Swiss Post: Marco Imboden is the new Head of Communications

Marco Imboden is the new Head of Communications at Swiss Post. The current Head of Communications for the Post Mail division will take over the position on June 1, 2012, succeeding Daniel Mollet.

After graduating in German and history from the University of Fribourg, Marco Imboden held various positions at Zurich Financial Services Group from 2000. His responsibilities at the financial services provider included communications for the Continental Europe division, and he later headed communications for the Europe General Insurance division. In 2006, Imboden moved to SR Technics Group, where from 2008 he was Vice President
Corporate Communications, he had overall responsibility for internal and external public relations, marketing communications, brand management and public affairs. At the end of 2010, he took over as Head of Communications at Post Mail, Swiss Post's largest Group unit with around 19,000 employees.
 

Social TV makes professors

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Flop of the week: Decline in advertising revenues in February

At CHF 14.9 million, net profit more than quadrupled in the 2011 financial year compared to the previous year. The result from operating activities rose to CHF 36.6 million (+25%).

At CHF 238.8 million, Group sales were CHF 4.4 million higher than in the previous year. AZ Medien achieved the best result in the company's history. The pleasing business result is primarily due to sales growth in the regional advertising markets, process optimization measures in Systems & Services and media production. The decline in national advertising revenue since mid-2011, particularly for daily newspapers, and the downturn in the job advertisements segment prevented significant revenue growth at Group level. Operating income at newspaper publishers improved by CHF 0.4 million (+0.3%) compared to the previous year. Magazines and books recorded a decline of CHF 1.0 million (-2.8% compared to the previous year). Printing and distribution generated CHF 5.3 million more than in the previous year (+12.4%), as did radio and television with an increase of CHF 1.3 million (+10.1%) compared to the previous year

 

"This is not a makeshift solution"

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"This is not a makeshift solution"

Since March, the DRS 3 talk show «Focus» has been airing on SF zwei. In this interview, Pascal Scherrer, head of journalism at DRS 3, explains what it means when radio comes to television.

WW: Mr. Scherrer, the first "Focus" programmes were broadcast on SF zwei. Are you satisfied with the result?
I am very satisfied.

What do you like about "Focus" as it is shown on television?
I like the additional component of the image dimension and the gain in knowledge. If you listen to "Focus" with Christoph Blocher on the radio, you could say that the moderator Dominic Dillier is holding back a bit. If you watch it on TV afterwards and see how Dillier communicates non-verbally with Blocher when he expands on one argument or another, you get a different impression. In my opinion, the television interview is not redundant. I don't get bored, even if I already know the radio program.

But I assume you want to use the television format to appeal to people who don't already listen to "Focus" on DRS 3?
Right...

What target audience do you want to reach on television?
We don't have a narrowly defined target audience. Just on SF two. To put it very casually: our customers are omnivores. We serve a new menu and see who comes to eat. We believe that television broadcasting opens up completely new target audiences for us. And by adding a new user group, the "Focus" brand is strengthened.

Is there any hope that people will get to the radio show via the TV program?
Of course. And vice versa. But we have to be honest. We are talking about very small dimensions here and certainly don't feel that we can control this direction.

Read the full interview in the current print edition.
 

Renault inflicts advertising without value on consumers

Success thanks to Second View

Bundesliga on Al-Jazeera

Qatar is reaching for French football - also on television. And women will soon be allowed to play with headscarves. France is becoming a training ground in the desert ahead of the World Cup. Guest article by Jürg Altwegg, correspondent for the Frankfurter Allgemeine Zeitung in Geneva.

The sacking of the coach was even stranger than that of Fischer in Zurich: after many years of crisis, Antoine Kombouaré had led Paris PSG to the top. But there was neither a bonus nor a reprieve for the fall champions. Kombouaré is not sexy enough, not a self-promoter, not a rhetorical showman for media conferences. That's why he was sent to the desert, where the oil sheikhs who had bought out PSG shortly before had come from.

The new owners from Qatar brought in the smart Italian Carlo Ancelotti. The signing of David Beckham was announced for weeks. But he never came, which would have done as little for PSG's game as Ancelotti improved it. Apparently, Beckham had demanded a guarantee of minimal playing time in every match. But the transfer should not have failed because of this. Because just as important as the victories and spectator numbers at the Princes Park Stadium are the ratings in China, which Beckham would have improved. The abbreviation PSG stands for the second global "Parisian fun company" alongside Euro Disney.

The television channel CFoot has fallen victim to the offensive from the Orient. The league had set it up in order to be able to exploit unsold rights itself. With the crisis of the national team in South Africa and the loss of Orange Sport, the pay-TV channel Canal+ was the only candidate and was no longer prepared to pay the horrendous sums. CFoot was switched off in February: Al Jazeera acquired eighty percent of all French championship matches for exploitation in France! The Qatari broadcaster had already bought 133 Champions League matches, practically the entire Europa League and several foreign national championships for broadcast in France. Bundesliga, Spain, Italy. The competition is a blessing for the associations and clubs, which have seen their profits soar instead of the feared losses. In France, it comes at the expense of Canal+, which can no longer keep up, and Europe's largest private broadcaster TF1, for which free-to-air football has become a loss-making business.

The battle against Canal+ has not stopped Qatar from acquiring a stake in parent company Vivendi. And in Lagardère with the world's largest magazine publisher, Hachette. Lagardère has diversified its activities into the sports sector, and Qatar is already the largest shareholder.

The awarding of the World Championship was justified by the expansion of the sphere of influence. Women are one of the untapped continents of this planetary sport par excellence: In France, the aim is to ensure that they are allowed to play with headscarves. In the United States, Al Jazeera has won the rights to the Spanish league. France is merely the launch pad for expansion into other European countries. The games will not be shown on Al Jazeera, and Paris is still busy setting up two channels. They will probably be called Be in sport B. But buying continues. The rights for the European Championships starting in June were not awarded to France, as the 50 million offered by TF1 was not enough for Uefa. The decision will finally be made these days. Al Jazeera is said to have submitted an offer of 120 million euros.
 

Euro RSCG Zurich: Great pictures for great feelings

The Zurich Chamber Orchestra presents its new season program. The new visual appearance introduced a year ago has been further developed.

The current program booklet becomes a stage for the musicians of the Zurich Chamber Orchestra and is intended to show them as they have never been seen before. Based on an image concept by the long-standing ZKO agency Euro RSCG Zurich, artist and photographer Peter Hebeisen has created a series of portraits that focuses on the musical performance. The photographs show musicians with traces of light - but no instruments.

The musicians were photographed in the actual position in which they are holding their instruments. The instruments were later removed by retouching. The traces of light were each taken from a further photograph, for which the musicians wore LEDs on all 10 fingers. During the exposure time of a few seconds, they played a passage from a personally selected piece.

Responsible at the Zurich Chamber Orchestra: Michael Bühler, Bianca Veraguth. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (creative direction), Florian Birkner (text), Inken Rohweder (art direction), Luca Schneider (graphics), Paul Zinniker (d+p), Milena Elias (consulting), Cara Anne Specker (art buying). Peter Hebeisen (photography), Simon Ianelli (composing)
 

Top of the week: AZ Medien with best result in the company's history

In fiscal year 2011, the company's net income more than quadrupled compared to the previous year, reaching 14.9 million Swiss francs.

The result from operating activities rose to CHF 36.6 million (+25%). At CHF 238.8 million, Group sales were CHF 4.4 million higher than in the previous year. AZ Medien achieved the best result in the company's history. The pleasing business result is primarily due to sales growth in the regional advertising markets, process optimization measures in Systems & Services and media production. The decline in national advertising revenue since mid-2011, particularly for daily newspapers, and the downturn in the job advertisements segment prevented significant revenue growth at Group level. Operating income at newspaper publishers improved by CHF 0.4 million (+0.3%) compared to the previous year. Magazines and books recorded a decline of CHF 1.0 million (-2.8% compared to the previous year). Printing and distribution generated CHF 5.3 million more than in the previous year (+12.4%), as did radio and television with an increase of CHF 1.3 million (+10.1%) compared to the previous year

Advico Young & Rubicam demonstrates benefits of security modules for Basler Versicherungen

Basler Versicherungen and Baloise Bank Soba have commissioned Advico Young & Rubicam to create a campaign. The campaign is intended to raise awareness of the new additional benefits.

Several short commercials were created to explain in a simple and tangible way what the so-called "safety bricks" are good for. They feature eye-catching, yellow and black striped "safety bricks" that provide the protagonists with valuable services in everyday life - for example as practical self-defense training, as an urgently needed return flight ticket or as a safe guarantee for a good night's sleep.

Advertisements, small ads, trade fair stands, online measures and giveaways round off the campaign. The work can be seen throughout Switzerland from March 26. Further measures are planned.

Responsible at Basler Versicherungen: Marc Hallauer (Head of Marketing Communications), Frederic Poppenhäger (Head of Advertising). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Dominik Oberwiler, Martin Stulz (CD), Oliver Glutz von Blotzheim (AD), Julia Brandstätter, Patrick Bucher (text), Sandro Tissi, Nora Bertoli (graphics), Christoph Schwarz, Ramun Knapp, Rabea Müller (consulting); Rafael Tucev, Manuel Meier (programming), Matthias Triet (3D); Cem van der Schaar (FFF producer), Marc Schölermann (director). Film production: Brand film. Voice recordings: Jingle Jungle.
 

To Space and Back

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