at Globus" - including a romantic candlelight dinner, champagne breakfast, spa treatment and a generous shopping voucher.

By the way: If kissing in the street is a bit too much for you, you can retreat with your loved one to one of the beach chairs, which are also decorated with mistletoe - privacy and an unforgettable kissing experience guaranteed.

Of the 155.2 million Swiss francs, 11.5 million were for job ads (-24.7 percent). Real estate ads (4.3 million Swiss francs) were down 16.3 percent compared with October 2010, and commercial/other ads (127.9 million Swiss francs) were up 2.1 percent. Brochure inserts (11.5 million Swiss francs) recorded an increase of 11.8 percent.

The net advertising revenues for the individual print media categories were as follows in October 2011:

A jury of experts paid particular attention to an appealing graphic design, the visual implementation of journalistic content, color, harmony and choice of typeface. The clear winner for the month of October was the political magazine Cicero from Ringier. "A very big da capo for the cover design of Cicero," enthused juror Eberhard Wolf. "The editorial team manages to deliver high quality over a long period of time with the help of excellent illustrators. If there is currently a standard for illustrative quality, then this trophy clearly belongs to the makers of Cicero - and to all of them."

Der Spiegel (2nd), Audiophil (3rd), Impulse (4th) and Merian (5th) made it to the other ranks.

> Cover of the month

With the new regulation, the last remaining advertising options for cigarettes have been abolished. On the new cigarette packs, the brand name will only appear in small print, with photos and warnings about the dangers of smoking prominently displayed. Cigarette manufacturers have announced that they will take legal action. The measure violates international trademark rights and regulations on intellectual property, they said. However, the Australian government was optimistic that it would emerge victorious from these disputes.

Australia has long played a pioneering role in the fight against smoking. The proportion of smokers in the Australian population is one of the lowest in the world due to high taxes and advertising and sales restrictions. Only around 16 percent of Australians and 14 percent of Australian women smoke regularly. In 1983, 40 percent of men and 32 percent of women smoked in Australia. According to official figures, around 15,000 Australians die every year as a result of tobacco consumption. (SDA)