Switzerland has been an important market for Brand:Trust for more than ten years, according to a press release. To further increase its attractiveness, Brand:Trust has commissioned C-Factor with media relations. The focus is on communicating the studies that Brand:Trust regularly initiates on various topics in order to gain up-to-date market insights.
 

So far, the online archive goes back to 2006, as detailed in a press release on Tuesday. The cross-year search makes it possible to track and compare advertising for numerous brands and products over the years. Users can integrate the online version of the advertising yearbook into their own network via sharing and bookmark functions - an interactive business card for all competition participants.

The Yearbook of Advertising Online can be accessed directly at Online.jdw.de and of course about Jdw.com. The next edition of the yearbook (2013, volume 50) will be published in the print version in March 2013. The 2013 competition starts in September.

> Yearbook of Advertising: Volume 49 available from March 9
 

This time are in the Online game excellent Swiss geography knowledge required, as the agency writes in a statement. In the game with competition are photos of vacation homes with place delivery. Using a pin, the player places the object on a map of Switzerland as accurately as possible. Those who reach at least 4,000 points are entered into a draw for attractive prizes. The aim of the game is to present the selection and variety of Interhome's Swiss properties in a playful way and make them palatable. And after a few rounds at the latest, you finally know where La Punt-Chamues-ch is located.

Responsible at Interhome: Stephania Steuerwald (Marketing Switzerland).

 

The cooperation with the technology partner enables the Goldbach Group to offer advertisers the opportunity to efficiently distribute video advertising on all digital channels - PC, smartphone or connected TV, according to a press release issued on Tuesday. The video advertising spaces of platform providers can be optimally occupied and monetized by merging Videoplaza's multi-screen technology with Goldbach's audience targeting expertise.
 

The Bieler Tagblatt, Journal de Jura, their combination Bijou, all titles of Annoncen Agentur Biel and the Walliser Bote will once again be sold by Publicitas on a non-exclusive basis with immediate effect. Publishers W. Gassmann and Mengis have concluded a new cooperation agreement with Publicitas.

Beat Roeschlin, CEO Publicitas: "Publicitas is delighted to be working with the two media companies again and to be able to offer advertising clients the titles of Gassmann AG and Mengis AG in its portfolio." Commenting on the successful round of negotiations, Marcel Geissbühler, General Manager Media of the publishing house W. Gassmann AG and Delegate of the Board of Directors of the marketer Gassmann Media AG, said: "The new cooperation agreement meets our requirements, is a mutually acceptable solution and increases the availability of our products throughout Switzerland". Kurt Hasen, Chairman of Group Management at Mengis Druck und Verlag AG, emphasizes: "We are delighted that our title is once again listed in the Publicitas tools and databases. This means that advertising customers and agencies once again have the opportunity to plan and book our titles professionally via Publicitas."

 

Five agencies from Germany, Austria and Switzerland made it through to the final, as Farner wrote in a press release on Tuesday. Farner prevailed in the final selection against the other finalists Faktor 3, Fischer Appelt, Grayling and the Skills Group. The "D-A-CH Consultancy of the Year" award was presented at "The Sabre Awards 2012" ceremony in Brussels.

Paul Holmes from The Holmes Report explains the award for Farner with its long history of success and wide-ranging expertise: "With its 60th anniversary in 2011, Farner is one of the oldest and most respected PR agencies in continental Europe. Farner quickly established itself as the largest agency in Switzerland and has been able to confirm this leading position time and again since its foundation. Farner is particularly well known for its consultancy work in the areas of public affairs, corporate and financial communications. Today, Farner offers a wide range of services, with expertise in crisis communications, financial services, healthcare, technology and other sectors. With over 60 employees in five offices (Zurich, Bern, Basel, Lausanne/Geneva, Lugano), Farner generated fee income of around USD 13 million in 2011. This makes Farner around 25 percent larger than its nearest competitor. Farner's client list is second to none."

According to Farner, it is the first Swiss PR agency to receive this award for excellent communication.
 

A global survey of 123,000 cheaters, all active members of the infamous website Ashleymadison.com, in fact, found that 88 percent of men and 91 percent of women say the reason they had an affair was to save their marriage. The study goes on to examine what other ways out unhappily married people first try before deciding to have a fling with Ashleymadison.com: 78 percent of participants have previously sought at least one alternative, such as spicing up their sex life, going to couples therapy or - extremely promising - seeing a divorce lawyer. 61 percent have even tried three or more of these options before embarking on an extramarital adventure.

So it's a great thing, the professional mediation of people who want to cheat. Unfortunately, the study did not investigate how many marriages were actually saved by cheating and how many finally broke down.

And if you want to know exactly what men and women have already tried out eherettung before signing up on Ashleymadison.com, you can take a look at the following table.

The reason for the question was the lack of transparency in Weltwoche's ownership structure, which the court also considers to be the case. The author of the article "No transparent information world" printed on the media page of the NZZ was allowed to ask the question about the exertion of influence in the public interest. This is of particular importance in the media industry, according to the district court ruling of May 16, which is not yet legally binding and which the NZZ reported on Tuesday.

The interference with the personality of Weltwoche and its publisher and editor-in-chief Roger Köppel was therefore justified, writes the court. No other violations of personality were discernible.

Personality violated

Weltwoche and Roger Köppel had sued, claiming that their personalities had been unlawfully violated by the NZZ article. They demanded compensation of CHF 10,000. Although Weltwoche was not the focus of the article, it was mentioned several times as an example. The author wrote that the background to the sale of Weltwoche to Roger Köppel remained in the dark, and the question "Who acted as a noble benefactor?" continued to simmer.

As Weltwoche and Roger Köppel were completely unsuccessful in their claim, the court ordered them to pay the court costs of CHF 8,000. They were also ordered to pay the other party compensation of CHF 10,260. It remains to be seen whether Köppel will appeal the ruling, as he said on request. (SDA)

 

The 56-year-old Thomas Stark is taking over key accounting for the titles of Konsumenteninfo AG in German-speaking Switzerland, as Ki Media writes in a press release on Monday. These are K-Tipp, K-Geld, Gesundheitstipp, Kulturtipp and Haus+Garten. Stark, who is moving from AZ-Medien to the new position, has replaced Daniel Neukomm since June 1. The latter has left Ki Media to pursue a new career.
 

The company has launched a marketing campaign from which you can all benefit, whether rich or poor: It will accept your old one-piece or two-piece until June 30, 2012 - and give you 20 francs when you buy a new one. The items collected will then be passed on by the Swiss market leader in the lingerie and swimwear retail sector to a charity - and from there distributed to poor people who unfortunately cannot afford to buy new Beldona swimwear - even with a 20 franc discount.

> To the action

What do you think of Beldona's understanding of social commitment? Good cause or embarrassing action? Decide for yourself ...
 

The movie The Carnage, for example, reads like this: "Two married couples fight in the living room. The hamster survives. Great cinema". The campaign continues with headlines for Drive, Dällenbach Kari, Safe House and The Artist.

The headline is a cinema awning that has been faithfully recreated using CGI. The new OrangeCinema campaign has already been launched with occasional advertisements, with the big appearance on posters and online starting on July 9.

Responsible at Orange: Alessandra Nicoletti (Director Communications), Marina Hagen (Jr. Project Manager Sponsoring & Events), Yann Gurtner (Sponsoring & Events Manager), Martin Zehnder (Advertising Manager). Responsible at Cinerent Open Air: Daniel Frischknecht (Sponsoring, Marketing & PR), Peter Hürlimann (CEO). Responsible at Publicis: Marianne Zweifel (Text), Tom Kees (Art Director), Peter Rettinghausen (Creative Director), Alexandra Stojanovic & Monika Leu, (Consulting), Sabine Bechtel (Head of Art Buying), Elefant Studios (CGI Production).

With a subsequent 2-month stay in Australia, Hässig also wants to brush up on his English, as Radio 24 writes in a statement. But the radio man is not completely disappearing from the scene: From August 2012, the 33-year-old Zurich native will present the successor show to "5 gegen 5" on Swiss television. The new early evening game show "Weniger ist mehr" will be broadcast daily at 6:15 p.m. on SF1. After a total break of six months, Patrick Hässig will return to Radio 24 as a presenter from February 2013.

The 26-year-old Dominik Widmer will wake up the listeners of Radio 24 from June 25. Already from June 13, Hässig will train Widmer for his successor in the "Ufsteller"... In addition, the two morning men will be heard together starting June 18: For one week, Patrick Hässig and Dominik Widmer will host the morning show together. Among other things, they will duel each other daily in the morning game "Toast Hässig" and present the latest swimwear fashion trends to Radio 24 listeners - including a picture gallery.