The repositioning of Dabu Fantastic should serve as a basis for further processes with stylists, photographers and video creators. This is also how the packaging for the new album "Disco Titanic" was created - a safe haven that visually does justice to the musical work, as the agency describes the new packaging. Marc Schadegg was already on board, with whom Pixeldisko intends to further professionalize the agency's services in the future. Marc Schadegg will hold the position of creative director in future.

Responsible at Pixeldisko: Marc Schadegg (CD), Othmar Küng (consulting/text), Katja Zimmermann (project management), Pia Fleischmann (graphics), Corinne Wyssen (prepress)
Responsible at Dabu Fantastic: Andreas Christen, Dabu Bucher. Styling: Mensur Biqevci. Photography: Lisa Graf, Annina Burkhalter, Jonas Burkhalter. Album Teaser Trailer: Michel Kiwic.
 

In the “Awareness” category, the ad for Toblerone Blue by the advertising agency TBWA took first place, followed by the ad for Coop’s Big Win raffle by the agency Valencia and the ad for Parisienne Verte by the advertising agency Formel drei. Parisienne Verte wins by a wide margin in the “Uniqueness” category, ahead of the ad for Toblerone and the Coop Big Win sweepstakes. In the “Brand Fit” category, Toblerone comes in first, ahead of the Coop Big Win and the ad for Orange by the agencies Publicis and Blue Spirit. Toblerone also tops the “Likeability” category, ahead of Parisienne and the police’s anti-skimming ad from PR Factory.

> Overview of the results (PDF)

> To the detailed results (PDF)

Question and methodology

Method: Computer Assisted Web Interviews (CAWI).
Instrument: Online interviews via the Marketagent.com reSEARCH platform.
Target audience: Internet users in German-speaking Switzerland between the ages of 14 and 65.
Sample size: n = 501 net interviews, random selection by quota.
Survey Period: 14. 03. 2012–20. 03. 2012.

Questions:
- We introduced you to some ads at the beginning of today's survey.
Which of these ads do you remember? Please name the
advertising company or the advertised brands. (Awareness)
- To what extent do you think these ads stand out from other advertising in
newspapers, magazines and journals? Please rate each from 1 (= lifts
does not stand out at all) to 6 (= stands out very strongly). (Uniqueness)
- To what extent do these ads fit with the image you have of the respective brands/
company have? Please rate each from 1 (= does not fit at all to my
image of this brand) to 6 (= fits very well with my image of this brand). (Brand Fit)
- To what extent do you like the following ads? Please rate each from
1 (= I do not like at all) to 6 (= I like very much). (Likeability)
The values printed are the top box ratings "lifts" and "lowers".
stands out very strongly", "fits very well with my image of the brand", "I like it very much".
The remaining figures can be found on Werbewoche.ch.

The author of the representative study "Switzerland's advertising favorites" is the company specializing in online advertising.
Marketagent.com Switzerland, which specializes in market research and has a registered panel of
20,000 people willing to participate in the survey in German-speaking and French-speaking Switzerland.
Marketagent.com Switzerland is a subsidiary of the leading Austrian
market research company Marketagent.com online reSEARCH GmbH and the
Swiss communications agency Contract Media AG.
 

The show company’s greatest highlights have now been brought to life once again in a book, just in time for the anniversary tour. The author is H. Elias Fröhlich, an expert on the scene. The richly illustrated book is published by Weltbild Verlag and comes with a CD featuring 70 minutes of footage from the tent’s history.

> To the article (PDF)

The submission deadline for this year's ADC of Europe Awards is now open. Works can still be submitted until May 11. All creations that have already won awards in the national ADC competitions are eligible.

Further information and the guidelines for registration are available on Adceurope.org available.
 

Is there really anyone who enjoys the vast quantities of luxury and lifestyle supplements that clog up the mailbox in the spring and turn recycling into a nightmare? Perhaps. One question, however, remains unanswered: Is Zimmermann railing against the lifestyle supplements because they’re overflowing his mailbox too, or could it be that he’s troubled by the fact that even his employer, *Weltwoche*, has just published a lifestyle supplement with the telling title «Stil»—and is obviously adhering precisely to the guidelines he criticizes: every advertising page is accompanied by a beautiful, matching story. And as if that weren’t enough, *Weltwoche* even states on the cover that this is «our biggest issue yet.» One can only hope that the supplements will just get bigger, but not heavier as well.
 

Joël Flesch has a degree in marketing and over 12 years of experience in national and international marketing and sales. He is supported in his work by Viviane Jörimann. She has completed an apprenticeship as a retail specialist and has experience in sales support.
 

The freelance journalist, PR consultant and author wants to use storytelling to structure the entire PR work in order to create or change the corporate image holistically.

A company achieves this by concentrating on its myth, the central idea, and communicating this to the public as an ongoing story. One example that appears in the book is the environmental protection organization Greenpeace. Every step the company takes - the animal rights activists fight whalers in rubber dinghies - is told as a story, with these narratives being strung together to tell the story of the organization, its "David versus Goliath" battle for the environment. An exciting approach. However, readers who want to find out more will have to be patient. After a few introductory examples that show how important and fundamental stories are for people, the author turns to the specifics of different journalistic forms of presentation and the basics of press work in around 70 pages: tips on how to write good press releases, what the difference is between a report, a report, a news item or a feature or what press officers should look out for in an interview. Even if concrete examples are repeatedly mentioned - airline crashes, a freight forwarding cooperation - these often do not focus on the core topic or the basic idea of storytelling. In addition, there are long passages in which excerpts from novels are used to explain what a good story looks like. Sections that are perhaps exciting to read. However, the author would have liked more reference to PR. Conclusion: The book is suitable as a source of inspiration for entrepreneurs or employees involved in communication. It makes you think about your own company and at the same time conveys the basic knowledge of press relations. However, PR managers who want to deal with the topic of storytelling in depth are less likely to be happy with this publication. (imp)

Frank Littek (2011): Storytelling in PR - How to use the power of stories for your press work. Wiesbaden: VS Verlag. 225 pages.

The digital tablet magazine offers a mix of entertainment, information and service about Toyota and the latest models. The stories are presented in a multimedia format appropriate to the medium: Image sequences, video sequences, functional animations and user-friendly structured text modules guide the reader through the world of Toyota, the agency said in a statement on Thursday. Further editions are to follow in the future.
 

Two new commercials are designed to highlight the benefits and origins of our sugar. With one of the two films, the agency is also promoting the current 100th anniversary of Swiss sugar. The style of the commercials is based on the successful formula of the first series. The product itself is the stage for catchy stories told using stop-motion technology, accompanied by a sung dialect off.

The new spots will be broadcast on Swiss television and in various advertising windows from the end of March. They will be supplemented by various below-the-line measures around this year's anniversary.

Responsible at ZAF Zuckerfabriken Aarberg and Frauenfeld: Guido Stäger (CEO), Beat Gerber (Head of Marketing), Sandro Bieri (Product Management). Responsible at the New Lgk: André Benker, Hans Tanner (Creative Direction), Andreas Szentkuti (Text), Kerstin Berk (Art Direction), Raphaela Brühlmeier (Consulting), Solid & Hallerfilm (Film Production), Loose Moose Ltd (Animation), Peter & Balz (Music).

Spot "Birthday cake
Spot "Always in season