The creative team was commissioned to develop a consistent marketing concept and a new corporate design. Cellwar's new corporate identity concerns the two divisions Promotion and Plastic Solutions.
The new image is intended to be more international and modern than before. A new website has been created for both schools, which includes an image film and the new visual language that was shot and produced last year. The two websites are divided into a constantly updated section and a static section. The former provides information about the latest events at the schools, new teachers, timetable changes and workshops, while the latter contains information about the history of the school, the teachers' CVs and basic information about the school.
ZTTS and CDF are part of the Migros Club Schools.
And who could do that better than the forest dwellers themselves? That's why squirrels, hedgehogs and frogs are hosting the next Zurich Vitaparcours. The campaign keeps itself going with a nationwide poster campaign, streetcar and bus advertising, print ads, and online banners throughout the summer and into the fall.
Responsible at Publicis: Tim Hoppin (CD), Bruce Roberts (AD), Angelo Sciullo (Graphics), Christian Schirmer (Text), Candido Righetto, Patrick Puskar, Dominic Siegrist, Lucas Baumgartner (Consulting), Sabine Bechtel (Art Buying), Tiago Dias, Massimo Giannotta, (Online Programming), Mark Becher (Digital Project Manager), Andreas Caruso (Production), Tanja Güntert (Litho), Claudia Novelli, Adrian Häni (DTP), Carioca (Photography, Image Composition and CGI). Responsible at Zurich: Marie-Sophie Teyssier (Brand Manager Consumer, Group Marketing), Marc Liew (Digital Engagement Specialist, Group Marketing), Jason Egresits (Head of Advertising Media, Group Marketing), Claudia Staub (Head of Marketing Communications GI), Petra Mosberger (Marketing Consultant GI), Kristina Lasotta (Head of Marketing Zurich Life Switzerland), Werner Kellenberger (Marketing Communications Zurich Life Switzerland). Responsible at Mindshare: Matthias Wandel (Client Leadership Director), Nicole Berger (Client Leadership Manager).
Green Lisi is the younger of the two. She is inexperienced, curious, asks naïve questions, "does it Chalb" or makes assertions that put the red Rösli, the more mature and experienced of the two, in the right light again. Rösli remains motherly and level-headed, even when Lisi puts Rösli's patience to the test. With these two cows, the Swiss Tilsiter has two well-established brand ambassadors.
The commercials can be seen on SF1, SF2 and TSR 1, TSR 2 and on various private channels in two waves. They will be accompanied by POS-related media such as posters, in-store radio and advertisements.
Responsible at SO Tilsiter Switzerlan: Bruno Buntschu (Managing Director), Claudia Moya (Marketing). Responsible at E,T&H: Peter Thoma (overall responsibility), Gertrud Weitz (consulting), Harry Sulzer (CD/concept/text), Gian Peider Murezzan (AD). Production: CGT, recording studio Jingle Jungle.
http://www.youtube.com/watch?v=nuTmpdg0Uyg
http://www.youtube.com/watch?v=G17ji99Dvjg
http://www.youtube.com/watch?v=h7PldsFetEs
http://www.youtube.com/watch?v=FMmoOpuNj2s
The 52-year-old electronics engineer Philippe Horisberger has been employed by OFCOM since 1993, as announced by OFCOM on Tuesday. In 1997, he led an internal reorganization project to prepare the Office for the liberalization of the telecommunications market and to integrate the tasks of the former PTT. Since 1998, he has headed the Frequency Planning Section in the Frequency Management Department; in this function, he has had the opportunity to lead the Swiss delegation at international conferences, among other things.
The position had to be filled as the previous holder, Véronique Gigon, took on the role of Deputy Secretary General of the Federal Office for the Environment in March.
The new additions will help the network, which also includes Coundco, to expand its accessibility to core European markets, linguistic diversity and new insights into local social media techniques, programs and developments, according to a statement.
Until now, first broadcasts on the Internet have had to be approved. In addition, they are only permitted if they are broadcast on TV at the same time. The National Council adopted Evi Allemann's motion on Tuesday by 106 votes to 62 with 5 abstentions. Allemann justified her motion by stating, among other things, that it takes account of a "new media reality". SRG should be able to expand its activities to new media without obstacles being placed in its way.
Natalie Rickli (SVP/ZH) opposed the proposal, which in her eyes "goes too far". It turns the internet into a separate medium and puts it on an equal footing with television and radio. "This once again directly competes with the private media," said Rickli.
The Federal Council supported the motion. According to Media Minister Doris Leuthard, however, first broadcasts on the Internet should be limited to political and economic events. As there are commercial interests in sport and entertainment, the Federal Council rejects their transmission.
The motion will now go to the Council of States, which can restrict it to political and economic events in line with the Federal Council. (SDA)
(Image: Keystone)
They are being reported by consumer protection organizations for "disregarding the star entry in the telephone directory", as Allianz announced on Tuesday according to SDA. Groupe Mutuel is accused of the most violations.
The consumer protection organizations also pillory providers of car trips, wine merchants and business directories. They are accused of "promises of profit linked to financial consideration", prohibited "snowball, pyramid or avalanche schemes" or "unwanted entries in business directories".
Since 1 April, the consumer protection organizations have been working with the
The revised Act against Unfair Competition (UCA) has given them an instrument to take systematic action against unfair business practices. Since then, they have received a total of over 2,000 complaints regarding unfair business practices.
business practices.
Deterrent fines
These are sufficient reports to file criminal charges with the relevant cantonal public prosecutors, writes Allianz. It calls on the enforcement authorities to "examine the complaints submitted in detail and impose appropriate sanctions on the companies concerned". The consumer protection organizations are hoping for high fines with a deterrent effect.
The amended UWG prohibits bait-and-switch offers and makes address book scams more difficult. In future, offers for an entry in an address book - such as a company register - must always state in capital letters that they are subject to a charge. In addition, measures have been taken to combat promises of prizes linked to promotional trips or an obligation to buy. The UWG also restricts telephone marketing. For example, companies act unfairly if they call a person for advertising purposes who indicates in the telephone directory with an asterisk that they do not wish to receive advertising. A new addition to the UWG is the ban on pyramid schemes. This was previously set out in an ordinance to the Lotteries Act.
However, the new rules for general terms and conditions (GTC) will not apply until July 1, 2012. The Federal Council wants to give companies one year to review their GTC and adapt them if necessary.
SDV members have nothing to fear
The members of the SDV Swiss Dialog Marketing Association have nothing to fear, as the association wrote in a press release on Tuesday. There are said to be no complaints against its members. According to the press release, the reason for this is that SDV members have consistently taken into account the star entries in the telephone directory since the introduction of the telemarketing code of honor in 2008. SDV members only contact consumers with a star entry if a customer relationship exists with them and can be verified. The position paper prepared exclusively for SDV members on the interpretation of the new article of the law also provided members with groundbreaking support in its implementation and had a positive impact on the balance sheet.
The Press Council reminds us of this in its statement 18/2012. Blick reported in January 2012: "Banker (27) from Baar dies during diving vacations". The deceased was identifiable on the basis of several statements in the article and a photograph, which is why her sister
Press Council complained. Since the woman involved in the accident was not a person of public interest, the editorial team should have refrained from publishing the photo and other identifying information, the Press Council states in its decision.
In the view of the Press Council, however, the human dignity of the deceased was not violated. Neither they nor their relatives were disparaged in their humanity by the report. Nor did Blick present the facts in a sensational manner.
This year, Toyota is not only waiting with the expansion of the hybrid range in the small and family car segment, but also with the launch of the GT86 sports car, the agency said in a statement. Therefore, the Japanese expression for anticipation, enthusiasm and passion "Waku Waku Doki Doki", which is still largely unknown in this country, was shortened to "Waku Doki" as a communication strategy bracket. Waku Doki is intended to emotionalize the Japanese Toyota brand, to differentiate it in communication and as a theme for implementation at the point of sale.
The campaign, developed by Wirz Corporate, started on May 21 with a large-scale poster and banner campaign asking the simple question "Are you Waku Doki?" 7 days later, the poster was covered with a disrupter and the readership was directed to a mircosite. Wakudoki.ch where you could determine your own Waku Doki value in addition to an explanation of the terminology.
On June 1, Toyota revealed itself as the sender in a first two-minute TV spot. This was followed by an expansion of the microsite, newspaper inserts in the Sunday press, advertisements, newsletters. Toyota is Waku Doki. The call to experience Waku Doki at special Waku Doki Days at the end of June 2012 at Toyota partners is done via radio spots, banners, another microsite, advertisements, newsletters, dealer invitations and promotions.
Responsible at Toyota: Philipp Rhomberg, Christian Wellauer, Ralf Kugler, Anita Gerber. Responsible at Wirz Corporate: Marcel Morach, Stefan Zahler (concept/creation) Beni Krieger (text), Urs Binggeli, Katrin Schmid, Sylvia Wicki, Ursina Grimm (consulting), Andreas Bosshart (consulting digital), Ralf Brändli, Ruben Frank (production digital)
Responsible at WirzFraefel Paal Productions: Rolf Hellat, Jan Mettler (director), Jan Mettler (camera), Stefan Fraefel, Gabi Benz (production), Michelle von Buol, Christine Rüfenacht (editing), Jingle Jungle (soundtrack).
In December 2011, Tribune de Genève reported on the criminal proceedings in the Aranda affair, as the Press Council writes in a press release. Charles Poncet, one of the accused's defense lawyers, complained to the Press Council about the author of the report, who claimed to have been present at the trial, although this was not the case. And he questioned in general whether a medium should be allowed to report on a court hearing without being present.
In its statement 17/2012, the Press Council points out that the media often report on events - including court rulings - that they are not directly present at. In the report in question, only the phrase "en regardant lejuge" indicates that the journalist was present. Overall, however, in the opinion of the Press Council, readers are by no means misled into believing that the court reporter was present at the court hearing.
The bright orange BMW 1 Series with M sports package was presented with a special kind of challenge: In a hangar, the vehicle had to duel with everyday life, routine and monotony. Who wins and exactly how the duel unfolded can now be seen in rich media banners, on the Landing page of the BMW 1 Series and in various print media.
Responsible at BMW (Switzerland): Mark Backé (Head of Marketing), Miranda Amsler (Advertising and Trade Marketing Specialist). Responsible at Draftfcb/Lowe Group: Dennis Lück (Executive CD), Pierre-André Zumstein, Christoff Strukamp (Art), Boris Beuckmann, Maximilian Kortmann (Text), Daniel Tschanz (Online), Roberto Arias, Giselda Gentile (Consulting). Production: Götz Hudelmaier (Director, Pumpkin Film), Lamar Hawkins (Producer, Pumpkin Film), David Purviance (Post Production, Fraqment Film), Sven Germann (Photography), Linus Schneider (Pixelprinz), Patrik Rohner (Rohner Retouche). Music: Ingmar Rehberg (Yessian).
