This step is part of Antalis' global strategy to present itself as an international brand and thus strengthen its recognition in the market. The Antalis range of services comprises the five areas of Print, Office, Viscom, Solutions and Packaging. The claim "Just ask Antalis" is also intended to highlight the broad range of products and services. The company wants to signalize that Antalis is the right address and will always find a solution when it comes to print, office, Viscom, solutions and packaging, according to a PR Factory press release.

Antalis - Packaging will be appearing under a new name for the first time at the easyFairs Packaging trade fair in Zurich on April 24-25, 2012.
 

A man or woman from Switzerland is being sought who will move into a shared apartment in Winterthur for 10 days. From there, they will blog daily on Facebook about their experiences. The creative team at the Euro RSCG advertising agency in Zurich has ensured that this will be a real adventure, including culture shock, according to a statement from the agency. The community also plays a role. Facebook users can directly influence the explorer's daily life and set tasks that he or she must complete in Winterthur.

The application as a discoverer will take place directly on Facebook starting today, Monday, and the community will also vote on the winner here. The discovery tour will then start on May 31, 2012.

Responsible for "10 Days Winterthur - The Discovery Tour: Remo Rey (Project Management, Winterthur Tourism), Maya Gadgil (Standortförderung Region Winterthur), Andreas Friolet (City of Winterthur). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schaefer (strategy), Alexander Holtz (creative direction), Wolfgang Bark (text), Philipp Lengyel (art direction), Remo Rudolf (graphics), Nicolas Baechtold (web project manager), Amanda Portmann, Niklaus Huwyler (consulting).

Jürgen Weber will take over the position of Channel Director Switzerland. Large Enterprise Operations is one of Xerox's three central business units, alongside Channel Partner Operations and Graphic Communications Operations. The business units were reorganized at the beginning of 2012 in order to respond even better to customer needs, according to a statement from the company. As a result of the reorganization at the beginning of the year, the Large Enterprise Operations business unit is now better positioned, explains Tappolet.

Kaspar Tappolet has been with Xerox Switzerland for 15 years. During this time, he has held various positions, including Director Customer Support Service, Director Office Solution Group and Director Channel Group Switzerland. He has also been a member of the Xerox Switzerland Management Board for five years. With his appointment as Director of Large Enterprise Operations, Kaspar Tappolet also takes on the role of Deputy General Manager in Switzerland.

The concept and the idea were developed together with the agency Marti.Seiler.Communications. The realization was carried out by Silverspot Productions.

To the spot
 

The conference presentations by top executives, CRM experts and international keynote speakers and the exhibition will focus on innovative products and solutions that make it easier for companies to manage their customer relationships. The crowning finale of the Swiss CRM Forum on June 28, 2012 in the Hallenstadion Zurich will be the Innovation and Technology Radar: The winner of the 2nd Swiss CRM Innovation Award will be chosen from the presentations of three finalists. A total of around 50 companies and partners of the Swiss CRM Forum will present their innovative products and technological achievements in the exhibition and in expert and practical presentations. They will provide the impetus for exchanges with experts and networking.

Presentation of the 2nd Swiss CRM Innovation Award
Finally, the Swiss CRM scene can look forward to the presentation of the 2nd Swiss CRM Innovation Award. The award ceremony - under the patronage of Swisscom and supported by Novadoo - is intended to promote innovative marketing, according to a statement from the organizers of the CRM Forum. After so-called speed presentations by the three finalists selected in advance by the expert jury, the audience will be able to watch the announcement of the winner live. The award recognizes outstanding CRM initiatives that have been completed in the past year and have made a significant contribution to the company's success. All projects with a CRM connection and a highly innovative character can be entered; this can consist of a particularly exciting marketing or sales concept, combined with a technologically innovative implementation or an exceptional introduction and implementation.

Applications for the 2012 award can be submitted until May 11, 2012.

Contributions published after August 1, 2011 can be submitted until July 31, 2012. Transcripts of radio, TV and online contributions are also welcome, according to the organizers on Presseportal.ch. The winner will be announced and honored at a ceremony in Vienna in November 2012.
 
Submissions must be in the original language, a translation into English and the author's CV. Further information and the submission form can be found on the Internet at Apa.at/cee-award can be retrieved.
 
The award, which is being presented for the ninth time by APA - Austria Press Agency and Uni Credit Bank Austria, is not an EU prize, nor is it a special prize for Central European or Central Eastern European topics. We expressly invite all European journalists to participate," emphasizes jury chairman and Head of APA Foreign Policy Ambros Kindel, adding that there are format requirements for submissions, but no thematic restrictions.
 

The "Sponsorship Code of Conduct" is based on the "Code of Best Practice" from 2003, which has been updated in many respects. It serves all sponsors, agencies, suppliers, marketers and service providers organized in the Sponsorship Association as a guideline for professional, partnership-based and successful sponsorship, the association said in a press release on Monday. The topics covered include research and analysis, ambush marketing, doping, basic ethical values, hospitality invitations and the mediation forum.

The code of conduct does not represent a voluntary commitment on the part of the industry, but has the character of a recommendation, the association continues. These Faspo rules of conduct are unique in the sponsorship market. To date, no other interest group has taken a position on issues of market behavior and competition or made recommendations.
 

The financial data services provider is thus focusing more strongly on its core business worldwide. Group CEO Jim Smith made the announcement on Monday in New York, according to SDA. The buyerVeritas Capital put the price on the table in cash and will therefore take over the division in the coming months. The division's customers include clinics, authorities and experts in medicine and the healthcare system.

In June last year, Reuters announced plans to sell its healthcare business. However, the data service provider withdrew its plans in the meantime due to the fluctuations on the stock markets. The Group explained in December that it was hardly possible to achieve an appropriate value for the division under these conditions.
 

Communication measures in the following categories can be submitted: Annual reports, sustainability and CSR reports, image publications, digital media - websites, interactive applications/apps -, film and video, PR activities, magazines - both print and iPad apps - as well as contributions from the field of social media and integrated corporate communications. The Online Reporting category is new. Online versions of business and sustainability/CSR reports are summarized here. This can be a publication that can be accessed via a web browser. However, applications that have been developed for mobile devices (smartphones, tablet PCs, etc.) are also presented in this category.

The Econ Awards jury is looking for submissions that break new and creative ground in corporate communications. "We want to encourage companies to innovate. That's why we award the prizes carefully. We maintain high standards and want to demonstrate the breadth of corporate communication with this unique project," says Klaus Rainer Kirchhoff, chairman of the jury and publisher.

The award ceremony will take place on November 8, 2012 in Berlin. The winners and shortlisted candidates will be published in the Yearbook of Corporate Communications, Volume 06, which will be published by Econ Verlag in mid-November 2012.
 

Nicolas Winding Refn has made a name for himself as a cult director since his last feature film "Drive". "Man On A Ledge" by Asger Leth was shown in Swiss cinemas in January. Both directors have also worked in commercials since the beginning of their careers.

Also newly represented by Condor Commercials in Switzerland as of May 1 will be the commercials director Adam Bonke and the young German director and author Jan Bonny, who has already won several awards.

The canton of Lucerne has cut the annual operating contribution of CHF 50,000 for the Maz in its budget. The leading Swiss school of journalism is now threatened with moving out of Lucerne. A non-partisan committee wants to prevent this. Signatures are being collected via an internet and social media campaign on the homepage Not-without-maz.ch collected. The aim is to gather as many signatures as possible to support the Lucerne-based Swiss School of Journalism, according to a press release issued by Akomag on Monday. The aim is also to convince parliament to refrain from further cuts to the support contribution in view of subsequent budget debates.

In the opinion of the "Not without maz" committee, there are good reasons to support the Maz. Above all, it is also a matter of showing appreciation for an institution that contributes a great deal to Lucerne's image as a business location in addition to creating added value, the press release continues.

The "Not without maz" support committee is an initiative of the two Lucerne communications agencies Akomag and Wave. The agencies see the initiative as strengthening Lucerne as a communications location; the maz is an essential part of this. The co-chair of the "Not without Maz" committee is made up of the following personalities: Anderhub Barbara, theater and media scientist, Lucerne. Becker Alfred N., Chairman of the Board of Directors of Messe Luzern, Lucerne. Bitterli Mucha Rosie, lawyer, Lucerne. Bühlmann Cécile, former member of the National Council, Lucerne. Egle Franz, Consultant, Lucerne. Gernet Hilmar, Member of the Executive Board of Raiffeisen Switzerland and Chairman of the Board of Directors of "Surseer Woche", Lucerne. Groebner Valentin, Professor at the University of Lucerne, Lucerne. Higgs Barbara, Head of Press and Public Relations Lucerne Festival, Lucerne. Jost Manuela, City Councillor/Cantonal Councillor glp, Lucerne; Koch Markus, Head of Central Switzerland Bank Sarasin, Lucerne. Lüönd Karl, publicist, Zurich. Mürner Brigitte, former member of the cantonal government, Meggen. Ragaz Stefan, journalist, Lucerne. Schulz Peter, publisher and founding director, Maz, Meggen. Truttmann-Hauri Susanne, Councillor Emmen, Emmenbrücke. Widmer Gisela, author and columnist, Lucerne. Zwyssig Toni, former Head of Training, Swiss Television, Lucerne.
 

"We are taking up the theme of the vote and inviting the people of Vals to actively help shape the new brand image for Valser mineral water on Saturday, May 5, 2012. This will be seen and heard throughout Switzerland from August 1," says Philipp Häseli, Senior Brand Manager Valser. People aged 12 and over who live or have a second home in the municipality of Vals are invited to vote in a grassroots democratic ballot for the future theme tune of the new brand identity from three interpretations by Swiss music artist Christian Zehnder. The jingle with the most votes wins.

Following the vote, Valser Mineralquellen will be offering free food and drink for all those present.